Research on Informational Strategic Focus of Transportation Enterprise
2014 ◽
Vol 608-609
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pp. 656-659
Keyword(s):
Set Up
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Combining with the characteristics of the transportation enterprise and the literatures, the SWOT analysis method is used to make the environmental analysis, factors determining and the strategic decision. The external environment analysis in environmental analysis uses macro environment PEST analysis method to determine the threats and opportunities, while the internal environment analysis uses the method of enterprise resources determine its internal strengths and weaknesses. Based on that, external evaluation matrix EFE and internal evaluation matrix IFE are set up, and then determine the key factors. Finally set up entirely the SWOT analysis radar map and determine the corresponding strategic focus.
2010 ◽
Vol 4
(5-6)
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pp. 15-22
Keyword(s):
2011 ◽
Vol 5
(3-4)
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pp. 21-28
Keyword(s):
2019 ◽
Vol 14
(1)
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pp. 39
Keyword(s):
Keyword(s):
Keyword(s):