Export marketing mix

Export ◽  
2020 ◽  
pp. 79-90
Author(s):  
Marlies Harlaar ◽  
Otto de Leeuw
Keyword(s):  
Marketing Mix ◽  
Export Marketing

scholarly journals Export performance of Ghanaian firms in the agricultural, handicraft and manufacturing industries

2021 ◽  
Author(s):  
◽  
Gloria Sraha
Keyword(s):  
Export Performance ◽  
Foreign Market ◽  
Marketing Mix ◽  
International Experience ◽  
Manufacturing Industries ◽  
Resource Based View ◽  
Export Marketing ◽  
Marketing Mix Strategy ◽  
Sub Saharan ◽  
Performance Literature

<p>Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. The objective of this study is to investigate how the interplay between certain internal resources and capabilities and their interaction with the external environment contribute to export performance of internationalising firms in the agricultural, handicraft and manufacturing industries in Ghana. The study contributes specifically to the export performance literature that has featured in international business, international entrepreneurship and international marketing.  This research employed the resource-based view as the underpinning theory to examine the internal and external characteristics of the firm to identify what determines export success for firms in these industries. The study applied a mixed method approach using quantitative and qualitative techniques. The data for this study consists of 116 questionnaire survey and 18 semi-structured interviews conducted with key informants in the three industries in Ghana. Quantitative data analysis applied PLS-SEM and content analysis was undertaken to develop interview themes for the qualitative study. The study found that product and place (distribution) were the most adapted export marketing mix strategies (out of the 4Ps that are a fundamental aspect of the marketing literature) for the firms, with promotion and price highlighted as the least adapted strategies. The relationship between international experience, export commitment, export marketing mix strategy (4Ps), and export performance were supported across the models. Export commitment, place, product and foreign market attractiveness emerged as strong antecedents of export performance in the study.  Drawing from resource based view of the firm, the study makes three key contribution to the export performance literature. First, it explains how exports market mix strategy transforms the impact of international experience, export commitment and export promotion programs on export performance. Secondly, it establishes moderating effects of foreign market attractiveness on the association between export marketing mix strategy and export performance. Lastly, the study provides enhanced understanding of key determinants of export performance for exporting firms in Ghana. This research responds to the call for advancing theory in Africa. The study further provides recommendations for public policy makers and managers to improve their export development programmes in Ghana and Sub-Saharan Africa.</p>

scholarly journals SISTEM ORGANISASI PEMASARAN EKSPOR PADA PT. INDO VENEER UTAMA KARANGANYAR

2020 ◽  
Vol 17 (1) ◽  
pp. 63-80
Author(s):  
Muhammad Roestam Afandi
Keyword(s):  
American Psychological Association ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Driving Factors ◽  
Target Market ◽  
Product Price ◽  
Inhibiting Factors ◽  
Price Distribution ◽  
Positioning Strategy ◽  
Export Marketing

Abstrak: Sistem Organisasi Pemasaran Ekspor Pada PT. Indo Veneer Utama Karanganyar. Penelitian yang dilakukan bertujuan untuk mengetahui informasi mengenai pembagian tugas atau pengorganisasian yang dijalankan perusahaan dalam melakukan pemasaran ekspor dan mempelajari faktor pendorong maupun penghambat dalam pemasaran ekspor. Teknik analisa yang digunakan dalam penelitian ini merupakan teknik deskriptif kualitatif sedangkan objek penelitian yaitu PT. Indo Veneer Utama Karanganyar. Jenis data yang diperlukan dalam penelitian ini merupkan data lapangan dan data kapustakaan yaitu data yang diperolah langsung dari pihak perusahaan. Hasil penelitian menunjukkan bahwa PT.Indo Veneer Utama Karanganyar menggunakan strategi segmentasi pasar (segmentation), strategi penentuan pasar sasaran (targetting), dan strategi posisi pasar (positioning). Perusahaan juga menggunakan  bauran pemasaran (marketing mix) yang terdiri dari 4 unsur yaitu produk (product), harga (price), saluran distribusi (place), dan promosi (promotion) dalam mengembangkan pemasaran ekspor. Faktor-faktor pendorong dalam pemasaran ekspor yang dilakukan PT.Indo Veneer Utama Karanganyar adalah tersedianya pasar mancanegara, optimalisasi laba, jumlah barang produksi tinggi, produk berdaya saing tinggi, tersedianya layanan house trading. Selain faktor pendorong juga ada faktor penghambat yaitu Sumber Daya Manusia yang terbatas, Kuota Impor setiap negar yang berbeda, kurs mata uang yang tidak stabil, dan adanya aturan regional setiap organisasi negara yang berbeda. Abstract: Export Marketing Organizational Systems at PT.Indo Veneer Utama Karanganyar. The research carried out aims to find out information about the Division of tasks or organization carried out by companies in carrying out export Marketing and studying the driving and inhibiting factors in export marketing. The Analysis technique used in this study is a qualitative descriptive technique while the object of research is PT. Indo Veneer Utama Karanganyar. The type of data needed in this study is field data and library data, which are data obtained directly from the company. The results showed that PT.Indo Veneer Utama Karanganyar used a market segmentation strategy, a target market determination strategy (positioning), and a market positioning strategy (positioning). The company also uses a marketing mix consisting of 4 elements, namely product, price, distribution channel (place), and promotion in developing export marketing. The driving factors in export marketing conducted by PT. Indo Veneer Utama Karanganyar are the availability of foreign markets, optimization of profits, high quantities of manufactured goods, highly competitive products, and availability of house trading services. In addition to the driving factors there are also inhibiting factors, namely limited human resources, import quotas for each country that are different, unstable currency exchange rates, and the existence of regional rules for each different country organization.Jika Anda menyusun daftar pustaka menggunakan standar American Psychological Association (APA), Anda bisa copy paste teks dibawah ini untuk Anda masukkan pada bagian daftar pustaka Anda!Afandi, M. R. (2020). Sistem Organisasi Pemasaran Ekspor pada PT. Indo Veneer Utama Karanganyar. Efisiensi-Kajian Ilmu Administrasi, 17(1), 63-80. https://doi.org/10.21831/efisiensi.v17i1.30441

scholarly journals Export performance of Ghanaian firms in the agricultural, handicraft and manufacturing industries

2021 ◽  
Author(s):  
◽  
Gloria Sraha
Keyword(s):  
Export Performance ◽  
Foreign Market ◽  
Marketing Mix ◽  
International Experience ◽  
Manufacturing Industries ◽  
Resource Based View ◽  
Export Marketing ◽  
Marketing Mix Strategy ◽  
Sub Saharan ◽  
Performance Literature

<p>Studies involving the export performance of firms in emerging economies, particularly in Sub-Saharan African countries, are underrepresented in the existing literature which takes a typically developed country perspective. The objective of this study is to investigate how the interplay between certain internal resources and capabilities and their interaction with the external environment contribute to export performance of internationalising firms in the agricultural, handicraft and manufacturing industries in Ghana. The study contributes specifically to the export performance literature that has featured in international business, international entrepreneurship and international marketing.  This research employed the resource-based view as the underpinning theory to examine the internal and external characteristics of the firm to identify what determines export success for firms in these industries. The study applied a mixed method approach using quantitative and qualitative techniques. The data for this study consists of 116 questionnaire survey and 18 semi-structured interviews conducted with key informants in the three industries in Ghana. Quantitative data analysis applied PLS-SEM and content analysis was undertaken to develop interview themes for the qualitative study. The study found that product and place (distribution) were the most adapted export marketing mix strategies (out of the 4Ps that are a fundamental aspect of the marketing literature) for the firms, with promotion and price highlighted as the least adapted strategies. The relationship between international experience, export commitment, export marketing mix strategy (4Ps), and export performance were supported across the models. Export commitment, place, product and foreign market attractiveness emerged as strong antecedents of export performance in the study.  Drawing from resource based view of the firm, the study makes three key contribution to the export performance literature. First, it explains how exports market mix strategy transforms the impact of international experience, export commitment and export promotion programs on export performance. Secondly, it establishes moderating effects of foreign market attractiveness on the association between export marketing mix strategy and export performance. Lastly, the study provides enhanced understanding of key determinants of export performance for exporting firms in Ghana. This research responds to the call for advancing theory in Africa. The study further provides recommendations for public policy makers and managers to improve their export development programmes in Ghana and Sub-Saharan Africa.</p>

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

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