The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam

This research examines the factors that contribute to the utilization of social media by the small and medium-sized enterprises (SMEs) operating in the food industry in Brunei Darussalam. It also investigates how social media provides opportunities to SMEs. This research was done using a quantitative method through primary research that was focused on small and medium-sized food vendors in Brunei Darussalam. Survey questions were distributed to food SMEs and vendors, who use social media to assist them in conducting their business, to serve as a guideline to understand how social media networks can lead to positive business outcomes and how understanding key factors may lead to optimizing product portfolios and to discover new opportunities for their business to expand. Based on the authors' research, cost effectiveness was found to influence social media usage among the small and medium food vendors in Brunei. Factors such as trust, interactivity and compatibility, however were not found to be the factors influencing the utilization of social media.

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The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.2020010109 ◽

2020 ◽

Vol 11 (1) ◽

pp. 142-163

Author(s):

Meryeme Bouargan ◽

Rabi'atul Adawiyah Haji Abd Halim ◽

Nuruljannah Haji Husaini ◽

Nor Azeem Jusniah ◽

Nur Hazwani Masturah Haji Ahmad ◽

...

Keyword(s):

Social Media ◽

Food Industry ◽

Key Factors ◽

Primary Research ◽

Business Outcomes ◽

Media Usage ◽

Social Media Networks ◽

Brunei Darussalam ◽

Factors Influencing ◽

Research Cost

This research examines the factors that contribute to the utilization of social media by the small and medium-sized enterprises (SMEs) operating in the food industry in Brunei Darussalam. It also investigates how social media provides opportunities to SMEs. This research was done using a quantitative method through primary research that was focused on small and medium-sized food vendors in Brunei Darussalam. Survey questions were distributed to food SMEs and vendors, who use social media to assist them in conducting their business, to serve as a guideline to understand how social media networks can lead to positive business outcomes and how understanding key factors may lead to optimizing product portfolios and to discover new opportunities for their business to expand. Based on the authors' research, cost effectiveness was found to influence social media usage among the small and medium food vendors in Brunei. Factors such as trust, interactivity and compatibility, however were not found to be the factors influencing the utilization of social media.

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Impact of Social Media Usage on Information Retrieval Among Undergraduate Students in Faculty of Management Sciences, University of Ilorin

Advances in Library and Information Science - Handbook of Research on Digital Devices for Inclusivity and Engagement in Libraries ◽

10.4018/978-1-5225-9034-7.ch021 ◽

2020 ◽

pp. 406-436

Author(s):

Evelyn Olakitan Akinboro ◽

Taylor Morenikeji Olayinka

Keyword(s):

Social Media ◽

Information Retrieval ◽

Undergraduate Students ◽

Sources Of Information ◽

Media Usage ◽

Social Media Networks ◽

Gender And Age ◽

Use Of Social Media ◽

Types Of Information ◽

Social Media Network

The chapter examined the impact of social media on information retrieval among undergraduate students in Faculty of Management Science, University of Ilorin. It determined the social media network that undergraduate students are more exposed to for retrieving information, identifying the differences in undergraduate students' usage of social media network for information retrieval based on gender and age brackets, exploring preference for social media compared to other sources of information retrieval system available for students, exploring the types of information retrieved from social media network, and identifying the challenges faced by undergraduates in the use of social media networks. The population of the study was comprised of 3,634 students out of which a sample of 360 was chosen through stratified random technique. A self-designed questionnaire was used to collect data. Five research questions were developed and answered by the study. The findings revealed that undergraduate students' exposure to social media is very high.

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Influence of Social Media Usage on the Green Product Innovation of Manufacturing Firms through Environmental Collaboration

Sustainability ◽

10.3390/su12208685 ◽

2020 ◽

Vol 12 (20) ◽

pp. 8685

Author(s):

Norhuda Salim ◽

Mohd Nizam Ab Rahman ◽

Dzuraidah Abd Wahab ◽

Ariff Azly Muhamed

Keyword(s):

Social Media ◽

Product Innovation ◽

Structural Equation ◽

Manufacturing Firms ◽

Green Product ◽

Key Factors ◽

Media Usage ◽

Green Product Innovation ◽

Use Of Social Media ◽

The Relationship

Firms are finding it increasingly important to leverage social media to facilitate knowledge access, get valuable feedback, and improve innovations to cater for emerging markets. However, using social media without integrating other key factors does not seem to add value to innovation efforts. Therefore, this study investigates the potential of social media usage (SMU) in enhancing green product innovation (GPI) and how two types of environmental collaboration may affect that relationship, which is a subject that has been under-explored. First, the literature on the expansion of the use of social media in enhancing GPI was reviewed to develop the theoretical framework and hypotheses. Then, data collected from 211 manufacturing firms were analysed using structural equation modelling to examine the proposed relationship. The results revealed that SMU does not directly influence GPI. Rather, internal environmental collaboration (IEC) and environmental collaboration with suppliers (ECS) fully mediate the relationship between SMU and GPI. The results further disclosed a positive relationship between IEC and ECS, where both types of environmental collaboration seem to be key factors in improving GPI. Hence, this study highlights the importance of knowledge sharing through environmental collaborations for the generation of ideas to improve products in order to remain competitive in the market.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) ◽

10.14710/jspi.v17i2.152-163 ◽

2019 ◽

Vol 17 (2) ◽

pp. 152

Author(s):

Hapsari Prawitasari Putri Anjani ◽

Susilo Toto Raharjo ◽

Mirwan Surya Perdhana

Keyword(s):

Social Media ◽

Cost Effectiveness ◽

Structural Equation ◽

Goodness Of Fit ◽

Relative Advantage ◽

Top Management ◽

Chi Square ◽

Media Usage ◽

Equation Modelling ◽

Program Software

Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhi Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.

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How Do UK B2C High-Tech Start-Ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?

Social Entrepreneurship ◽

10.4018/978-1-5225-8182-6.ch044 ◽

2019 ◽

pp. 873-894

Author(s):

Raja Yahya Alsharief

Keyword(s):

Social Media ◽

Business Performance ◽

High Tech ◽

Structured Interviews ◽

Business World ◽

Business Outcomes ◽

Media Usage ◽

Research Gap ◽

Use Of Social Media ◽

Start Ups

This article describes how social media in the business world today has been one of the major trends that highly affects business transactions worldwide. Existing literature focused on how businesses can leverage social media to better interact with their customers, and how to use of social media by companies to drive innovation. However, not mush had been done to examine how B2C high-tech start-ups utilise innovation through social media to improve business performance. As such, this article attempts to fill a research gap that examines the extent of social media usage by B2C high-tech start-ups in London to drive innovation and hence improve their performance and business outcomes. Due to the complexity of innovation as a concept, qualitative research was chosen as an appropriate method to understand the view of high-tech start-ups on the matter using semi-structured interviews.

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How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?

International Journal of Online Marketing ◽

10.4018/ijom.2018010103 ◽

2018 ◽

Vol 8 (1) ◽

pp. 37-54

Author(s):

Raja Yahya Alsharief

Keyword(s):

Social Media ◽

Business Performance ◽

High Tech ◽

Structured Interviews ◽

Business World ◽

Business Outcomes ◽

Media Usage ◽

Research Gap ◽

Use Of Social Media ◽

Start Ups

This article describes how social media in the business world today has been one of the major trends that highly affects business transactions worldwide. Existing literature focused on how businesses can leverage social media to better interact with their customers, and how to use of social media by companies to drive innovation. However, not mush had been done to examine how B2C high-tech start-ups utilise innovation through social media to improve business performance. As such, this article attempts to fill a research gap that examines the extent of social media usage by B2C high-tech start-ups in London to drive innovation and hence improve their performance and business outcomes. Due to the complexity of innovation as a concept, qualitative research was chosen as an appropriate method to understand the view of high-tech start-ups on the matter using semi-structured interviews.

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The Impacts of Social Media Usage on Health Professionals’ Healthcare Services

10.21203/rs.3.rs-360658/v1 ◽

2021 ◽

Author(s):

Melaku Bayu Workie ◽

Destaw Bayable Yemer ◽

Minwuyelet Andualem Desta ◽

Meslo Sema Berhanu ◽

Getachew Degie Wondim ◽

...

Keyword(s):

Professional Development ◽

Social Media ◽

Health Information ◽

Health Professionals ◽

Healthcare Services ◽

Referral Hospital ◽

Media Usage ◽

Social Media Networks ◽

Debre Tabor

Abstract Background: The use of social media is mounting as the number of social media outlets, platforms and applications available continue to upsurge. Health professionals are welcome to use social media in their personal lives, and share workplace experiences despite its risk as it offers instantaneous posting opportunities. The aim of this study was to assess social media usage and its impacts on health professionals’ healthcare services at Debre Tabor Referral Hospital in Ethiopia. Methods: A descriptive cross-sectional study design was used to conduct the study at Debre Tabor Referral Hospital in Ethiopia from November 2020 to January 2021. An open online-based questionnaire was used to gather the necessary data for the study. It was distributed among three-hundred-fifty-eight health professionals who were opted through comprehensive sampling. Hence, descriptive statistics such as frequencies and percentages were employed to analyze the data. Results: Almost all (97.5%) health professionals were aware and willing to use social media networks. 63.4% of the respondents agreed on the positive uses of social media for professional development via medication clarification, updates from medical conferences and socializing with colleagues. However, only 15.1 % of the participants strongly agreed that using social media networks negatively affected healthcare services by hatred the quality of health information. Conclusion: The finding of this study disclosed that the participants were aware and willing to use social media networks for their professional purposes. The study also found that social media can be used as a source of reference. It is a good tool for professional development and disseminate healthcare news. Nonetheless, using social media networks negatively affected health professionals’ healthcare services by venomous the quality of health information, damaging their image and professional honor.

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Factors influencing social media usage among Farm youth in rural communities of Federal Capital Territory (FCT), Nigeria

Advances in Social Sciences Research Journal ◽

10.14738/assrj.74.7748 ◽

2020 ◽

Vol 7 (4) ◽

pp. 454-461

Author(s):

Bankole Oluyaire ◽

Abdulkarim S. B. ◽

Lukman G. ◽

C. A. Danbaki ◽

Samson O. O. ◽

...

Keyword(s):

Social Media ◽

Factor Analysis ◽

Rural Communities ◽

Information Dissemination ◽

Structured Interview ◽

Media Usage ◽

Factors Influencing ◽

Multi Stage ◽

Two Factors ◽

Use Of Social Media

The study assessed factors influencing social media usage for agricultural information dissemination among farm youth in rural communities of the Federal Capital Territory (FCT), Nigeria. Multi-stage sampling was used to select 212 respondents. Structured interview schedule was used to collect data, and analysed with descriptive statistics and factor analysis. The result from the study showed that majority (59.9%) of the farm youth were between the ages of 15 and 24 years with mean age range of 23.82.76, 68% had completed secondary school while 68% practiced Christianity. The study further identified socioeconomic and social media related as two factors that emerged from factor analysis of ten variables. The study recommended that the use of social media for agricultural information dissemination should consider users’ education, values and culture as well as the availability and accessibility of the media and, the level of knowledge of social media the beneficiaries have for maximum benefit.

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Screen Time Versus Face Time: How Social Media Usage Affects Time Spent Face to Face

10.31219/osf.io/9ma2j ◽

2017 ◽

Author(s):

Kristen Donlevie

Keyword(s):

Social Media ◽

Social Interaction ◽

General Social Survey ◽

Bivariate Analysis ◽

Computer Assisted ◽

Face To Face ◽

Media Usage ◽

Social Media Networks ◽

Network Usage ◽

Social Media Network

How has the recent surge in social media network usage affected in-person social interaction? As the Internet continues to become more integrated in everyday forms of communication and interaction, sociologists disagree about the implications it will have on in-person socialization. Some argue that social media will revolutionize social interactions, while others believe that it will lead to a loss of privacy and an increase in isolation. I propose that the more social media networks an individual is a regular user of, the fewer days they will interact face-to-face with other people. Using 685 responses garnered from computer-assisted interviews in the 2016 General Social Survey, regression analyses were conducted to determine the relationship between social media network usage and in-person social interaction while controlling for age. Results from bivariate analysis show a positive but weak association between social media usage and in-person social interaction, revealing that the more networks an individual used, the more they interacted with others in-person. In multivariate results, this relationship disappeared. The results do not support the hypothesis, but instead indicate that age is a more important predictor of decreased in-person social interaction. In future studies, researchers should investigate the effects of social media usage on in-person social interaction with larger samples and more in-depth questions about the ways in which social media networks are being used and time spent online.

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