Consumer behaviour and the fashion supply chain

Author(s):  
Dr Yi Wang
Sensors ◽  
2021 ◽  
Vol 21 (16) ◽  
pp. 5307
Author(s):  
Ricardo Borges dos Santos ◽  
Nunzio Marco Torrisi ◽  
Rodrigo Palucci Pantoni

Every consumer’s buying decision at the supermarket influences food brands to make first party claims of sustainability and socially responsible farming methods on their agro-product labels. Fine wines are often subject to counterfeit along the supply chain to the consumer. This paper presents a method for efficient unrestricted publicity to third party certification (TPC) of plant agricultural products, starting at harvest, using smart contracts and blockchain tokens. The method is capable of providing economic incentives to the actors along the supply chain. A proof-of-concept using a modified Ethereum IGR token set of smart contracts using the ERC-1155 standard NFTs was deployed on the Rinkeby test net and evaluated. The main findings include (a) allowing immediate access to TPC by the public for any desired authority by using token smart contracts. (b) Food safety can be enhanced through TPC visible to consumers through mobile application and blockchain technology, thus reducing counterfeiting and green washing. (c) The framework is structured and maintained because participants obtain economical incentives thus leveraging it´s practical usage. In summary, this implementation of TPC broadcasting through tokens can improve transparency and sustainable conscientious consumer behaviour, thus enabling a more trustworthy supply chain transparency.


2020 ◽  
Vol 12 (15) ◽  
pp. 6106 ◽  
Author(s):  
Nikki Clark ◽  
Rhoda Trimingham ◽  
Garrath T. Wilson

The growth of eating lunch purchased out of the home has led to an increased need for pre-packaged food-to-go products. Single-use plastic packaging is frequently chosen for its food safety and convenience attributes; however, the material format is under scrutiny due to concerns over economic waste and environmental impact. A circular economy could transform linear make-use-dispose supply chains into circular systems, ensuring the cycling of valuable plastic resources. However, there has been limited research into how consumers will behave within circular economic systems. Understanding consumer behaviour with packaging disposed out of the home could aid designers in developing solutions society will adopt in the transition to a circular economy. This study evaluates the application of behaviour research methods, and the behavioural insight outputs, with stakeholders from the UK food-to-go packaging supply chain. A novel co-design workshop and business origami technique allowed multiple stakeholder groups to collaboratively discuss, evaluate, and plan how consumer behaviour techniques could be used within their supply chain packaging development process. Although all stakeholders identified strengths in incorporating behaviour studies into the development process, providing essential knowledge feedback loops, barriers to their application include the cost and time to implement, plus the existing inconsistent UK waste infrastructure.


2021 ◽  
Vol 33 (2) ◽  
pp. 86-96
Author(s):  
Charu Bisaria

A deadly virus has forced entire mankind to be confined to their homes. While many businesses were permanently shut, most others are still trying to sustain this less profit-generating period. Numerous workers are facing pay-cuts or job loss. This theoretically implies a major impact on the economies of countries with purchasing power of customers reduced due to lower income and supply chain disruption due to strict curbs. However, industries based on Information Technology, e-commerce, dairy products etc, thrived and continued to meet consumers’ demands. This particular study aims to analyze the impact of COVID-19 on consumer behavior. The impact shall be studied with respect to various parameters such as gender, age, income etc of consumers.


2010 ◽  
Vol 4 (1) ◽  
Author(s):  
M. A.O. Dos Santos

Current trends in the macro-environment, such as increased obesity within human populations, the damaging impact of human activity on the natural environment, the worldwide recession and the resultant changes in consumer behaviour, are all receiving increased attention by relevant stakeholders around the world. As the negative impact of these macro-environmental trends continue to be felt, increased pressure will be placed on the business community to help mitigate their consequences. This study demonstrates how innovation and collaboration within a retailer’s supply chain enable it to profitably use some of these macro-environmental trends to create differential and competitive advantage in a saturated business sector.


Author(s):  
Dr. Priya Dwivedi , Et. al.

The current study is attempting to derive the reference to the hierarchy of Maslow, where the consumers were placed before the arrival of Covid-19 and during the lockdown time. Consumer behavior consists of cognitive, emotional or physical activities in which people pick, purchase, consume and dispose of products and services to satisfy their choices and expectations. Abraham Maslow defined hierarchy of needs in different forms viz Physiological, Safety,Social,Esteem and Self-actualization needs. A multiplicity of competing factors influences human behaviour and thereby needs and requirements.Recognition of needs is essential as the initial step for market participants in the supply chain. At the same time recognising where the needs of consumers will alter is parallelly significant for smooth functioning of market processes and securing profitability along with capturing the trend. In the present study with the help of primary survey need recognition or any sort of variation therein, pre and during the Covid-19 lockdown periodare traced within the conceptual framework of Maslow Hierarchy of needs theory.


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