The Distinction Between Public Affairs and Public Diplomacy

2021 ◽  
Vol 65 (12) ◽  
pp. 33-39
Author(s):  
U. Artamonova

This article focuses on workforce policies trends in the American public diplomacy institutions. The author compares tendencies regarding HR policy, e. g. frequency of leadership change, length of timespans between nominations, the ratio of acting and confirmed nominees during the age of the United Stated Information Agency (USIA) and after its disbandment in 1999. Comparison demonstrates a considerable change of patterns: since 1999, persons in charge of the American public diplomacy institutions have been rotating more often, and positions themselves stayed vacant longer than they did in the 20th century. There have been many acting nominees during the past decade, whereas in the time of the USIA there has been none. In addition, the article studies characteristics of both the USIA directors and Under Secretaries of State for Public Diplomacy and Public Affairs. The analysis of education, professional background, personal relationship with the U. S. President (or the lack of it) demonstrated that standards for the Under Secretary of State for Public Diplomacy and Public Affairs position applicants are significantly lower than the ones that were applied to candidates for the directorship of the USIA. With the results obtained, the author arrived to a conclusion that the change of HR policy in the American public diplomacy sphere indicates the lack of interest in the particular dimension of foreign policy among the political leadership of the U.S. in comparison to the age of the Cold War. This conclusion agrees with the fact that since 1990s, the American public diplomacy remains in crisis: no major reforms of institutions since 1999, unsuccessful attempts to develop a comprehensive strategic document for public diplomacy, frequent piques of anti-Americanism in the international public opinion in the 21st century. The article argues that the absence of a prominent leader in the American public diplomacy who would have stayed in the office for considerable amount of time, been a confidant of the President and thus an active participant of the formation of a national political vision, possessed outstanding professional experience, is both the consequence of the crisis in the U.S. public diplomacy and the factor that contributes to this crisis remaining unsolved.


2011 ◽  
Vol 1 (3) ◽  
pp. 12-36
Author(s):  
Bryan Pickett ◽  
Mike Lingenfelter

The U.S. strategy in the current conflicts in Iraq and Afghanistan as well as with al-Qaeda has focused predominantly on heavy U.S. military involvement (with a high proportion of kinetic operations), while using influence components (media, public diplomacy, Civil Affairs (CA), Military Information Support Operations (MISO), and Public Affairs (PA)), for the most part, in a reactive manner. This paper explores influence strategy and theory to identify what the key components of an effective influence strategy are, and how to modify these components to increase strategic effectiveness. First examined is the relationship of influence strategy with grand strategy, then progressed to examining several key influence theories as proposed by Cialdini, Ellul, Pratkanis, and Aronson, Tugwell, McLuhan, and Reilly. From the review, it appears that there are multiple descriptive formulations of the components of influence, but no specific formulations on how to develop an effective influence strategy using these principles. The principles of influence were compared and several hypotheses regarding an effective influence strategy proposed to help achieve the desired political end-state. The authors plan to test these hypotheses in future research using case studies of the Boer War, WWI, WWII, the Cold War, and the current conflict of U.S. versus trans-national Jihadi terrorists.


EDUTECH ◽  
2014 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Anwar Sani

Abstract, world democratization forces many organizations including the government in this case, of all types in many regions of the world, to consider giving more attention to the government public relations activities. The role will include contributing to good governance and respect for human rights. That would mean public relations in Indonesia, as elsewhere in Asia, will be involved in the development of public diplomacy. Aware of the problems as well as the demands of optimization and revitalization of the role of public relations in the era of reform, democratization and transparency of public information, Indonesian Ministry of Home Affairs issued the Regulation of the Minister of the Home Affairs (Permendagri ) No. 13 of 2011, in which it sets the Implementation Guidelines for PR Tasks in the milieu of Ministry of Home Affairs and Local Government. The regulation represents the desire of the Ministry of Home Affairs to fix the government's role and functions of public relations in its internal milieu. The research question of this study concerns how the understanding of the public relations officer in the Ministry of Home Affairs of the Permendagri 13/2011 and how the implementation of Permendagri 13/2011 by public relations officials of Ministry of Home Affairs. The method used was qualitative method using the theory of social constructs of reality and symbolic interaction. The results showed that public relations officials in the Ministry of Home Affairs understood that the regulation was to improve the professionalism of Public Relations of the Ministry of Internal Affairs and as an effort to encourage the active participation of the public. While the background history of the regulation discovered in the implementation, there were efforts to socialize the regulation; its impacts, constraints and solutions related to its implementation and other four main public relations activities of the Ministry of Home Affairs which include public information services, public affairs, content analysis of media and crisis management.Key words : government public relations, Regulation of the Minister of the Home Affairs 13/2011Abstrak, demokratisasi dunia memaksa organisasi, termasuk juga pemerintah dalam hal ini, dari semua jenis di banyak wilayah di dunia untuk mempertimbangkan memberikan perhatian lebih pada aktivitas kehumasan pemerintah. Peran yang akan mencakup kontribusi bagi pemerintahan yang baik dan menghormati hak asasi manusia. Itu akan berarti hubungan masyarakat di Indonesia, seperti di tempat lain di Asia, akan terlibat dalam upaya pengembangan diplomasi publik.Sadar akan persoalan sekaligus tuntutan optimalisasi serta revitalisasi peran humas pemerintah di era reformasi, demokratisasi dan transparansi informasi publik, Kementerian Dalam Negeri Indonesia (Kemendagri) mengeluarkan Peraturan Menteri Dalam Negeri (Permendagri) Nomor 13 tahun 2011, yang di dalamnya mengatur Pedoman Pelaksanaan Tugas Kehumasan di Lingkungan Kementerian Dalam Negeri dan Pemerintah Daerah. Permendagri 13/2011 merepresentasikan keinginan Kementerian Dalam NegePertanyaan penelitian ini adalah bagaimana pemahaman para pejabat kehumasan di lingkungan Kemendagri terhadap Permendagri No.13 Tahun 2011 dan bagaimana implementasi Permendagri No.13 Tahun 2011 oleh pejabat kehumasan Kemendagri.Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan teori kostruksi sosial atas realitas dan interaksi simbolik.Hasil penelitian menunjukkan bahwa pejabat humas Kemendagri memahami Permendagri 13/2011 sebagai regulasi yang mendorong Humas Kemendagri untuk meningkatkan profesionalismenya dan merupakan upaya untuk mendorong partisipasi aktif publik. Sementara dalam implementasi Permendagri 13/2011 ditemukan beberapa latar belakang lahirnya Permendagri 13/2011, terdapat upaya sosialisasi Permendagri 13/2011, dampak, kendala serta solusi terkait implementasi Permendagri 13/2011 dan 4 aktivitas kehumasan utama Kemendagri yaitu layanan public information, public affairs, analisis isi media dan manajemen krisis.Kata Kunci : government public relations, humas pemerintahan, indonesia, permendagri 13/2011


2020 ◽  
Vol 14 (2) ◽  
pp. 56
Author(s):  
Kieran Doyle ◽  
Tedla Desta

Strategic communication (StratCom) is established as one of the key functions and interests of contemporary organisations and governments. The usefulness and importance of strategic communication becomes even more essential when the organisation is defence and security-focused or involved in crisis management. The objective of this study was to assess the strategic communication practices, and inherent challenges of communicating Common Security and Defence Policy (CSDP) and present relevant reflections. A documentary analysis of the relevant EU websites and social media pages of 16 CSDP missions and operations was conducted. This was supplemented with eight key-informant interviews with Press and Public Information Officers (PPIOs) of CSDP and EU strategists. The research demonstrated that most CSDP missions and operations are present on most social media platforms but they often garner very small number of likes, comments, shares, replies or interactions from their targeted audiences. Features of an echo-chamber are also observed. The study also found that public affairs (information) and public diplomacy were the two main forms of strategic communication that the CSDP utilises. CSDP’s strategic communication also tends to take a one-way StratCom process. The challenges faced in terms of StratCom by CSDP are not uniform; they are contextual ranging from resource, translation to mismatch of expectations. The major challenge, however, emanates from the structural problems of CSDP or the EU itself that are beyond the European External Action Service (EEAS) or the relevant Press and Public Information Offices (PPIOs). The study recommendations include quicker EU level political and policy compromise on CSDP, training and resource improvements for StratCom, ‘storytelling and use of real people’, highlighting gender, rights and local ownership, increasing the link with the international media and regular and appropriate self-appraisals.


The cyclic emergence of various concepts related to communication in the security, defence and military fields continues. The newest one is Strategic Communication that follows Psychological Operations, Information Operations, Public Diplomacy, Public Affairs, Psychological Warfare, Political Warfare and Propaganda. There have been broader concepts developed in the past that involve different communication-related activities to realize interests and fulfil objectives of countries, international organizations as well as other actors. Listed chronologically as they appeared, the Strategy of Indirect Approach, Low Intensity Conflict, Operations Other Than War, Information Warfare, Asymmetric Warfare, Smart Power and Hybrid Warfare are among the most prominent ones. We are not in a position to define and compare all of the above concepts in order to identify the patterns of (dis)continuity or to explore how the concepts duplicate, overlap, and complement each other. The Strategic Communication concept is here, theoretically and in the practical application of various actors. Therefore, this introduction to the special issue of the Contemporary Military Challenges, will dwell upon conceptual issues related to Strategic Communication, and will try to identify the understanding and applying of the concept in the United States of America (USA), the Russian Federation, the European Union (EU), the North Atlantic Treaty Organization (NATO), and the Islamic State of Iraq and the Levant (ISIL).


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