Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS)

2018 ◽  
pp. 54-80
Author(s):  
Adekunle Olusola Otunla ◽  
Oloruntobiloba T. Olatunji
Keyword(s):  
Social Media ◽  
Sales Promotion ◽  
High Concentration ◽  
Advertising Agency ◽  
High Importance ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Wide Range ◽  
Ex Post Facto ◽  
Global Player

Nigeria is becoming a global player in the business economy of Africa. Ibadan comes next to Lagos being the commercial hub of Nigeria; with high concentration of advertising and sales promotion and patronages This study investigates clients' perception, adoption and satisfaction with multi-platform advertising media strategies (MuPAMS) among business organisations in Ibadan, South-Western Nigeria. Ex-post facto research design was adopted, data was gathered using Multi-Platform Advertising Media Adoption Questionnaire (MuPAMAQ) (r = 0.86); and analysed descriptively. Findings revealed that majority of business organisations in Ibadan attached high importance to flier (57.7%), television (47.7%) and social media (47.4%). Thus, best promotion platforms were flier (84.6%) and social media (57.4%). Majority (69.3%) indicated very low satisfaction with the advertising agency services of which only 33.3% made quarterly requests per year. Adoption of multiple advertising platforms was recommended among media practitioners in Nigeria, to provide clients with a wide range of options and alternatives.

Clients' Perception, Extent of Adoption, and Level of Satisfaction With Multi-Platform Advertising Media Strategies (MuPAMS)

2019 ◽  
pp. 433-453
Author(s):  
Adekunle Olusola Otunla ◽  
Oloruntobiloba T. Olatunji
Keyword(s):  
Social Media ◽  
Sales Promotion ◽  
High Concentration ◽  
Advertising Agency ◽  
High Importance ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Wide Range ◽  
Ex Post Facto ◽  
Global Player

Nigeria is becoming a global player in the business economy of Africa. Ibadan comes next to Lagos being the commercial hub of Nigeria; with high concentration of advertising and sales promotion and patronages This study investigates clients' perception, adoption and satisfaction with multi-platform advertising media strategies (MuPAMS) among business organisations in Ibadan, South-Western Nigeria. Ex-post facto research design was adopted, data was gathered using Multi-Platform Advertising Media Adoption Questionnaire (MuPAMAQ) (r = 0.86); and analysed descriptively. Findings revealed that majority of business organisations in Ibadan attached high importance to flier (57.7%), television (47.7%) and social media (47.4%). Thus, best promotion platforms were flier (84.6%) and social media (57.4%). Majority (69.3%) indicated very low satisfaction with the advertising agency services of which only 33.3% made quarterly requests per year. Adoption of multiple advertising platforms was recommended among media practitioners in Nigeria, to provide clients with a wide range of options and alternatives.

scholarly journals Percepciones de estudiantes y docentes del uso que los estudiantes hacen de Internet y su relación con la modalidad de estudio

2020 ◽  
Vol 20 (62) ◽  
Author(s):  
Rubicelia Valencia-Ortiz ◽  
Urtza Garay ◽  
Julio Cabero-Almenara
Keyword(s):  
Social Media ◽  
The Internet ◽  
Redes Sociales ◽  
Teachers Perceptions ◽  
Social Media Addiction ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Difference ◽  
Using Data ◽  
Internet And Social Media

Internet y las redes sociales se han convertido en las tecnologías estrella entre los estudiantes actuales. En cambio, todavía hay pocos estudios sobre el uso y percepción que el alumnado hace de ellas. Incluso, es difícil encontrar comparaciones entre las percepciones sobre el uso que realizan los estudiantes desde el punto de vista del profesorado y del mismo alumnado. El objetivo de este trabajo es profundizar en las diferencias entre las percepciones del profesorado y los estudiantes respecto a los usos de internet y redes sociales que estos últimos realizan. La muestra está conformada por 17 600 alumnos y 1 498 docentes de la Ciudad de México. Se realizó un estudio exploratorio y ex post-facto, mediante el instrumento de recogida de datos “Social Media Addiction Scale-Studen Form”. Entre los resultados destaca la diferencia entre la percepción de uso que presenta el alumnado y la que tiene el profesorado. Además, son los estudiantes que cursan sus estudios a distancia los que más utilizan las redes para su proceso de aprendizaje. Estos resultados sugieren la necesidad de tomar medidas educativas para intensificar el uso formativo de internet y las redes sociales entre el alumnado. Internet and social media have become so trend tech activity among the current students. On the other hand, there are still few studies about the usage and the perceptions students have about them. It is even harder to find some comparisons between the perception of the students and the professors in this topic. The purpose of this work is to deepen into the existent differences between the students and teachers perceptions referred to the Internet and social media usage. The sample gathered 17600 students and 1498 teachers within Mexico City. The study was made to explore and post-facto as well, using data form from "Social Media Addiction Scale-Student Form". The results emphasized the difference between the perception of usage for students and for teachers. Students who work their curricula on line, use the internet for their learning process. These results suggest the need to apply educative dictations to intensify the formative use of internet and social media in the student´s environment.

scholarly journals Social Media Influence and Intensity of Watching Television Drama on Achievement of Students

2017 ◽  
Vol 1 (2) ◽  
pp. 95
Author(s):  
Ali Akbar Himawan ◽  
Basori Basori ◽  
Taufiq Lilo Adi Sucipto
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Population Based ◽  
Television Drama ◽  
Social Media Use ◽  
Ex Post ◽  
The Social ◽  
Ex Post Facto ◽  
Use Of Social Media

The aims of this study are to get: (1) the influence of the social media use on achievement of students; (2) the influence of the watching television drama intensity on achievement of students grade X TKJ in SMK Batik 1 Surakarta; and (3) the influence both of social media use and the watching television drama intensity on achievement of students. The sample used was 78 from 100 student population based on Isaac and Michael table. This study was quantitative research using ex post facto method. The data were collected by questionnaire and documentation. Data analysis used single and multi-linear regression. The result showed that there was significance influence between the used of social media towards the achievement of the students, there was significance influence between the intensity of watching television drama towards the achievement of the students, there was significance influence between the social media use and the intensity of watching television drama towards the achievement of students. Out of the two independent variables, the use of social media is a variable that contributes more influence to student learning outcomes.

scholarly journals PENGARUH PEMANFAATAN MEDIA SOSIAL WHATSAPP TERHADAP HASIL BELAJAR PENDIDIKAN AGAMA HINDU DAN BUDI PEKERTI

2021 ◽  
Vol 1 (01) ◽  
pp. 38-45
Author(s):  
Ni Wayan Ayunita Padmiyani ◽  
Gede Eka Puja Dyatmika ◽  
Ni Made Ria Taurisia Armayani
Keyword(s):  
Social Media ◽  
Learning Outcomes ◽  
Religious Education ◽  
Research Result ◽  
Is Research ◽  
Ex Post ◽  
Analysis Technique ◽  
Ex Post Facto ◽  
Academic Year ◽  
Associative Analysis

This study aims to determine the effect of the use of WhatsApp social media on the learning outcomes of Hindu religious education and character for class X students at SMK Negeri 4 Mataram in the 2020/2021 academic year. This study uses a quantitative approach and is an ex post facto research using correlational associative analysis. Ex post facto research is research that examines causal relationships that are not manipulated or treated (designed and implemented) by the researcher. Data were collected using questionnaires and documentation. The data analysis technique uses product moment correlation. The results of the study indicate that there is an effect of the use of WhatsApp social media on the learning outcomes of Hindu religious education and character for class X students at SMK Negeri 4 Mataram in the 2020/2021 academic year. The magnitude of the influence of the use of WhatsApp social media on the learning outcomes of Hindu religious education and the character of class X students (rxy) is 0.378, while the contribution of WhatsApp social media is 14.28%. This means that there is another factor of 85.72% of the learning outcomes of Hindu religious education and character for class X students at SMK Negeri 4 Mataram. The conclusion of this study is that there is an effect of the use of WhatsApp social media on the learning outcomes of Hindu religious education and character for class X students at SMK Negeri 4 Mataram in the 2020/2021 academic year, with the contribution of using WhatsApp social media by 14.28%. Base on the research result, applied social media WhatsApp can be use in other learning.

scholarly journals Master of Research in Psychology Applied to Education: Research Projects. Generation 2017-2019

2021 ◽  
Vol 2 (2) ◽  
pp. 284-290
Author(s):  
Zepeta García Enrique ◽  
Luna Domínguez Teresa de Jesús Pomposa ◽  
Escudero Campos Dinorah Arely
Keyword(s):  
Basic Education ◽  
Behavioral Approach ◽  
Research Projects ◽  
Master's Programs ◽  
Child Disruptive Behavior ◽  
Research Activities ◽  
Ex Post ◽  
Wide Range ◽  
Ex Post Facto ◽  
Behavior Learning

The objective of this study was to analyze the research projects presented by MIPAE students of the 2017-2019 generation. A non-probabilistic sample of 18 students who presented research summaries for the XV Research Colloquium of the Multiregional Network of Quality Master's Programs in Psychology was studied. Procedure. Ex post facto study of a single group to determine the characteristics of the summary presented as an academic element during the training process to carry out research activities. It was found that most of the abstracts correspond to 67% the behavioral approach. The projects are mostly focus on the educational field where: 38% corresponds to Basic Education. It is identified a very wide range of the objects of study of the diverse research from the students: Behavior modification training to teachers from primary education, Musical learning behavior, Parenting patterns and child disruptive behavior, Learning of competences of research, among others.The research projects of the MIPAE students are developed under two psychological approaches: behavioral and inter-behavioral.

The Social Media, Politics of Disinformation in Established Hegemonies, and the Role of Technological Innovations in 21st Century Elections

2020 ◽  
Vol 16 (3) ◽  
pp. 65-84
Author(s):  
Ikedinachi Ayodele Power Wogu ◽  
Sharon Nanyongo N. Njie ◽  
Jesse Oluwafemi Katende ◽  
George Uzoma Ukagba ◽  
Morris Oziegbe Edogiawerie ◽  
...  
Keyword(s):  
Social Media ◽  
Technological Innovations ◽  
Social Media Networks ◽  
Ex Post ◽  
Ex Post Facto ◽  
Social Media Platforms ◽  
Media Politics ◽  
Election Results ◽  
Democratic Systems ◽  
Democratic Elections

Deep concerns about the rise in the number of technological innovations used for perpetrating viral dissemination of disinformation, via major social media platforms during multiparty elections, have been expressed. As strategy scholars observe, it is inimical to democratic systems whose election results are questioned by reason of faulty electoral processes. The Marxian alienation theory and Marilyn's ex-post facto research designs were used for evaluating the consequences of adopting political disinformation strategies (PDS) as tools for manipulation, via innovative artificial intelligent technologies, on established social media networks during recent democratic elections in the US and other rising hegemonies. The study observed that most governments and expert political campaigners continue to find it a politically viable platform suitable for swinging the votes of electorates in desired directions. Authors recommended stiffer regulations for media platforms and party agents as this would aid discontinuing the practice of PDS during elections in established and rising hegemonies.

Utilization of Social Media for Accessing Scientific Information by Livestock Farmers in Karnataka State

2020 ◽  
Vol 15 (04) ◽  
pp. 80-83
Author(s):  
UM Rakshith Raj ◽  
K Satyanarayan ◽  
V Jagadeeswary ◽  
Prakashkumar Rathod ◽  
S Naveen Kumar ◽  
...  
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Management Practices ◽  
Scientific Information ◽  
Structured Interview ◽  
Research Education ◽  
Ex Post ◽  
Ex Post Facto ◽  
Livestock Farmers ◽  
Digital Knowledge

The agricultural and livestock research, education, and extension are important components for increasing production and meeting the demands of the growing population with sustainability. In this context, knowledge or information is very critical for improving the production under the present extension delivery system in India. Several studies have highlighted emerging ICTs which have the potential to reach the mass population at a limited time despite traditional media. One such emerging ICT is Social Media, which is utilized by most of the stakeholders, including farmers around the globe. Hence, for documenting its application for livestock information needs among the livestock farmers, an ex-post-facto exploratory study was conducted in Southern Karnataka using 108 purposively selected farmers, which comprised of 36 farmers each belonging to dairy, poultry and sheep and goat husbandry with pre-tested structured interview schedule. Majority of the farmers in each category were aware about social media and possessed social media accounts with highest number of WhatsApp accounts being possessed by the farmers. Social media was utilized for obtaining information about latest livestock production and management practices in all the categories. From these findings, it could be elucidated that the respondents predominantly perceived that social media had higher benefits in attaining livestock related information and adoption of digital knowledge into practice.

scholarly journals Project management office in non-governmental organizations: an ex post facto study

2018 ◽  
Vol 25 (2) ◽  
pp. 212-227 ◽  
Author(s):  
Adonai Lacruz ◽  
Everton Cunha
Keyword(s):  
Project Management ◽  
Mean Value ◽  
Project Management Office ◽  
Content Type ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Ex Post ◽  
Wide Range ◽  
Ex Post Facto ◽  
The Relationship

Purpose The purpose of this paper is to explore the influence of project management offices (PMO) in non-governmental organizations (NGOs), in fundraising linked to projects, under the theoretical lens of the resource-based view. Design/methodology/approach Through a longitudinal analysis ex post facto study in a non-profit civil association, the authors examined by Mann-Whitney’s U tests the results before (2003-2008) and after (2009-2014) PMO implementation, to check if the office moderated the relationship between project management and fundraising for projects. Findings Mann-Whitney’s U tests showed that PMO had, in those periods, a statistically significant influence in increasing the number of projects and decreasing the mean value of their budgets (p-value<0.05). Originality/value Despite the wide range of studies on the contribution of PMOs to internal project management, there is a lack of empirical evidence on their moderation capacity, especially in NGOs. To fill this research gap, this study investigates the moderating role of PMO in NGOs, by examining their performance on fundraising processes, to contribute to a better understanding of potential PMO effects, particularly as a moderator of the relationship between project management and projects’ fundraising.

scholarly journals Evaluation of Patients’ Perception of Services Rendered in a High Volume Primary Eye Care Center in Nigeria

2017 ◽  
Vol 2 (1) ◽  
pp. 10
Author(s):  
Megbelayin Emmanuel Olu ◽  
Opubiri Ibeinmo
Keyword(s):  
Care Center ◽  
High Volume ◽  
Eye Care ◽  
Old Patients ◽  
Primary Eye Care ◽  
Ex Post ◽  
Level Of Satisfaction ◽  
Ex Post Facto ◽  
High Level ◽  
Age Range

Aim: To determine patients’ perception of services rendered in a high volume Nigerian primary eye care center. Methods: ex post facto research design was used. Participants' socio-demographic profile was obtained using a pretested questionnaire. Data analysis was by SPSS version 20.0. Results: Of the 303 patients (156, 51.6% first timers; 147, 48.5% were old patients), 153(50.5%) were males and 150 (49.5%) were females. The age range was 13 years to 94 years with a mean of 53.8+17.05 years. Overall satisfaction with care was 98.3% with waiting time constituting the highest level of dissatisfaction (22.5%). Conclusion: The high patronage of this eye center can be linked to the high level of satisfaction of the patients.

scholarly journals PENGARUH MEDIA SOSIAL, PERHATIAN ORANG TUA, DAN MINAT BELAJAR TERHADAP HASIL BELAJAR MATA PELAJARAN IPS TERPADU

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Oktaviana Oktaviana ◽  
Rusno Rusno ◽  
Riril Mardiana Firdaus
Keyword(s):  
Social Media ◽  
Student Learning ◽  
Learning Outcomes ◽  
Junior High School ◽  
Student Learning Outcomes ◽  
Ex Post ◽  
Ex Post Facto ◽  
Calculation Results ◽  
Good Learning ◽  
Improve Student Learning

The purpose of the study was to reveal social media, parents' attention, and interest in learning about student learning outcomes. With the existence of good social media accompanied by the attention of good parents and good learning outcomes, it will improve student learning outcomes. This study aims to determine the effect of social media, parents' attention, and interest in learning towards the learning outcomes of social studies subjects for VII grade students of Ma'arif 02 Middle School Malang. This type of research uses ex-post facto research. The population in this study were students of class VII at Ma'arif 02 Islamic Junior High School in Malang, amounting to 320 students with a research sample of 79 students. Based on the calculation results, it is known that: There is the influence of social media, parents' attention, and interest in learning towards learning outcomes. The results of multiple regression analysis revealed that the F-count value was 9.572 with a significant level of 0.000 <0.05, so it can be said that social media (X1), parents' attention (X2), and interest in learning (X3) had a simultaneous or partial influence on learning outcomes (Y).

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