Marketing vs. Games in Secondary School

2013 ◽  
Vol 4 (3) ◽  
pp. 35-50
Author(s):  
Krunoslav Bedi ◽  
Nikolina Žajdela Hrustek

Increases of the Internet users have drastically increased the number of media via which companies promote their products. One of such media are computer games. This paper investigates the perception of secondary school students as to the ads appearing in the games as well as their opinions and the experience they have gathered up to now regarding the advertising in the computer games. The first group of students encountered the term advertising and took part as well in creating a computer game intended to be the main advertising media. The second group did not have such experience. Among other things, the making of the computer game dubbed XcarPerformance was described. The results of the research indicated that the way of advertising in the computer and video games should be changed. Previously acquired knowledge and the present experience in advertising played a crucial role in the perception of advertising.

2015 ◽  
pp. 1868-1883
Author(s):  
Krunoslav Bedi ◽  
Nikolina Žajdela Hrustek

Increases of the Internet users have drastically increased the number of media via which companies promote their products. One of such media are computer games. This paper investigates the perception of secondary school students as to the ads appearing in the games as well as their opinions and the experience they have gathered up to now regarding the advertising in the computer games. The first group of students encountered the term advertising and took part as well in creating a computer game intended to be the main advertising media. The second group did not have such experience. Among other things, the making of the computer game dubbed XcarPerformance was described. The results of the research indicated that the way of advertising in the computer and video games should be changed. Previously acquired knowledge and the present experience in advertising played a crucial role in the perception of advertising.


2018 ◽  
Vol 15 (2) ◽  
pp. 984
Author(s):  
Özlem Eryılmaz Muştu ◽  
Sare Ucer

In the current study, the purpose is to determine the secondary school students’ cognitive structure related to the concept of atom by using the drawing technique. The study was conducted with the participation of 90 5th, 6th, 7th and 8th grade students in 2016-2017 school year. The students were asked two open-ended questions to illustrate the concept of atom in their minds and to explain where they have learned the information expressed in their drawings about the atom so that the atom models in their minds could be elicited. The students’ responses to these questions were categorized by means of qualitative analysis and frequencies were calculated for them. At the end of the study, it was determined whether the atom models drawn by the students are false or acceptable. It was seen that the students rarely illustrated nucleus and electrons in their drawings and they usually drew spheres. Moreover, the students stated that they learned this information mostly from different textbooks or the Internet. Extended English summary is in the end of Full Text PDF (TURKISH) file.  ÖzetÇocuklar, etraflarında olan olaylara karşı aşırı meraklıdırlar ve kavramlara kendileri kişisel anlamlar yüklemektedir. Öğrencilerin kavramları anlayabilmeleri için kavramların zihinlerine doğru bir şekilde kodlanması gerekmektedir. Bu çalışmada; ortaokul öğrencilerinin atom kavramı ile ilgili bilişsel yapılarının çizim tekniği ile belirlemesi amaçlanmıştır. 2016-2017 eğitim öğretim yılı bahar döneminde gerçekleştirilen çalışma; 5., 6., 7. ve 8. sınıflarında  öğrenim görmekte olan toplam 90 ortaokul öğrencisiyle gerçekleştirilmiştir. Çalışmada öğrencilerin zihinlerindeki atom modellerini belirlemek amacıyla atom kavramı ile ilgili bir çizim yapmaları ve bu çizdikleri şekle ait bilgiyi nereden öğrendiklerini ifade edebilmeleri için iki adet açık uçlu soru sorulmuştur. Öğrencilerin verdikleri cevaplar nitel analiz yöntemiyle kategorilere ayrılmış ve frekans değerleri elde edilmiştir. Araştırma sonucunda öğrencilerin çizdikleri atom modellerinin yanlış veya kabul edilebilir seviye olduğu belirlenmiştir. Öğrencilerin çizimlerinde nadiren çekirdek ve elektronlara yer verdiği genellikle küre şeklinde çizim yaptıkları görülmektedir. Ayrıca öğrencilerin bu bilgilere genellikle farklı ders kitaplarından veya internetten öğrendiklerini ifade ettikleri tespit edilmiştir.


Author(s):  
Adile Kurt ◽  
Ezgi Dogan ◽  
Yasemin Kahyaoglu Erdogmus ◽  
Bulent Gursel Emiroglu

AbstractThe computer gaming addiction is one of the newer concepts that young generations face and can be defined as the excessive and problematic use of computer games leading to social and/or emotional problems. The purpose of this study is to analyse through variables the computer gaming addiction levels of secondary school students. The research was conducted with survey and causal-comparative quantitative research methods. Furthermore, the quantitative data was obtained by interpreting the data obtained through open-ended questions. Findings reveal a significant difference between computer gaming addiction and variables of gender, daily gaming times and whether or not students play games with people they do not know. However, findings did not show any significant difference between computer gaming addiction and variables of grade or purposes of game playing. According to the findings from qualitative data analysis, students mostly prefer to play skill-based games, while they would want to design action games.Keywords: Computer gaming, daily gaming times, game addiction, purposes of game playing, secondary school students.


2020 ◽  
Vol 14 (2) ◽  
pp. 4
Author(s):  
Eva Engelen ◽  
Alexandra Budke

Many teachers hesitate to integrate internet research into their lessons as they face major uncertainties concerning their students’ competencies in retrieving, evaluating and processing digital information. Understanding complex geographical conflicts using the internet poses special challenges to students, as they need to obtain multi-dimensional, spatial and temporally relevant information to grasp the conflict in its entirety. In order to obtain insights into students’ digital researching strategies, a study was conducted in 2018 with 20 German secondary school students, who were asked to form their own opinion on a complex geographical conflict by searching the internet for useful information. The students were instructed to share their thoughts and actions aloud while undertaking the research. All digital activities and accompanying speech were recorded with screen and audio capture technology. The analysis of the transcripts consisted of a combination of qualitative and basic quantitative analysis, which led to the conclusion that students have very different abilities in identifying multi-dimensional information on complex geographical conflicts. The majority of the students neither used maps nor paid attention to publication dates of websites or information. Furthermore, none of the participants questioned the credibility of their retrieved digital information.


2020 ◽  
Vol V (III) ◽  
pp. 385-395
Author(s):  
Fouzia Perveen ◽  
Asghar Ali ◽  
Muhammad Ramzan

The internet users are more than four billion globally. The fast advancement in electronic technology caused an unpredictable variation in the development of students. The use of the internet has become the backbone of education and communication. The current study sets out to measure the impact of cyberbullying on the selfesteem among secondary and higher secondary school students in nine districts of Punjab, Pakistan were selected. The total sample size comprised of 3236 (1614 male 1622 female) students, and their ages were 13-19 years, recruited through conveniently sampling. Two questionnaires were employed in the present research for the purpose of data collection; Cyberbullying Scale and Rosenberg Self-Esteem Scale. The data were analyzed through Statistical Package for Social Sciences (SPSS 23.0). The quantitative results revealed that cyberbullying was significantly (p < .01) positively correlated with self-esteem. Further, linear regression results showed that cyberbullying was a significant impact on self-esteem. Results also showed the comparison between male and female samples for cyberbullying on the self-esteem, and results of the comparison showed that the mean of cyberbullying was selfesteem was significantly higher among female students than male respondents. The limitations of the results are discussed.


2015 ◽  
Vol 8 (4) ◽  
pp. 22
Author(s):  
Norfaezah Masri

<p>The survey compared the emotional intelligence of 254 (128 females) randomly selected Year 11 Brunei Cambridge General Certificate of Education (BCGCE) Ordinary Level students using the six subscales of the BarOn Emotional intelligence scale – youth version. Females scored significantly higher on the intrapersonal variable than males. However, males sored much higher on the positive impression subscale. In addition, students aged 16 scored significantly higher on the interpersonal scale than all others. However, the 15-year olds scored highest on the adaptability and positive impression scales than their peers. Furthermore, participants who reported that they were not so much satisfied with their personal life scored significantly higher on the interpersonal scale than their counterparts. Moreover, participants who consult friends when faced with problems scored significantly higher on the interpersonal variable while those who search the internet for solutions to problems scored higher than others on the adaptability scale. No significant differences were obtained on any subscale when participants were compared on the basis of their parents’ marital status as well as the type of guardian they stayed / lived with. Implications of the findings are discussed and mixed-methods research was recommended.</p>


2017 ◽  
Vol 41 (S1) ◽  
pp. S441-S442
Author(s):  
I. Işık ◽  
G. Ergün

ObjectivesThe purpose of this study is to determine the relation between the internet addiction levels of secondary school students and the perceived family support.MethodsThe study was conducted in the cross-sectional and descriptive design, and the data were collected from 3391 students who were studying at 5th and 7th grades at 23 secondary schools in the city of Burdur and its central villages. The Personal Information Form, the Internet Addiction Scale, and the Social Support Received from the Family Scale were used to collect the data. The data were collected between the dates 15.11.2013 and 15.01.2014. After the necessary explanations were made to the students, the informed consent form were sent to their parents/legal guardians, and the students who returned these forms were included in the study. The numbers, percentages, average values, and standard deviation, which are among the descriptive statistical methods, were used in evaluating the data. The Pearson correlation and regression analysis were applied between the continuous variables of the study.ResultsIt was observed in the study that 4.6% of the students had internet addiction at pathological level. The factors that influenced the internet addiction were determined as the social support received from the family, being male, low school success, weekly allowance being high, studying at senior grades, and going online frequently.ConclusionsWhen the study results are analyzed it is observed that the internet addiction in secondary school students in our country is at a rate that has to be taken seriously.Disclosure of interestThe authors have not supplied their declaration of competing interest.


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