The Impact of Digital Transformation and Virtual Reality in Tourism Marketing

2021 ◽  
pp. 1-14
Author(s):  
Ali Yuce
Keyword(s):  
Virtual Reality ◽  
Communication Technologies ◽  
Tourism Industry ◽  
Digital Transformation ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Tourism Marketing ◽  
Body Of Knowledge ◽  
Tourism Product ◽  
The Impact

The study is trying to build and present a body of knowledge about the relationship between growing digital transformation and the tourism industry from the marketing perspective. As information communication technologies became more sophisticated and affordable with their size, price, and functionalities, more innovative marketing approaches are emerged to influence the consumers' behaviours and perceptions that ultimately influence intention to visit a tourism product or service. Integration of smartphones with virtual reality has revolutionized digital marketing and the tourism industry by influencing consumers' attitudes and behaviours more than other technologies. Moreover, discovering the crucial features of VR technology can help to increase customer satisfaction and improve business growth in the tourism industry. Therefore, this chapter strives to expand our understanding by exploring the functionalities and unique features of VR technology for productivity growth, consumer engagement, and creating alternative digitalized tourism opportunities.

Intelligent Technologies for Tourism

2011 ◽  
pp. 2141-2146
Author(s):  
Dimitris Kanellopoulos
Keyword(s):  
Supply And Demand ◽  
Critical Role ◽  
Communication Technologies ◽  
Tourism Industry ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Goods And Services ◽  
Tourism Product ◽  
Information Management Systems ◽  
Worldwide Network

Nowadays, the tourism industry is a consumer of a diverse range of information (Buhalis & O’Connor, 2005). Information communication technologies (ICTs) play a critical role for the competitiveness of tourism organizations and destinations. According to Staab and Werthner (2002), ICTs are having the effect of changing: • The ways in which tourism companies contact their business; reservations and information management systems; • The ways tourism companies communicate; how customers look for information on, and purchase travel goods and services. In the tourism industry, the supply and demand sides form a worldwide network in which tourism product’s generation and distribution are closely worked together. Most tourism products (e.g., hotel rooms or flight tickets) are time constrained and nonstockable. Generally, the tourism product is both “perishable” and “complex,” and itself is a bundle of basic products aggregated by intermediaries. Consequently, basic products must have well-defined interfaces with respect to consumer needs, prices, or distribution channels. In addition, a tourism product cannot be tested and controlled in advance. During decision-making, only an abstract model of the product (e.g., its description) is available. Besides, the tourism industry has a heterogeneous nature, and a strong small and medium-sized enterprises (SMEs) base. Undoubtedly, intelligent technologies are increasingly changing the nature of, and processes in, the tourism industry. This chapter reviews, in brief, such technologies applied to the e-tourism domain.

scholarly journals Validating the technology-assisted supplemental work scale (TASW)

2015 ◽  
Vol 12 (2) ◽  
pp. 475-481
Author(s):  
Kajal Kotecha ◽  
Wilfred Isioma Ukpere ◽  
Madelyn Geldenhuys
Keyword(s):  
Higher Education ◽  
Quantitative Research ◽  
Online Survey ◽  
Negative Impact ◽  
Working Hours ◽  
Communication Technologies ◽  
Research Approach ◽  
Information Communication Technologies ◽  
Information Communication ◽  
The Impact

The traditional advantage of using Information Communication Technologies (ICTs) to enhance work flexibility also has a drawback of enabling academics to continue working even after regular working hours. This phenomenon has been referred to as technology-assisted supplemental work (TASW). Although TASW enhances academics’ work productively, they also have a negative impact on their family-life. The impact TASW has on academics and on higher education institutions can be understood by measuring the phenomenon properly by using a reliable and valid scale. The aim of this study is too validate a newly developed TASW scale by Fenner and Renn (2010). This study adopted a quantitative research approach and used an online survey to gather data. The sample included academic from a higher education in South Africa (n = 216). The results indicate that the TASW is a valid and reliable measure of technology among the sample of South African academics.

Delineating Three Dimensions of E-Government Success

2015 ◽  
pp. 135-157 ◽  
Author(s):  
Alexandru V. Roman
Keyword(s):  
Technology Adoption ◽  
Communication Technologies ◽  
Three Dimensions ◽  
Information Communication Technologies ◽  
Historical Evolution ◽  
Information Communication ◽  
The Public ◽  
Body Of Knowledge ◽  
Long Run ◽  
Complex Process

This chapter draws upon the historical evolution of e-government and at the extant body of knowledge in order to delineate the dimensions that are critical for the success of the use of Information Communication Technologies (ICTs) for purposes of governance. Evaluating the impacts of technology adoption in the public sector is an intrinsically complex process. However, given that currently governmental spending on ICT projects rivals and at times even surpasses allocations for capital developments, the need for an evaluative framework becomes rather obvious. Based on multiple scholarly accounts and practical examples, this chapter suggests that the success of e-government should be examined along three chief dimensions: security, functionality, and transformation. All three vectors are highly interdependent, and it can be argued that the success of e-government in the long run is not possible if significant shortcomings are observed along any one of the three aspects.

Working Anywhere and Working Anyhow?

2017 ◽  
pp. 90-112
Author(s):  
Alessandro Wärzner ◽  
Martina Hartner-Tiefenthaler ◽  
Sabine Theresia Koeszegi
Keyword(s):  
Computer Mediated Communication ◽  
Job Demands ◽  
Communication Technologies ◽  
Analytical Framework ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Mediated Communication ◽  
Communication Performance ◽  
Computer Mediated ◽  
The Impact

Working from anywhere relies heavily on information communication technologies (ICT). Scholars are increasingly utilizing a tension-based research lens to investigate organisational paradoxes which are rooted in opposite tendencies that might negate one another. Thus, computer-mediated communication can be both demanding and resourceful. The aim of this chapter is to present an analytical framework integrating three distinct but interrelated perspectives (task, medium and individual) to account for individuals' perceptions of job demands and job resources associated with the usage of ICT when working from anywhere. This chapter draws on insights from theories of media choice and communication performance, the self-determination theory and the job demands-resources model to better understand the impact of communication in the remote setting.

From Communities to Mobile Communities of Values

2011 ◽  
pp. 336-341
Author(s):  
Patricia McManus ◽  
Craig Standing
Keyword(s):  
Social Interaction ◽  
Communication Technologies ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Geographic Differences ◽  
The Impact

The discussion around the impact of information communication technologies in human social interaction has been the centre of many studies and discussions. From 1960 until 1990, researchers, academics, business writers, and futurist novelists have tried to anticipate the impact of these technologies in society, in particular, in cities and urban centres (Graham, 2004). The views during these three decades, although different in many aspects, share in common a deterministic view of the impact of ICT on cities and urban centres. They all see ICT influence as a dooming factor to the existence of cities. These authors have often seen ICT as a leading factor in the disappearance of urban centres and/or cities (Graham; Marvin, 1997; Negroponte, 1995). According to Graham, these views tend to portray ICT impact without taking into consideration the fact that old technologies are not always replaced by newer ones; they can also superimpose and combine into to something else. These views also have generally assumed that the impact of ICT would be the same in all places and have not accounted for geographic differences that could affect the use of information communication technologies.

scholarly journals Cacophony or Empowerment? Analysing the Impact of New Information Communication Technologies and New Social Media in Southeast Asia

2011 ◽  
Vol 30 (4) ◽  
pp. 3-31 ◽  
Author(s):  
Jason P. Abbott
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Arab World ◽  
Communication Technologies ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Protest Movements ◽  
Human Rights Abuses ◽  
New Information ◽  
The Impact

The capabilities, tools and websites we associate with new information communication technologies and social media are now ubiquitous. Moreover tools that were designed to facilitate innocuous conversation and social interaction have had unforeseen political impacts. Nowhere was this more visible than during the 2011 uprisings across the Arab World. From Tunis to Cairo, and Tripoli to Damascus protest movements against authoritarian rule openly utilized social networking and file sharing tools to publicize and organize demonstrations and to catalogue human rights abuses. The Arab Spring, or Jasmine Revolution, was an event that was both witnessed and played out in real time online. This article explores the impacts and effects of these technologies on regimes in East Asia, in particular exploring the extent to which they proffer new capabilities upon activists and reformers in the region's semi-democratic and authoritarian regimes. Drawing on data on Internet and smartphone use, as well as case studies that explore the role of these technologies on the 2008 and 2011 general elections in Malaysia and Singapore respectively, this article suggests that the Internet and social networking platforms do present unique opportunities for activists, citizens and social movements.

scholarly journals Impact of Information Communication Technologies pedagogy for Retention

2019 ◽  
Vol IV (IV) ◽  
pp. 264-270
Author(s):  
Muhammad Sibtain Khan ◽  
Liaquat Hussain Shah ◽  
Shafqat Rasool
Keyword(s):  
Academic Achievement ◽  
Experimental Investigation ◽  
Retention Test ◽  
Communication Technologies ◽  
Control Group ◽  
Information Communication Technologies ◽  
Information Communication ◽  
Instructional Methodology ◽  
The Impact ◽  
Experimental Group

The present study investigated the impact of ICT pedagogy for the retention of the students. This was an experimental investigation in two schools. The 120 participants were exposed to the experimental and controlled investigation in such a way that each group has 60 students. The experimental group was given the treatment of ICT pedagogy while the lecture pedagogy was in the control group. The testing was done for academic achievement after one month and after two months for retention, through a retention test. The result depicted the highest achievement in the favor of experimental group taught with ICT instructional methodology.

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