scholarly journals Contribution of users in building digital content in the mainstream media of the Andean Community

2016 ◽  
Author(s):  
D Rivera Rogel ◽  
◽  
G Carrión Salinas ◽  
J Córdova Camacho
Keyword(s):  
Digital Content ◽  
Mainstream Media ◽  
Andean Community

scholarly journals Information and News Consumption. Perception on the Communication of Authorities and Journalists During the Covid-19 Pandemic

2021 ◽  
Vol 12 (4) ◽  
pp. 104-123
Author(s):  
Raluca Mureşan ◽  
Minodora Sălcudean ◽  
Adina Pintea
Keyword(s):  
Young People ◽  
Crucial Role ◽  
Relevant Information ◽  
Public University ◽  
Digital Content ◽  
Media Communication ◽  
Health Crisis ◽  
The Public ◽  
Mainstream Media ◽  
Many Sources

Starting March 2020, Romania has been faced with a health crisis caused by the Covid-19 pandemic, a crisis reflected in media communication. In such situations, media play a crucial role in making relevant information timely and accessible, to help people learn about and understand what this pandemic is and how it is assessed, how to protect themselves, and what measures are taken by the authorities. This study aims to analyse how Romanian students keep informed during this national and global crisis, which also generates adjacent media phenomena such as an increase in misinformation, lack of transparency in communicating with the public or over-abundance of information. To this end, we applied a questionnaire which was answered by 426 students from a public university in Romania. The results show that students use many sources to get the information they consider important, believe that the types of messages that help them feel properly informed about the pandemic and its implications: data, figures, accurate facts, and the information received from authorities or experts and that they prefer multimedia digital content. Young people tend to be cautious concerning the transparency of official communication and continue to consume information transmitted by the mainstream media, perceived as being more credible than other news sites.

scholarly journals Challenges of Community Empowerment in the Era of Industry Society 5.O

2021 ◽  
Vol 9 (2) ◽  
pp. 160-176
Author(s):  
Suryadi Suryadi ◽  
Dessy Kushardiyanti ◽  
Reza Gusmanti
Keyword(s):  
Social Media ◽  
Human Life ◽  
Industrial Sector ◽  
Community Empowerment ◽  
Digital Content ◽  
Technology Application ◽  
Community Activities ◽  
Mainstream Media ◽  
Industrial Sectors ◽  
Digital Content Industry

The presence of society 5.0 as a technology-based human-centred concept of society requires humans to have a paradigm of a more critical, creative way of thinking, and balance between development and the ability to solve problems to improve the quality of life in a sustainable manner. The industrial sector must innovate to be able to provide recommendations on every consumer problem. The digital content industry is one of the industrial sectors that is considered to have a significant role, both in improving the economy and in building sustainability for the community. This study uses a conceptual review to review the concept of the digital content industry in the perspective of Society 5.0. There are two aspects examined in this research, namely the presence of social media and its role as a stage for mainstream media in supporting community activities in era 5.0 and the readiness of human resources (HR) in the adaptation process and welcoming sustainable development. Youtube and Tiktok have become social media platforms as a form of technology application container as a savior of human life that depends on and coexists with technology.

eSports Media

2020 ◽  
pp. 66-90
Keyword(s):  
Pivotal Role ◽  
Digital Content ◽  
Gaming Industry ◽  
Mainstream Media ◽  
Traditional Sports ◽  
Online Culture ◽  
Do It Yourself ◽  
League Of Legends ◽  
Future Landscape

eSports media, in contrast to legacy media (print, linear broadcasting), are almost exclusively creators and disseminators of digital content. They can take the form of live competitions on streaming platforms such as Twitch, videos of gameplay and interviews on YouTube, or coverage of the latest League of Legends Spring Championship. The gaming industry is bullish on the potential for eSports growth out of the endemic online culture associated with gaming. However, the value of eSports media rights compared to traditional sports pales in comparison. This chapter considers the current and future landscape of eSports media, starting with an examination of Twitch's pivotal role in promoting and supporting competitive gaming on the streaming platform. It will describe the integration between game publishers and their extensive “do-it-yourself” media operations, as well as the ways independent endemic and mainstream media cover the industry and monetize content.

scholarly journals Media Literacy in Information Chaos Era (Qualitative Study Bandung Literacy Activist)

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Cevi Mochamad Taufik
Keyword(s):  
Media Literacy ◽  
Digital Literacy ◽  
Public Awareness ◽  
Public Information ◽  
Digital Content ◽  
Mainstream Media ◽  
Literacy Activities ◽  
Qualitative Descriptive ◽  
The Media ◽  
Media Practices

Media must get control in order that the practice is not authoritative. In the context, when it is defined in on individualist form, it tends to produce information without considering the norm. In the individualist characteristic, the information spread massively with the tendency for thick interest. To find out literacy activities in this chaotic era, research was designed using qualitative descriptive methods to uncover the minds of literacy avtivists in the information chaos era.  The aim is to find out the form of literacy in accordance with the chaotic conditions of information and literacy activities in growing public awareness in information management. The results showed that literacy forms were carried out through the introduction of media (media knowledge) concerning the credibility of the media and recognizing the nature of mainstream and non-mainstream media. Another form is digital literacy and management of public information. Meanwhile, to raise public awareness is done by producing digital content in anticipation of hoax news, making fact check content, media practices through radio broadcasts and websites, introduction to news construction.

Assessments of User Comments With “Alternative Views” as a Function of Media Trust

2020 ◽  
pp. 1-12
Author(s):  
Marlene Kunst
Keyword(s):  
Online Discussions ◽  
Future Research ◽  
Political Issues ◽  
Argument Quality ◽  
The Public ◽  
Mainstream Media ◽  
User Comments ◽  
Media Trust ◽  
Heuristic Information Processing

Abstract. Comments sections under news articles have become popular spaces for audience members to oppose the mainstream media’s perspective on political issues by expressing alternative views. This kind of challenge to mainstream discourses is a necessary element of proper deliberation. However, due to heuristic information processing and the public concern about disinformation online, readers of comments sections may be inherently skeptical about user comments that counter the views of mainstream media. Consequently, commenters with alternative views may participate in discussions from a position of disadvantage because their contributions are scrutinized particularly critically. Nevertheless, this effect has hitherto not been empirically established. To address this gap, a multifactorial, between-subjects experimental study ( N = 166) was conducted that investigated how participants assess the credibility and argument quality of media-dissonant user comments relative to media-congruent user comments. The findings revealed that media-dissonant user comments are, indeed, disadvantaged in online discussions, as they are assessed as less credible and more poorly argued than media-congruent user comments. Moreover, the findings showed that the higher the participants’ level of media trust, the worse the assessment of media-dissonant user comments relative to media-congruent user comments. Normative implications and avenues for future research are discussed.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Las funciones del interregionalismo en la relación UE-CAN

Oikos ◽  
2015 ◽  
Vol 14 (29) ◽  
pp. 13
Author(s):  
Olga María Cerqueira Torres
Keyword(s):  
European Union ◽  
Present Article ◽  
The Political ◽  
The European Union ◽  
Integration Process ◽  
Association Agreement ◽  
Political Rationality ◽  
Article Analysis ◽  
Andean Community ◽  
The Eu

RESUMENEn el presente artículo el análisis se ha centrado en determinar cuáles de las funciones del interregionalismo, sistematizadas en los trabajos de Jürgen Rüland, han sido desarrolladas en la relación Unión Europea-Comunidad Andina de Naciones, ya que ello ha permitido evidenciar si el estado del proceso de integración de la CAN ha condicionado la racionalidad política del comportamiento de la Unión Europea hacia la región andina (civil power o soft imperialism); esto posibilitará establecer la viabilidad de la firma del Acuerdo de Asociación Unión Europea-Comunidad Andina de Naciones.Palabras clave: Unión Europea, Comunidad Andina, interregionalismo, funciones, acuerdo de asociación. Interregionalism functions in the EU-ANDEAN community relationsABSTRACTIn the present article analysis has focused on which functions of interregionalism, systematized by Jürgen Rüland, have been developed in the European Union-Andean Community birregional relation, that allowed demonstrate if the state of the integration process in the Andean Community has conditioned the political rationality of the European Union towards the Andean region (civil power or soft imperialism); with all these elements will be possible to establish the viability of the Association Agreement signature between the European Union and the Andean Community.Keywords: European Union, Andean Community, interregionalism, functions, association agreement.

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