Users' In-Game Purchase Intention

2021 ◽  
Vol 19 (4) ◽  
pp. 1-19
Author(s):  
Mahendar Goli ◽  
Vishnu Vandana Vemuri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Future Research ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Consumption Values ◽  
Game Features ◽  
Positive Effect ◽  
Practical Implications

During the recent times, the majority of the mobile game revenue comes from in-game features/products. In the recent past, many studies were conducted to study the factors affecting mobile game adoption. However, research on the factors driving purchase of virtual goods during mobile gaming is scarce. This study with the foundation on flow theory and theory of consumption values aimed at studying the interrelationships among the constructs to know the mobile game users' in-game purchase intention. A 10-factor research model was developed and tested empirically. For this, data were obtained from 367 high school and college students. Structural equation modelling with the aid of AMOS software was used to analyse the data. Users' gaming flow experience and satisfaction were found to exert a positive effect on intention to buy mobile in-game items. In addition, the study offers academic and practical implications of the variables affecting the decision-making behaviour of mobile gamers. Further avenues applicable for future research were also discussed in the concluding literature.

scholarly journals Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

2021 ◽  
Vol 11 (9) ◽  
pp. 100-107
Author(s):  
Alek Maulana Muqarrabin ◽  
◽  
Mts Arief ◽  
Idris Gautama ◽  
Pantri Heriyati
Keyword(s):  
Community Engagement ◽  
Purchase Intention ◽  
Online Community ◽  
Perceived Value ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Game Players

Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

scholarly journals Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games

2021 ◽  
Vol 4 (2) ◽  
pp. 91-101
Author(s):  
Andri Ardhiyansyah ◽  
Favian Firwan Firdaus ◽  
Bayu Aji Aritejo
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Smart Phone ◽  
Survey Method ◽  
Factors Affecting ◽  
Mobile Gaming ◽  
Character Identification ◽  
Google Play ◽  
Value Of Money ◽  
Positive Effect

Increased mobile gaming revenue can’t be separated from the rapid growth of technology, especially on smartphones. The popularity of free-to-play games also supports the increase in mobile gaming revenue. The Mobile Legends and AoV, games with Multiplayer Online Battle Arena type, are popular today, where they can be played on any smart phone anywhere and anytime. One of the main commodities in this game is the premium items. to get the virtual goods players have to exchange some money that can be purchased through google play store or electronics stores. The purpose of this research is to analyze the effect of enjoyment value, character competency value, visual authority value, monetary value, character identification, and the satisfaction of the game against the intention of repurchase. This research uses survey method to collect data. The Sampling method is non- probabilities with purposive sampling approach. The number of samples in this study is 130 respondents, with the criteria playing a Mobile Legends or AoV and make purchases of premium items on the games. Hypothesis testing was analyzed using multiple linier regression. The result of hypothesis testing shows that the six independent variables, namely the value of pleasure, the value of character competence, the value of visual authority, the value of money, the character identification, and the satisfaction of the game have a positive effect on the intention of repurchasing premium items.

scholarly journals The role of flow for mobile advergaming effectiveness

2019 ◽  
Vol 43 (7) ◽  
pp. 1228-1244
Author(s):  
Sara Catalán ◽  
Eva Martínez ◽  
Elaine Wallace
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Flow Theory ◽  
Purchase Intentions ◽  
Flow Experience ◽  
Research Model ◽  
Content Type ◽  
Game Features ◽  
Practical Implications

Purpose Based on flow theory, the purpose of this paper is to explain why the use of mobile advergames can enhance players’ brand perceptions and purchase intentions, as well as the factors that affect players’ flow experience. Design/methodology/approach Data from 212 participants who played a mobile advergame was analysed. Structural equation modelling with PLS was used to test the research model. Findings The results reveal that challenge, interactivity, focused attention and telepresence significantly influence the flow experience while playing mobile advergames. Results also show that the greater the flow, the more positive the attitude towards the featured brand and the greater the purchase intention. Practical implications The findings of this study are important for advertising practitioners and advergames developers as understanding the key game features that promote flow is crucial to designing engaging mobile advergames that persuade players most. Originality/value This study contributes to the literature in two ways. First, it provides new insights into the effectiveness of mobile advergames, which is an under-researched area. Second, it offers a conceptual framework based on flow theory for understanding why the use of mobile advergames can enhance players’ brand perceptions and purchase intentions.

scholarly journals Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers

2020 ◽  
Vol 12 (12) ◽  
pp. 4887
Author(s):  
Nuttakrij Apipuchayakul ◽  
Sujitra Vassanadumrongdee
Keyword(s):  
Direct Effect ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Structural Equation ◽  
Light Emitting Diode ◽  
Electricity Consumption ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Future Research ◽  
Factors Affecting

The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO2 emissions worldwide. In this regard, the collective contribution by the residential sector is extremely important and the increase in demand for energy-efficient lighting products can help achieve sustainability goals. This study aims to examine the determinants of household consumers’ behaviors in purchasing energy-saving lighting products by applying the Theory of Planned Behavior (TPB) as the main theoretical framework. Data (n = 288) from a survey in Thailand were analyzed using causal Structural Equation Modeling (SEM). The results suggested that attitude has the largest direct effect, while subjective norm was the weakest predictor of purchase intention towards light-emitting diode (LED) products. In addition, this study expands the TPB by including an investigation of a direct effect of attitude on purchase behavior. The results suggest that attitudes have a strong direct influence on the purchasing behavior for LED products. Additionally, only some socio-demographic variables have significant effects on purchase behavior. The study’s findings highlight several implications for policymakers, the private sector, and green marketers in developing practical strategies. Furthermore, suggestions and future research directions are discussed.

scholarly journals Analysis of Factors Affecting Brand Loyalty: A Case Study of Janji Jiwa Coffee

2019 ◽  
Vol 4 (2) ◽  
pp. 72
Author(s):  
Danu Triwinarko Widodo ◽  
Hapsari Setyowardhani
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Coffee Shop ◽  
Factors Affecting ◽  
Brand Involvement ◽  
Number Of Customers ◽  
Positive Effect ◽  
Brand Satisfaction

<p>As the Indonesia World Records Museum (MURI)’s 2019 winner of the category of fastest growing coffee shop in 2019, Janji Jiwa strives to maintain and increase its number of customers. This study replicates Kim and Lee's (2016) research on how coffee shops in South Korea increase their brand loyalty. It employs the purposive sampling method with 206 respondents and analysis is conducted using Structural Equation Modeling (SEM). The findings of the study reveal that customer brand identification has a positive effect on brand involvement, but no positive effect on brand-decision involvement. Both self-congruity and service value have a positive effect on brand involvement and brand-decision involvement. In addition, brand involvement and brand-decision involvement have a positive effect on brand satisfaction and brand loyalty. Finally, brand satisfaction has a positive effect on brand loyalty. Managerial implications and recommendations related to these findings will be discussed further in order to guide future research.</p>

scholarly journals Purchase Behaviour Determinants on Online Mobile Game in Indonesia

2018 ◽  
Vol 5 (6) ◽  
pp. 16 ◽  
Author(s):  
M. Rezky Akbar ◽  
Gugus Irianto ◽  
Ainur Rofiq
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Mobile Game ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Positive Effect

This study aimed to examine the determinants of purchase behaviour in online mobile game. This study was conducted based on the Unified Theory of Acceptance and Use of Technology second version (UTAUT2) with additional customization and advancement. Partial Least Square Structural Equation Model (SEM-PLS) was applied to examine this research model. The samples were collected using online surveys to the users of Mobile Legends: Bang Bang, and then there were 457 respondents obtained. The result of this study revealed that performance expectancy, payment ability, hedonic motivation, price value, habit, customization and advancement had a positive effect on purchase intention, and the intention also had a positive effect on actual purchase. However, it was found that effort expectancy and social influence did not significant on purchase intention. The result of this study can be used as a reference for game develovers so that in-game purchases can be accepted by users.

scholarly journals Analysis of Factors Affecting Brand Loyalty: A Case Study of Janji Jiwa Coffee

2020 ◽  
Vol 4 (02) ◽  
pp. 72
Author(s):  
Danu Triwinarko Widodo ◽  
Hapsari Setyowardhani
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Coffee Shop ◽  
Factors Affecting ◽  
Brand Involvement ◽  
Number Of Customers ◽  
Positive Effect ◽  
Brand Satisfaction

<p>As the Indonesia World Records Museum (MURI)’s 2019 winner of the category of fastest growing coffee shop in 2019, Janji Jiwa strives to maintain and increase its number of customers. This study replicates Kim and Lee's (2016) research on how coffee shops in South Korea increase their brand loyalty. It employs the purposive sampling method with 206 respondents and analysis is conducted using Structural Equation Modeling (SEM). The findings of the study reveal that customer brand identification has a positive effect on brand involvement, but no positive effect on brand-decision involvement. Both self-congruity and service value have a positive effect on brand involvement and brand-decision involvement. In addition, brand involvement and brand-decision involvement have a positive effect on brand satisfaction and brand loyalty. Finally, brand satisfaction has a positive effect on brand loyalty. Managerial implications and recommendations related to these findings will be discussed further in order to guide future research.</p>

Cross-Lagged Relationships Between Self-Esteem, Self-Construal, and Happiness in a Three-Wave Longitudinal Study

2019 ◽  
Vol 40 (3) ◽  
pp. 177-185
Author(s):  
Daniela Moza ◽  
Laurențiu Maricuțoiu ◽  
Alin Gavreliuc
Keyword(s):  
Structural Equation ◽  
Time Lag ◽  
Self Esteem ◽  
Equation Modeling ◽  
Future Research ◽  
Cross Sectional ◽  
Self Construal ◽  
Self Worth ◽  
Practical Implications ◽  
Independent Person

Abstract. Previous research established that an independent construal of the self is associated with higher self-esteem, which, in turn, is associated with increased happiness. Regarding the directionality of these relationships, theoretical arguments have suggested that self-construal precedes self-esteem and that self-esteem precedes happiness. However, most research in this area is cross-sectional, thus limiting any conclusions about directionality. The present study tested these relationships in 101 Romanian undergraduates using a 3-wave cross-lagged design with a 6-month time lag between every two waves. Structural equation modeling analyses revealed that self-esteem is an antecedent of both happiness and dimensions of independent self-construal (i.e., consistency vs. variability and self-expression vs. harmony). In other words, one’s positive evaluation of self-worth precedes one’s self-perception as being a happy and independent person. The findings are discussed with respect to the theoretical and practical implications, along with limitations and suggestions for future research.

scholarly journals Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

2021 ◽  
Vol 13 (8) ◽  
pp. 4548
Author(s):  
Qingyu Zhang ◽  
Sohail Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Intention ◽  
Corporate Social ◽  
Moderating Role

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

Eco-labelling brand strategy

2014 ◽  
Vol 26 (4) ◽  
pp. 305-329 ◽  
Author(s):  
Sihem Dekhili ◽  
Mohamed Akli Achabou
Keyword(s):  
Interaction Effect ◽  
Consumer Preference ◽  
Third Party ◽  
Future Research ◽  
Brand Strategy ◽  
Content Type ◽  
Branded Product ◽  
Positive Effect ◽  
Practical Implications ◽  
Insight Into

Purpose – The purpose of this paper is to explore consumers’ preference for responsible labels in the specific case of well-known brands. The research examines the propensity of consumers to consider self-declarations carried out by the company itself in comparison with independent certifications organised by an external third party. Design/methodology/approach – An empirical study involving 134 French consumers by means of a conjoint analysis method was conducted, and the case of Nespresso coffee was tested. Findings – The results show that self-declaration (Nespresso AAA Sustainable Quality) positively influences consumer preference. Moreover, this positive effect is equivalent to that of independent certification (Fair Trade Max Havelaar). Research limitations/implications – This study’s contribution gives a better insight into the consumers’ response to eco-labelling. It suggests the existence of an interaction effect between the brand and the responsible label. But, a future research needs to be conducted to gain better understanding of this interaction effect. Practical implications – The results suggest that a strategy of promoting a well-known branded product based on self-declaration would be effective. They offer additional insights to managers on the eco-labels’ efficiency. Originality/value – Contrary to the literature which suggests the superiority of the effect of certifications organised by a third party, this research shows that this finding is not valuable in the case of a well-known brand. Self-declaration may be preferred by consumers in the same way as independent certification. This research is one of the rare research to stress the need to consider brand when exploring eco-labelling issue.

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