scholarly journals Globalisation of commercial theme parks case: The walt disney company

2010 ◽  
Vol 4 (5-6) ◽  
pp. 15-22
Author(s):  
Patrick De Groote

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study.After definitions and historical background of theme parks, we analyse the visitors key factors. For theWalt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.

2011 ◽  
Vol 5 (3-4) ◽  
pp. 21-28
Author(s):  
Patrick De Groote

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.


Author(s):  
Robert F. Bruner ◽  
John Langdon ◽  
Anne Campbell

In 1989, the Walt Disney Company financed its major European theme park and real estate development using a variety of financing tools and techniques that, when bundled together, amounted to a project financing. The case recounts the details of this financing and invites students to evaluate the financing from various standpoints, including those of the Walt Disney Company, the government of France, European equity investors, and European banks. The resulting opinion about the attractiveness of the project ultimately hinges on beliefs about European market demand for an American-style theme park. The case may be used to exercise students' skills in valuation analysis, to illustrate techniques for financing major real-property projects, and to explore the creation and transfer of wealth in such projects.


2014 ◽  
Vol 608-609 ◽  
pp. 656-659
Author(s):  
Xu Mei Zhang

Combining with the characteristics of the transportation enterprise and the literatures, the SWOT analysis method is used to make the environmental analysis, factors determining and the strategic decision. The external environment analysis in environmental analysis uses macro environment PEST analysis method to determine the threats and opportunities, while the internal environment analysis uses the method of enterprise resources determine its internal strengths and weaknesses. Based on that, external evaluation matrix EFE and internal evaluation matrix IFE are set up, and then determine the key factors. Finally set up entirely the SWOT analysis radar map and determine the corresponding strategic focus.


Author(s):  
Erika Cornelius Smith ◽  
Maryann Conrad

In 2018, the Magic Kingdom at Disney World in Florida was the world's most-visited theme park, with nearly 20.8 million visitors. The influence of Disney is only growing, as Disneyland attendance was up 2% in 2018, drawing an average of more than 51,000 people a day. This study will argue that Disney's success, in part, draws on the ability to create authentic nostalgia tourism experiences for its guests. After situating the Walt Disney Company and its experiences in the literature on cultural tourism and memorable tourism experiences (MTEs), this study will explain the significance of nostalgia tourism and offer specific examples from the Walt Disney World theme park model. This includes examples from the six Disney resorts and 12 Disney parks globally.


2008 ◽  
Vol 9 (1) ◽  
pp. 113-136
Author(s):  
John Meyer

When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export with open arms and open wallets. The decade that followed saw continually rising profits and the highest spending-per-guest of any Disney theme park. In 1992, the Walt Disney Company attempted to emulate this success by opening Euro Disney, only to face financial disappointment and cultural backlash. While some basis for these divergent experiences might be found in the inherent differences between Japanese and European (specifically French) culture, this is by no means a full explanation. Instead, this article places more of the onus on organizations to approach globalization in a more responsive, rather than control-oriented, manner.


2005 ◽  
Author(s):  
Julianne Lee Baldwin ◽  
Alex Liu ◽  
Hidehito Suzuki ◽  
James S. O’Rourke

2020 ◽  
Vol 73 (4) ◽  
pp. 41-49
Author(s):  
Orquidea Morales

In 2013, the Walt Disney Company submitted an application to trademark “Día de los muertos” (Day of the Dead) as they prepared to launch a holiday themed movie. Almost immediately after this became public Disney faced such strong criticism and backlash they withdrew their petition. By October of 2017 Disney/Pixar released the animated film Coco. Audiences in Mexico and the U.S. praised it's accurate and authentic representation of the celebration of Day of the Dead. In this essay, I argue that despite its generic framing, Coco mobilizes many elements of horror in its account of Miguel's trespassing into the forbidden space of the dead and his transformation into a liminal figure, both dead and alive. Specifically, with its horror so deftly deployed through tropes and images of borders, whether between life and death or the United States and Mexico, Coco falls within a new genre, the border horror film.


2021 ◽  
Vol 13 (7) ◽  
pp. 3850
Author(s):  
Ting Liu ◽  
Gabriel Lodewijks

This paper proposed a scheme design for Sydney’s frontport check-in system, which completes check-in and baggage drop-off at Sydney’s Circular Quay, and transports the baggage to Sydney Kingsford Smith Airport by waterway, and provided a strengths, weaknesses, opportunities and threats (SWOT) analysis of Sydney’s frontport check-in system. Using the process method of quality management, the frontport check-in process was divided into three sub-processes: baggage consignment, baggage packing and transportation, and airport baggage handling. The eight key elements of each sub-process such as input, output, resources, and methods, etc. were discussed, the key factors influencing the cost of baggage transportation were analyzed, and the cost control measures such as adopting economic speed, reducing fuel consumption of the main engine, improving the ship loading rate, and raising loading and unloading efficiency were proposed. At the same time, two different types of baggage transportation ships and other parameters that affect the cost such as the number of berths, ships, lifting machineries, and the yard area were analyzed and calculated through calculation cases. This scheme is a beneficial addition to the existing in-town check-in system.


Author(s):  
Suppanunta Romprasert ◽  
Korakot Kataboonyaruk ◽  
Natthacha Tangnititham ◽  
Tanyaluk Suwanthaijaroen ◽  
Maytavee Soonthornwattanachai ◽  
...  

Paper focuses on the renewable energy in Thailand. Objective is to compare risk on renewable energy and transportation consumption on biodiesel. It is using SWOT analysis and sustainable development theory as the tools. Besides, collecting data via questionnaire to investigate behaviors of people in having the ideas relating to biodiesel. The 52 responses from survey launching have returned. According to the results, the current consumption of biodiesel is still low because insufficient is on awareness of the consumers' trusts about biodiesel. Moreover, government's policy is not in good quality control. Biodiesel price has not been confirmed or set up in a clear standard that shows confidence in biodiesel to consumers. Remains adherence to diesel as it has been used for a longer period of time. Therefore, the risk of renewable energy in biodiesel is a relatively high risk. At the same time, in terms of environmental sustainability development, research results show that the use of biodiesel can help reducing air pollution at either PM 2.5 or global warming. Also, it would distribute an income to palm farmers. The results can be implemented for making improvements and suggesting recommendations to the government. A strengthening policy on renewable energy security and implement strategies is for solving various energy problems. With the concept of supporting research and development, it can create a wide range of knowledges, and the production of biodiesel as renewable energy. There should control the price structure, and the well quality practices to be fairly suitable in the nearly future. Keywords: Biodiesel, Consumption, Renewable Energy, Risk, Transportation


Author(s):  
Hari Subagyo ◽  
Mochamad Hasjim Bintoro ◽  
Parulian Hutagaol

Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. Therefor,  PT Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) Identify and evaluate the position of Marketing PT Retota Way by internal and external factors, and (2) Develop appropriate marketing strategies in developing future business. Analyzed in a descriptive study to emphasize the aspect of marketing, covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values ​​2.842 and 2.530 EFE value, and also the combination of these two values ​​in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product development and market. QSP matrix analysis results obtained with the most attractive strategy to be implemented is to increase production capacity.


Sign in / Sign up

Export Citation Format

Share Document