Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders

2021 ◽  
pp. 1556-1579
Author(s):  
Juana Alonso-Cañadas ◽  
Federico Galán-Valdivieso ◽  
Laura Saraite-Sariene ◽  
Maria del Carmen Caba-Pérez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Direct Observation ◽  
Current Status ◽  
Quantitative Methodology ◽  
Visual Content ◽  
Science Museums ◽  
Online Engagement ◽  
The Social

The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.

Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders

2019 ◽  
pp. 182-204
Author(s):  
Juana Alonso-Cañadas ◽  
Federico Galán-Valdivieso ◽  
Laura Saraite-Sariene ◽  
Maria del Carmen Caba-Pérez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Direct Observation ◽  
Current Status ◽  
Quantitative Methodology ◽  
Visual Content ◽  
Science Museums ◽  
Online Engagement ◽  
The Social

The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

Socio-Technical Attack Approximation Based on Structural Virality of Information in Social Networks

2021 ◽  
Vol 15 (1) ◽  
pp. 153-172
Author(s):  
Preetish Ranjan ◽  
Abhishek Vaish
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Latent Structure ◽  
The Social ◽  
High Skill ◽  
The Way

A free and easily accessible platform for sharing information over social media has its negatives. It is being misused to intimidate others by exploiting the trust factor inherent within it. This paper is on the persistent pursuit of offering an exquisite solution to address this possible misuse of social media also called STAs and their subsequent impacts on society. These attacks are very sensitive to society and often organized groups with a high skill set are involved to disguise the security agencies. In this work, a model has been proposed to approximate socio-technical attack subject to the structural virality of information in the social network. The work is unique in the sense that previous works are mostly based on statistical values of the network but the proposed work considers the latent structure of the network which is not being reflected from their statistical values. This also paves the way for future researchers to implant other hidden features of nodes and messages circulating within the network which could be helpful for the detection and mitigation of STAs.

Analyzing Social Networks to Mine Important Friends

2013 ◽  
pp. 90-104 ◽  
Author(s):  
Carson K.-S. Leung ◽  
Irish J. M. Medina ◽  
Syed K. Tanbeer
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking Sites ◽  
Web Based ◽  
The Social ◽  
Social Entity ◽  
Social Entities ◽  
Media Data ◽  
Media Mining

The emergence of Web-based communities and social networking sites has led to a vast volume of social media data, embedded in which are rich sets of meaningful knowledge about the social networks. Social media mining and social network analysis help to find a systematic method or process for examining social networks and for identifying, extracting, representing, and exploiting meaningful knowledge—such as interdependency relationships among social entities in the networks—from the social media. This chapter presents a system for analyzing the social networks to mine important groups of friends in the networks. Such a system uses a tree-based mining approach to discover important friend groups of each social entity and to discover friend groups that are important to social entities in the entire social network.

The Alt-social Network of Natalie Bookchin’s Testament

2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Social Web ◽  
User Interactions ◽  
Media Criticism ◽  
Direct Translation ◽  
The Social

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.

Research on Traveling Behavior Based on Social Network Platform

2014 ◽  
Vol 687-691 ◽  
pp. 1762-1765
Author(s):  
Bao Ding Sun
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Influential Factors ◽  
The Social ◽  
Behavior Based ◽  
Network Platform ◽  
Tourism Enterprises ◽  
Developing Pattern

Due to the emergence of social media in the field of Internet , the structure of tourism as well as its developing pattern has changed a lot, the application of social media enabled the tourists who can take part in more traveling information to exchange ideas. It also can influence the character of the traditional traveling consumers' behavior by the subtle changes in tourism. In this paper, with the analysis of the consumer's behaving habits of using social network platform, it explored the influential factors that contributed to the tourism enterprises, which can be beneficial for making the traveling decisions through the social networks platform.

scholarly journals SOCIAL MEDIA AND PROTESTS ENGAGEMENT: WHAT’S GENDER GOT TO DO WITH IT?

2020 ◽  
Vol 11 (10) ◽  
pp. 22-31
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Herd Behavior ◽  
Path Modeling ◽  
The Social ◽  
Political Protests ◽  
The Relationship ◽  
Collective Activism ◽  
Positive Effect

Social media allows people to organize themselves and take action against social injustices and policies. Used to spread information, social media has been linked to the dissemination of political protests around the world. Relying on the Theory of Planned Behavior and Herd Behavior, this studied aimed at identifying gender differences in social network protests’ participation. Making use of multivariate data analysis through Partial Least Squares Path Modeling (PLS-SEM), 318 Brazilians responded the study and the results indicate that there are differences between the relationships of the antecedents of the use of the social network between users of different genders. The differences are in the relationship between the attitude and the use of social networks to participate in protests, with a positive effect on men and negative on women. This means that men understand that participating in online protests through social networks can improve awareness of events, giving strength to the movement and helping to ease the tension of protests, while women do not. The results go beyond the studies on which they were based, including the gender multigroup analysis and presenting a new model of technology adoption with new elements, such as the herd behaviour, embracing the imitation, and the uncertainty constructs. There is also a contribution to a greater understanding of the influence of social media on collective activism or movements.

scholarly journals Online Rebellion: Self-Organized Criticality of Contemporary Protest Movements

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092335
Author(s):  
Dmitry Zhukov ◽  
Konstantin Kunavin ◽  
Sergey Lyamin
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Protest Movements ◽  
Self Organized ◽  
The Social ◽  
Self Organized Criticality ◽  
Mass Actions ◽  
Protest Activity

The theory of self-organized criticality (SOC) is applicable for explaining powerful surges of protest activity on social media. The objects of study were two protest clusters. The first was a set of Facebook groups that promoted the impeachment of the Brazilian president Dilma Rousseff. The second was a set of groups on the social network Vkontakte that provided support for anti-government rallies in Armenia, referred to as Electric Yerevan. Numerous groups in the examined clusters were functioning in SOC mode during certain periods. Those clusters were able to generate information avalanches—seemingly spontaneous, powerful surges of creation, transmission, and reproduction of information. The facts are presented that supported the assumptions that SOC effects in social networks are associated with mass actions on the streets, including violence. The observations of SOC make it possible to reveal certain periods when the course of a sociopolitical system is least stable.

A Study Regarding Human Perception of a Company through Social Media

2019 ◽  
Vol 34 ◽  
pp. 309-314
Author(s):  
Mirona Ana Maria Popescu ◽  
Olivia Doina Negoiță ◽  
Anca Purcărea ◽  
Markus Helfert
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Human Perception ◽  
Social Media Networks ◽  
Online Social Media ◽  
The Social ◽  
Key Indicators ◽  
Different Characteristics ◽  
A Company

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

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