scholarly journals Sociocultural theory and blind taste-tests

2010 ◽  
Vol 1 (1) ◽  
Author(s):  
James Paul Gee

In his entertaining 1986 book, The Real Coke, the Real Story, Thomas Oliver tells the story of the now infamous “New Coke”, a story retold in Malcolm Gladwell’s (2005) best-seller Blink. In the early 1980s, Pepsi began running commercials in which people took a sip from two glasses, not knowing which was Coke and which Pepsi. The majority preferred Pepsi. The Coca-Cola Company replicated these blind taste-tests and found the same result. Losing market share, Coke—long the dominant brand—changed its old formula and came out with “New Coke”, a soda made to a new formula, one that in a new round of blind taste-tests came out above Pepsi. But New Coke was a disaster.Consumers hated it. Coke not only returned to its old formula, but Pepsi never did overtake Coke, which remains today the dominant brand world-wide.

2017 ◽  
Vol 4 (1) ◽  
pp. 45-52
Author(s):  
Susheel Chhabra ◽  
Kulbir Kaur Bhatti ◽  
Hardeepika Singh Ahluwalia

In this era of intense competition, both world-wide and domestic, business firms of all sizes and varieties are concerned with the market-share figures they achieve in the marketplace to predict the volume of production and demand forecasts of spare parts. Buyers' purchase frequency varies with time when machines complete their warranty period and subsequently buyers switch towards spurious spare parts for various reasons including cheaper prices. There is a prominent share of un-organized sector (spurious markets) in meeting the demand of spare parts especially in earth moving equipment. They imitate the original parts and sell similar parts of local vendors and supply the same at much cheaper prices. To estimate the impact of spurious spare parts market of ABC Earth Moving Equipments Pvt. Ltd, primary survey of one of the whole sale market of earth moving equipment in Delhi, India selling spurious spare parts was conducted. It was found that there is significant impact in terms of losses to the company due to selling of spurious spare parts by this market.


Author(s):  
Tobias Frerck

GISMA GmbH was founded in 1983 and is today a medium-sized company with 42 employees. With a real net output of 90%, GISMA in Neumu¨nster develops, designs and produces 3,500 different connectors. The high-quality electrical and fibre-optical connectors are used world-wide in the offshore industry, marine technologies and in submarine technologies. With a market share of approx. 30% GISMA is nowadays one of the leading connector manufacturers in European marine technology. 350,000 Euro is invested annually in research and development.


2020 ◽  
Vol 2020 ◽  
pp. 1-5
Author(s):  
Maddalena De Bernardo ◽  
Maria Borrelli ◽  
Roberto Imparato ◽  
Nicola Rosa

Purpose. To check if a regression formula, IOLMaster-derived, to calculate the real corneal power after photorefractive keratectomy (PRK), can give reliable results utilizing the Pentacam. Methods. Pre- and postoperative IOLMaster, Km, and Pentacam K readings were measured. Patients who had myopic PRK were divided into two groups: the first group (108 eyes) was utilized to check which of the preop Pentacam K readings (P-Kpre) better fitted with the preop IOLMaster measurements; in the second group (120 eyes), the real K (Kr), obtained adding the effective treatment to the P-Kpre, were compared with the K readings calculated with the IOLMaster-derived formula (Kc). Moreover, an attempt to find a different formula utilizing the P-Kpre was made. Results. In group 1, the best correlation was found between IOLMaster Km and Pentacam equivalent K readings (r2 0.9519). In group 2, the comparison between Kr and Pentacam postop Km showed 69 eyes (57%) with differences >0.5 D and 38 eyes (31%) with differences >1 D, (P<0.001). The comparison between Kr and Kc showed 55 eyes (45%) with differences >0.5 D and 22 eyes (18%) with differences >1 D, (P<0.001). Moreover, a regression formula K = EKR − [ETcp + (0.8114 ∗ ETcp − 0.2031)] was obtained in order to calculate the K readings to be used with the Pentacam in the IOL power calculation in case the effective treatment is known. Conclusions. K calculated with the new formula could be used in patients that underwent refractive corneal surgery in case a Pentacam device is used, pending further studies conducted in clinical practice to establish its accuracy and effectiveness. This study further proves that data obtained from different machines cannot be used interchangeably.


2003 ◽  
Vol Vol. 6 no. 1 ◽  
Author(s):  
Cedric Chauve

International audience Constellations are colored planar maps that generalize different families of maps (planar maps, bipartite planar maps, bi-Eulerian planar maps, planar cacti, ...) and are strongly related to factorizations of permutations. They were recently studied by Bousquet-Mélou and Schaeffer who describe a correspondence between these maps and a family of trees, called Eulerian trees. In this paper, we derive from their result a relationship between planar constellations and another family of trees, called stellar trees. This correspondence generalizes a well known result for planar cacti, and shows that planar constellations are colored Lagrangian objects (that is objects that can be enumerated by the Good-Lagrange formula). We then deduce from this result a new formula for the number of planar constellations having a given face distribution, different from the formula one can derive from the results of Bousquet-Mélou and Schaeffer, along with systems of functional equations for the generating functions of bipartite and bi-Eulerian planar maps enumerated according to the partition of faces and vertices.


There are hundreds of technologies today. Companies and brands continuously try to create and bring something innovative in the market to attract consumers to them in order to get a rise in market share. In the world where people have started getting used to hundreds of technologies, if asked about those which have affected them the most in last ten to twelve years, no one will miss mentioning blockchain. Blockchain has gained very much popularity after the introduction of bitcoin and ethereum in its environment. Blockchain mainly has two types of functionalities. One that involves transactions and the other which talks about contracts. This work highlights some of the very much talked about applications of this technology in the real world. The work also considers various factors and methods by which this technology can be introduced to the audience by suggesting ways in which blockchain can be introduced in the lives. Discussion on how this technology can affect human lives in the future is also an important part of this paper. Because blockchain has huge number of applications that the paper has tried to inculcate, it can be a technology of future which many scientists and industrialists have already started to believe. That is why this work finds a unique and all in one collection of applications and possibilities of Blockchain.


2019 ◽  
Vol 28 (e2) ◽  
pp. e126-e132 ◽  
Author(s):  
Wayne Gao ◽  
Mattia Sanna ◽  
J Robert Branston ◽  
Hung-Yi Chiou ◽  
Yi-Hua Chen ◽  
...  

IntroductionThis study aims to analyse the non-tax-induced price increasing strategies adopted by tobacco industry in Taiwan, a high-income country with comprehensive tobacco control policies but low tobacco taxes and a declining cigarette market.MethodsUsing governmental tax, price and inflation data, we analysed cigarette sales volume, affordability, affordability elasticity of demand, market share, pricing and net revenue of the top five tobacco companies in Taiwan from 2011 to 2016 when no tax increases occurred.ResultsTotal revenue after tax grew significantly for all the major transnational tobacco companies between 2011 and 2016 at the expense of the state-owned Taiwan Tobacco and Liquor Corporation. In terms of market share, Japan Tobacco (JT) was the leading company, despite experiencing a small decline, while British American Tobacco and Imperial Brands remained stable, and Philip Morris International increased from 4.7% to 7.0%. JT adopted the most effective pricing strategy by increasing the real price of its two most popular brands (Mevius and Mi-Ne) and, at the same time, doubling the sales of its cheaper and less popular brand Winston by leaving its nominal retail price unaltered.ConclusionsLow and unchanged tobacco taxes enable tobacco companies to use aggressive pricing and segmentation strategies to increase the real price of cigarettes without making them less affordable while simultaneously maintaining customers’ loyalty. It is crucial to continue monitoring the industry’s pricing strategies and to regularly increase taxes to promote public health and to prevent tobacco industry from profiting at the expense of government revenues.


2020 ◽  
Vol 156 (12) ◽  
pp. 2469-2509
Author(s):  
Ziyang Gao

Let $\mathcal {A} \rightarrow S$ be an abelian scheme over an irreducible variety over $\mathbb {C}$ of relative dimension $g$. For any simply-connected subset $\Delta$ of $S^{\mathrm {an}}$ one can define the Betti map from $\mathcal {A}_{\Delta }$ to $\mathbb {T}^{2g}$, the real torus of dimension $2g$, by identifying each closed fiber of $\mathcal {A}_{\Delta } \rightarrow \Delta$ with $\mathbb {T}^{2g}$ via the Betti homology. Computing the generic rank of the Betti map restricted to a subvariety $X$ of $\mathcal {A}$ is useful to study Diophantine problems, e.g. proving the geometric Bogomolov conjecture over char $0$ and studying the relative Manin–Mumford conjecture. In this paper we give a geometric criterion to detect this rank. As an application we show that it is maximal after taking a large fibered power (if $X$ satisfies some conditions); it is an important step to prove the bound for the number of rational points on curves (Dimitrov et al., Uniformity in Mordell–Lang for Curves, Preprint (2020), arXiv:2001.10276). Another application is to answer a question of André, Corvaja and Zannier and improve a result of Voisin. We also systematically study its link with the relative Manin–Mumford conjecture, reducing the latter to a simpler conjecture. Our tools are functional transcendence and unlikely intersections for mixed Shimura varieties.


Author(s):  
Dilip K. Ghosh ◽  
Dipasri Ghosh

World economy came on a tailspin because of market meltdown and the propagation of contagion triggered by recession, starting mostly from the US economy. This work highlights the grim developments in the financial sectors and the real sectors world-wide, and then an attempt is made to highlight the propagation mechanism of infective contagion. Theoretical structures of such interconnected are showcased through various analytical vehicles. The indices of sensitivities and dispersions are measured in mathematical terms, and in that sense a new analytical framework is presented. However, empirical evaluations of the propagation mechanism remain unfinished because of the dearth of data  


2013 ◽  
Vol 5 (4) ◽  
pp. 155-167
Author(s):  
Abdul Manaf Bohari ◽  
Malliga Marimuthu .

Recently, the hypermarket profitability is an important issue for the world wide retailing industry with vast literature was found on its definitions, measurements, and models of studied. In general, majority of related work showed that various methodologies and models have been applied to evaluate the profitability of hypermarket, where more dominants on financial and accounting methods. Specifically, estimate the hypermarket profitability are always dominating by financial and accounting methods and approaches with finale attention on maximizing the customer lifetime value (CLV). In fact, most of traditional measurement have been used are interest rate, chuck rate, lease, as well as income and consumptions of consumers. However, a little attention has been given to using others variables, as well as spatial based measurement although it has big potential to contributes on prospecting the profitability of hypermarket. In addition, continuously, financial or accounting variables has been improved and reused in different ways where the method itself in overall is still remains as before. The objective of this paper is to overview the weakness of financial and accounting methods with focused on theoretical and applications issues of estimating hypermarket profitability. Secondly, this paper is aimed to suggest geospatial method as alternative ways for bridged the gap of existing works regarding the estimations of hypermarket lifetime value. By using geospatial variables as well as spatial method, this work will contributes on establish new ways of estimated the CLV of the hypermarket where spatial platform is function to visualized the real situations of financial and accounting information as well as it emerge in the real marketplaces. In future, the use of geospatial method will be brings new hope on better understanding on CLV especially how CLV can estimated by both financial-accounting and spatial variables.


Sign in / Sign up

Export Citation Format

Share Document