STUDY ON INFLUENCE OF FACTORS TO ACCEPT THE PRICE OF CONSUMERS: RESEARCH IN THE COMPUTER MARKET IN HO CHI MINH CITY

2020 ◽  
Vol 42 (06) ◽  
Author(s):  
NGUYỄN DUY TRINH

The research objective focused on addressing the following issues: Does product cohesion impact price acceptability? Does position sensitivity affect price acceptability? How does product knowledge, price understanding, play a role in the relationship of product cohesion and position sensitivity to consumer price adoption?Sample characteristics: Among 605 customer survey samples, there were 400 women, accounting for 66.1% of the total, the remaining 33.9% were male, equivalent to 205 people. The median age in the sample was 27 years old, mostly aged 18-38 years old (accounting for 90.6%). The average income is VND 6.2 million / month, mainly with university degrees (accounting for 74%), coming from districts in the city. The majority of customers using tablet computers are 78.7% of the total, equivalent to 476 people, 21.3% of the remaining use normal computers. Data analysis: Explore factor analysis (EFA), CFA confirmatory factor analysis. The result after EFA is used to evaluate the scale value using a measurement model with CFA. SEM linear structure model is used to test the research hypotheses..

Author(s):  
Wanida Simpol ◽  
Phoom Praraksa ◽  
Siridej Sujiva

The sufficiency economy philosophy in King Bhumibol’s initiative is a principle for the development of people especially their ideas and the relationship of adequate living, that is providing guidance on appropriate conduct covering numerous aspects of life. This construct is a new model in educational measurement in Thailand. This study tried to examine the construct validity of the measurement model by using the sufficient life skill (SLS) scale. The scale was used to measure the SLS of 599 Thai students studying in basic education level and the lie scale was applied to detect faking of test takers. The confirmatory factor analysis was utilised for comparing the two different models, holistic and specific models. The result showed consequence of construct validity of the better model. In addition, findings also supported the importance of applying lie scale for detecting faking responses. Theoretical implications are discussed. Keywords: Construct validity, confirmatory factor analysis, sufficient life skill, sufficiency economy philosophy.


2018 ◽  
Vol 14 (4) ◽  
pp. 182
Author(s):  
Nahed Hebbaz ◽  
Khalil Chergui

The aim of this study is to examine the relationship of the internal marketing with extracting value in the Algerian private health organizations. This study was conducted based on a psychometrically validated questionnaire which designed and distributed to a random sample of 169 Algerian private health organizations managers. 136 managers filled the questionnaire. Confirmatory Factor Analysis has been used as statistical methods to analyse the three developed hypotheses.  In particularly, we found that: (a) Algerian private health organizations use internal marketing to extract value. (b) There is statistically significant relationship between “Internal Marketing (IM)” and “extract value” amongst the Algerian private health organizations (C) There is a statistically significant difference amongst the Algerian private health organizations toward extract value due to experience of organizations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Preeti Dwivedi ◽  
Vijit Chaturvedi ◽  
Jugal Kishore Vashist

Purpose This paper aims to estimate the influence of HR practices and theories on organizational sustainability. The research also examines the role of innovation as a mediator among the relationship of HR practices and theories and organizational sustainability. Design/methodology/approach The research is based on the survey conducted among 386 employees of logistics firms across India. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) approaches were used for analysis. Approach proposed by Baron and Kenny (1986) was used to test the mediating effect. Findings The study finds that HR practices and theories have positive and significant influence on organizational sustainability. The research also reveals that after introducing innovation as a construct, it partially mediated the association of HR practices and theories and organizational sustainability. Originality/value The study inspects the extent to which innovation can acts as a mediator between the relationship of HR practices and theories and organizational sustainability in logistics sector in India, which has not been established in past studies.


Author(s):  
Jonathan Diesselhorst

This article discusses the struggles of urban social movements for a de-neoliberalisation of housing policies in Poulantzian terms as a “condensation of the relationship of forces”. Drawing on an empirical analysis of the “Berliner Mietenvolksentscheid” (Berlin rent referendum), which was partially successful in forcing the city government of Berlin to adopt a more progressive housing policy, the article argues that urban social movements have the capacity to challenge neoliberal housing regimes. However, the specific materiality of the state apparatus and its strategic selectivity both limit the scope of intervention for social movements aiming at empowerment and non-hierarchical decision-making.


Author(s):  
Ragan Wilson ◽  
Christopher B. Mayhorn

With virtual reality’s emerging popularity and the subsequent push for more sports media experiences, there is a need to evaluate virtual reality’s use into more video watching experiences. This research explores differences in experiences between Monitor (2D) video and HMD (360-Degree) video footage by measuring user perceptions of presence, suspense, and enjoyment. Furthermore, this study examines the relationship between presence, game attractiveness, suspense, and enjoyment as explored by Kim, Cheong, and Kim (2016). Differences were assessed via a MANOVA examining specifically presence, suspense, and enjoyment while the relationships were explored via a confirmatory factor analysis. Results suggest that there was a difference between Monitor (2D) video and HMD (360-Degree) in regard to spatial presence, engagement, suspense, and enjoyment, but the previous model from Kim et al. (2016) was not a good fit to this study’s data.


Author(s):  
Minh-Tung Tran ◽  
◽  
Tien-Hau Phan ◽  
Ngoc-Huyen Chu ◽  
◽  
...  

Public spaces are designed and managed in many different ways. In Hanoi, after the Doi moi policy in 1986, the transfer of the public spaces creation at the neighborhood-level to the private sector has prospered na-ture of public and added a large amount of public space for the city, directly impacting on citizen's daily life, creating a new trend, new concept of public spaces. This article looks forward to understanding the public spaces-making and operating in KDTMs (Khu Do Thi Moi - new urban areas) in Hanoi to answer the question of whether ‘socialization’/privatization of these public spaces will put an end to the urban public or the new means of public-making trend. Based on the comparison and literature review of studies in the world on public spaces privatization with domestic studies to see the differences in the Vietnamese context leading to differences in definitions and roles and the concept of public spaces in KDTMs of Hanoi. Through adducing and analyzing practical cases, the article also mentions the trends, the issues, the ways and the technologies of public-making and public-spaces-making in KDTMs of Hanoi. Win/loss and the relationship of the three most important influential actors in this process (municipality, KDTM owners, inhabitants/citizens) is also considered to reconceptualize the public spaces of KDTMs in Hanoi.


Maska ◽  
2021 ◽  
Vol 36 (201-202) ◽  
pp. 102-121
Author(s):  
Urška Savič

This article focuses on the Rog factory in Ljubljana from the perspective of an active member of the Preserve the Rog Factory Group in 2016. It is therefore based on an understanding that has been formed on the basis of collective action, endless group discussions and first-hand experiences of cornucopia. More than the internal dynamics of the community, it is mainly focused on the relationship of the exterior to the building and the Rog community, as well as the context of the unwillingness of the municipal authorities to deal with the organic growth of the city. It explicitly refers to and recalls texts that have already been written, which toot the same horn.


2018 ◽  
Vol 46 (6) ◽  
pp. 891-904 ◽  
Author(s):  
Heesup Han ◽  
Wansoo Kim ◽  
Sanghyeop Lee ◽  
Hye-Ran Kim

We investigated the impact of customers' image congruity and their satisfaction on customer retention at luxury restaurants. We examined the conspicuousness of product consumption as the moderator in the relationship of image congruity and customer satisfaction. Our assessment of the measurement model revealed acceptable levels of reliability and construct validity. Our findings from the structural model assessment indicated that both image congruity and customer satisfaction exerted an influence on customer retention that was sufficiently significant to explain the total variance in retention. In addition, results showed that customer satisfaction was prominent in determining retention, acting as a significant mediator. Conspicuousness of product consumption was a significant moderator of the relationship between image congruity and customer satisfaction. Overall, our findings offer researchers and practitioners in the luxury restaurant industry valuable information regarding customer retention.


2016 ◽  
Vol 2016 ◽  
pp. 1-11 ◽  
Author(s):  
Joseph W. I. Lam ◽  
W. M. Cheung ◽  
Doreen W. H. Au ◽  
Hector W. H. Tsang ◽  
Wendy W. Y. So ◽  
...  

The student questionnaire (PIRLS-SQ 2011) of the Progress in International Reading Literacy Study (PIRLS) was designed to gather information from pupils on reading literacy development as to aspects of pupils’ self-lives, home, and school lives across countries/districts. In order to serve the purposes of research and international comparison, the questionnaire was translated into various languages. Using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), the current study investigates the psychometric properties of the Chinese version of the student questionnaire (PIRLS-SQCV 2011) and identifies its underlying factor structure among Chinese fourth-grade pupils in Hong Kong. A 10-factor structure model was identified and much resemblance could be drawn to the original PIRLS structure. While the similarity allows international comparisons of studies in different places following the PIRLS strategy, the findings of this study add to extant literature on the relationship between student factors and reading achievement.


2016 ◽  
Vol 16 (4) ◽  
pp. 205-213
Author(s):  
Canan Saricam ◽  
Nazan Erdumlu

Abstract In this study, fast fashion concept is investigated in order to understand the motivations of the consumers that make them adopt these products because of their willingness for the innovativeness. The relationship between the motivational factors which were named as “Social or status image” and “Uniqueness” as expressions of individuality, “Conformity” and the willingness for “Innovativeness” is analyzed using a conceptual model. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used to analyze and validate the model. The data used for the study was obtained from 244 people living in Turkey. The findings showed that the motivational factors “Social or status image” and “Uniqueness” as expressions of individuality are influential on the consumers’ willingness for “Innovativeness”.


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