scholarly journals Segmenting the Latin American travel market to South Africa

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Martinette Kruger ◽  
M. Z. Snyman
Keyword(s):  
South Africa ◽  
Latin America ◽  
Latin American ◽  
Market Segmentation ◽  
Current Knowledge ◽  
Marketing Strategies ◽  
Valuable Contribution ◽  
New Markets ◽  
Practical Implications ◽  
Target Markets

Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

Checklist of the oribatid mites (Acari: Oribatida) of the Republic of Colombia

Zootaxa ◽  
2022 ◽  
Vol 5087 (1) ◽  
pp. 35-58
Author(s):  
ANDRÉS A. SALAZAR-FILLIPPO ◽  
LADISLAV MIKO
Keyword(s):  
Latin America ◽  
Latin American ◽  
Current Knowledge ◽  
Distribution Patterns ◽  
Neotropical Region ◽  
Oribatid Mites ◽  
The Past ◽  
Real Community ◽  
The Republic ◽  
Latin American Countries

This checklist of oribatid mites of the Republic of Colombia compiles and provides a taxonomic update of all records known up to 2020. It includes 192 entries accounting for 68 named and 47 unnamed species belonging to 73 genera and 58 families of non-astigmatid oribatid mites. Specimens from the brachypyline supercohort were dominant (54.7%), followed by Mixonomata (30.7%). However, current knowledge is far from being complete and distribution patterns show large gaps throughout the country due to this lacking knowledge and most existing investigations only include group specific studies that prevent from any conclusions regarding the real community composition of oribatids in Colombia. From 32 political-administrative departments, oribatids have been reported in 20, but 5 account for 65% of the records. These are: Cundinamarca -including Bogotá D.C.- (24.4%), Magdalena (21.8%), Nariño (6.3%), La Guajira (6.3%), and Quindío (5.9%). Whereas most oribatid reports in the Neotropical region have taken place during the past five decades, a map presented in this document shows that Colombia still lags behind other Latin American countries. Mexico, Argentina, and Brazil, for instance, have reported the highest number of species for the region and are the only nations that possess national oribatid checklists in Latin America. The current work represents a national baseline of oribatids encouraging further study of this clearly underrepresented group.  

Brazil in the Context of the Commercial War Between USA and China

2020 ◽  
Vol 12 (1) ◽  
pp. 80-92
Author(s):  
Maria de Fatima Silva do Carmo Previdelli ◽  
Luiz Eduardo Simoes de Souza ◽  
Rodolfo Francisco Soares Nunes
Keyword(s):  
South Africa ◽  
Latin America ◽  
Latin American ◽  
Economic Policies ◽  
American Continent ◽  
Coup D'etat ◽  
The Us ◽  
The Usa

Since the start of the commercial war between the USA and China in 2018, Brazil has changed many of its previous alliances in order to become the interest representative of the USA in Latin America. After the coup d’état of 2016, Brazil has taken progressive actions in order to distance itself from the previous partners at BRICS (Brazil, Russia, India, China, and South Africa) to get closer to the USA. The arrival of the new Brazilian president in 2019, a declared representative of US interests in the Latin American continent, has increased the pace of such measures. This article aims to explain the main actions taken by the USA and China in that context and how Brazil has adapted to take sides in that scenario, moving away from the BRICS group (now RICS since the B stands for Brazil) and toward the US foreign and economic policies.

Clusters or un‐clustered industries? Where inter‐firm marketing cooperation matters

2012 ◽  
Vol 27 (5) ◽  
pp. 392-402 ◽  
Author(s):  
Christian Felzensztein ◽  
Eli Gimmon ◽  
Claudio Aqueveque
Keyword(s):  
Latin American ◽  
Marketing Strategies ◽  
Industry Cluster ◽  
Trade Associations ◽  
Content Type ◽  
Firm Cooperation ◽  
Marketing Activities ◽  
New Industry ◽  
Practical Implications

PurposeThis paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks.Design/methodology/approachThe study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm cooperation in strategic marketing activities.FindingsResults support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.Research limitations/implicationsThe findings shed light on strategies for the enhancement of inter‐firm cooperation in marketing, of particular value for marketers in small‐and‐medium sized enterprises. The paper suggests establishing new clusters and promoting more regional clusters policies since clustering seems to provide better and positive inter‐firm interaction leading to cooperation.Practical implicationsThere are lessons to be learned at national and regional levels for Latin American and emerging economies fostering new industry cluster policies.Originality/valueClustered firms and industries may result in more innovative marketing strategies at both local and international levels than non‐clustered firms. The authors encourage regional development bodies to foster more cooperation among firms and trade associations.

The springboard network: multinationals in Latin America

2018 ◽  
Vol 13 (5) ◽  
pp. 855-874 ◽  
Author(s):  
Federico Quesada Chaves
Keyword(s):  
Latin America ◽  
Latin American ◽  
Design Methodology ◽  
Entry Mode ◽  
Network Approach ◽  
Content Type ◽  
Organizational Network ◽  
Specific Limitation ◽  
Practical Implications ◽  
Cultural Features

Purpose The purpose of this paper is to provide empirical evidence regarding the springboard regionalization strategy implemented by multinationals entering Latin America and the organizational networks developed to serve this end. Design/methodology/approach Using the organizational network approach, a typology is developed to explain the Springboard network. Quantitative analysis is used, in the form of logistic binary regression, to study these networks composition. Findings From a sample of 154 subsidiaries extracted from the AMADEUS intelligent database, three categories for multinational’s networks are created, with the Spanish subsidiary acting as the leader: strategic centers (SCs), administrative centers (ACs) and regional headquaters (RHQs). Findings provide evidence of cultural features, industry behavior and the multinational’s size and entry mode influence these networks organization. Research limitations/implications It is proposed that culture and historical ties have evolved together and management scholars should be aware of this phenomenon. Specific limitation that this study exhibits is the data provided by AMADEUS and the fact that R&D information for both the Spanish and the Latin American subsidiary were not available. Practical implications Staffing composition and expatriate corporate policy should consider the springboard effect to manage springboard networks. Social implications Industries and authorities in all countries involved should be aware of their role in MNC strategies for regional expansion. Originality/value It is argued that a network of subsidiaries within the multinational can participation in the springboard behavior, which is determined by the culture that the multinational originates from, as well as the Spanish culture, creating a particular type of leadership.

Market segmentation for penetrating deeper into the contact lens market

2014 ◽  
Vol 30 (5) ◽  
pp. 34-36 ◽  
Author(s):  
Tajinder Toor
Keyword(s):  
Market Segmentation ◽  
Contact Lens ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Market Segment ◽  
Market Segments ◽  
Content Type ◽  
Target Segment ◽  
Practical Implications

Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities or characteristics. Each market segment is different, and a business must target these different market segments with different marketing strategies. This paper highlights the role of market segmentation in creating an ideal target segment for contact lens market and designing a unique strategy to reach the targeted segment. Findings – Adolescents or teenagers seem to be an ideal segment to penetrate deeper into the contact lens market and to realize immediate gains. A unique or different marketing strategy is required to target and occupy adolescents. Practical implications – Targeting adolescents, who form the most promising category to penetrate the market, with a unique marketing mix will likely increase profit, revenue and return of investment.

The Gratuitiousness of the Presence of Christ in the Broken World of Latin America

2000 ◽  
Vol 17 (1) ◽  
pp. 68-80 ◽  
Author(s):  
Paulo Suess
Keyword(s):  
South Africa ◽  
Latin America ◽  
Latin American ◽  
Jesus Christ ◽  
Vice President ◽  
Christian Communities ◽  
The Poor ◽  
The World ◽  
Broken World

AbstractIn this plenary presentation from the Tenth IAMS Conference in Hammanskraal, South Africa, IAMS (then) vice-president Paulo Suess speaks about the importance of gratuitousness, proximity and universality in developing a Latin American missiology that is not just for the poor and indigenous, but with them as well. As he puts it: "From any point of the world we may access the network of gratuitousness and sharing, that questions accumulation, to the network of proximity, that challenges indifference and exclusion, and to the network of universality, that contests restrictive globalization. To transform the world of exclusion and poverty, and to incorporate the option for the protagonism of the poor in Christian communities and in society, the paschal experience--the experience of Jesus Christ crucified and living in the poor--lends wings to our imagination and sandals to the reasons of our hope."

scholarly journals Taxonomy of Marketing Strategies Using Bank Customers’ Clustering

2016 ◽  
Vol 11 (7) ◽  
pp. 106 ◽  
Author(s):  
Azarnoush Ansari ◽  
Arash Riasi
Keyword(s):  
Market Segmentation ◽  
Financial Services ◽  
Default Risk ◽  
Design Methodology ◽  
Demographic Variables ◽  
Marketing Strategies ◽  
Scalable Clustering ◽  
Wide Range ◽  
Practical Implications ◽  
Loan Amount

<p>Purpose-The goal of this study is to identify the main clusters of bank customers in order to help commercial banks to better identify their customers and design more efficient marketing strategies.</p><p>Design/methodology/approach–Data from 250 bank customers were analyzed by using two-step scalable clustering.</p><p>Findings-Five different clusters of bank customers were identified, namely, favorite customers, creditworthy customers, non-creditworthy customers, passers, and friends. The findings indicated that disparate clusters of bank customers are extremely different based on their loan amount, default risk, account balance, degree of loyalty and profitability for the bank.</p><p>Practical implications-The differences which were observed between these five clusters of bank customers accentuate the importance of customer clustering and market segmentation in the financial services industry. Customer clustering can help financial institutions to augment their competitiveness by shifting from traditional marketing strategies to target marketing and segmentation-based marketing approaches.</p><p>Originality/value-The most important contribution of this study is the incorporation of a wide range of factors that can potentially affect customer clustering in the analysis, whereas, the majority of previous studies only focused on a limited number of variables in order to determine the customer clusters. Specifically, the customer clustering in this study was performed by using demographic variables, profitability, loan amount, default risk, account balance, loyalty, account type, account closure history, customer location, and account currency. </p>

Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands

2015 ◽  
Vol 27 (5) ◽  
pp. 477-494 ◽  
Author(s):  
Sanjaya S. Gaur ◽  
Hanoku Bathula ◽  
Carolina Valcarcel Diaz
Keyword(s):  
Latin America ◽  
Latin American ◽  
Conspicuous Consumption ◽  
Cultural Orientation ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
National Characteristics ◽  
Domestic Products ◽  
Practical Implications ◽  
Selection Of

Purpose – The purpose of this study is to identify the main cultural factors that influence Latin American consumers’ intentions to purchase US brands. Although culture and cultural orientation have been well researched in international business and marketing literature, there is a lack of research on the relationship between consumers’ cultural orientation and their bias towards foreign and domestic products. Design/methodology/approach – The paper reviews the extant literature with a particular emphasis on the key constructs of consumer ethnocentrism, consumer xenocentrism, conspicuous consumption and consumers’ national characteristics. Based on this review, the authors propose a conceptual model showing the influence of cultural orientation on the selection of US brands in Latin America. Findings – The review of the literature shows that previous studies support the proposition of cultural orientation and preferences for foreign versus domestic products among Latin American consumers. Accordingly, in their conceptual framework, the authors posit that consumer ethnocentrism negatively influences the selection of US brands, while xenocentrism does the opposite. Conspicuous consumption is posited as moderating the influence of consumer xenocentrism on purchase intentions of the US brands. On the other hand, national characteristics of consumers in Latin America are posited as moderating the influence of both consumer ethnocentrism and consumer xenocentrism on the selection of US brands. Practical implications – The authors also present important theoretical and practical implications that contribute to the growing body of research on consumer acculturation and country of origin effects, providing a better interpretation of consumer behaviour in the context of international and domestic markets. Originality/value – This study fills a significant gap in the understanding of the impact of cultural orientation and conspicuous consumption on selection of US brands in Latin America. Its conceptual framework can provide the basis for future empirical studies and also improve understanding of emerging markets.

scholarly journals Art for a Future Planet

2021 ◽  
Vol 13 (1) ◽  
pp. 159-180
Author(s):  
Joanna Page
Keyword(s):  
Climate Change ◽  
Latin America ◽  
Latin American ◽  
Valuable Contribution ◽  
Science Projects ◽  
The Commons ◽  
Climate Crisis

Abstract Joanna Zylinska proposes a “feminist counterapocalypse,” which would resist the anthropocentric, technicist perspectives that shape apocalyptic narratives of climate crisis. Like Anna Tsing’s exploration of collaborative survival, Zylinska’s counterapocalypse is founded on the notion of precarity as a shared condition of life in the postindustrial world. This article focuses on art-science projects by Joaquín Fargas (Argentina) and Paul Rosero Contreras (Ecuador) that imagine environmental futures. In contrasting their projects the author asks how they endorse or subvert the anthropocentrism that often motivates the representation of climate change as reversible (humans save the planet) or, indeed, as irreversible (humans destroy the planet). Drawing on the work of Andreas Weber and several Latin American scholars, including Eduardo Gudynas and Raquel Gutiérrez Aguilar, the author suggests ways in which biosemiotic and biocentric perspectives may make a valuable contribution to the counterapocalypse Zylinska proposes. The analysis of Rosero’s work in particular opens up ways in which one might consider other paradigms rather than precarity as the basis for a postanthropocentric counterapocalypse, including abundance, reciprocity, collaboration, and coevolution. These are found everywhere in complex ecosystems and relate closely to the principles on which theories and practices of the commons are founded, both in Latin America and beyond.

scholarly journals The Heroine’s Path. Teresa de la Parra: Charting the Path of Latin American Heroines

2020 ◽  
Author(s):  
Rose Anna Mueller
Keyword(s):  
Latin America ◽  
Latin American ◽  
The Novel ◽  
American Continent ◽  
Valuable Contribution ◽  
Human Race ◽  
Gabriela Mistral ◽  
Latin American History ◽  
Teresa De La Parra ◽  
Las Mujeres

As a heroine in the novel of her own story, the Venezuelan author Teresa de la Parra (1889-1936), was an acknowledged noted novelist and gifted public speaker in her lifetime when she was invited to deliver three lectures in Bogotá and Barranquilla, Colombia, in 1930, and later in Cuba. The lectures were not published until 1961 in Caracas by the Venezuelan critic Arturo Uslar Pietri and I translated the lectures for the book, Teresa de la Parra: A Literary Life (Cambridge Scholars Publishing, 2012). The Tres Conferencias: Influencia de las mujeres en la formación del alma americana or Three Lectures: Women’s Influence in the Formation of the American Soul, described the important roles women played during the Conquest, Colonial, and Independence eras in Latin America. The Colombian Lectures represent her last work. In the 1970’s, when critics began to value women’s writing for its valuable contribution to literature, they began to read and value this author’s work that addressed female heroines. In these lectures de la Parra declared herself a “moderate feminist” as she highlighted the important roles the founding mothers played in Latin American history and in the formation of its ethos and culture. She wanted to uncover the hardships that had been imposed on women starting with the conquest of México. As Spain conquered more of the Latin American continent, women played important roles, but de la Parra pointed out that the stories of half the human race had been ignored by Latin American historians, who tended to write about battles and victories rather than the sacrifices and the heroic contributions of women. By recuperating the voices of the “founding mothers,” Queen Isabela, Ňusta Doña Isabela (el Inca Garcilaso’s mother) Doña Marina, Madre Castillo, Policarpa Salavarrieta, Manuela Sáenz and her contemporaries Delmira Augustini and Gabriela Mistral, de la Parra created a community of heroines.

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