Digital Nudge Efficacy and the Influence of Personality in Pre-Purchase Information Research

2021 ◽  
Vol 10 (4) ◽  
pp. 21-41
Author(s):  
Armando Schär

This study analyses digital nudging in the early stages of the customer journey. The experimental approach investigates the influence of digital nudging principles on decision making when searching for educational programs. The online experiment shows significant impact for three of the five digital nudging principles and greatly varying effect sizes. Social norms, anchoring and adjustment, and status quo nudging principles have a substantial impact when used in the pre-purchase stage. Loss aversion and hyperbolic discounting nudges have not shown a significant influence on choice behavior. Furthermore, extraverted individuals show significantly less behavioral change when confronted with a loss aversion nudge. These results imply a careful consideration of the chosen nudging principle and the target groups personalities when implementing digital nudges and start a novel discussion on the usage of digital nudges in the pre-purchase stage of the customer journey.

2013 ◽  
Vol 21 (03) ◽  
pp. 301-334 ◽  
Author(s):  
SUSAN MUELLER ◽  
LIUDMILA CHAMBERS ◽  
HEIDI NECK

Addressing the need to identify distinctive skills for social entrepreneurs, we conducted an exploratory, qualitative study based on interviews with social entrepreneurs. We identified seven skills, three out of which have not been previously mentioned by entrepreneurship and social entrepreneurship scholars. These skills include an ability to induce behavioral change and educate target groups; co-creation with multiple stakeholders; and developing solutions that aim to address the root cause of a social problem. Based on these findings, we provide recommendations for further research, as well as how the identified skills can be taught in experiential learning format.


Author(s):  
Carolyn Black Becker ◽  
Nicholas R. Farrell ◽  
Glenn Waller

Given that one of the main objectives of exposure therapy is to alter individuals’ cognitions related to feared stimuli, cognitive therapy can be effectively used as an adjunctive strategy to exposure. However, it is important to note that behavioral change methods show greater effectiveness in reducing eating disorder symptoms as compared to cognitive therapy. There are also circumstances in which utilizing cognitive therapy as an adjunct to exposure is not warranted. Accordingly, clinicians need to use careful consideration when deciding whether to engage eating disorder patients in cognitive therapy. As a general rule of thumb, clinicians are encouraged to employ cognitive therapy techniques when a patient is demonstrating significant hesitancy to begin exposure or is deriving notably suboptimal benefit from exposure.


Technologies ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 45 ◽  
Author(s):  
Randi Karlsen ◽  
Anders Andersen

In areas such as health, environment, and energy consumption, there is a need to do better. A common goal in society is to get people to behave in ways that are sustainable for the environment or support a healthier lifestyle. Nudging is a term known from economics and political theory, for influencing decisions and behavior using suggestions, positive reinforcement, and other non-coercive means. With the extensive use of digital devices, nudging within a digital environment (known as digital nudging) has great potential. We introduce smart nudging, where the guidance of user behavior is presented through digital nudges tailored to be relevant to the current situation of each individual user. The ethics of smart nudging and the transparency of nudging is also discussed. We see a smart nudge as a recommendation to the user, followed by information that both motivates and helps the user choose the suggested behavior. This paper describes such nudgy recommendations, the design of a smart nudge, and an architecture for a smart nudging system. We compare smart nudging to traditional models for recommender systems, and we describe and discuss tools (or approaches) for nudge design. We discuss the challenges of designing personalized smart nudges that evolve and adapt according to the user’s reactions to the previous nudging and possible behavioral change of the user.


1999 ◽  
Vol 2 (3a) ◽  
pp. 377-382 ◽  
Author(s):  
BM Margetts ◽  
P Little ◽  
D Warm

AbstractObjectives:This review summarises the evidence for the effectiveness of primary care based interventions of diet and physical activity aimed at reducing blood pressure.Background:As blood pressure rises so does the risk of heart disease and stroke. There is a large literature on the effects on blood pressure of changing various aspects of diet either as single nutrient interventions, patterns of food consumption, or the addition of dietary supplements (potassium, magnesium, and fish oil). Controlled trials have been undertaken to assess the relative benefits of lifestyle changes in activity (walking etc) compared with more structured exercise programmes. There is sufficient evidence to suggest that changes in diet and activity under controlled conditions can reduce blood pressure and delay or reduce the need for drug treatment in subjects who are hypertensive. What is less clear is how to achieve these lifestyle changes in the primary care setting as part of routine clinical management.Results:There have been a number of systematic reviews undertaken to evaluate the evidence. The interventions were either delivered alone or in combination with other advice, either with or without aids, and by various practice nurse staff (GP, nurse, Dietitian); follow-up varied from 3 months to a year. Compliance with the advice was generally not measured. The variability in the quality of the studies and interventions made it difficult to draw conclusions: any effects seen tended to be small.Conclusions:Equivocal results (non statistically significant reductions) should not be considered as proof of no effect without careful consideration of the effects of chance, bias and confounding, and without better measures of compliance. There is little debate that, under investigator control, blood pressure can be reduced by changes in diet and activity. Changes to a ‘healthy’ diet (low in total and saturated fat; energy intake balanced with expenditure to maintain or achieve optimal body weight; low in salt; high in fruits, vegetables, legumes; and whole grains) and increases in modest levels of physical activity (walking etc) would be expected to reduce blood pressure by between two and four mmHg. A shift in the population distribution of this order would be expected to have a substantial impact on population mortality patterns and could be achieved cost-effectively in primary care.


2016 ◽  
Vol 1 (No. 1 Oct 2016) ◽  
pp. 57-80
Author(s):  
Cherie H Chen ◽  
Handley-Schachler Morrison

There is a palpable link between financial investment decision making and investors’ behaviour. Research into investors’ behaviour may prove useful in increasing our understanding of the extremely complex financial marketplace. In many cases, investors are unaware of their predisposition for error. And more often, an irrational investor is a dissatisfied investor, because biases usually undermine financial goals. By adopting an experimental approach, the researchers try to correlate established investor biases with the psychographic profiles of investors, to see whether specific risk personality profiles correlate with susceptibility to four biases: herding, endowment, loss aversion and framing. Many studies have focused on exploring the demographics of investment behavioural flaws, but very little attention has been paid to the risk attitude of investors and their actual investment behaviour. The findings of this study bridge two aspects of literature, being attitude to financial risk and behavioural investment biases.


Author(s):  
L. Dewitz ◽  
C. Kröber ◽  
H. Messemer ◽  
F. Maiwald ◽  
S. Münster ◽  
...  

<p><strong>Abstract.</strong> The interdisciplinary research group on four-dimensional research and communication of urban history (Urban History 4D) aims to investigate and develop methods and technologies to access extensive repositories of historical media and their contextual information in a spatial model, with an additional temporal component. This will make content accessible to different target groups, researchers and the public, via a 4D Browser and an Augmented Reality app for mobile devices. One goal is to improve the accessibility of media repositories and develop suitable solutions for data preparation and information research, making extensive use of visualizations. An interdisciplinary approach is taken to ensure that visualizations for research are comprehensible and meet scientific standards. The investigation of spatial visualizations of image repositories and their visual representation in a coherent context includes frequencies, directions, and perspectives within the image material, which can be grasped through quantitative methods. This paper introduces two main investigations into (1) quantitative data visualization with photography and (2) the plausibility and perception of 3D reconstructions.</p>


2019 ◽  
Vol 8 (3) ◽  
pp. 7056-7061

Our Indian society is plagued with numerous social problems, such as illiteracy, dowry harassment, child abuse, female feticide, poor sanitation, malnutrition, casteism etc. From time immemorial many great philosophers, social reformers, activists and leaders have been trying to solve these social problems in their own perceived ways. Social Advertisements are a powerful tool for social change. Social advertising is about applying marketing and advertising principles to promote health and other social issues and bringing about positive behavioral change. Social advertising sells a behavioral change to a targeted group of individuals, making them accept a new behavior, reject a potential behavior, modify a current behavior and abandon an old behavior. In fact the state and central governments have been spending significant amounts of money on social advertising but the impact of such advertisements has not been studied in a systematic way. Hence a systematic study was undertaken across the length and breadth of Ananthapur district of Andhra Pradesh which included identifying target groups, distributing questionnaires, collecting data from the respondents and statistically analyzing the data to make the inference


2017 ◽  
Vol 38 (04) ◽  
Author(s):  
Vinay Singh ◽  
A. K. Sood

Nutrition of plants has a substantial impact on the predisposition of plants to insect-pests. Regulated and balanced crop fertilization can be helpful in altering host plant susceptibility to sucking insect-pests. Hemipteran herbivores are sensitive to alteration in host plant nutrition. Primary pest defence of plants like biochemical, physical and mechanical properties can be enhanced by balanced fertilization with plant nutrients. All plant nutrients may affect plant health but two of them namely, nitrogen and potassium play a major role. The effect of other nutrients is less frequently mentioned. Most studies revealed that generally excessive use of nitrogen decreases crop resistance to pests whereas potassium increases the same. So, the agricultural practices like excessive, injudicious and unscientific use of fertilizers can result in nutrient imbalance and finally into increased attack of insect-pests. Careful consideration of present and future information on this topic can lead to better predictive capabilities in hemipteran insect-pest management.


2020 ◽  
Author(s):  
Thomas Wernbacher

In recent decades, a stagnation or even a decline in pedestrian traffic has been observed in many cities, despite the ambitious efforts of national and international action plans, strategies and initiatives. Our project "Walk Your City" addresses this problem by designing, developing and evaluating an innovative, behavioral-based pedestrian initiative with a focus on the nudging method. The applied nudging framework includes gamification as well as crowdsourcing elements and aims to decisively improve the quality of life in cities by promoting walking as an active and health-enhancing activity.The core of our approach is represented by nudges which are triggered via an app as well as offline campaigns. The story refers to a not so distant dystopian future where the pilot city Graz suffers from pollution, traffic chaos as well as climate change. Via regular walking as well as visiting places such as parks or viewpoints users of the app are rewarded with tokens. Following the idea of crowdsourcing these tokens can be invested into wishes for improvement such as parking benches or zebra crossings. Through this unique combination of technological innovations, playful approaches, behavioral concepts and creative campaigns, participants are motivated to explore and experience the city on foot. Walking should be perceived as a genuine and healthy alternative for short distances and anchored as first choice when covering small distances.The nudging-method will be iteratively optimized in terms of acceptance, functionality and usability using focus groups, internal lab tests and expert workshops. This strategy will a practice-oriented project implementation that is tailored to the needs of different target groups such as students, commuters as well as tourists. The mobility and health data obtained during the pilot test will be used to evaluate the suitability and impact of the nudging method in course of an academic paper. As the empirical data show, a behavioral change in terms of a larger share of walking in the modal split as well a positive impact on the interest and awareness regarding the effects of walking could be observed.


2016 ◽  
Vol 13 (2) ◽  
pp. 3057
Author(s):  
Sabahattin Çelik

Especially in developed and developing countries, social marketing practises is used which is an innovative approach for the problems that require social change. Community based social marketing as a new method of social merketing, can be defined as making analysis and planning, implementing and the assessment of the programmes which are all designed to affect the behaviors of the target group to be made voluntarily in order to increase the welfare of the community of the individuals and the community that they exist in. “Community based social marketing” approach aims to create a positive behavior by starting up the behavioral change tools and eliminating the barriers in front of the target groups in order to have a positive attitude for a sustainable future. Community based social marketing tools and techniques provide provides a very important event that organize the behavior change, regardless of collecting knowledge in the area of conventional commercial marketing.The main purpose of the article within the framework of this information is to explain what ‘community based social marketing’ is and show how effective it is on the positive behavior change of the communities.For this purpose, a detailed literature review has been conducted and relevant concepts and examples have been examined. ÖzetÖzellikle gelişmiş ve gelişmekte olan ülkelerde sosyal değişim gerektiren problemler için yenilikçi bir yaklaşım olan sosyal pazarlama uygulamaları kullanılmaktadır. Yeni bir sosyal pazarlama yöntemi olan “Toplumsal Tabanlı Sosyal Pazarlama” ise bireylerin ve içinde bulundukları toplumun refahını arttırmak için, hedef kitlenin gönüllü olarak yapacakları davranışları etkilemek üzere tasarlanan programların analizi, planlanması, uygulanması ve değerlendirilmesi için pazarlama teknolojilerine başvurulması olarak tanımlanabilir. “Toplumsal Tabanlı Sosyal Pazarlama” (TTSP) yaklaşımı, sürdürülebilir bir gelecek adına olumlu davranışta bulunmaları için, hedef kitlelerin önündeki engellerin kaldırılması ve davranış değişim araçlarının çalıştırılarak pozitif davranışın oluşturulmasına ilişkin amaca hizmet etmektedir. TTSP araç ve teknikleriyle, sadece geleneksel ticari pazarlama alanındaki bilgi toplama ortamlarına bağlı kalmaksızın, davranış değişikliğini organize edecek çok önemli program etkinliği sağlar.Bu bilgiler çerçevesinde makale çalışmasının temel amacı; yeni bir sosyal pazarlama yöntemi olan TTSP’nin ne olduğu ve özellikle sosyal pazarlama uygulamalarının topluluklar üzerinde pozitif davranış değişikliği konusundaki etkisinin nasıl olduğudur. Bu amaçla detaylı bir literatür taraması yapılmış, konuyla ilgili kavramlar ve örnekler incelenmiştir


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