Competitive positioning: analysis and generalization of the enterprise's experience

2020 ◽  
pp. 102-122
Author(s):  
Julia V. Korokoshko
Keyword(s):  
Internal Environment ◽  
Product Positioning ◽  
Environment Factors ◽  
Alcohol Industry ◽  
Segmentation Analysis ◽  
Modern Methods ◽  
Marketing Analysis ◽  
The Republic ◽  
Positioning Analysis

At present time, product positioning, research and analysis of external and internal environment factors that influence the competitive positioning of an enterprise are a necessary attribute of marketing for a modern company. The relevance of the material considered in the article, devoted to competitive positioning of the enterprise, is determined by the fact that the publication presents the results of research on the competitive positioning of products of one of the leading enterprise of the alcohol industry in Russia based on the use of modern methods of marketing analysis. The designated features of the process competitive positioning. The use of analytical marketing tools allowed us to analyze and to complete of experience competitive positioning of certain segments alcoholic products of LVZ «Saransky». The purpose of the research is complete of successful experience competitive positioning of the enterprise based on the analysis its development for positioning and promotion of alcoholic products on the marcet. The tasks of this work involve the analysis of external and internal environment factors that affect the choice of competitive positioning strategies for alcoholic products of the enterprise; research of the processes of strategic competitive positioning of the main types of alcoholic products of LVZ «Saransky»; assessment of the effectiveness of competitive positioning of alcoholic products of the enterprise. The results of the research are that by analysis of competitive positioning, using various marketing tools (analysis of the macro and micro environment of the enterprise, building maps of the positioning of the main types of products enterprise and its competitors, conducting segmentation analysis on various parameters, etc.), is revealed the practice of successful experience of competitive positioning and promotion of alcoholic products of the enterprise on the market of the Republic of Mordovia.

ACTUALIZATION OF COMMERCIAL ACTIVITY AND MARKETING TOOLS

2019 ◽  
pp. 124-128
Author(s):  
T.N. Makarova ◽  
N.A. Skvortsova
Keyword(s):  
Entrepreneurial Activity ◽  
Business Activity ◽  
Internal Environment ◽  
Commercial Activity ◽  
Environment Factors

Perfection of mercantile business activity assumes active use of marketing and commercial toolkit. The tools system should be actualized taking into account the influence of the external and internal environment factors. New conditions of conducting entrepreneurial activity require modernization and optimization of applied toolkit.

scholarly journals ТНЕ BASICS OF CLIМATOTHERAPY, А MODERN VIEW OF ТНЕ PROSPECTS FOR ITS DEVELOPMENT IN CRIMEA, ТНЕ ROLE OF ТНЕ RESTORATION OF ТНЕ EVPATORIA BIOCLIМATIC STATION AS ТНЕ CRIMEAN CENTER OF CLIМATOLOGY

2020 ◽  
Vol 26 (3) ◽  
pp. 78-82
Author(s):  
Т. F. Golubova ◽  
А. I. Kreslov
Keyword(s):  
Environmental Factors ◽  
Specific Resistance ◽  
The Body ◽  
Main Condition ◽  
Physiologically Based ◽  
Modern Methods ◽  
Meteorological Observations ◽  
The Republic

Climate is an active, powerful factor that can have a powerful therapeutic effect. Climatotherapy is prescribed for the purpose of General strengthening effects on the body, to stimulate its defenses, increase non-specific resistance, especially in chronic or sluggish pathological processes. The effect of climate therapy is manifested in the body's responses to environmental factors, the main condition of which is the use of physiologically based methods of dosing climate procedures. The bioclimatic station (BCS) of the resort of Yevpatoria carries out meteorological observations of medical orientation and their dosing. The creation of a modern center of climatotherapy, as a scientific-clinical Department of medical climatology on the basis of the BCS will allow to organize a single service on introduction of modern methods of climatotherapy in Evpatoria and the Republic of Crimea, improve the quality of the holiday of climateprotection and effectiveness of climatotherapy.

scholarly journals RESEARCH OF SOCIO-ECONOMIC CONDITIONALY OF WATER AND SEWAGE ECONOMY DEVELOPMENT

2019 ◽  
pp. 105-115
Author(s):  
Yu. MELESHKO ◽  
T. SERHIYEVICH
Keyword(s):  
Economic Development ◽  
Water Supply ◽  
Economic Activity ◽  
Internal Environment ◽  
Internal Factors ◽  
Scientific Support ◽  
Socio Economic Development ◽  
The Republic

The article is devoted to the research of the system of external and internal factors causing the development of water supply and sewage facilities of the Republic of Belarus. This sector of the economy needs of the systemic modernization. Its scientific support should include the identification and analysis of factors of the external and internal environment of the water and sewage economy. The study of the characteristics of the socio-economic development of the Republic of Belarus and the specifics of the water and sewage economy as an independent type of economic activity allowed structuring external and internal factors for the development of a water supply and wastewater system in the housing and utilities sector of the Republic of Belarus, as well as identifying and analyzing the risks that may arise during modernization of the system and requiring consideration in the development of its areas.

scholarly journals POTENTIAL OF ARMENIAN HERITAGE IN UKRAINE FOR THE DEVELOPMENT OF TOURISM: REGIONAL AND MARKETING ASPECT

2019 ◽  
pp. 28-44
Author(s):  
Igor Georgiyovych Smyrnov ◽  
Tetiana Iliodorivna Shparaga
Keyword(s):  
Scientific Literature ◽  
Tourism Development ◽  
Practical Significance ◽  
Comprehensive Description ◽  
Marketing Analysis ◽  
The Republic

Goal. To reveal the potential of the Armenian heritage in Ukraine for the development of tourism in order to popularize among the population of the Republic of Armenia, as well as the Armenians of Ukraine, the Ukrainian tourist product. The methodology consisted in regional-marketing processing of literature and statistical material collected by the authors on the tourist potential of the Armenian heritage in Ukraine and bringing it to the table for further analysis. Scientific novelty. The objects of Armenian religion, culture, architecture have been preserved in Ukraine to this day, but in tourist scientific literature their use in tourism is not sufficiently reflected, in particular, only one article on this subject, printed in 2014, can be noted, accordingly, this material needs a modern interpretation considering Russian occupation of Crimea, where there are significant Armenian monuments. Results. The largest centers of Armenian "civilization" in Ukraine and their main objects (in Lviv, Kamyanets-Podilskyi, Ivano-Frankivsk, Golovanivsk, Bilhorod-Dnistrovskyy, Russia-occupied Yalta) are described, as well as regional-marketing analysis of the potential of the Armenian heritage in Ukraine for tourism development is made. The practical significance is to draw the attention of Ukrainian tourist organizations to the possibilities of developing Ukrainian-Armenian tourism relations through a comprehensive description of the most significant objects of the Armenian heritage in Ukraine.

scholarly journals MODERN METHODS OF VALUATION OF INVESTMENT’S ECONOMIC EFFICIENCY IN THE AGRICULTURAL BUSINESS

2019 ◽  
pp. 21-35
Keyword(s):  
Economic Efficiency ◽  
Agricultural Sector ◽  
Mathematical Methods ◽  
Main Research ◽  
Investment Projects ◽  
Social Events ◽  
Market Economy System ◽  
Modern Methods ◽  
Agricultural Business ◽  
The Republic

The period of transition of the national economies from the socialist system to the market economy system is marked by a whole series of economic and social events, where investments represent a driving force for the country's economic development. The aim of the research is to provide scientific assistance on the widespread use of modern methods, recognized in developed industrialized countries, to elaborate and/or evaluate investment projects on the basis of which the indigenous agricultural sector will be able to survive in harsh conditions of often unfair competition from the part of Western agricultural producers. The main research methods are qualitative and quantitative analysis of economic events, comparative and statistical comparisons, dynamics and trend studies, economic and mathematical methods to justify the economic efficiency of investments, etc. As the results, obtained from the out carried researches, can be called the algorithms of calculation and performance indicators for assessing the level of economic efficiency of agrarian business investments, which for year along are successfully used in the Western European countries, but practically totally ignored within the national economy of the Republic of Moldova.

MARKETING ANALYSIS OF RECTAL DRUGS IN KAZAKHSTAN

2021 ◽  
pp. 46-49
Author(s):  
А.А. ЖЕТПИСБАЕВА ◽  
Г.А. ДЮСЕМБИНОВА
Keyword(s):  
Market Share ◽  
The State ◽  
General Description ◽  
Domestic Production ◽  
State Register ◽  
Marketing Analysis ◽  
The Republic

В настоящей статье приведены результаты исследований ректальных лекарственных препаратов, представлена общая характеристика ассортимента ректальных лекарственных препаратов, зарегистрированных в Государственном реестре Республики Казахстан. Показаны доли отечественных и зарубежных производителей, количество ректальных лекарственных препаратов, представленных на рынке РК. Выделены лидирующие страны и фармацевтические организации по занимаемой доле рынка ректальных средств в Республике Казахстан. В результате исследований было выявлено, что ректальные препараты отечественного производства составляют 14,3% рынка, а иностранные - 85,7%. Это означает, что большая часть рынка ректальных лекарственных препаратов составляют продукты иностранных производителей. This article presents the results of research on rectal medicines, provides a general description of the range of rectal medicines registered in the State Register of the Republic of Kazakhstan. The shares of domestic and foreign manufacturers, the number of rectal medicines presented on the market of the Republic of Kazakhstan are shown. The leading countries and pharmaceutical organizations in terms of the occupied market share of rectal drugs in the Republic of Kazakhstan are identied. As a result of research, it was revealed that rectal drugs of domestic production make up 14.3% of the market, and foreign-85.7%. This means that a large part of the market for rectal medicines is made up of products from foreign manufacturers

ANALYSIS OF THE MARKET FOR ANTIGLAUCO-MA DRUGS IN THE REPUBLIC OF KAZAKHSTAN

2021 ◽  
pp. 51-56
Author(s):  
А.Е. ЕСБОЛАТОВА ◽  
А.Р. ШОПАБАЕВА
Keyword(s):  
Health Care ◽  
Health Care System ◽  
Pharmaceutical Products ◽  
The State ◽  
Pharmaceutical Market ◽  
Main Constituent ◽  
Marketing Analysis ◽  
The Republic ◽  
The Moment ◽  
Care System

Ассортимент фармацевтической продукции представляет собой большую непрерывно обновляемую структуру, являющейся одной из основных составных фрагментов системы здравоохранения каждого государства. В свою очередь, маркетинговый анализ противоглаукомных препаратов показывает состояние фармацевтического рынка препаратов, применяемых для лечения глаукомы, на исследуемый момент, что позволяет оценить дальнейшие перспективы развития и расширения рынка. The range of pharmaceutical products is a large continuously updated structure, which is one of the main constituent parts of the health care system of each state. In turn, the marketing analysis of antiglaucoma drugs shows the state of the pharmaceutical market for drugs used for the treatment of glaucoma at the moment under study, which makes it possible to assess further prospects for the development and expansion of the market.

Sign in / Sign up

Export Citation Format

Share Document