The Effect of Country of Origin Service Quality and Brand Redeployment after M&A

2016 ◽  
Vol 7 (1) ◽  
pp. 42-55 ◽  
Author(s):  
Adilla Anggraeni ◽  
Kendy Hasan
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Merger And Acquisition ◽  
Multiple Linear Regressions ◽  
Online Questionnaire ◽  
Main Research ◽  
Post Hoc ◽  
Linear Regressions

The purpose of the research is to confirm that general country attribute; service quality and the redeployment strategies are variables needed by the company to smooth the process of the merger and acquisition. The main research framework was replicated from the work of Lee and Lee (2011) with alterations to suit the context of the current study. The data were collected from 150 respondents through offline and online questionnaire. Simple and multiple linear regressions are the hypothesis testing chosen for this study. ANOVA and Post-Hoc Duncan are performed to differentiate which of the five redeployment strategies is the best used by the company after done the merger and acquisition. The results conclude that general country attributes and service quality are positively linked to purchase intention in the case of Tigerair Mandala Airlines. Country of origin was found to have the most significant influence toward purchase intention, whereas service quality has the significant influence toward purchase intention.

The Effect of Country of Origin, Service Quality, and Brand Redeployment After M&A

2018 ◽  
pp. 177-191
Author(s):  
Adilla Anggraeni ◽  
Kendy Hasan
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Reliability And Validity ◽  
Merger And Acquisition ◽  
The Other ◽  
Multiple Linear Regressions ◽  
Online Questionnaire ◽  
Consumer Purchase Intention ◽  
Post Hoc ◽  
Linear Regressions

Many companies worldwide underwent merger and acquisition to expand the business. The purpose of the research is to confirm that general country attribute; service quality and the redeployment strategies are variables needed by the company to smooth the process of the merger and acquisition. The data were collected from 150 respondents through offline and online questionnaire. Cronbach's Alpha and Confirmatory Factorial Analysis were utilized to determine reliability and validity of the constructs. Simple and multiple linear regressions are the hypothesis testing chosen for this study. ANOVA and Post-Hoc Duncan are performed to differentiate which of the five redeployment strategies is the best used by the company after done the merger and acquisition. The results conclude that general country attributes and service quality are positively linked to purchase intention. On the other hand, corporate brand redeployment alternatives are shown to have no impact on consumer purchase intention in the case of Tigerair Mandala Airlines.

scholarly journals IMPROVING CUSTOMER LOYALTY THROUGH EXPERIENTAL VALUE, SERVICE QUALITY AND TRUST

2020 ◽  
Vol 1 (2) ◽  
pp. 117
Author(s):  
Rifki Arikah An Namla ◽  
Sukaris Sukaris ◽  
Budiyono Pristyadi ◽  
Al Kusani Al Kusani
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Multiple Linear Regressions ◽  
Probability Sampling ◽  
Service Company ◽  
Sample Amount ◽  
Experiential Value ◽  
Linear Regressions

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency

scholarly journals The effect of supply chain quality perception and country of origin on Smartphones purchase intention of Indonesian consumers

2022 ◽  
Vol 10 (1) ◽  
pp. 277-284 ◽  
Author(s):  
Wawan Prahiawan ◽  
Mochammad Fahlevi ◽  
Juliana Juliana ◽  
John Tampil Purba ◽  
Khamaludind Khamaludind ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Study Data ◽  
Purchase Intentions ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Sampling System ◽  
Quality Perception

The purpose of this study was to analyze the relationship between Role of Country of Origin and Quality Perception of Smartphones Purchase Intention. The approach in the research used is a quantitative approach using PLS-SEM SmartPLS software as a data processing tool. In this study, data collection technique was carried out using either a questionnaire or online questionnaire which was distributed to 120 respondents of Millennial Smartphone Consumers. Sampling system was a snowball sampling method. Based on the results of hypothesis testing, it was found that there was a positive and significant relationship between Country of origin and perceived quality of the product. There was also a positive and insignificant relationship between Country of origin and purchase intentions. Finally, there was a positive and significant relationship between perceived quality and consumer purchase intentions.

scholarly journals PENGARUH KINERJA LOGISTIK TERHADAP KINERJA OPERASIONAL PADA UKM ROTAN DI KOTA PALU

2015 ◽  
Vol 1 (2) ◽  
pp. 181-194
Author(s):  
Ardiansyah Ardiansyah ◽  
Husein Hi Moh Saleh ◽  
Suryadi Hadi
Keyword(s):  
Correlation Coefficient ◽  
Significant Influence ◽  
Hypothesis Test ◽  
Strong Relationship ◽  
Business Owners ◽  
Operational Performance ◽  
Reliability Test ◽  
Multiple Linear Regressions ◽  
Significance Level ◽  
Linear Regressions

The  aim  of  this  research  is  to  describe  the  influence  of  logistic  performance  on  operational performance  in  the  rattan  small-medium  business  in  Palu. Population  of  this  research  is  24  Rattan small-medium  business,  which  consists  of  24  business  owners  as respondents,  and  24  active employees. In total, the sample of this research is 48 people who selected with census method. Method of analysis  is  multiple linear  regressions  by  using  software  of  SPSS  for  Windows  Release  16.0. Hypothesis  test  shows  significance  level  of  α  =  0.05  and  reliability  test  using  the  coefficient  values shows cronbach  alpha  with  coefficient  of  α  =  0,60.  The  result  indicates that  logistic  performance simultaneously  have  significant influence  on  operational  performance,  with  adjusted  R-square  value of 46.4%. Partially, with the standard of α = 0.05, X1, X2 and X3 have significant influence on Y with sig. value of 0.033, 0.037 and 0.000 respectively. The correlation test shows a correlation coefficient by   0.706,  which  means that  the  variable  of  logistic  performance  has  a  strong  relationship with  the operational performance of 70.6%. Tujuan dari penelitian ini adalah untuk mendeskripsikan pengaruh kinerja logistik terhadap kinerja  operasional  pada  UKM  industri  rotan  di  Kota  Palu.  Populasi  dalam  penelitian  ini adalah 24 Usaha Kecil Menengah Rotan yang terdiri dari 24 pemilik usaha sebagai responden, dan  24 karyawan  aktif  sehingga  sampel  penelitian  ini  adalah  48  responden dengan teknik sampel yang  digunakan  adalah  Sensus.  Metode analisis  yang  digunakan  adalah  analisis regresi  linier  berganda  dengan menggunakan  perhitungan  dari  software  SPSS  for  Windows Release 16,0. Uji hipotesis yang digunakan memiliki tingkat signifikansi α = 0,05 dan untuk uji  reliabilitas  menggunakan  nilai  koefisien  alan  croanbach  dengan  koefisien  nilai  batas  α  = 0,60.  Hasil  penelitian  menunjukkan  bahwa  kinerja  logistik  secara  simultan  menghasilkan pengaruh  yang signifikan terhadap kinerja operasional, dengan nilai Adjust R-square sebesar 46,4%.  Secara  parsial  dengan  standar  α  =  0,05  hasil penelitian  X1,  X2  dan  X3  berpengaruh signifikan terhadap Y dengan sig masing-masing yaitu 0,033, 0,037 dan 0,000. Hasil korelasi tersebut  menunjukkan  koefisien  korelasi  sebesar  0,706  yang berarti  bahwa  variabel  kinerja logistik memiliki hubungan yang kuat dengan kinerja operasional sebesar 70,6%.

scholarly journals Analisis Faktor yang Mempengaruhi Kesuksesan Usaha pada Pedagang Handphone Sepanjang Jalan Moses Yogyakarta.

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Yati Suhartini
Keyword(s):  
Mobile Phone ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Business Environment ◽  
Business Success ◽  
Multiple Linear Regressions ◽  
Location Factors ◽  
Significance Level ◽  
Business Location ◽  
Linear Regressions

The research was carried out to find the influence of five business location factors such as rent expense, infrastructure, business environment, consumer, and security on the success of the mobile phone business a long Jalan Moses, Yogyakarta. The respondents of the research were all of the handphone traders a long Jalan Moses, as many as 81 respondents. The data was derived from a survey and collected by applying question-naires, and analyzed by using multiple linear regressions. This research indicated that factors of rent expense, infrastructure, business environment, consumer, and security, all together showed a significant influence on the business success. These were indicated by the value of F amounting to 24,132 with the significance level of 0,000, where as R square counting to 0,591. The regression coefficient of each factor of rent expense, infrastructure, business environment, consumer, and security toward business success are 0,368 (X1); 0,294 (X2); 0,399(X3); 0,311 (X4); 0,394 (X5); and the significant level of each factor are 0,003; 0,031, 0,007, 0,031, and 0,020 respectively.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Karyawan pada Pertokoan di Sepanjang Jalan Malioboro Yogyakarta.

2020 ◽  
Vol 14 (2) ◽  
Author(s):  
Yati Suhartini
Keyword(s):  
Career Development ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Job Characteristics ◽  
Sales Promotion ◽  
Multiple Linear Regressions ◽  
Employee Loyalty ◽  
Quota Sampling ◽  
Linear Regressions

The research was carried out to know the influence of career development, compensation and job characteristics to employee loyalty at stores along Malioboro street, Yogyakarta.The population of the research were all of Sales Promotion Girls (SPG) and Sales Promotion Boys (SPB) working at stores along Malioboro street. Samples were taken with non-probability sampling technique by quota sampling, as many as 100 respondents. The data was collected by applying questionnaires, and analyzed by using multiple linear regressions with the help of SPSS program for windows release 16.0.This research concluded that factors of career development, compensation and job characteristics, partially or simultaneously showed a positive and significant influence to employee loyalty. These were indicated by the regression coefficient value of each factor of career development, compensation and job characteristics to employee loyalty were 0.421 (X1); 0.149 (X2); 0.411 (X3); and the significant level of each factor were 0.000; 0.45 and 0.000, respectively. While the value of F amounting to 51.235 with the sign.ificance level of 0.000; whereas adjusted R square equal to 0.604.

scholarly journals IMPACT OF SERVICE QUALITY ON RESIDENTIAL SATISFACTION : A STUDY WITH SPECIAL ATTENTION TO CHENNAI

2021 ◽  
Vol 9 (9) ◽  
pp. 370-378
Author(s):  
K. Chezhiyan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Random Sampling ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Simple Random Sampling ◽  
Residential Satisfaction ◽  
Multiple Linear Regressions ◽  
Linear Regressions

 The purpose of this paper is to reveal the residential satisfaction of apartment residents.  And it was measured through an antecedent (service quality) and a consequence (word of mouth) of residential satisfaction. Simple random sampling method was employed on 200 residents and multiple linear regressions were carried out. The result shows that 85% of the variance in overall customer satisfaction is accounted for by service quality. From the above findings it is clear that service quality positively influences customer satisfaction.

The influence of job stress and working environment on job satisfaction toward job performance

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Roes Aldi Asaddiari Maulidka ◽  
Dessy Isfianadewi
Keyword(s):  
Job Satisfaction ◽  
Job Performance ◽  
Work Environment ◽  
Job Stress ◽  
Significant Influence ◽  
Working Environment ◽  
Multiple Linear Regressions ◽  
Hrm Practices ◽  
Permanent Employees ◽  
Linear Regressions

The purpose of this research was to gain information on the influence of HRM practices especially job stress, working environment on job satisfaction toward job performance at Bank Mandiri as state-owned companies in Indonesia. The samples of this research were permanent employees of the company. The questionnaires were distributed to 150 respondents and the employees properly filled 115 questionnaires. The analytical model used in this research was multiple linear regressions. The results of this research proved that job stress significantly influence over job satisfaction because the value of significance is 0.019 (p < 0.05). Work environment with significance value of 0.000 (p < 0.05) is proved to have significant influence to job satisfaction. Job stress also proved to have significant influence to job performance based on the significance value of 0.008 (p < 0.05). Besides that, work environment with the significance value of 0.000 (p < 0.05) is proved to have significance value to job performance. Lastly, job satisfaction with the significance value of 0.000 (p < 0.05) is proved to have a significant value to job performance.

scholarly journals THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

2021 ◽  
Vol 5 (2) ◽  
pp. 297
Author(s):  
Edy Kalme Haganta Sinulingga ◽  
Jean Richard Jokhu
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Association ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

scholarly journals FAKTOR PENENTU DARI PERSEPSI NILAI PELANGGAN DAN IMPLIKASINYA TERHADAP INTENSI PEMBELIAN

2018 ◽  
Vol 10 (2) ◽  
pp. 157
Author(s):  
Anotonius Agus Susanto
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Purchase Intention ◽  
Customer Value ◽  
Equation Modeling ◽  
Probability Method ◽  
Price Fairness ◽  
Value Perception ◽  
Customer Value Perception ◽  
Economic Price

<p>The purpose of this study is to examine the determinants of customer value perception of the purchase intention on the internet consumer services. The methodology of this research was hypothesis testing. Sample in this research is conducted by non-probability method with purposive sampling technique from<br />350 internet subscribers in Jakarta. The result of the research by structural equation modeling analysis in the first model showed that the service quality, experience economy and price fairness have a significant influence to customer value perception. In the second model, the results showed that service quality, experience economic, price fairness and customer value perception have a significant influence<br />to purchase intention.</p>

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