Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers

2013 ◽  
Vol 2 (4) ◽  
pp. 25-35
Author(s):  
A. H. M. Ehsanul Huda Chowdhury ◽  
Sara Sarwari ◽  
Waleed Khan Chowdhury
Keyword(s):  
Relationship Marketing ◽  
Service Providers ◽  
Cellular Phone ◽  
Customer Relationship ◽  
Survey Method ◽  
Simple Random Sample ◽  
Mobile Service ◽  
Student Community ◽  
Quantitative Descriptive ◽  
The University

This article investigates the extent to which communication impacts on relationship marketing and whether improved communication can result in sustainable long-term relationships. It proposes a continuing process that would not only primarily facilitate the mass student community of the university but also specifically provide aid to every individual pupil’s requirements during their term in each enrolled semesters. The solution is meant to help the student community to stay in pace with their educational calendar besides enjoying the privilege to be entertained with the most effortless and economical communicating tool within the university community. This is expected to enrich each individual’s knowledge by initiating a new route to tie with one another besides serving all other regular needs for communicating with the rest of the world. This is a quantitative descriptive study where the survey method is employed using a simple random sample by using university students of AIUB who uses cellular phone. The findings indicate that this research will enhance not only the life of its pupils but also improve the procedures and formalities that it needed to carry out to serve the students. The commencement of the service will not only ensure the simplicity of the existing students but would also facilitate those particular students who are concluding their studentship.

scholarly journals Customer-in-Loop Adaptive Supply Chain Migration Model to Enable IoT

2020 ◽  
Vol 9 (4) ◽  
pp. 1755-1762
Keyword(s):  
Supply Chain ◽  
Smart City ◽  
Ad Hoc ◽  
Service Providers ◽  
Resource Planning ◽  
Customer Relationship ◽  
Fourth Generation ◽  
Mobile Service ◽  
Base Line ◽  
Unique Challenge

Poised to smart citizenry engagement, an unprecedented deluge of high quality streaming services induce a major data traffic challenge in Fourth Generation (4G) bandwidth and coverage, the upcoming smart city expectations cannot be ignored, eventually. The bottlenecks in ever exploiting benefits such as e-Life, to name a few at Mobile Equipment Providers (MEP) tiers, are complemented at Device Dependent Device Independent (D3I) configurations inherent at various tiers of Mobile Service Providers (MSP). While enabling a Supply Chain Management (SCM) augments a unique system support involving the MSPs and MEPs for desired Customer Relationship Management (CRM), Ad hoc Resource Planning (ARP), which we found prevalent in migration scenario from 4G to 5G technology deployment. Despite its complexity both in term of one-to-many and many-to-one across diverse MSP and MEP options, SCM operational objectives sets forth a unique challenge, hence is the main objective for our work presented here. In this paper, we presented a framework to enhance the 4G legacy in mobile service provider capacity for smart city Machine-to-Machine (M2M) backbone. The migration process is assessed with proposed strategic, technical and operational indicators, which demonstrate its adaptability and flexibility while integrating in conventional 4G deployments, especially taking into account radio devices and applications. Web-enabled Software Define Radio devices and applications are used to index the migration cost and support SCM planning and execution. We identify, the decentralization of mobile service providers infrastructure plays a major role in reducing the embedded complexity which often appears as primary bottleneck. MSP as a key player in the elasticity of migration, we presented a platform to support large as well as low MEP-MSP co-deployments. Pareto multi-criteria optimization is used to find the strategic indicators which are primary Transformation Steering Factors (TSF), valid in both device dependent or device independent M2M migration. We expose our result for achieving TSF, while rolling interoperability and reconfiguration of device deployed in a typical volatile inter-MSP or intra-MSPs tiers. Pareto Migration Indicators (MI) are optimized successively progressing across the transformation schemes; relative to base-line MSP services, hence enabling a lucrative choice while elasticity of provider-centric cost depends adaptively on technology legacy and M2M access of User Equipment (UE).

scholarly journals A Theoretical Perspective of Contract and Contractual Customer-Supplier Relationship in the Mobile Phone Service Sector

2017 ◽  
Vol 12 (7) ◽  
pp. 201 ◽  
Author(s):  
Muhammad Turki Alshurideh
Keyword(s):  
Relationship Marketing ◽  
Customer Service ◽  
Service Sector ◽  
Theoretical Perspective ◽  
Customer Relationship ◽  
Mobile Service ◽  
Service Firms ◽  
Supplier Relationships ◽  
Contractual Relationship ◽  
The Relationship

Both contracts and contractual relationships as concepts have been rarely discussed from scholars’ perfectives in the Relationship Marketing (RM) branch of learning. Reviewing these concepts in the customer-service sector adds value because the majority of mobile service firms are losing their current contracted customers at a significant rate despite practicing different RM activities to retain active ones. Thus, this study introduces the concept of Contractual Customer Relationship Marketing (C-CRM) for the first time to the RM field of study and discusses how to employ Contractual Relationship Marketing (C-RM) especially in the use of contractual bonds to establish, maintain and extend customer-supplier relationships.This study targets various issues that are interrelated to the use of contracts to maintain and retain valuable customers in the mobile service sector. To explore these issues, this paper focuses on extending an understanding of contracts and their use in the contractual customer-supplier relationships. This requires an overview of the study’s topic in section one, with section two outlining the study’s importance. Section three provides an overview of the contract meaning and section four explaining the main benefits of using business contracts. Section five discusses the importance of using contracts for customer retention, then section six considers the contractual use in renewable situations, section seven reviews the relationship between contract use and customer switching, section eight explains how to employ contracts in prolonging customer-supplier relationships, and, finally, the concluding remarks are made in section nine.

scholarly journals The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam

2017 ◽  
Vol 10 (3) ◽  
pp. 8 ◽  
Author(s):  
Nguyen Xuan Tho ◽  
Min-Tsai Lai ◽  
Huey Yan
Keyword(s):  
Perceived Risk ◽  
Word Of Mouth ◽  
Service Providers ◽  
Negative Impact ◽  
Negative Relationship ◽  
Survey Method ◽  
Mobile Service ◽  
Repurchase Intention ◽  
Mobile Telecommunication ◽  
Telecommunication Market

This study aims at examining the effect of perceived risk on repurchase intention and positive word-of- mouth (WOM). An online survey method was used to collect data, and 268 questionnaires were properly completed and submitted by subscribers in the Vietnam’s mobile telecommunication market. First-order and second-order CFA were established to analyze and confirm dimensions of perceived risk and its construct by using AMOS software. Then, the structure equation model (SEM) was used to test hypotheses. The results show that perceived risk has a significantly negative impact on repurchase intention. The findings also indicate that there is a negative relationship between perceived risk and word - of - mouth. Based on scientific proof as well as practical evidence, it suggests that the mobile service providers in Vietnam need to prevent any cause that may lead to an increase in terms of consumer’s risky perception in order to retain existing subscribers and attract more potential customers.

Variable Selection of Customers for Churn Analysis in Telecommunication Industry

2018 ◽  
Vol 10 (1) ◽  
pp. 17-32
Author(s):  
Vishal Mahajan ◽  
Renuka Mahajan
Keyword(s):  
Customer Service ◽  
Service Providers ◽  
Organizational Adaptation ◽  
Customer Relationship ◽  
Impact Factors ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Customer Churn ◽  
Mobile Industry ◽  
Number Of Customers

The telecommunication industry considers customer relationship management as a significant issue for organizational adaptation. Mobile service providers have enforced CRM with the objective to reduce the number of customers that churn. The objective of this article is to detect high impact factors leading to customer churn in the mobile industry over the present-day market situation in Delhi-NCR by using a questionnaire survey and examine their importance. The study is done to understand usage patterns of customers using mobile data services. The data collected was analyzed using descriptive statistics to identify the most common issues to identify attributes of selecting a service provider, cellular usage, and service quality. Thus, the authors have selected possible variables for modeling the decision tree to build a churn prediction model. A renewed customer service, after analyzing this experience, could predict those customers who are at risk of switching to a different provider.

Adaptive Customer-In-Loop Supply Chain Management For 5G Migration

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 850-866
Author(s):  
Naeem Z Azeemi ◽  
Omar al Basheer ◽  
Sharmini Enoch ◽  
M.A. Habli ◽  
Meraj Naem ◽  
...  
Keyword(s):  
Supply Chain ◽  
Service Providers ◽  
Resource Planning ◽  
Customer Relationship ◽  
Fourth Generation ◽  
Mobile Service ◽  
High Quality ◽  
Chain Management ◽  
Limited Bandwidth ◽  
Streaming Services

Despite the ever exploiting benefits in Fourth Generation (4G) Telecom such as e-Life from Etisalat-UAE, vendors’ economical limitation for providing high quality streaming services in limited bandwidth and coverage expectation cannot be ignored. A unique systems support involving the Customer Relationship, Resource Planning, and Supply Chains exist in both Mobile Service Providers and Mobile Equipment Providers. Despite its complexity, the operational objectives of SCM planning may vary greatly from MSP to MSP and MEP to MEP, hence is the main objective for our work presented here. In this paper, we explore the strategic, technical and operational indicators, while migrating legacy 4G MSP deployments into 5G to conform the e-governess needs.

scholarly journals ANALYSIS OF ORGANIZATIONAL JUSTICE: A CROSS SECTIONAL STUDY OF UNIVERSITY TEACHERS

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Nazir Haider Shah , Nadia Nazir, Mahek Arshad
Keyword(s):  
Organizational Justice ◽  
Measurement Instrument ◽  
Cross Sectional Study ◽  
Survey Method ◽  
Simple Random Sample ◽  
Cross Sectional ◽  
University Teachers ◽  
Sample Technique ◽  
The University

The present research was conducted with the purpose to investigate the role of organizational justice on the lives of university teachers and to investigate the relationship between dimensions of organizational justice among university teachers. The study was descriptive in nature and survey method applied for the collection of data. All the university teachers working in universities of Islamabad were taken as a population of the study. 200 university teachers were taken as a sample of the study through a simple random sample technique. Organizational Justice Measurement Instrument (OJMI) developed by Ledimo (2015) was used in this research as a research instrument. The instrument comprised of 39 items. Data were collected through personal visits of the sampled universities. The data were collected through mean, standard deviation and correlation. The finding of the study revealed that there was a significant relationship found between the dimensions of organizational justice among university teachers. According to the findings of the study, it is recommended that supervisors as well as higher authorities in organizations may focus on all the dimensions of organizational justice equally  

scholarly journals MODEL MATEMATIKA PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH JURUSAN: DAMPAK MINAT DAN BAKAT

2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Rubhan Masykur ◽  
Muhamad Syazali ◽  
Nofrizal Nofrizal ◽  
Iip Sugiharta
Keyword(s):  
High School ◽  
High School Students ◽  
Religious Education ◽  
Survey Method ◽  
Decision Variable ◽  
School Students ◽  
Study Program ◽  
Quantitative Descriptive ◽  
The University ◽  
Descriptive Method

Every year, high school students of class XII who plan to continue their study program to the University always feel hesitant in determining the field of study to be chosen. Therefore, this research was conducted with the aim of making modeling decision making in determining the direction of Islamic religious education seen from the interests and talents of students. The method used in this research is quantitative descriptive method and survey method. The participants of this research were high school / MAN / equivalent students in Bandar Lampung. The results showed that the Decision variable Choosing the Department of Islamic Education was influenced by interests and talents with the model  + 0.301  (talent). AbstrakSetiap tahun, siswa kelas XII SMA yang berencana melanjutkan program studi ke Universitas selalu merasa bimbang dalam menentukan bidang studi yang harus di pilih. Oleh karena nya penelitian ini dilakukan dengan tujuan membuat pemodelan pengambilan keputusan dalam penentuan jurusan pendidikan agama islam dilihat dari minat dan bakat siswa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dan metode survei. Objek penelitian ini adalah siswa-siswi SMA/MAN/Sederajat di Bandar Lampung. Hasil penelitian menunjukkan bahwa variabel keputusan memilih jurusan Pendidikan Agama Islam dipengaruhi oleh minat dan bakat dengan pemodelan  + 0.301  (Bakat). Kata Kunci: Permodelan; Pengambilan Keputusan; Pemilihan Jurusan; Minat; Bakat

The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

2020 ◽  
Vol 8 (1) ◽  
pp. 75-94
Author(s):  
Emad Yusuf Masoud
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Mobile Phone ◽  
Service Providers ◽  
Mobile Service ◽  
Behavioural Difference ◽  
Mobile Industry ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Network Quality

This study aims to determine the dimensions of mobile service quality and to examine their effect on customer satisfaction in UAE mobile phone service providers while also investigating the behavioural differences between mobile phone customers with prepaid and postpaid subscriptions. A combination of the SERVPERF model has been adopted as the main framework for analyzing service quality. A structured questionnaire instrument was designed for data collection. The present study concentrates on the level of customers’ satisfaction for leading service providers in the UAE mobile industry. Etisalat and Du were chosen for this study. A sample of (452) mobile phone users in Abu Dhabi city was selected at random using convenience-sampling. We found a positive effect of both functional and technical service quality (network quality) on customers’ satisfaction. Functional and technical dimensions were good predictors of customer satisfaction and confirmed the multidimensional nature of service quality. Also, the service quality dimensions; reliability, assurances, and responsiveness are found to be significant predictors of customer satisfaction. Behavioural difference between mobile phone customers is also significant in predicting customer satisfaction for postpaid subscribers. However, only reliability and network quality are significant predictors of customer satisfaction for prepaid subscribers. The model developed in this study provides marketers and researchers with a diagnostic tool to assess service quality from the perspectives of customers to meet the customer’s expectations and ensure customer satisfaction.

The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

2018 ◽  
Vol 4 (4) ◽  
pp. 19-24
Author(s):  
Anam Bhatti ◽  
Sumbal Arif ◽  
Marium Marium ◽  
Sohail Younas
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Research Strategy ◽  
Equation Modeling ◽  
Survey Method ◽  
Research Approach ◽  
Questionnaire Method ◽  
The Impact

CSR has become one of the imperative implements in satisfying customers. The impartial of this research is to calculate CSR, relationship marketing, and customer satisfaction. There is no more study accompanied in Pakistan to quantify the effect of CSR and relationship marketing on the relationship maintainer and customer loyalty. To find out deductive approach and survey method is used as research approach and research strategy respectively. This research design is descriptive and quantitative study. For data, collection questionnaire method with semantic differential scale and seven point scales are adopted. Data has been collected by adopting the non-probability convenience technique as sampling technique and the sample size is 400. For factor confirmatory factor analysis, structure equation modeling and medication analysis, regression analysis Amos software were used. Strong empirical evidence supports that the customer’s perception of CSR performance is highly influenced by the values

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