scholarly journals Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games

2021 ◽  
Vol 4 (2) ◽  
pp. 91-101
Author(s):  
Andri Ardhiyansyah ◽  
Favian Firwan Firdaus ◽  
Bayu Aji Aritejo
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Smart Phone ◽  
Survey Method ◽  
Factors Affecting ◽  
Mobile Gaming ◽  
Character Identification ◽  
Google Play ◽  
Value Of Money ◽  
Positive Effect

Increased mobile gaming revenue can’t be separated from the rapid growth of technology, especially on smartphones. The popularity of free-to-play games also supports the increase in mobile gaming revenue. The Mobile Legends and AoV, games with Multiplayer Online Battle Arena type, are popular today, where they can be played on any smart phone anywhere and anytime. One of the main commodities in this game is the premium items. to get the virtual goods players have to exchange some money that can be purchased through google play store or electronics stores. The purpose of this research is to analyze the effect of enjoyment value, character competency value, visual authority value, monetary value, character identification, and the satisfaction of the game against the intention of repurchase. This research uses survey method to collect data. The Sampling method is non- probabilities with purposive sampling approach. The number of samples in this study is 130 respondents, with the criteria playing a Mobile Legends or AoV and make purchases of premium items on the games. Hypothesis testing was analyzed using multiple linier regression. The result of hypothesis testing shows that the six independent variables, namely the value of pleasure, the value of character competence, the value of visual authority, the value of money, the character identification, and the satisfaction of the game have a positive effect on the intention of repurchasing premium items.

Users' In-Game Purchase Intention

2021 ◽  
Vol 19 (4) ◽  
pp. 1-19
Author(s):  
Mahendar Goli ◽  
Vishnu Vandana Vemuri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Future Research ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Consumption Values ◽  
Game Features ◽  
Positive Effect ◽  
Practical Implications

During the recent times, the majority of the mobile game revenue comes from in-game features/products. In the recent past, many studies were conducted to study the factors affecting mobile game adoption. However, research on the factors driving purchase of virtual goods during mobile gaming is scarce. This study with the foundation on flow theory and theory of consumption values aimed at studying the interrelationships among the constructs to know the mobile game users' in-game purchase intention. A 10-factor research model was developed and tested empirically. For this, data were obtained from 367 high school and college students. Structural equation modelling with the aid of AMOS software was used to analyse the data. Users' gaming flow experience and satisfaction were found to exert a positive effect on intention to buy mobile in-game items. In addition, the study offers academic and practical implications of the variables affecting the decision-making behaviour of mobile gamers. Further avenues applicable for future research were also discussed in the concluding literature.

Privacy Concerns and Mobile App Store

2021 ◽  
pp. 2150019
Author(s):  
Brenda Mak ◽  
Leigh Jin
Keyword(s):  
Purchase Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
User Acceptance ◽  
Mobile App ◽  
Privacy Concerns ◽  
App Store ◽  
Negative Effect ◽  
Positive Effect ◽  
Share Information

Mobile apps have been transforming how individuals and organizations share information and conduct business. This research studies the relationships among user readiness factors, privacy concerns, and user acceptance of mobile app stores. A survey was conducted among college smart phone users. Results indicate that the privacy concerns construct has a direct negative effect on purchase intention of mobile apps in the app store. In addition, user readiness has a direct positive effect on attitudes to the app store, and a net positive effect on purchase intention of apps in the app store. Implications of our findings were discussed.

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

scholarly journals Exploring the factors affecting purchase intention towards green packaged products of Indian consumers

2021 ◽  
Vol 309 ◽  
pp. 01084
Author(s):  
Raj Karan Gupta
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Environmental Concern ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Correlation And Regression Analysis ◽  
Indian Consumers ◽  
Green Packaging ◽  
Spss Software ◽  
Positive Effect

Today, sustainable packaging has become an important way towards achieving the sustainable development by protecting the environment. This paper is an attempt to investigate the factors which affect the intention of Indian consumers towards green packaging, a packaging which is not harmful to the environment. This study considers three factors/ variables namely environmental concern, attitude towards green packaging and willingness to pay as independent variables and purchase intention of consumers towards green packaged products as dependent variable. The data have been collected from 111 respondents and have been analysed by using SPSS software. The correlation and regression analysis were performed to reach the conclusion that which factor affects how much towards consumers’ purchase intention of green packaged products. Findings of this study demonstrated that all the three variables (environmental concern, attitude towards green packaged products and willingness to pay) have a positive effect on the dependent variable (consumers’ intention towards green packaged products).

scholarly journals Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

2021 ◽  
Vol 11 (9) ◽  
pp. 100-107
Author(s):  
Alek Maulana Muqarrabin ◽  
◽  
Mts Arief ◽  
Idris Gautama ◽  
Pantri Heriyati
Keyword(s):  
Community Engagement ◽  
Purchase Intention ◽  
Online Community ◽  
Perceived Value ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Factors Affecting ◽  
Mobile Game ◽  
Mobile Gaming ◽  
Game Players

Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

DETERMINANT FACTORS AFFECTING ON ACCURACY OF AUDITOR’S OPINION: MULTIGROUP ANALYSIS

2020 ◽  
Vol 2 (1) ◽  
pp. 36-43
Author(s):  
Briyan Efflin Syahputra ◽  
Anggit Esti Irawati ◽  
Akhmad Afnan ◽  
Btari Bunga Ceisari
Keyword(s):  
Research Result ◽  
Financial Statements ◽  
Positive Influence ◽  
Survey Method ◽  
Accounting Firms ◽  
Factors Affecting ◽  
Professional Skepticism ◽  
The Public ◽  
The Relationship ◽  
Positive Effect

The increasing number of cases of manipulation of financial statements that often occur to date has made the public increasingly question the performance of the auditor profession. This is because, most cases of manipulation can occur due to the negligence of auditors who are unable to detect the fraud. So the opinion published is not correct, and then the information presented in the auditor's report becomes misleading. Therefore, it is necessary to conduct research to determine the various factors that can increase the accuracy of auditor's opinion. This research was conducted with the aim of analyzing the relationship between auditor competence, experience, and professional skepticism on accuracy of auditor's opinion. In addition, this research was also conducted to analyze the moderating effect of the gender variable on the respective relationship between auditor competence, experience, and professional skepticism on accuracy of auditor's opinion. This research was conducted using a quantitative approach with a survey method through distributing questionnaires to 142 auditors who work in public accounting firms in Yogyakarta, Solo and Semarang. This research was tested statistically using simultaneous equations assisted by the SmartPLS application. This research result has found that auditor competence, experience and professional skepticism gives positive influence on accuracy of auditor's opinion. In addition, gender has also been shown to have a positive effect on accuracy of auditor’s opinion as moderating variable.

scholarly journals ANALYSIS OF FACTORS AFFECTING USERS’ ATTITUDE TOWARD THE YOUTUBE ADS AND THEIR EFFECTS ON PURCHASE INTENTION

2020 ◽  
Vol 17 (2) ◽  
pp. 91-100
Author(s):  
Shifa Nabila ◽  
Adrian Achyar
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Conceptual Models ◽  
Factors Affecting ◽  
Five Factors ◽  
Positive Effect

ABSTRACTResearch Purposes – This study aims to identify five factors in YouTube advertising (entertainment, informativeness, customization, irritation and credibility) which might effect on ad value, and attitude toward YouTube ads, leading to purchase intention of consumers.Methods – The study uses conceptual models where their hypothesis is that the ad value is positively correlated with respect to the attitude toward YouTube ads, which then affects consumer’s purchase intention.Result – This study found that entertainment, customization, and credibility is positively effected to advertising value on YouTube, where ad value has a positive effect on attitude toward YouTube ads and purchase intention of consumer.Research limitations – For this study, our respondents include 248 active YouTube users in Indonesia that will be used for data collection and analysis.Originality/value – In addition, this study found that irritation is negatively effected to advertising advertising value on YouTube, and informativeness has no effect on advertising value on YouTube.Keywords: Ad value, attitude toward YouTube ads, credibility, customization, entertainment, informativeness, irritation, purchase intention.

scholarly journals Pengaruh Kualitas Produk Dan Brand Image Handphone Samsung Terhadap Purchase Intention Konsumen Pada Galeri Teknologi Di Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 17-45
Author(s):  
Ni Ketut Budiani ◽  
Ni Wayan Ari Sudiartini ◽  
A.A Elik Astari ◽  
I Dewa Nyoman Usadha
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Smart Phone ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Consumer Purchase Intention ◽  
Positive Effect

This study aims to examine the effect of product quality and brand image of samsung mobile phone to purchase intention of consumer in Denpasar technology gallery. The tendency for product purchase intentions make the smart phone as a product aimed at the businessman who has a need for the Internet, there is no age limit or a job to be able to afford it. Public purchasing power is determined based on product quality and brand image of certain products that show the value of the purchased product.This study used 90 samples were taken using purposive sampling technique. The method of collecting data through questionnaire. Data analysis was performed with multiple linear regression analysis. The results showed by the F- test is product quality and brand image significant positive effect on purchase intention of consumer in technology gallery. The results showed by the coefficient of multiple correlation states is product quality and brand imagesimultaneous positive effect on purchase intention of consumer in technology gallery. Coefficient of determination was obtained equal to 58,2%. There is a partially significant influence between product quality and brand image in the technology gallery. The quality of products is the dominant variables that influence consumer purchase intention on technology gallery. Based on this suggested to the manufacturer Samsung to provide products that comply with the age of the user, such as parents need a keypad with large buttons. The producers through their business partners to create an image that is easily remembered by the public through media that has a wide network.

PENGARUH HARGA DAN LABEL HALAL TERHADAP MINAT BELI ROTI NAF’A DI KECAMATAN KEPUNG KEDIRI. (The Influence of Price and Halal Labels on The Interest of Buying Naf'a Bread in Kepung Kediri)

2021 ◽  
Vol 5 (1) ◽  
pp. 67-82
Author(s):  
Abdul Wahab Ahmad Khalil ◽  
Muhamad Wildan Fawa'id ◽  
Lailatul Hidayah
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Islamic Law ◽  
Social Aspects ◽  
Factors Affecting ◽  
Calculation Results ◽  
Positive Effect

Bagi seorang muslim, kita diperintahkan hanya mengkonsumsi barang atau jasa yang halal saja dan menghindari semua barang dan jasa yang haram dan meragukan. Konsumsi dalam hukum Islam, selain untuk memenuhi kebutuhan hidup juga mencerminkan pola hubungan dengan Allah SWT. Bahwa setiap pergerakannya dalam mengonsumsi, adalah manifesti zikir atas nama Allah SWT. Larangan konsumsi produk haram tidak hanya berdasarkan rasionalisme semata, tetapi juga didasarkan pada aspek kerohanian, sosial, dan lingkungan. Roti naf’a adalah salah satu contoh kecil dalam kehidupan sehari-hari, dan hasilnya mengejutkan, bila dibanding antara harga dengan label halal ternyata harga adalah aspek yang paling berpengaruh terhadap minat beli masyarakat dengan hasil yang diperoleh dengan nilai regresi linear berganda t hitung sebesar 2,170 dengan tingkat signifikan 0,005 lebih kecil dari 0,05 (0,005 > 0,05). Label halal tidak berpengaruh positif terhadap minat beli produk roti Pia Naf’a. Dimana penghitungan uji secara parsial diperoleh nilai t hitung yang didapatkan dari hasil penghitungan sebesar 1,907 dengan nilai signifikansi 0,005 lebih kecil dari taraf kesalahan 5% maka Ha diterima dan Ho ditolak. .  Faktor yang mempergaruhi minat beli tidak hanya diukur dari pencatuman label halal dalam kemasan, melainkan dari harga, rasa, dan merek.For a Muslim, halal is an obligation. Consumption in Islamic law, apart from fulfilling the necessities of life, also reflects a pattern of relationship with Allah SWT. That every movement in consuming, is a manifestation of dhikr in the name of Allah SWT. The prohibition of consumption of haram products is not only based on logic, but also on social aspects. This research on Roti naf'a products shows that the price variable is the most influential aspect of people's buying interest with the results obtained with the multiple linear regression value counting 2.170 with a significant level of 0.005 less than 0.05 (0.005> 0.05). Meanwhile, the halal label does not have a positive effect on buying interest in Pia Naf'a bread products. Partial calculation is obtained that the calculation value obtained from the calculation results is 1.907 with a significance value of 0.005 which is smaller than the 5% error, so Ha is accepted and Ho is rejected. Factors affecting purchase intention are not only measured from the inclusion of halal labels on the packaging, but also from price, taste, and brand.

scholarly journals The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention

2020 ◽  
Vol 27 (2) ◽  
pp. 60
Author(s):  
Soraya Tsamara Adiba ◽  
Agus Suroso ◽  
Nur Choirul Afif
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Brand Image ◽  
The Other ◽  
Celebrity Endorsement ◽  
Other Hand ◽  
Negative Effect ◽  
Positive Effect

Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially inIndonesia. One of the top smartphone brands in Indonesia is Oppo. To compete withother smartphone brands, Oppo uses celebrity endorsement as its marketing strategy.Oppo hires one of the eminent endorsers. This research purposes to investigate the effectof celebrity endorsement on brand image in determining purchase intention, using thecase of Oppo smartphone in Indonesia. This research uses a convenience samplingmethod utilizing 177 respondents who use Oppo smartphones and know Chelsea Islan.Data are analyzed using structural equational modeling (SEM) and AMOS statisticalsoftware. The results of hypothesis testing on this study shows that celebrity expertise,celebrity attractiveness, and celebrity trustworthiness have a positive effect on brandimage. On the other hand, celebrity match-up has a negative effect on brand image.Finally, brand image has a positive effect on purchase intention

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