scholarly journals Tracking the South African marketing index

1997 ◽  
Vol 28 (3) ◽  
pp. 82-87
Author(s):  
Alwyn P. Du Plessis ◽  
Christo Boshoff

This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the results of similar studies conducted in previous years. A survey of randomly selected South African consumers reveals that the South African Marketing Index is +22.28 (in the range -200 to +200) suggesting reasonably favourable perceptions of marketing and marketing practices. This is the first time since the commencement of this longitudinal study that the overall marketing index has been positive. The most favourable individual index is the retailing index (+22.91), followed by the price index (+13.11). Both the product and the advertising indices are, however, negative (-5.49 and -1.33 respectively).

1906 ◽  
Vol 3 (7) ◽  
pp. 301-310 ◽  
Author(s):  
F. R. Cowper Reed

A Small collection of fossils from the Bokkeveld Beds has recently been sent to me for identification by the South African Museum, and some of them have been generously presented to the Sedgwick Museum. Amongst this material it is interesting to find some genera not previously recorded from the Cape and some new species. The majority of the specimens are in the condition of internal casts, and hence present especial difficulties in their determination, so that in a few cases some uncertainty must remain as to the generic position of the fossils. However, I am able to record for the first time from these beds the occurrence of the well-known lamellibranchiate genus Buchiola, and of a shell which may be identified with Nyussa arguta, Hall, of the North American Devonian. The genus Buchiola occurs in argillaceous nodules from the Zwartberg Pass crowded with individuals of the species which I have named B. subpalmata and with a few examples of an undetermined species. No other associated fossils can be recognised in these nodules, but I am informed that an abundant fauna is found in the beds at this locality.


1995 ◽  
Vol 26 (2) ◽  
pp. 49-57 ◽  
Author(s):  
Christo Boshoff ◽  
Alwyn P. Du Plessis

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude towards marketing' index. It also compares the results with a similar study conducted in 1990 (the 1990 study). The 1990 study reported a negative marketing index of -16.262. Older consumers in particular voiced their disapproval of marketing practices. Pricing was singled out as the most important bone of contention. The pricing and the pricing practices used by marketers were seen as often unfair and unreasonable. Advertising was also viewed rather sceptically. Retailing was the only marketing mix element to return a positive index. The results of this study show that the SA Marketing Index has declined from -16.262 in 1990 to -34.125 in 1993. The decline in the marketing index is primarily due to the considerable decline in the price index from -8.470 to -24.368, a slight decrease in the product index (from -2.719 to -9.939) and a marginal deterioration in the retailing index. The decline in the price index in particular was so severe that the improvement in the advertising index (from -6.434 to +0.606) had almost no influence on the marketing index. When the impact of demographic variables on attitudes were considered, Afrikaans-speaking consumers and those who are relatively well qualified academically, turned out to be particularly dissatisfied with marketing.


2021 ◽  
Vol 50 (1) ◽  
pp. 125-143
Author(s):  
Ronald J. Clarke ◽  
Travis Rayne Pickering ◽  
Jason L. Heaton ◽  
Kathleen Kuman

The earliest South African hominids (humans and their ancestral kin) belong to the genera Australopithecus, Paranthropus, and Homo, with the oldest being a ca. 3.67 million-year-old nearly complete skeleton of Australopithecus (StW 573) from Sterkfontein Caves. This skeleton has provided, for the first time in almost a century of research, the full anatomy of an Australopithecus individual with indisputably associated skull and postcranial bones that give complete limb lengths. The three genera are also found in East Africa, but scholars have disagreed on the taxonomic assignment for some fossils owing to historical preconceptions. Here we focus on the South African representatives to help clarify these debates. The uncovering of the StW 573 skeleton in situ revealed significant clues concerning events that had affected it over time and demonstrated that the associated stalagmite flowstones cannot provide direct dating of the fossil, as they are infillings of voids caused by postdepositional collapse.


Zootaxa ◽  
2019 ◽  
Vol 4577 (2) ◽  
pp. 361
Author(s):  
JIŘÍ JANÁK

A revision of the south African genus Neopimus Özdikmen, Demir & Türkeş, 2008 is presented. Based on revision of the type and additional material, three species are recognised. The genus Neopimus is redescribed and all species are described or redescribed and illustrated, two of them for the first time: Neopimus capensis Janák, sp. nov., from Eastern Cape Province, South Africa and N. zulu Janák, sp. nov., from KwaZulu-Natal Province, South Africa. The distribution of the genus is mapped and a key of species is presented. 


2008 ◽  
Vol 39 (1) ◽  
pp. 27-34 ◽  
Author(s):  
Z. Moyo ◽  
C. Firer

This paper tracks the development of the securitisation market in South Africa since the first securitisation in 1989. It gives a chronological account of securitisation issuance activity on the Bond Exchange of South Africa and identifies factors that have led to the development of the market. It also records some of the topical issues market participants face.Listing data from the Bond Exchange of South Africa was sorted and analysed. The views of market participants were captured through interviews and by attendance of the 2007 annual securitisation conference.The results show that the South African securitisation market has grown exponentially over the last seven years. Market participants expect this market to continue to grow, but at a slower pace, given the pressure that world credit markets are under as a result of the sub-prime crisis in the US. Market participants identified the constraints to growth as being insufficient capacity of local investors to take up the paper. From a supply point of view the South African banks have substantial securitisation capacity that is still untapped.


Author(s):  
Evert Kleynhans

Abstract Mountainous terrain has distinctly influenced combat operations throughout history. Warfare at high altitude often takes place in extreme weather conditions and over difficult terrain, which is largely considered to be inaccessible, inhospitable, and at times lacking any apparent strategic or operational value. As a result, combat operations at high altitudes are traditionally infantry affairs. The South African deployment to East Africa during the Second World War was for the most part characterised by highly mobile operations, across deserts and scrubland, where infantry, armour and artillery deployed in a mutually supportive role. The penultimate battles of the East African campaign were, however, fought in extremely severe terrain, where the South African troops would experience the harsh realities of mountain warfare for the first time during the war. This article broadly investigates the exigencies of mountain warfare, and critically reflects on the South African wartime experience of mountain warfare in East Africa.


2001 ◽  
Vol 32 (2) ◽  
pp. 23-33 ◽  
Author(s):  
C. Boshoff ◽  
S. M. Van Eeden

A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.


Author(s):  
Michael C. Cant ◽  
Louise Van Scheers

The knowledge that consumers have of products and services as well as other factors serves as an indicator as to which product or store to “pick”. The products and store location add to the ease with which consumers are able to cherry pick. This article has its focal point the South African customer and the motives for cherry picking and to establish if there is a relationship between price knowledge, consumer knowledge and gender. To some extent it was expected that females would be more knowledgeable about prices of grocery products and this was indeed the case. These same consumers are also well informed about promotions on grocery products. The conducted research concludes that gender has an influence on the knowledge that the South African consumers have on product prices, the types of stores and product assortment. The results also shows that the South African consumers is able to confidently cherry pick over more than one day due to their increased knowledge of prices offered on different products at different stores. This wider level of knowledge results in them being able to participate in cherry picking more readily than a consumer who has more limited price knowledge. The research findings also clearly indicate that there is a significant relationship between price knowledge, consumer knowledge and gender. Keywords - Customer behaviour, product knowledge, loyalty, cherry picking, product price knowledge; and gender


Zootaxa ◽  
2017 ◽  
Vol 4254 (2) ◽  
pp. 255
Author(s):  
DAVID T. BILTON

The riffle beetle genus Leielmis Delève, 1964 is redescribed and shown to contain three species, all of which are apparently endemic to the South African Cape, where they live in permanent mountain streams with cold running water. A lectotype is designated for Helmis georyssoides Grouvelle, 1890, and two additional species (L. gibbosus sp. nov. and L. hirsutus sp. nov.) are described for the first time. Following study of the type series, L. georyssoides is shown to be endemic to Table Mountain; most specimens previously assigned to this taxon representing an additional species (L. gibbosus sp. nov.), widespread in the interior Cape Fold Mountains. The record of Leielmis from Angola is considered highly doubtful. Comparative notes and a key are provided to allow the identification of known species of the genus. 


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