The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context

2020 ◽  
Vol 16 (2) ◽  
pp. 73-91
Author(s):  
Muhammad Bilal ◽  
Zeng Jianqiu ◽  
Umair Akram ◽  
Yasir Tanveer ◽  
Muhammad Sohaib ◽  
...  
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Behavioral Control ◽  
Emotional Experience ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Structure Equation Modeling ◽  
Managerial Implications ◽  
Positive Direct ◽  
Media Channels

Social media channels provide a critical opportunity for sharing electronic word-of-mouth (eWOM) communication. eWOM has been considered a prominent factor in shaping consumer behavior. The purpose of this is to examine the effect of website quality, social support, emotional experience, and subjective norms on the attitude of eWOM. Furthermore, the personal interactivity role as moderator is examined. An online survey was conducted from 756 consumers in China. Structure equation modeling (SEM) was employed for data analysis by using AMOS 23. The results indicate that above-mentioned determinants positively influence on attitude and eWOM. Personal interactivity significantly moderates the relationship between attitude toward eWOM and eWOM. Perceived behavioral control (PBC) has a positive direct effect on eWOM. This study provides useful and valuable insights regarding potential determinants of eWOM in Chinese perspective. Theoretical and managerial implications are discussed.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Role of Habits in Cell Phone-Related Driver Distractions

2020 ◽  
Vol 2674 (12) ◽  
pp. 254-262
Author(s):  
Braden Joseph Hansma ◽  
Susana Marulanda ◽  
Huei-Yen Winnie Chen ◽  
Birsen Donmez
Keyword(s):  
Social Media ◽  
Cell Phone ◽  
Online Survey ◽  
Behavioral Control ◽  
Cell Phones ◽  
Perceived Behavioral Control ◽  
Cell Phone Use ◽  
Voluntary Engagement ◽  
Driver Distractions

Despite increased media attention and legislation banning some forms of cell phone use while driving, drivers continue to engage in illegal cell phone distractions. Several studies have used the theory of planned behavior (TPB) to explain why drivers voluntarily engage in cell phone distractions, and found that TPB constructs (attitudes, social norms, perceived behavioral control) predict intentions to engage in cell phone distractions while driving. Given that cell phone use is ubiquitous, habits that have formed around their general use may lead to automatic engagement in cell phone distractions while driving. This differs from voluntary engagement, in that habits are carried out automatically, with little thought given to the action or its consequences. Thus, in addition to the TPB constructs that explain intentions, habitual factors should also be considered in understanding why drivers use cell phones. A few studies have examined the role of habits in this context, but they only focused on texting behaviors. An online survey was conducted with 227 respondents to investigate the role of habitual cell phone use in driver engagement in a variety of illegal cell phone tasks (e.g., social media, email). Habitual cell phone use was found to explain unique variance in self-reported engagement after controlling for TPB constructs. Overall, the findings indicate that cell-phone-related distractions may not be entirely voluntary; instead, cell phone habits developed outside of the driving context appear to have a significant effect, suggesting that cell phone use while driving may have become automatic to a certain extent.

scholarly journals Social Media-Based Health Management Systems and Sustained Health Engagement: TPB Perspective

2019 ◽  
Vol 16 (9) ◽  
pp. 1495 ◽  
Author(s):  
Dongxiao Gu ◽  
Jingjing Guo ◽  
Changyong Liang ◽  
Wenxing Lu ◽  
Shuping Zhao ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Health Management ◽  
Behavioral Control ◽  
Positive Influence ◽  
Mobile Internet ◽  
Management Systems ◽  
Equation Modeling ◽  
Path Coefficient ◽  
Perceived Behavioral Control

Background: With the popularity of mobile Internet and social networks, an increasing number of social media-based health management systems (SocialHMS) have emerged in recent years. These social media-based systems have been widely used in registration, payment, decision-making, chronic diseases management, health information and medical expenses inquiry, etc., and they greatly facilitate the convenience for people to obtain health services. Objective: This study aimed to investigate the factors influencing sustained health engagement of SocialHMS by combining the theory of planned behavior (TPB) with the big-five theory and the trust theory. Method: We completed an empirical analysis based on the 494 pieces of data collected from Anhui Medical University first affiliated hospital (AMU) in East China through structural equation modeling and SmartPLS (statistical analysis software). Results: Openness to new experience has a significantly positive influence on attitude (path coefficient = 0.671, t = 24.0571, R2 = 0.451), perceived behavioral control (path coefficient = 0.752, t = 32.2893, R2 = 0.565), and perceived risk (path coefficient = 0.651, t = 18.5940, R2 = 0.424), respectively. Attitude, perceived behavioral control, subjective norms, and trust have a significantly positive influence on sustained health engagement (path coefficients = 0.206, 0.305, 0.197, 0.183 respectively, t = 3.6684, 4.9158, 4.3414, and 3.3715, respectively). The explained variance of the above factors to the sustained health engagement of SocialHMS is 60.7% (R2 = 0.607). Perceived risk has a significantly negative influence on trust (path coefficient = 0.825, t = 46.9598, R2 = 0.681). Conclusions: Attitude, perceived behavioral control, subjective norm, and trust are the determinants that affect sustained health engagement. The users’ personality trait of openness to new experience and perceived risk were also found to be important factors for sustained health engagement. For hospital managers, there is the possibility to take appropriate measures based on users’ personality to further enhance the implementation and utilization of SocialHMS. As for system suppliers, they can provide the optimal design for SocialHMS so as to meet users’ needs.

scholarly journals Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea

2019 ◽  
Vol 11 (14) ◽  
pp. 3840 ◽  
Author(s):  
Sangchoul Yi
Keyword(s):  
Behavioral Intention ◽  
Latent Variables ◽  
Structural Equation ◽  
Online Survey ◽  
Social Norm ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Tpb Model ◽  
Aquaculture Products

This study aims to investigate consumers’ decision-making process for purchasing certified aquaculture products using the theory of the planned behavior (TPB) model. Based on the TPB model, this study empirically examines the relationship among TPB constructs, namely; attitude, social norm, perceived behavioral control, and behavioral intention to purchase sustainably produced products (i.e., Aquaculture Stewardship Council-certified products). Data from a web-based survey conducted through an online survey company (960 usable response samples) are analyzed using structural equation modeling. The results indicate that all latent variables (i.e., attitude, social norm, and perceived behavioral control) positively affect consumers’ behavioral intention. More importantly, environmental awareness moderates the relationships between TPB constructs and behavioral intention. In the case of the high awareness group in this study, attitude influences behavioral intention more than social norm does. On the contrary, in the case of the low awareness group, social norm influences behavioral intention more than attitude does.

Arresting fake news sharing on social media: a theory of planned behavior approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vartika Pundir ◽  
Elangbam Binodini Devi ◽  
Vishnu Nath
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Conceptual Framework ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Fake News ◽  
Content Type ◽  
News Sharing

Purpose This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media. Design/methodology/approach The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique. Findings The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing. Research limitations/implications The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media. Originality/value Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

scholarly journals SIKAP PENUMPANG GARUDA INDONESIA TERHADAP TRAY-SET GREEN PRODUCT

2018 ◽  
Vol 15 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Ghita Yasaningthias
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Marketing Mix ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Green Product ◽  
Perceive Behavioral Control ◽  
Managerial Implications ◽  
The Relationship

The purpose of this study was to analyze the relationship between the attitude toward the behavior (ATB) of using the tray set green product to the intention of using the tray-set green product, to analyze the relationship between the subjective norms (SN) to the intention of using the tray-set green product, to analyze the relationship between the perceived behavioral control (PBC) to the intention of using the tray-set green product, to analyze the consumers’ attitudes toward the preferences of the desired attributes of the tray-set green product and to formulate the managerial implications which can be applied by PT Garuda Indonesia.  The data collection was conducted in July – August 2012. Data was collected from 200 respondents who had used the services of PT Garuda Indonesia. Descriptive, Konjoint, and Structural Equation Modeling (SEM) was used to analyze the relationship between ATB, SN and PBC to the interest of using tray-set green product. The result of the study indicated that the attitude Toward Behavior, Subjective norms, perceive behavioral control had significant value to the interest. The attributive preferences desired from the tray-set green product are stronger materials, eco-friendly packaging and interesting shapes. The result of this study recommended that to improve the marketing mix strategies to enhance the passengers’ interest in using tray-set green product.

Social media and co-creative service innovation: an empirical study

2018 ◽  
Vol 42 (7) ◽  
pp. 1146-1179 ◽  
Author(s):  
Bijoylaxmi Sarmah ◽  
Shampy Kamboj ◽  
Jay Kandampully
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Service Innovation ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Key Drivers ◽  
Use Of Social Media ◽  
Adoption Intention

PurposeOnline information research on hotels is gradually emerging as a key area of research with the increasing use of social media as a platform for co-creative service innovation (CCSI). The purpose of this paper is to examine the relationships between the key drivers of co-creation intention in the social media context. Understanding relationships between key drivers of customers’ co-creation intention will prove valuable in advancing current knowledge about service innovation using social media. The key drivers examined in this study are – customer innovativeness, attitude toward CCSI on social media, subjective norms and perceived behavioral control. This knowledge will be of considerable value for its practical application in the hotel industry.Design/methodology/approachData were collected from 346 hotel guests using survey method. Structural equation modeling with a bootstrapping estimation was used to analyze the data.FindingsThe results show that customer innovativeness, attitude toward CCSI on social media, subjective norm and perceived behavioral control positively influence both co-creation and adoption intention. Further, it was also found that co-creation intention mediates the relationship between its two driving factors, namely, customer innovativeness, attitude toward CCSI in social media and adoption intention.Research limitations/implicationsThe findings provide theoretical implications for hospitality discipline. The findings also provide various strategies hospitality firms can use to co-create service innovation through the effective use of social media.Originality/valueThe relationships examined in the present study have not been tested previously; this is the first attempt of the kind. Thus, the associations established in this study form an important contribution to the existing body of knowledge in co-creation, service innovation and social media literature.

scholarly journals Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior

2020 ◽  
Vol 12 (4) ◽  
pp. 1440 ◽  
Author(s):  
Jinsoo Hwang ◽  
Insin Kim ◽  
Muhammad Awais Gulzar
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Food Delivery ◽  
Perceived Behavioral Control ◽  
Tpb Model ◽  
Managerial Implications ◽  
Delivery Services ◽  
Intention Formation

This study tried to explain consumer’s intention formation in the context of drone food delivery services based on Ajzen’s theory of planned behavior (TPB) model. In addition, this study tried to deepen the TPB by understanding the moderating effect of the awareness of consequences. The data were collected from 406 respondents using an online survey in South Korea. The results showed that all proposed hypotheses were accepted. It was also found that the awareness of consequences plays a crucial role in the relation between perceived behavioral control and behavioral intentions. Important theoretical and managerial implications are discussed in the last part of the paper.

scholarly journals PURCHASING FAST-FASHION IN INDONESIA: DO WE LIKE IT OR DO WE HAVE TO LIKE IT?

2020 ◽  
Vol 34 (3) ◽  
Author(s):  
Rokhima Rostiani ◽  
Jessica Kuron
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Attitude ◽  
Online Survey ◽  
Behavioral Control ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fast Fashion

Introduction: Fast-fashion has been contributing to the growth of fashion industry globally by shortening its life cycle and transformed the behavior of companies as well as younger consumers. Background Problems: Younger consumers generally motivated to purchase products, especially those image-enhancing, not only externally (e.g. subjective norms and behavioral control) but also internally (e.g. intention to look good, positive attitude) yet it is unclear which motivation is more dominant factors. Novelty: This study combine two concepts namely theory of planned behavior that explained how internal and external motivation shaped younger consumer purchasing behavior and trait of vanity as the internal motivation that drive them to purchase fast-fashion. Research Methods: This study was conducted through online survey to young consumers who are active in social media for data collection, resulting in 336 valid responses and analyzed with structural equation modeling. Findings/Results: It was found that attitude was the most important determinant of purchase intention, followed by physical vanity, subjective norm, and perceived behavioral control. Further, perceived behavioral control also have significant positive relationship with purchasing behavior. Conclusion: Younger consumers are more affected by their intrinsic motivation to consume fast-fashion compared to extrinsic motivation from society. This information is useful for marketers to improve their communication strategy by emphasizing individual values that may shape positive attitude such as quality and comfort.

Employers’ Intent to Hire People Who Are Blind or Visually Impaired: A Test of the Theory of Planned Behavior

2019 ◽  
Vol 63 (4) ◽  
pp. 206-215
Author(s):  
Michele C. McDonnall ◽  
Emily M. Lund
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Visually Impaired ◽  
Online Survey ◽  
Structural Model ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control

The purpose of this study was to examine the utility of the theory of planned behavior (TPB) in explaining employers’ hiring intentions of people who are blind or visually impaired (B/VI). Participants were 388 hiring managers who completed an online survey that included the four TPB construct measures (attitudes, subjective norms, behavioral control, and intent to hire). Confirmatory factor analysis (CFA) was used to determine the suitability of the measurement model, and structural equation modeling was used to test the structural model. The proposed TPB structural model provided good data fit; attitudes about productivity, subjective norms, and perceived behavioral control accounted for more than 61% of the variance in intent to hire people who are blind. Attitudes about productivity of a blind employee had the strongest relationship with intent to hire, followed by subjective norms and perceived behavioral control. Rehabilitation professionals who work with B/VI individuals should educate employers about how this population can perform the employers’ jobs to improve attitudes about productivity. They should consider employers’ subjective norms and perceived behavioral control, which could be influenced by providing disability awareness presentations to company employees and maintaining a relationship with employers, thus enabling employers to have access to qualified applicants.

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