1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

2021 ◽  
pp. 109634802110153
Author(s):  
Shuai Yang ◽  
Yahui Liu ◽  
Xiaojun Wu
Keyword(s):  
Social Media ◽  
Longitudinal Data ◽  
Beneficial Effect ◽  
Firm Value ◽  
Positive Relationship ◽  
Data Set ◽  
Social Media Engagement ◽  
Hospitality Firms ◽  
Tourism And Hospitality ◽  
The Relationship

Engaging customers via social media networking has become a rising trend of investments for tourism and hospitality firms. This new trend is termed “social media engagement.” However, whether social media engagement can actually lead to increased financial value for tourism and hospitality firms is doubted. This study theorizes and empirically examines the relationship between social media engagement and intangible value of tourism and hospitality firms, and the joint effects of social media engagement and advertising investments on firm value. Using a daily longitudinal data set from tourism and hospitality firms that have issued domestic A-shares in China, this study finds that social media engagement has a significant and positive relationship with the firm value of tourism and hospitality companies. However, the two types of investments interact as substitutes, such that increasing advertising investments attenuate the beneficial effect of social media engagement on firm value.

scholarly journals Tourism and social media in the world: an empirical investigation

2019 ◽  
Vol 46 (7) ◽  
pp. 1319-1331 ◽  
Author(s):  
Simplice Asongu ◽  
Nicholas M. Odhiambo
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Positive Relationship ◽  
Negative Binomial ◽  
Empirical Studies ◽  
Ordinary Least Squares ◽  
Data Set ◽  
Content Type ◽  
Development Outcomes ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship between tourism and social media from a cross section of 138 countries with data for the year 2012. Design/methodology/approach The empirical evidence is based on Ordinary Least Squares, Negative Binomial and Quantile Regressions. Findings Two main findings are established. First, there is a positive relationship between Facebook penetration and the number of tourist arrivals. Second, Facebook penetration is more relevant in promoting tourist arrivals in countries where initial levels in tourist arrivals are the highest and low. The established positive relationship can be elucidated from four principal angles: the transformation of travel research, the rise in social sharing, improvements in customer service and the reshaping of travel agencies. Originality/value This study explores a new data set on social media. There are very few empirical studies on the relevance of social media in development outcomes.

Chair–CEO trust and firm performance

2021 ◽  
pp. 031289622098110
Author(s):  
Jiayi Zheng ◽  
Yushu Zhu
Keyword(s):  
Firm Performance ◽  
Firm Value ◽  
Positive Relationship ◽  
Jel Classification ◽  
Supporting Evidence ◽  
Test Results ◽  
Additional Test ◽  
Data Set ◽  
Performance Effect ◽  
The Relationship

This study investigates whether trust between a corporation’s board chair and the CEO affects firm performance. After using a unique survey data set of regional trustworthiness from China to measure this trust, we find a positive relationship between trust and the performance of Chinese companies from 2000 to 2016. Additional test results suggest that the relationship is causal. Further results show that the positive trust-performance effect is more evident for firms with greater advisory needs and boards that can deliver high-quality advice. Finally, we find supporting evidence to our conjecture that the Chair–CEO trust increases firm value by improving the board advisory results, including value-adding decisions of R&D and merger and acquisition. JEL Classification: G32, G34, G41

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

2021 ◽  
pp. 146735842110440
Author(s):  
Legy Clara Joseph ◽  
Vasanthi Soundararajan ◽  
Satyanarayana Parayitam
Keyword(s):  
Structural Equation Modeling ◽  
Psychometric Properties ◽  
Conceptual Model ◽  
Structural Equation ◽  
Positive Relationship ◽  
Measurement Model ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism And Hospitality ◽  
The Relationship

This article aims to explore the relationships between destination attractions, tourists’ awareness of eco-tourism and facilities, level of perceived service, opportunities and problems, and tourist satisfaction in backwater tourism in Kerala, India. Using a structured survey instrument, we gathered data from 586 tourists. A conceptual model was developed and tested after checking the psychometric properties of the instrument. We tested the measurement model using the Lisrel package (structural equation modeling), and Hayes (2018) process macros were used to test the moderation hypotheses. The results confirm that (i) attraction and opportunities are positively related to tourist satisfaction, (ii) perception of service positively moderates the relationship between attraction and tourist satisfaction, (iii) perception of service (first moderator) and awareness (second moderator) interact to influence the relationship between attraction and tourist satisfaction, and (iv) problems negatively moderate the positive relationship between opportunities and tourist satisfaction. The implications for the literature on tourism and hospitality and practicing managers are discussed.

scholarly journals HUBUNGAN ANTARA KESEPIAN DENGAN SELFIE-LIKING PADA MAHASISWA

2017 ◽  
Vol 16 (2) ◽  
pp. 122
Author(s):  
Evina Krisnawati ◽  
Christiana Hari Soetjiningsih
Keyword(s):  
College Students ◽  
Social Media ◽  
Significant Relationship ◽  
Quantitative Methods ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Spearman Correlation ◽  
Purposive Sampling ◽  
Spearman Correlation Test ◽  
The Relationship

This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and selfie-liking among college students. This research used correlational quantitative methods. Participants in this research was 64 students, which was taken by purposive sampling technique, with inclusive criteria: like to do selfie and in the last month post the selfie photos to social media as much as 4-6 times. Data were collected using the Loneliness Scale from UCLA Version 3 and selfie-liking measured by Selfie-Liking Scale.  The correlation was analyzed using the Spearman Correlation Test with SPSS 23 for Windows. The results showed there was a positive and significant relationship between loneliness and self-liking (r=.297; p=.009) which means the higher loneliness, the higher selfie-liking.

scholarly journals Television as a Moderator Between Narcissism and Self-Promoting Behavior on Facebook

2017 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Asghar Ali Shah ◽  
Mujeem M Bhatti ◽  
Ahmad A Ansari ◽  
Basharat Hussain ◽  
Gulshan Tara
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Self Regulation ◽  
Not Given ◽  
Significant Positive Relationship ◽  
Context Of Learning ◽  
The Relationship

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.

scholarly journals Social Media Applied to Tourism and Hospitality

2020 ◽  
pp. 270-294 ◽  
Author(s):  
Luís Pacheco ◽  
Fernando Moreira
Keyword(s):  
Social Media ◽  
Metropolitan Area ◽  
Secondary Data ◽  
Social Knowledge ◽  
Data Set ◽  
Consumer Reviews ◽  
Social Media Tools ◽  
Tourism And Hospitality ◽  
Online Travel ◽  
The Impact

Online hotel reviews, ratings, or opinions have gained importance with the growth of social media tools. The objective of this chapter is to study the impact of specific satisfaction attributes on overall satisfaction. It is used a secondary data set obtained from three of the most influential online travel platforms, being analyzed the guests' average ratings for around 130 hotel units, distributed by four quality segments, located in the Porto metropolitan area. The application of this methodology to a large sample of Portuguese hotels has not been done before, been that the main contribution of this study. It is evidenced that the different platforms, while all incorporating consumer reviews as primary social knowledge, are distinct from each other on some aspects. The three platforms present roughly the same supply of hotels, albeit presenting some differences in terms of volume of data. In terms of specific attributes, with the exception of “service,” the three platforms present significant differences that may reflect the different user bases on these platforms.

From Isolation to Connection: Empathy, Prosocial Behavior, and Posttraumatic Growth After Pregnancy Loss

2021 ◽  
pp. 105413732110634
Author(s):  
Agata Freedle ◽  
Emily Oliveira
Keyword(s):  
Social Media ◽  
Prosocial Behavior ◽  
Posttraumatic Growth ◽  
Pregnancy Loss ◽  
Online Survey ◽  
Positive Relationship ◽  
Future Research ◽  
Psychological Change ◽  
Context Factors ◽  
The Relationship

The purpose of this study was to explore the relationship between prosocial behaviors, empathy, and positive psychological change in women who have experienced pregnancy loss. Women who had experienced miscarriage or stillbirth ( n = 291) were recruited via social media and completed an online survey that assessed their engagement in in-person or online prosocial behavior, empathy, and posttraumatic growth (PTG). Loss context factors and demographics were also collected. The results indicated that women who engage in in-person prosocial behavior, such as volunteering, report higher levels of PTG compared to those who do not volunteer at all or only volunteer online. A weak positive relationship was found between PTG and empathy. Findings suggest that encouraging clients to engage in in-person volunteering may foster their experience of growth. Future research is needed to further explore the timing of the volunteering in relation to PTG as well as empathy and PTG.

HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DENGAN HARGA DIRI

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Firda Dalila ◽  
Asri Mutiara Putri ◽  
Prida Harkina
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Virtual World ◽  
Positive Relationship ◽  
Self Esteem ◽  
Media Usage ◽  
Correlational Design ◽  
Spearman's Rho ◽  
Spearman’S Rho ◽  
The Relationship

ABSTRACT: RELATIONSHIP BETWEEN THE INTENSITY OF INSTAGRAM SOCIAL MEDIA USAGE WITH SELF ESTEEM  Self-esteem is formed by interactions with other people. At present, social interaction can not only be done in the real world but can also be done in the virtual world, through social media such as Instagram. This study aimed to determine the relationship between the intensity of Instagram social media usage and self-esteem. This research is a quantitative study with a correlational design. The sample in this study were 205 undergraduate students of Malahayati University, aged between 17 to 25 years. The data in this study were obtained using an Instagram social media intensity usage questionnaire and a self-esteem scale. The results of data analysis using Spearman's rho show that there is a significant positive relationship between intensity of Instagram social media usage and self-esteem. Keywords: Intensity of Social Media Usage, Instagram, Self Esteem Harga diri terbentuk dari interaksi dengan orang lain. Saat ini untuk melakukan interaksi sosial tidak hanya dapat dilakukan didunia nyata namun juga dapat dilakukan didunia maya, melalui media sosial seperti instagram. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial instagram dengan harga diri. Penelitian ini merupakan penelitian kuantitatif dengan desain korelasional. Sampel dalam penelitian ini adalah 205 mahasiswa S1 Universitas Malahayati, berusia antara 17 sampai 25 tahun. Data dalam penelitian ini diperoleh menggunakan kuesioner intensitas penggunaan media sosial instagram dan skala harga diri. Hasil analisis data menggunakan Spearman’s rho menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial instagram dengan harga diri. Kata Kunci: Intensitas Penggunaan Media Sosial, Instagram, Harga Diri

Conceptualisation of Role of Social Media Engagement in Influencing Purchase Behaviour of Gen Y: Role of Trust and Risk

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Anu Rani
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Gen Y ◽  
Social Media Engagement ◽  
Antecedents And Consequences ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.

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