scholarly journals E-tourism developments in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry

2004 ◽  
Vol 5 (2) ◽  
pp. 103-130 ◽  
Author(s):  
Dimitrios Buhalis ◽  
Ourania Deimezi
Author(s):  
Dimitris Kanellopoulos

Nowadays, the tourism industry is a consumer of a diverse range of information (Buhalis & O’Connor, 2005). Information communication technologies (ICTs) play a critical role for the competitiveness of tourism organizations and destinations. According to Staab and Werthner (2002), ICTs are having the effect of changing: • The ways in which tourism companies contact their business; reservations and information management systems; • The ways tourism companies communicate; how customers look for information on, and purchase travel goods and services. In the tourism industry, the supply and demand sides form a worldwide network in which tourism product’s generation and distribution are closely worked together. Most tourism products (e.g., hotel rooms or flight tickets) are time constrained and nonstockable. Generally, the tourism product is both “perishable” and “complex,” and itself is a bundle of basic products aggregated by intermediaries. Consequently, basic products must have well-defined interfaces with respect to consumer needs, prices, or distribution channels. In addition, a tourism product cannot be tested and controlled in advance. During decision-making, only an abstract model of the product (e.g., its description) is available. Besides, the tourism industry has a heterogeneous nature, and a strong small and medium-sized enterprises (SMEs) base. Undoubtedly, intelligent technologies are increasingly changing the nature of, and processes in, the tourism industry. This chapter reviews, in brief, such technologies applied to the e-tourism domain.


Author(s):  
Laura L. Matherly ◽  
Maureen Jouett

Integrating information communication technologies (ICTs) and marketing in strategic management of city government is critical to achieving stakeholder satisfaction and economic development. As a result of the rapid growth in computer networks and access to online services, the use of ICTs, for example, Internet and Intranet, as a communication and marketing platform can provide a city with a global advantage. City marketing focuses on promoting the attributes of a location to prospective stakeholders so that these individuals, businesses, and investors are attracted to visit, locate, or invest in the city. A causal model is presented where ICT is used to not only to deliver services to internal stakeholders, but also to market a city to external stakeholders. To be successful, managers need to be skilled in current technologies and marketing practices. Case study applications are discussed as well as the questions to address in future research to most effectively integrate ICTs and marketing in city management.


Author(s):  
Stan Karanasios ◽  
Stephen Burgess ◽  
Carmine Sellitto

This chapter introduces mobile technology and discusses its emergence in the tourism industry. As has been the case with other Information Communication Technologies (ICTs), tourism has manifested as one of the most well suited sectors to mobile technology and mobile applications. In contrast to other ICTs in the tourism domain however, mobile applications are capable of enhancing the tourist experience at the destination, creating a paradigm shift in how information is accessed and digested, and transactions performed. Nonetheless, little is known concerning how mobile technologies are changing the landscape of tourism and tourist behaviour and the content offered by tourism applications. In order to address the scarcity of research in this emergent area this paper focuses on mobile applications in the tourism industry and based on a literature survey proposes a framework for evaluating mobile tourism applications.


Author(s):  
Ali Yuce

The study is trying to build and present a body of knowledge about the relationship between growing digital transformation and the tourism industry from the marketing perspective. As information communication technologies became more sophisticated and affordable with their size, price, and functionalities, more innovative marketing approaches are emerged to influence the consumers' behaviours and perceptions that ultimately influence intention to visit a tourism product or service. Integration of smartphones with virtual reality has revolutionized digital marketing and the tourism industry by influencing consumers' attitudes and behaviours more than other technologies. Moreover, discovering the crucial features of VR technology can help to increase customer satisfaction and improve business growth in the tourism industry. Therefore, this chapter strives to expand our understanding by exploring the functionalities and unique features of VR technology for productivity growth, consumer engagement, and creating alternative digitalized tourism opportunities.


2011 ◽  
pp. 1253-1273
Author(s):  
Laura L. Matherly ◽  
Maureen Jouett

Integrating information communication technologies (ICTs) and marketing in strategic management of city government is critical to achieving stakeholder satisfaction and economic development. As a result of the rapid growth in computer networks and access to online services, the use of ICTs, for example, Internet and Intranet, as a communication and marketing platform can provide a city with a global advantage. City marketing focuses on promoting the attributes of a location to prospective stakeholders so that these individuals, businesses, and investors are attracted to visit, locate, or invest in the city. A causal model is presented where ICT is used to not only to deliver services to internal stakeholders, but also to market a city to external stakeholders. To be successful, managers need to be skilled in current technologies and marketing practices. Case study applications are discussed as well as the questions to address in future research to most effectively integrate ICTs and marketing in city management.


2016 ◽  
Vol 05 (06) ◽  
pp. 14-23
Author(s):  
Shepherd Nyaruwata ◽  
Edmund Marunda ◽  
Nyasha Kaseke

Information communication technologies (ICTs) are a tool that is used by a large number of stakeholders in the tourism industry for product distribution and transacting. This is a result of the development of technology and a response to changes in customer purchasing behaviour. The study aimed at determining the ICT adoption and use by Zimbabwean tour operators. The qualitative research method was used through face –to- face interviews with key informants from the tourism industry. The study revealed that the majority of tour operators had not adopted information communication technologies in their business operations. This was a result of a number of factors for example, lack of knowledge about ICTs, limited information communication technologies infrastructure in the country and lack of appropriate government policies on ICTs. The study concluded that if the tour operators continue to use the current outdated business models the enterprises will gradually decline and close down. It is recommended that the government implements training programmes that are aimed at improving the tour operators’ knowledge about the role that ICTs play as part of a business strategy as well as improving their general knowledge about the tourism industry. The study further recommended that local tour operators seek partnership with international tour operators selling holiday packages to Zimbabwe. This will help the tour operators to lip-frog the “digital divide” at the same time giving them a chance for long term survival.


2020 ◽  
pp. 81-92
Author(s):  
Andrey Ivanovich Shutenko ◽  
◽  
Elena Nikolaevn Shutenko ◽  
Julia Petrovna Derevyanko ◽  
◽  
...  

The article is devoted to the problem of educational communications development as a sphere of implementation of modern information-communication technologies in the higher education system. The purpose of the article is to present the structure and functions of educational communications aimed at the development of personal potential and self-realization of students. Methodology. The study is based on the methodology of personal and communicative-informational approaches in education, psychological-pedagogical provisions on the structure of communication, the leading role of learning activity, didactic principles of building an educational-informational environment. In theoretical terms, the study is based on the idea of the indirect implementation of ICT in education through the development of educational communications. The developing structure of educational communications, including didactic, informational-gnostic, interactive, psychological, attractive-motivational, value-semantic components, is presented. The possibilities of developing personal potential in educational communications are considered. The author’s developmental model of ICT functions is presented, which includes clusters of actual and latent functions aimed at the formation of information-educational space for the development of students’ personal potential. In conclusion, a inference was made about the prospects of the indirect introduction of modern ICT as tools for the development and functioning of various educational communications. At the same time, it is essential that these communications perform psychological and pedagogical tasks and functions.


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