The Social Media, Politics of Disinformation in Established Hegemonies, and the Role of Technological Innovations in 21st Century Elections

2020 ◽  
Vol 16 (3) ◽  
pp. 65-84
Author(s):  
Ikedinachi Ayodele Power Wogu ◽  
Sharon Nanyongo N. Njie ◽  
Jesse Oluwafemi Katende ◽  
George Uzoma Ukagba ◽  
Morris Oziegbe Edogiawerie ◽  
...  
Keyword(s):  
Social Media ◽  
Technological Innovations ◽  
Social Media Networks ◽  
Ex Post ◽  
Ex Post Facto ◽  
Social Media Platforms ◽  
Media Politics ◽  
Election Results ◽  
Democratic Systems ◽  
Democratic Elections

Deep concerns about the rise in the number of technological innovations used for perpetrating viral dissemination of disinformation, via major social media platforms during multiparty elections, have been expressed. As strategy scholars observe, it is inimical to democratic systems whose election results are questioned by reason of faulty electoral processes. The Marxian alienation theory and Marilyn's ex-post facto research designs were used for evaluating the consequences of adopting political disinformation strategies (PDS) as tools for manipulation, via innovative artificial intelligent technologies, on established social media networks during recent democratic elections in the US and other rising hegemonies. The study observed that most governments and expert political campaigners continue to find it a politically viable platform suitable for swinging the votes of electorates in desired directions. Authors recommended stiffer regulations for media platforms and party agents as this would aid discontinuing the practice of PDS during elections in established and rising hegemonies.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS)

2019 ◽  
pp. 433-453
Author(s):  
Adekunle Olusola Otunla ◽  
Oloruntobiloba T. Olatunji
Keyword(s):  
Social Media ◽  
Sales Promotion ◽  
High Concentration ◽  
Advertising Agency ◽  
High Importance ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Wide Range ◽  
Ex Post Facto ◽  
Global Player

Nigeria is becoming a global player in the business economy of Africa. Ibadan comes next to Lagos being the commercial hub of Nigeria; with high concentration of advertising and sales promotion and patronages This study investigates clients' perception, adoption and satisfaction with multi-platform advertising media strategies (MuPAMS) among business organisations in Ibadan, South-Western Nigeria. Ex-post facto research design was adopted, data was gathered using Multi-Platform Advertising Media Adoption Questionnaire (MuPAMAQ) (r = 0.86); and analysed descriptively. Findings revealed that majority of business organisations in Ibadan attached high importance to flier (57.7%), television (47.7%) and social media (47.4%). Thus, best promotion platforms were flier (84.6%) and social media (57.4%). Majority (69.3%) indicated very low satisfaction with the advertising agency services of which only 33.3% made quarterly requests per year. Adoption of multiple advertising platforms was recommended among media practitioners in Nigeria, to provide clients with a wide range of options and alternatives.

scholarly journals Social Media Network Attacks and their Preventive Mechanisms: A Review

2021 ◽  
Author(s):  
Emmanuel Etuh ◽  
Francis S. Bakpo ◽  
Eneh A.H
Keyword(s):  
Social Media ◽  
Cyber Attacks ◽  
Common Interest ◽  
Security Measures ◽  
Detection Mechanism ◽  
Social Media Networks ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Social Media Network

We live in a virtual world where actual lifestyles are replicated. The growing reliance on the use of social media networks worldwide has resulted in great concern for information security. One of the factors popularizing the social media platforms is how they connect people worldwide to interact, share content, and engage in mutual interactions of common interest that cut across geographical boundaries. Behind all these incredible gains are digital crime equivalence that threatens the physical socialization. Criminal minded elements and hackers are exploiting social media platforms (SMP) for many nefarious activities to harm others. As detection tools are developed to control these crimes so also hackers’ tactics and techniques are constantly evolving. Hackers are constantly developing new attacking tools and hacking strategies to gain malicious access to systems and attack social media network thereby making it difficult for security administrators and organizations to develop and implement the proper policies and procedures necessary to prevent the hackers’ attacks. The increase in cyber-attacks on the social media platforms calls for urgent and more intelligent security measures to enhance the effectiveness of social media platforms. This paper explores the mode and tactics of hackers’ mode of attacks on social media and ways of preventing their activities against users to ensure secure social cyberspace and enhance virtual socialization. Social media platforms are briefly categorized, the various types of attacks are also highlighted with current state-of-the-art preventive mechanisms to overcome the attacks as proposed in research works, finally, social media intrusion detection mechanism is suggested as a second line of defense to combat cybercrime on social media networks.

scholarly journals Percepciones de estudiantes y docentes del uso que los estudiantes hacen de Internet y su relación con la modalidad de estudio

2020 ◽  
Vol 20 (62) ◽  
Author(s):  
Rubicelia Valencia-Ortiz ◽  
Urtza Garay ◽  
Julio Cabero-Almenara
Keyword(s):  
Social Media ◽  
The Internet ◽  
Redes Sociales ◽  
Teachers Perceptions ◽  
Social Media Addiction ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Difference ◽  
Using Data ◽  
Internet And Social Media

Internet y las redes sociales se han convertido en las tecnologías estrella entre los estudiantes actuales. En cambio, todavía hay pocos estudios sobre el uso y percepción que el alumnado hace de ellas. Incluso, es difícil encontrar comparaciones entre las percepciones sobre el uso que realizan los estudiantes desde el punto de vista del profesorado y del mismo alumnado. El objetivo de este trabajo es profundizar en las diferencias entre las percepciones del profesorado y los estudiantes respecto a los usos de internet y redes sociales que estos últimos realizan. La muestra está conformada por 17 600 alumnos y 1 498 docentes de la Ciudad de México. Se realizó un estudio exploratorio y ex post-facto, mediante el instrumento de recogida de datos “Social Media Addiction Scale-Studen Form”. Entre los resultados destaca la diferencia entre la percepción de uso que presenta el alumnado y la que tiene el profesorado. Además, son los estudiantes que cursan sus estudios a distancia los que más utilizan las redes para su proceso de aprendizaje. Estos resultados sugieren la necesidad de tomar medidas educativas para intensificar el uso formativo de internet y las redes sociales entre el alumnado. Internet and social media have become so trend tech activity among the current students. On the other hand, there are still few studies about the usage and the perceptions students have about them. It is even harder to find some comparisons between the perception of the students and the professors in this topic. The purpose of this work is to deepen into the existent differences between the students and teachers perceptions referred to the Internet and social media usage. The sample gathered 17600 students and 1498 teachers within Mexico City. The study was made to explore and post-facto as well, using data form from "Social Media Addiction Scale-Student Form". The results emphasized the difference between the perception of usage for students and for teachers. Students who work their curricula on line, use the internet for their learning process. These results suggest the need to apply educative dictations to intensify the formative use of internet and social media in the student´s environment.

Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS)

2018 ◽  
pp. 54-80
Author(s):  
Adekunle Olusola Otunla ◽  
Oloruntobiloba T. Olatunji
Keyword(s):  
Social Media ◽  
Sales Promotion ◽  
High Concentration ◽  
Advertising Agency ◽  
High Importance ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Wide Range ◽  
Ex Post Facto ◽  
Global Player

Nigeria is becoming a global player in the business economy of Africa. Ibadan comes next to Lagos being the commercial hub of Nigeria; with high concentration of advertising and sales promotion and patronages This study investigates clients' perception, adoption and satisfaction with multi-platform advertising media strategies (MuPAMS) among business organisations in Ibadan, South-Western Nigeria. Ex-post facto research design was adopted, data was gathered using Multi-Platform Advertising Media Adoption Questionnaire (MuPAMAQ) (r = 0.86); and analysed descriptively. Findings revealed that majority of business organisations in Ibadan attached high importance to flier (57.7%), television (47.7%) and social media (47.4%). Thus, best promotion platforms were flier (84.6%) and social media (57.4%). Majority (69.3%) indicated very low satisfaction with the advertising agency services of which only 33.3% made quarterly requests per year. Adoption of multiple advertising platforms was recommended among media practitioners in Nigeria, to provide clients with a wide range of options and alternatives.

Multimodal Mapping of a University's Formal and Informal Online Brand

2018 ◽  
pp. 1072-1124
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

Multimodal Mapping of a University's Formal and Informal Online Brand

2015 ◽  
pp. 586-635
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

How Do Saudi Young Women Express their Aspirations on Social Media Platforms: A Survey Research

2021 ◽  
Vol 18 (1B) ◽  
pp. 53-86
Author(s):  
Abderrahmane Azzi ◽  
Suhad Samman
Keyword(s):  
Social Media ◽  
Gender Equality ◽  
Young Women ◽  
Women Studies ◽  
Public Issues ◽  
Social Media Networks ◽  
Saudi Women ◽  
Job Opportunities ◽  
Social Media Platforms ◽  
The Right

Abstract: The study examines how Saudi young women express their aspirations through social media networks such as Snapchat, Instagram and Twitter. It focuses on four areas of interests: 1- Gender equality which includes Saudi young women’s views on equality in job opportunities and employment in government and private sectors; 2- Freedom which includes freedom of lifestyle, traveling and education; 3- Independence which includes identity and the sense of individualism; and 4- Discussion of public issues which includes the right to vote and discuss public issues in society. The survey involves high school and university young women selected randomly and purposively in four cities in Saudi Arabia. The survey results show that that young Saudi women favor social media as a means of expressing their concerns on the four issues under study. Keywords: Women Studies, Gender Equality, Freedom, Independence, Discussion of Public Issues, Saudi Young Women, Social Media use.

The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers

2015 ◽  
Vol 5 (4) ◽  
pp. 1-20 ◽  
Author(s):  
Chetna Kudeshia ◽  
Arun Mittal
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Subject Area ◽  
Small Scale ◽  
Content Type ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Management Students ◽  
Positive Word Of Mouth ◽  
Start Ups

Subject area Marketing. Study level/applicability Undergraduate and postgraduate management students. Case overview Small scale business in India employ almost 30 million people contributing 50 per cent to industrial and 45 per cent to the total exports of the country. The rapid growth of internet has made it possible for the small scale start ups to reach its existing and potential customers without investing much. The case highlights this fact describing the journey of “Chumbak” a small scale business from an unknown brand to the foremost favourable funky product of India. Through this case the authors have tried to relinquish a synoptic view of how Chumbak has used varied social media platforms, to engage and connect with its customers. A survey of 147 customers of Chumbak customers shows that engagement through Facebook fan page of Chumbak positively impacts its purchase intention, brand image and leads to positive word of mouth. Expected learning outcomes The case highlights numerous dynamics of social media marketing and shows the recent social media promoting methods being used by the little scale businesses to ascertain on-going dialogues with their customers. The Case would facilitate the scholars in learning how these platforms may be used alone as a promotional tool not solely to reach the purchasers but additionally to type a higher complete awareness of the products with reference to Chumbak. The case explains that communication happening at varied social media platforms got to be tailored considering the sort of users. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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