What Makes Customers Repurchase Grocery Products from Online Stores in Korea

2019 ◽  
Vol 15 (4) ◽  
pp. 24-39
Author(s):  
Jin Yong Park ◽  
Dhanabalan Thangam
Keyword(s):  
Customer Loyalty ◽  
Sampling Technique ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Online Retailers ◽  
Online Stores ◽  
Customer Trust ◽  
Grocery Products

To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a structural measurement equation model by using Partial Least Square 3.0. Outcomes of study showed that, customer satisfaction and trust were the significant predictors of customer repurchase intention. The effect of customer loyalty towards repurchase intention seems to be very low. Hence, online retailers have advised to concentrate more on the activities needed to increase customer loyalty and to purchase more.

What Makes Customers Repurchase Grocery Products from Online Stores in Korea

2021 ◽  
pp. 1339-1356
Author(s):  
Jin Yong Park ◽  
Dhanabalan Thangam
Keyword(s):  
Customer Loyalty ◽  
Sampling Technique ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Online Retailers ◽  
Online Stores ◽  
Customer Trust ◽  
Grocery Products

To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a structural measurement equation model by using Partial Least Square 3.0. Outcomes of study showed that, customer satisfaction and trust were the significant predictors of customer repurchase intention. The effect of customer loyalty towards repurchase intention seems to be very low. Hence, online retailers have advised to concentrate more on the activities needed to increase customer loyalty and to purchase more.

scholarly journals THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY [PENGARUH KUALITAS E-SERVICE DAN E-RECOVERY TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE DI SURABAYA: PERAN LOYALITAS NASABAH SEBAGAI VARIABEL MEDIASI]

2020 ◽  
Vol 15 (2) ◽  
pp. 209
Author(s):  
Charly Hongdiyanto ◽  
Metta Padmalia ◽  
Gladys Greselda Gosal ◽  
Devi Vionita Wahanadie
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Mediating Role ◽  
Online Stores

<p>The aim of this study is to determine whether E-Service Quality and E-Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January 2020 to May 2020. The research method used was a survey method with a Likert scale. The population in this study was Surabaya residents who had already made a purchase in online stores. The researcher distributed 135 questionnaires to mostly 17-25 year old respondents, using purposive sampling methods. There were 117 respondent questionnaires that were suitable to be processed. Data analysis techniques using SmartPLS software version 3.2.9, PLS with structural equation analysis (SEM). The results show that the variable mediated by customer loyalty has a large influence on repurchase intention. In this study, it can be explained that there are significant influences between the effect of E-Service Quality and E-Recovery mediated by customer loyalty towards repurchase intention.</p><p><em><strong>Abstrak dalam Bahasa Indonesia.</strong></em> P<em>enelitian ini dilakukan bertujuan untuk mengetahui</em><em> adakah pengaruh antara E-Service Quality dan E-Recovery terhadap niat beli kembali pada toko online di Surabaya dengan menggunakan loyalitas pelanggan sebagai mediator. Penelitian ini dilakukan dari Januari 2020 hingga Mei 2020. </em><em>Metode survei digunakan dalam peneltian ini dengan menggunakan skala likert</em><em>. Populasinya adalah orang Surabaya dan sudah melakukan pembelian di Toko Online. Peneliti membagikan 135 kuesioner kepada sebagian besar responden berusia 17-25 tahun, menggunakan metode purposive sampling. Ada 117 responden yang cocok untuk diproses. Teknik analisis data menggunakan perangkat lunak SmartPLS versi 3.2.9 PLS (Partial Least Square) dengan analisis persamaan struktural (SEM). Hasil penelitian menunjukkan bahwa variabel yang dimediasi oleh loyalitas pelanggan berpengaruh terhadap niat pembelian kembali. </em><em>kemudian</em><em>, </em><em>dijelaskan lagi </em><em>terdapat pengaruh antara efek Kualitas E-Layanan dan E-Recovery yang dimediasi oleh loyalitas pelanggan terhadap niat pembelian kembali.</em></p>

scholarly journals Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia

2021 ◽  
Vol 5 (2) ◽  
pp. 291-313
Author(s):  
Niken Febiana ◽  
Hendri Tandjung ◽  
Hilman Hakiem
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Ibn Khaldun ◽  
Analysis Technique ◽  
Islamic Religion

This study aims to determine the effect of literacy variables on zakat, infaq and shadaqah (zis), trust and brand awareness on decisions to distribute zakat and donations. The data processing in this study uses quantitative analysis using the Structural Equation Model (SEM) analysis technique with the Partial Least Square (PLS) approach using the SmartPLS 3.0 statistical software. The instrument used to obtain data is a questionnaire using a Likert scale. In taking the sample obtained by non-probability sampling method using purposive sampling technique, the sample obtained is 95 respondents at the students of the Faculty of Islamic Religion, Ibn Khaldun University, Bogor. The results of this study indicate that the literacy variable zis has a negative and insignificant effect on the decision to distribute zakat and donations through Tokopedia. The trust variable has a positive and significant effect on the decision to distribute zakat and donations through Tokopedia. The Brand Awareness variable has a positive but not significant effect on the decision to distribute zakat and donations through Tokopedia. Variable literacy zis, trust, brand awareness simultaneously influence the decision to distribute zakat and donations by 66.4%. While the remaining 33.6% is explained by other exogenous variables outside of this study. Keywords: Brand Awareness, Trust, Decision to Distribute Zakat and Donations, Literacy ZIS

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI ULANG GREEN COFFEE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1457
Author(s):  
Sabar Robintang Saragih ◽  
Ni Made Asti Aksari
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Green Coffee ◽  
Repurchase Intention ◽  
Value Perception ◽  
Partial Least Square Analysis ◽  
Value Perceptions ◽  
Data Source

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention, the effect of trust on repurchase intention, and to determine the role of trust in mediating the effect of value perception on repurchase intention on Green coffee in Denpasar City. The population of this study are consumers of Green coffee products in Denpasar City. The samples of this study are Green coffee consumers residing in Denpasar City. The method to determine the sample used in this study is purposive sampling which is a data source sampling technique with certain considerations. The number of sample used is 100 who lives Denpasar City that have consumed Green coffee. PLS (Partial Least Square) analysis techniques is used to analyse the data. The results of this study indicate that value perception ??and beliefs have a positive and significant effect on Green coffee repurchase intention; value perceptions have a positive and significant influence on trust; and trust positively and significantly mediates the effect of perceived value on consumers' repurchase intention towards Green coffee in Denpasar City. Keywords: perception of value, trust, repurchase intention  

scholarly journals PENGARUH E-SERVICESCAPE TERHADAP TRUST DAN DAMPAKNYA PADA REPURCHASE INTENTION

2021 ◽  
pp. 10
Author(s):  
I Kadek Widiana ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Security ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Aesthetic Appeal

Penelitian ini bertujuan untuk mengetahui pengaruh e-servicescape terhadap trust dan dampaknya pada repurchase intention.  Populasi adalah seluruh pelanggan Tokopedia yang berdomisili di Kota Denpasar yang sudah pernah berbelanja di Tokopedia. Jumlah sampel yang digunakan sebanyak 120 responden dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online melalui Google form. Data yang diperoleh dianalisis dengan menggunakan teknik analisis data yaitu structural equation Model (SEM) berbasis Partial Least Square (PLS) melalui program SmartPLS.  Berdasarkan hasil penelitian yang telah dilakukan menunjukkan hasil sebagai berikut: 1) aesthetic appeal secara positif dan signifikan berpengaruh terhadap trust, 2) layout and functionality secara positif dan signifikan berpengaruh terhadap trust, 3) financial security secara positif dan signifikan berpengaruh terhadap trust, 4) trust secara positif dan signifikan berpengaruh terhadap repurchase intention. Hasil penelitian ini dapat dijadikan sebagai bahan pertimbangan bagi Tokopedia dalam membuat strategi untuk meningkatkan kepercayaan konsumen agar pembelian kembali konsumen meningkat terutama melalui bagian dari e-servicescape.

scholarly journals The Importance of Halal Product Label to Building Customer Trust

2019 ◽  
Vol 15 (1) ◽  
pp. 58-66
Author(s):  
Emi Widya Yusuf ◽  
Rita Komaladewi ◽  
Yuyus Suryana Sudarma
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Product Label ◽  
Cosmetic Products ◽  
Round Shape ◽  
Customer Trust

The survey, conducted by the Research Institute for Food, Drugs and Cosmetics –The Council of Indonesian Ulama (MUI) shows that there are still some consumers who pay less attention to the existence of the halal label on cosmetics products, whereas it indicates the halal status of a product. The better understanding of the religion makes Muslim consumers selective in choosing the product to be consumed. This study is aimed at determining the effect of the halal product label of Mustika Ratu cosmetic products on consumer trust in Bandung City. The research sample consists of 115 female Muslims in Bandung who actively use MustikaRatu cosmetic products. The sampling technique in this study is purposive sampling. The data collection was conducted using questionnaires. The data analysis in this research is descriptive and verification analysis using Partial Least Square (PLS) approach with Smart-PLS 3.0. The results of this study illustrate that the halal product label has a positive and significant effect on consumer trust. It is proven from the finding of this research that the existence of halal product label in green and round shape with the writings of halal in Arabic and the Council of Indonesian Ulama, attached to the packaging, affects customer trust.

scholarly journals Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

2020 ◽  
Vol 9 (2) ◽  
pp. 173
Author(s):  
Yofina Mulyati ◽  
Grace Gesitera
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Online Store ◽  
Online Purchase ◽  
Online Stores ◽  
Positive Effect

<em>This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS).<strong> </strong>The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.</em>

scholarly journals Multivariate Analysis for Determinants of Online Consumers Trust

2021 ◽  
Vol 1 ◽  
Author(s):  
Aprilia Aryanti Widyasari ◽  
Putri Pratama Deliana Nursafitri ◽  
Achmad Yanu Alifianto
Keyword(s):  
Multivariate Analysis ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Customer Trust ◽  
The Relationship

This research aims to examine the effect of customer satisfaction on customer trust, the effect of security perception on customer satisfaction and customer trust, the influence of privacy on customer satisfaction and customer trust, the influence of brand awareness on customer satisfaction and customer trust, as well as the influence of customer satisfaction mediation on the relationship between perception security, privacy and brand awareness with customer trust. This research focuses observations on 100 people in Surabaya who have made transactions on online shopping sites. Private students and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand awareness has a significant effect on customer trust and customer satisfaction, security perceptions have a significant effect on customer trust and customer satisfaction, privacy has a significant effect on customer trust and not on customer satisfaction, and customer satisfaction on customer trust

scholarly journals Analyzing the Antecedents (I.E., Service Price and Service Quality) and Consequences (I.E., Repurchase Intention and Customer Loyalty) Of Customer Satisfaction in Transportation Industry of Ghana: The Mediated Model.

2021 ◽  
Vol 7 (07) ◽  
Author(s):  
PATRICIA DZIGBORDI AFEDO ◽  
YAPING QU
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Public Transportation ◽  
Explanatory Power ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Transportation Industry

Background: Transportation is a service that Government across the world recognize as being an important facet in the advancement of environmentally, socially, and economically sustainable communities. However, the public transport usage is still much lower than automobile in most of the regions around the globe, and therefore,, novel strategies requires to be updated to promote the usage public transportation. Purpose: This research aims to explore the antecedents and consequences of customer/passenger’s satisfaction in the context of transportation industry in Ghana. In addition, to investigate the mediating role of customer satisfaction between service quality and customer loyalty. Design/methodology/approach: The study randomly selected respondents and data was collected through sharing online survey form generated using Google form. The study used partial least square structural equation modeling for the path analysis of 423 passengers of bus transport. Findings: The research findings of the study includes the direct positive and significant effect of service price and service quality on customer satisfaction and customer satisfaction on repurchase intention and customer loyalty. In addition, customer satisfaction partially mediate the relationship between service quality and customer loyalty. Conclusion: This research has implications for practitioners and scholars interested in exploring importance of service quality and customer satisfaction in the context of transportation. It builds an empirical, hypothesized model, which has 38.5% explanatory power.

scholarly journals Pengaruh Kualitas Pelayanan Islami Terhadap Kepuasan dan Loyalitas Nasabah Bank BRI Syariah Surabaya

2015 ◽  
Vol 1 (9) ◽  
pp. 622
Author(s):  
Rizky Pratama Putra ◽  
Sri Herianingrum
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Religious Knowledge ◽  
Loyal Customer ◽  
Customer Satisfaction And Loyalty

This study aims to determine the influence of the Islamic service quality on customer satisfaction and loyalty switching intentions moderated by religious knowledge level in in Customer of BRISyariah Bank in Surabaya.The research method used is quantitative approach. This research use a total of 96 customers of BRISyariah Surabaya. Customer characteristics used are Moslem, registered as a funding or deposit customer for at least a year. The sampling technique is purposive sampling. This research uses a method PLS (Partial Least Square).The results showed that Islamic service quality has a positive and significant impact on customer satisfaction. Other results showed that customer satisfaction has significant impact to customer loyalty and Islamic service quality has significant effect on customer loyalty. This results in accordance with the theory of Othman and Owen that CARTER could be used to measure the quality of service on Islamic Banking. Suggestion for the BRISyariah Bank in Surabaya should maintain and improve its service quality in order to improve satisfaction and form a loyal customer. For further research, can be done by adding another variable which affect customer satisfaction and loyalty.

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