The Impact of the Internet on Values in India

2017 ◽  
Vol 25 (3) ◽  
pp. 98-120 ◽  
Author(s):  
Vicki R. Lane ◽  
Jiban Khuntia ◽  
Madhavan Parthasarathy ◽  
Bidyut B. Hazarika

In this study, the authors examine how the internet is changing two critical personal value dimensions of India's youth. Based on values theory, and using data that spans a decade from 2004-2014, they contend that time spent on the internet is an influential factor in changing self-enhancement and self-transcendence values. Given the tremendous increase in exposure to western products, ideals, and people-to-people interaction via internet connectivity (India has over 275 million internet users who communicate in the English language), the authors posit that young Indian consumers would adopt values associated with self-enhancement and individualism, forsaking self-transcendence related ideals. Data pertaining to the Rokeach value scales were collected in New Delhi, and the results support the notion that these values have indeed changed substantially in such a short amount of time, largely due to IT as opposed to other media vehicles such as TV, and print media. Implications of this noteworthy change in values due to the internet in a relatively short period are discussed.

2015 ◽  
Vol 7 (3) ◽  
pp. 271-291 ◽  
Author(s):  
Madhavan Parthasarathy ◽  
Vicki Lane ◽  
Mary Lee Stansifer

Purpose – This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals via media advertising, and greater one-to-one interaction with Americans and other English-speaking people from individualistic cultures (India has over 250 million Internet users who communicate in the English language), it was proposed that young Indian consumers would adopt values associated with self-enhancement and individualism, forsaking self-transcendence-related ideals such as benevolence and universalism. Design/methodology/approach – Data pertaining to the Rokeach value scale (RVS) were collected in New Delhi in 2004 and 2014 and tested using MANOVA. Findings – The results strongly support the contentions, save a couple of surprises. Implications of this dramatic change in values in a relatively short period are discussed from a marketing perspective. Originality/value – This is the first paper that empirically measures changing consumer values in India.


2015 ◽  
Vol 43 (4) ◽  
pp. 533-555 ◽  
Author(s):  
Christina Cottiero ◽  
Katherine Kucharski ◽  
Evgenia Olimpieva ◽  
Robert W. Orttung

How effective is Russian state television in framing the conflict in Ukraine that began with the Euromaidan protests and what is its impact on Russian Internet users? We carried out a content analysis of Dmitrii Kiselev's “News of the Week” show, which allowed us to identify the two key frames he used to explain the conflict – World War II-era fascism and anti-Americanism. Since Kiselev often reduces these frames to buzzwords, we were able to track the impact of these words on Internet users by examining search query histories on Yandex and Google and by developing quantitative data to complement our qualitative analysis. Our findings show that much of what state media produces is not effective, but that the “fascist” and anti-American frames have had lasting impacts on Russian Internet users. We argue that it does not make sense to speak of competition between a “television party” and an “Internet party” in Russia since state television has a strong impact in setting the agenda for the Internet and society as a whole. Ultimately, the relationship between television and the Internet in Russia is a continual loop, with each affecting the other.


2021 ◽  
Author(s):  
Lyndsay Roach

The study of networks has been propelled by improvements in computing power, enabling our ability to mine and store large amounts of network data. Moreover, the ubiquity of the internet has afforded us access to records of interactions that have previously been invisible. We are now able to study complex networks with anywhere from hundreds to billions of nodes; however, it is difficult to visualize large networks in a meaningful way. We explore the process of visualizing real-world networks. We first discuss the properties of complex networks and the mechanisms used in the network visualizing software Gephi. Then we provide examples of voting, trade, and linguistic networks using data extracted from on-line sources. We investigate the impact of hidden community structures on the analysis of these real-world networks.


2020 ◽  
Vol 9 (1) ◽  
pp. 25-37
Author(s):  
Ariska N. Rini ◽  
Lienggar Rahadiantino

The Internet has a significant influence on poverty alleviation and economic growth. Internet involvement in small-medium enterprises (SMEs) has the opportunity to create a better level of welfare. Using data from the fifth wave of the Indonesian Family Life Survey (IFLS), this study aims to analyze the impact of internet utilization on household welfare among two groups, household enterprises with internet use for business and without internet use for business. The results of the Propensity Score Matching (PSM) method mention that household enterprises with internet for business purposes have higher household per capita expenditure, food consumption, and non-food expenditure than household enterprises without internet use. Another interesting result finds that household enterprises are likely to use the internet only if household heads at a young age and business establish less than one year.


2010 ◽  
Vol 38 (2) ◽  
Author(s):  
Peter L. M. Vasterman

The Digital Pillory: The impact of the Internet on the development of scandals The Digital Pillory: The impact of the Internet on the development of scandals This article explores the consequences of the changing public arena for the way scandals develop. Scandals, defined as a process of public outrage over a (presumed) transgression of the dominant morality, used to be the domain of the professional mass media. The Internet seems to offer a more level playing field for actors who want to trigger a scandal by disclosing compromising information. But what exactly is the role of the Internet in the different stages of a scandal; which type of actors are dominant and how do media and these websites interact? A qualitative and quantitative analysis of four recent Dutch scandals shows that the Internet, more specifically semiprofessional weblogs can indeed play an important role in exposing, accusing and denouncing the culprit. But the professional media are still very important; when they refuse to adopt a disclosure by bloggers the scandal fails. The role of the Internet users is mainly reactive, but the scale of outrage on the Internet fuels the scandal process.


2011 ◽  
pp. 273-285 ◽  
Author(s):  
Alev M. Efendioglu ◽  
Vincent F. Yip

The number of Internet users around the world has been steadily growing and this growth has provided the impetus and the opportunities for global and regional e-commerce. However, as with the Internet, different characteristics (infrastructure and socio-economic) of the local environment have created a significant level of variation in the acceptance and growth of e-commerce in different regions of the world. Our research focuses on the impact of these infrastructure and socio-economic factors on e-commerce development in China and the findings provide insights into the role of culture in e-commerce, and the factors that may impact a broader acceptance and development of e-commerce in China. In this chapter, we present and discuss our findings, and propose some strategies for success for e-commerce in China.


2013 ◽  
pp. 84-102
Author(s):  
Edward Chen

This chapter discusses the Internet phenomenon known as Web 2.0. It explores Internet use, Internet users, and the continuous improvements being made to the Internet. The purpose of this chapter is to explain the impact that social networking has on the modern enterprise; particularly, when it comes to collaboration and knowledge sharing. The growth trajectory of Web 2.0 software such as social networking, blogs, tags, RSS feeds, wikis, YouTube videos, and widgets are presented, and each component is outlined in detail. Each application is also applied to a practical business setting. The benefits and challenges of each application are discussed, and examples of organizations that are implementing Web 2.0 strategies are presented. Some limitations and concerns of Web 2.0 are discussed. The chapter concludes with an examination of the implications of Web 2.0 on companies and their business and marketing strategies.


2011 ◽  
pp. 3371-3388
Author(s):  
Pippa Norris

The core issue for this study concerns less the social than the political consequences of the rise of knowledge societies; in particular, the capacity of the Internet for strengthening democratic participation and civic engagement linking citizens and government. To consider these issues, Part I summarizes debates about the impact of the Internet on the public sphere. The main influence of this development, as it is theorized in a market model, will be determined by the “supply” and “demand” for electronic information and communications about government and politics. Demand, in turn, is assumed to be heavily dependent upon the social characteristics of Internet users and their prior political orientations. Given this understanding, the study predicts that the primary impact of knowledge societies in democratic societies will be upon facilitating cause-oriented and civic forms of political activism, thereby strengthening social movements and interest groups, more than upon conventional channels of political participation exemplified by voting, parties, and election campaigning. Part II summarizes the sources of survey data and the key measures of political activism used in this study, drawing upon the 19-nation European Social Survey, 2002. Part III examines the evidence for the relationship between use of the Internet and indicators of civic engagement. The conclusion in Part IV summarizes the results and considers the broader implications for governance and democracy.


Author(s):  
Pippa Norris

The core issue for this study concerns less the social than the political consequences of the rise of knowledge societies; in particular, the capacity of the Internet for strengthening democratic participation and civic engagement linking citizens and government. To consider these issues, Part I summarizes debates about the impact of the Internet on the public sphere. The main influence of this development, as it is theorized in a market model, will be determined by the “supply” and “demand” for electronic information and communications about government and politics. Demand, in turn, is assumed to be heavily dependent upon the social characteristics of Internet users and their prior political orientations. Given this understanding, the study predicts that the primary impact of knowledge societies in democratic societies will be upon facilitating cause-oriented and civic forms of political activism, thereby strengthening social movements and interest groups, more than upon conventional channels of political participation exemplified by voting, parties, and election campaigning. Part II summarizes the sources of survey data and the key measures of political activism used in this study, drawing upon the 19-nation European Social Survey, 2002. Part III examines the evidence for the relationship between use of the Internet and indicators of civic engagement. The conclusion in Part IV summarizes the results and considers the broader implications for governance and democracy.


Author(s):  
Pippa Norris

The core issue for this study concerns less the social than the political consequences of the rise of knowledge societies; in particular, the capacity of the Internet for strengthening democratic participation and civic engagement linking citizens and government. To consider these issues, Part I summarizes debates about the impact of the Internet on the public sphere. The main influence of this development, as it is theorized in a market model, will be determined by the “supply” and “demand” for electronic information and communications about government and politics. Demand, in turn, is assumed to be heavily dependent upon the social characteristics of Internet users and their prior political orientations. Given this understanding, the study predicts that the primary impact of knowledge societies in democratic societies will be upon facilitating cause-oriented and civic forms of political activism, thereby strengthening social movements and interest groups, more than upon conventional channels of political participation exemplified by voting, parties, and election campaigning. Part II summarizes the sources of survey data and the key measures of political activism used in this study, drawing upon the 19-nation European Social Survey, 2002. Part III examines the evidence for the relationship between use of the Internet and indicators of civic engagement. The conclusion in Part IV summarizes the results and considers the broader implications for governance and democracy.


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