Abstract
One of the pitfall of total quality management (TQM) is that it is based on a single measurement, which has mostly been “quality” or “quality-driven.” Today manufacturing sectors are much more fiercely competitive and global than ever before. Consumers are more demanding, competition is more global, fierce and ruthless, and technology is advancing (and changing) rapidly. The quality-based philosophy inherent in TQM does not account for the shrinking time factor inherent in today’s complex product design, development and delivery (PD3) process. The competitors are always finding better and faster ways of doing things. Catching up in quality is not enough to be a world-class leader in manufacturing. It only makes a company at par with its competitors in terms of inheriting some of their product’s quality characteristics. But relatively speaking it gets you there only after a few years later. What is required is a total control of one’s own process — that is to identify and satisfy the needs and expectations of consumers better than the competitions and to do so profitably faster than any other competitor.
Competition has driven organization to consider concepts such as time compression (fast-to-market), concurrent engineering, design for X-ability, and tools and technology (such as Taguchi, Value Engineering, QFD, etc.) while designing and developing an artifact. Quality — as in TQM — addresses aspects of “quality” with reference to the functions a product has to perform. But, this is one of the many value characteristics that need to be considered by a world-class manufacturer. With conventional TQM process, it is difficult to address all aspects of Total Values Management (TVM) such as X-ability, cost, tools and technology, responsiveness and organization issues. It is not enough to include “Quality” into a product or process and expect the outcome to be a world-class. TVM efforts are vital in maintaining a competitive edge in today’s global marketplace. The question is how to address all value aspects of this TVM? This is what discussed in this paper. A new concurrent PD3 process for TVM methodology is proposed, which accounts for concurrency — paralleling of value characteristics — along with a methodology for their systematic deployments.