scholarly journals Building a Trump Nation: the Rhetoric of President Donald J. Trump on Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 391-405
Author(s):  
Rafał Kuś
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Agenda ◽  
White House ◽  
Quantitative Content ◽  
Effective Manner ◽  
Media Communications ◽  
Media Channels ◽  
The U.S ◽  
Primary Instrument

This paper is an attempt to analyze the patterns of the 45th President’s use of Twitter for promoting his political agenda. Donald J. Trump used to “tweet” often even before entering politics; in the White House it is his primary instrument of contact with the U.S. society, bypassing the established media channels. A special emphasis was put on the rhetorical characteristics of Trump’s social media communications as well as the identity-building aspect of his Twitter oratory. The research was conducted with the use of the method of quantitative content analysis. Obtained results point out to the Republican as an unconventional political player, employing the possibilities offered by new media in an original yet effective manner.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

Which Identity Frames Boost Support for and Mobilization in the #BlackLivesMatter Movement? An Experimental Test

2020 ◽  
Vol 114 (4) ◽  
pp. 947-962
Author(s):  
TABITHA BONILLA ◽  
ALVIN B. TILLERY
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Experimental Test ◽  
Survey Experiment ◽  
Racial Justice ◽  
Black Lives Matter ◽  
The Social ◽  
Media Communications ◽  
American Cities ◽  
The U.S

The Black Lives Matter (BLM) movement has organized hundreds of disruptive protests in American cities since 2013 (Garza 2014; Harris 2015; Taylor 2016). The movement has garnered considerable attention from the U.S. media and is well recognized by the U.S. public (Horowitz and Livingston 2016; Neal 2017). Social movement scholars suggest that such robust mobilizations are typically predicated on clear social movement frames (Benford and Snow 2000; Snow et al. 1986). Tillery (2019b) has identified several distinct message frames within the social media communications of BLM activists. In this paper, we use a survey experiment to test the effect of three of these frames—Black Nationalist, Feminist, and LGBTQ+ Rights—on the mobilization of African Americans. We find that exposure to these frames generates differential effects on respondents’ willingness to support, trust, canvass, and write representatives about the Black Lives Matter movement. These findings raise new questions about the deployment of intersectional messaging strategies within movements for racial justice.

The Oxford Handbook of Social Media and Music Learning

2020 ◽  
Keyword(s):  
Social Media ◽  
New Media ◽  
Music Education ◽  
Network Connectivity ◽  
Music Educators ◽  
International Perspective ◽  
Music Learning ◽  
Rapid Pace ◽  
Media Communications ◽  
Networked Society

The rapid pace of technological change over the last decade, particularly in relation to social media and network connectivity, has deeply affected the ways in which individuals, groups, and institutions interact socially: This includes how music is made, learned, and taught globally in all manner of diverse contexts. The multiple ways in which social media and social networking intersect with the everyday life of the musical learner are at the heart of this book. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a music learner, teacher, producer, consumer, individual, and community member in an age of technologically-mediated relationships that continue to break down the limits of geographical, cultural, political, and economic place. This book is aimed at those who teach and train music educators as well as current and future music educators. Its primary goal is to draw attention to the ways in which social media, musical participation, and musical learning are increasingly entwined by examining questions, issues, concerns, and potentials this raises for formal, informal, and non-formal musical learning and engagement in a networked society. It provides an international perspective on a variety of related issues from scholars who are leaders in the field of music education, new media, communications, and sociology in the emerging field of social media.

Multimodal Mapping of a University's Formal and Informal Online Brand

2018 ◽  
pp. 1072-1124
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

Multimodal Mapping of a University's Formal and Informal Online Brand

2015 ◽  
pp. 586-635
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

#AbolishNCR: A Qualitative Analysis of Social Media Narratives around the Insanity Defense

2021 ◽  
Vol 63 (2) ◽  
pp. 46-67
Author(s):  
Ilvy Goossens ◽  
Marlee Jordan ◽  
Tonia Nicholls
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Content Analysis ◽  
Insanity Defense ◽  
High Profile ◽  
Not Criminally Responsible ◽  
Forensic Psychiatric ◽  
Media Narratives ◽  
Media Channels ◽  
Legal Defense

This article presents an analysis of social media posts by laypersons regarding a finding of Not Criminally Responsible on Account of Mental Disorder (NCRMD) for Matthew de Grood after a high-profile trial in 2016 in Canada. From trial to verdict, a total of 4,991 tweets relating to the case were harvested from Twitter. Qualitative content analysis of 365 tweets by laypersons revealed three themes – largely equating the insanity defense to a legal loophole: (1) The case exemplified a misappropriation of the legal defense (e.g., due to privilege, due to the seriousness of the offence); (2) The perception existed that the NCRMD defence is a miscarriage of justice; (3) Many comments reflected a search for answers and justice. These embodied the ABCs of NCRMD: advocating, blaming, and clarifying. A need for public education about the forensic psychiatric system is evident; misconceptions about the insanity defence appeared pervasive. Further research could focus on the efficacy of knowledge translation over new media channels, such as Twitter.

scholarly journals Rebel diplomacy and digital communication: public diplomacy in the Sahel

2019 ◽  
Vol 95 (6) ◽  
pp. 1331-1348
Author(s):  
Michèle Bos ◽  
Jan Melissen
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
Western World ◽  
Digital Platforms ◽  
Rebel Groups ◽  
Conflict Situations ◽  
Sahel Region ◽  
Media Channels ◽  
External Actors

Abstract Most research on social media as a tool for public diplomacy focuses on its use by recognized international actors to advance their national interest and reputation, deliver foreign policy objectives or promote their global interests. This article highlights the need for paying more attention to non-state diplomacy in conflict situations outside the western world. We examine how rebel groups use new media to enhance their communications, and what the motivations behind this are. Our public diplomacy perspective helps convey the scope of rebel communications with external actors and provides insights for policy-makers seeking to ascertain the nature, intentions and capacities of myriad rebel groups. Our focus is on the Sahel region, where numerous such groups vying for international attention and support make use of multiple social media channels. We analyse two groups in Mali: the MNLA, a Tuareg secessionist group; and Ansar Dine, a Salafist insurgency with ties to Al-Qaeda in the Islamic Maghreb. Our qualitative analysis of Ansar Dine and MNLA communications on several digital platforms helps identify these African rebel groups' international and local framing activities. Rebel groups use public diplomacy nimbly and pragmatically. The digital age has fundamentally changed which stakeholders such groups can reach, and we suggest that social media increase the power they are able to carve out for themselves on the international stage.

scholarly journals New Communication Forms and Political Framing: Twitter in Donald Trump's Presidential Campaign

2018 ◽  
pp. 123 ◽  
Author(s):  
Sandra Vlatković
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Development ◽  
Presidential Campaign ◽  
New Agents ◽  
Custom Made ◽  
The World ◽  
Powerful Means ◽  
Media Channels ◽  
Political Framing

Technological development has made it possible for the modern individual to understand the world around them using a computer and screen as their fundamental means of accessing information. With analysis of certain features of modern communication and new media, and of communication forms determined by new ‘agents’ such as the Internet, the mobile phone, social media – and most of all Twitter – it can be concluded that new media channels are no longer merely an asset, but also a place of social interaction. The ways in which social media are used influence the creation of an altered image of the world around us. The custom-made environment of information which reaches the user serves to diminish the chances for a more comprehensive perception. The era of Donald Trump is a striking example of the use of new media, primarily Twitter, as a powerful means of reaching a significant number of future voters. The way in which information is framed on Twitter is rooted in the theoretical basics of framing, and as such has played a significant role in establishing Trump’s political superiority. Article received: March 25, 2018; Article accepted: April 10, 2018; Published online: September 15, 2018; Preliminary report – Short CommunicationsHow to cite this article: Vlatković, Sandra. "New Communication Forms and Political Framing: Twitter in Donald Trump's Presidential Campaign." AM Journal of Art And Media Studies 16 (2018): 123−134. doi: 10.25038/am.v0i16.259

scholarly journals B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line

2021 ◽  
Vol 13 (17) ◽  
pp. 9634
Author(s):  
Manveer Mann ◽  
Sang-Eun Byun ◽  
Whitney Ginder
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Triple Bottom Line ◽  
Environmental Issues ◽  
Bottom Line ◽  
Individual Level ◽  
Media Communications ◽  
Social Environmental ◽  
The U.S

The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how they communicate on social media during a crisis. Therefore, we examined social media communications of B Corps to (1) identify salient topics and themes, (2) analyze how these themes align with the TBL, and (3) evaluate social media performance against industry benchmarks. We focused on the apparel, footwear, and accessories (AFA) sectors in the U.S. and chose Twitter, a platform known for crisis communication. Using a qualitative method, we found four topics and 21 underlying themes. Topics related to social/environmental issues and COVID-19 were most dominant, followed by product/brand promotions. Further classification of specific themes and cases from a TBL perspective demonstrated that, overall, B Corps in the AFA sectors leveraged various approaches to promote balance between each TBL dimension. Lastly, although collectively B Corps exceeded some of the Twitter industry benchmarks, at an individual level, most brands had room for improvement to build a stronger community and promote synergy among the three pillars of the TBL.

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