scholarly journals Batting Outside the Field

2022 ◽  
Vol 30 (5) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Fans ◽  
Perceived Knowledge ◽  
Sports Fandom ◽  
Premier League ◽  
Cognitive Awareness ◽  
Social Media Engagement ◽  
Digital Engagement ◽  
The Relationship

This study examines the relationship between cognitive awareness and perceived knowledge of sports fans’ social media engagement behaviors. Data were collected through an online survey of 236 adults from India who identified as Indian Premier League (IPL) fans. The findings of the study suggest that perceived knowledge and cognitive awareness of sports are precursors to social media engagement behaviors of sports fans. Further, sports fandom mediates links between perceived knowledge and cognitive awareness with social media engagement. The findings hold special significance for contemporary COVID scenarios because physical engagement is being substituted by digital engagement.

The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Nur Qistina Ihsannuddin ◽  
Ainul Mohsin Abdul Mohsin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Consumer Attitude ◽  
Content Type ◽  
Social Media Advertising ◽  
The Relationship ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention. Design/methodology/approach The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling. Findings The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention. Practical implications Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs. Originality/value This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.

Virtuality at work and social media use among dispersed workers

2019 ◽  
Vol 41 (3) ◽  
pp. 358-373 ◽  
Author(s):  
Karolis Tijunaitis ◽  
Debora Jeske ◽  
Kenneth S. Shultz
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Online Survey ◽  
Media Use ◽  
Shared Vision ◽  
Network Ties ◽  
Social Media Use ◽  
Content Type ◽  
Student Workers ◽  
The Relationship

Purpose Technology and globalization of services have facilitated the digitalization of many processes at work. However, their impact on social capital is unknown. The purpose of this paper is to examine the relationships between virtuality in the workplace and social capital. Design/methodology/approach Using an online survey, the authors recruited 152 female student workers using an opportunity sampling approach. Findings Participants who used social media at work (n=112) reported higher social capital overall than participants who did not use any social media to communicate with colleagues at work (n=40). This difference also presented itself in terms of the social capital subscales (network ties, shared vision and trust). Mediation analysis conducted with users of social media at work revealed that social media use was a significant mediator in the relationship between virtuality at work and social capital overall (partial mediation). Subsequent analyses with the subscales for virtuality and social capital suggested full mediation of the relationship in most instances (with the exception of work practices). Originality/value This is the first study to examine the relationship between virtuality, social media and social capital at work. The result of this study suggests that social media use at work between colleagues can play a significant role in promoting social capital in workplaces that are heavily reliant on technological application to support interactions at work and feature geographical and temporal dispersion.

Playing with Lynching: Fandom Violence and the Black Athletic Body

2019 ◽  
Vol 21 (2) ◽  
pp. 169-183
Author(s):  
Poe Johnson
Keyword(s):  
Fan Studies ◽  
Black Athletes ◽  
Common Occurrence ◽  
White Supremacist ◽  
Sports Fans ◽  
Parallel Development ◽  
Sports Fandom ◽  
Shared History ◽  
Jack Johnson ◽  
The Relationship

This article traces the parallel development of lynching culture and the fandom surrounding the black athletic body. While only recently have fan studies scholars started to theorize the relationship between racism, sports, and fandom activity, their shared history goes back to at least Jack Johnson, the first black boxer to win the heavyweight championship. From this first encounter with the black athletic body, sports fans with white supremacist leanings have employed lynching iconography and rhetoric to discipline athletes who challenged the general perception of how a public black figure out to behave. I argue that not only is racialized fan violence directed toward black athletes a common occurrence, but that the logics of lynching culture are deeply and perhaps irrevocably intertwined with those of sports fandom writ large.

scholarly journals The Impact of using social media in a sample of Iraqi medical students in 2019

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ali Almawashee ◽  
Qaswer Yousif ◽  
Karrar Ali Idan
Keyword(s):  
Social Media ◽  
Medical Students ◽  
Online Survey ◽  
Educational Values ◽  
Research Committee ◽  
Cross Sectional ◽  
The Mean ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract Background:  Social media are tools that supports electronic conversation. suggested , social media are “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of User Generated Content. Aim of the study: Is to identify the pattern of usage of social media among a sample of Iraqi medical students including the devices used, the time consumed, and   the purpose of usage. Materials &Methods: The study, which is a retrospective cross-sectional, was conducted among medical students at college of Medicine\Baghdad University at 2019 as an online survey for duration of 3 months Data was entered and analyzed using spss version 24.Informed consent was obtained from the participants and the study was approved by the research committee in the college. Results The mean age of the participants in this study was 20.8 with sd 1.78. Results had shown no significant association between the usefulness of social media for educational values and type of social media, device used, and the time spent on these media. Results had shown that those who use social media more frequently were not significantly worried about the potential of social media abuse. Conclusions A study exploring more objectively the relationship between students’ use of social media with their academic achievements and what sort of social media interventions associated with better learning are probably needed. Such knowledge may be useful to guide medical educators to better utilize social media in their instructional strategies.

From Isolation to Connection: Empathy, Prosocial Behavior, and Posttraumatic Growth After Pregnancy Loss

2021 ◽  
pp. 105413732110634
Author(s):  
Agata Freedle ◽  
Emily Oliveira
Keyword(s):  
Social Media ◽  
Prosocial Behavior ◽  
Posttraumatic Growth ◽  
Pregnancy Loss ◽  
Online Survey ◽  
Positive Relationship ◽  
Future Research ◽  
Psychological Change ◽  
Context Factors ◽  
The Relationship

The purpose of this study was to explore the relationship between prosocial behaviors, empathy, and positive psychological change in women who have experienced pregnancy loss. Women who had experienced miscarriage or stillbirth ( n = 291) were recruited via social media and completed an online survey that assessed their engagement in in-person or online prosocial behavior, empathy, and posttraumatic growth (PTG). Loss context factors and demographics were also collected. The results indicated that women who engage in in-person prosocial behavior, such as volunteering, report higher levels of PTG compared to those who do not volunteer at all or only volunteer online. A weak positive relationship was found between PTG and empathy. Findings suggest that encouraging clients to engage in in-person volunteering may foster their experience of growth. Future research is needed to further explore the timing of the volunteering in relation to PTG as well as empathy and PTG.

Conceptualisation of Role of Social Media Engagement in Influencing Purchase Behaviour of Gen Y: Role of Trust and Risk

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Anu Rani
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Gen Y ◽  
Social Media Engagement ◽  
Antecedents And Consequences ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.

Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahmoud Yasin ◽  
Lucia Porcu ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Banking Sector ◽  
Equation Modeling ◽  
Religious Values ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Content Type ◽  
Engagement Behavior ◽  
Social Media Engagement

Purpose The purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to online brand related-content. Design/methodology/approach The method used for data collection was an online self-administered questionnaire. A total of 448 valid responses were obtained from Islamic banks customers, who are members of at least one online brand community (OBC) on Facebook. Responses were analyzed and processed by means of structural equation modeling. Findings The results of the online survey reveal that religious values have a positive influence on the active SMEB in terms of contributing (like and/or share) and creating (posting positive comments) of brand related-contents via Facebook OBC. Religious values play a key role in encouraging Islamic banks’ customers to share and forward posts, advertisements and/or contents. Furthermore, religious values encourage customers to forward contents that comply with their religious values and beliefs and are also compatible with the Islamic rules of Shari’ah. Originality/value The findings of this study suggest that religious values are likely to impact customer behavior when consuming, liking, sharing and commenting on the online contents generated by Islamic banks. Given the fact that Islamic religious values are universal and persistent, there is a potential for long-term benefits for those Islamic banks that identify profitable religious consumer segments within the domestic and global markets as well as to promote and enhance active SMEB in terms of number of positive comments, likes and shares of brand-related contents.

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

2021 ◽  
pp. 109634802110153
Author(s):  
Shuai Yang ◽  
Yahui Liu ◽  
Xiaojun Wu
Keyword(s):  
Social Media ◽  
Longitudinal Data ◽  
Beneficial Effect ◽  
Firm Value ◽  
Positive Relationship ◽  
Data Set ◽  
Social Media Engagement ◽  
Hospitality Firms ◽  
Tourism And Hospitality ◽  
The Relationship

Engaging customers via social media networking has become a rising trend of investments for tourism and hospitality firms. This new trend is termed “social media engagement.” However, whether social media engagement can actually lead to increased financial value for tourism and hospitality firms is doubted. This study theorizes and empirically examines the relationship between social media engagement and intangible value of tourism and hospitality firms, and the joint effects of social media engagement and advertising investments on firm value. Using a daily longitudinal data set from tourism and hospitality firms that have issued domestic A-shares in China, this study finds that social media engagement has a significant and positive relationship with the firm value of tourism and hospitality companies. However, the two types of investments interact as substitutes, such that increasing advertising investments attenuate the beneficial effect of social media engagement on firm value.

scholarly journals The Effect of Concerns About COVID-19 on Anxiety, Stress, Parental Burnout, and Emotion Regulation: The Role of Susceptibility to Digital Emotion Contagion

2020 ◽  
Vol 8 ◽  
Author(s):  
Alena Prikhidko ◽  
Haiying Long ◽  
Michael G. Wheaton
Keyword(s):  
Social Media ◽  
Emotion Regulation ◽  
Online Survey ◽  
Online Communication ◽  
Compensatory Behaviors ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Emotion Contagion

Background and aims: The COVID-19 pandemic has caused social and economic turmoil, which has led to enormous strain for many families. Past work with pandemic outbreaks suggests that media attention can increase anxiety and compensatory behaviors. Social isolation can lead to increase in online communication and parents who use social media may be affected by other people's emotions online through what is known as digital emotion contagion (DEC). The current study aimed to examine the role of DEC in the relationship between stress, concern about COVID-19, parental burnout and emotion regulation (ER).Methods: In April 2020, an online survey was advertised in Social Media Parenting Groups and published on FIU Psychology online research system SONA. Data were analyzed using correlational analysis, linear and multiple linear regression, and moderation analysis.Results: Concern about COVID-19 predicted stress, depression, and parental burnout. Susceptibility to DEC significantly increased the impact of stress on parental burnout. Having relatives infected with COVID-19 increased the effect of DEC on parental burnout. A higher level of ER buffered the relationship between emotion contagion and concern about COVID-19.Conclusion: These findings suggest that susceptibility to digital emotion contagion may have a negative effect on parents. Digital emotion contagion may increase parental burnout and is tied to stress.

scholarly journals The Influence of Norm Perception on Pro-Environmental Behavior: A Comparison between the Moderating Roles of Traditional Media and Social Media

2020 ◽  
Vol 17 (19) ◽  
pp. 7164
Author(s):  
Ruixia Han ◽  
Yali Cheng
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Environmental Behavior ◽  
Negative Relationship ◽  
Traditional Media ◽  
Environmental Behaviors ◽  
Norm Perception ◽  
Multi Level ◽  
The Relationship

The activation of norm perception can promote pro-environmental behavior. How does media, as important variables in activating norm perception, affect pro-environmental behavior? Through an online survey of 550 randomly selected Chinese citizens, this study examines the roles of traditional media and social media in influencing the relationship between norm perception and pro-environmental behavior. Based on multi-level regression analysis of data, this study found that (1) compared with traditional media, social media play a more significant role in moderating the relationship between norm perception and pro-environmental behavior; (2) the promotion of the perception of injunctive norms by traditional media has a negative relationship with pro-environmental behaviors; (3) the activation of subjective norm perception by social media will promote pro-environmental behaviors. According to this research, in the current media environment, we should carefully release pro-environmental information on social media and encourage relevant discussions, and appropriately reduce environment-relevant injunctive normative information on traditional media. The study also discusses the role of media in regulating norm perception and pro-environmental behavior in different cultural contexts.

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