scholarly journals Responsabilidad social corporativa: qué se hace y qué debe hacerse

2005 ◽  
Vol 10 (18-19) ◽  
pp. 163-175 ◽  
Author(s):  
David Solano ◽  
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Business Community ◽  
Clear Definition ◽  
Sustainable Improvement ◽  
Basic Concepts ◽  
Definition Of ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

Corporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.

Corporate Social Responsibility

2015 ◽  
pp. 191-208
Author(s):  
Ayelet Makaros
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Community Involvement ◽  
Environmental Sustainability ◽  
Business Community ◽  
Ethical Marketing ◽  
National Model ◽  
Definition Of ◽  
Corporate Social ◽  
The Relationship

Recent years have seen a considerable increase in the phenomenon of Corporate Social Responsibility (CSR). Some scholars posit that CSR includes four main aspects: economic growth, ethical marketing, environmental sustainability, and community involvement (Muthuri, Matten, & Moon, 2009; Udo & Pawlowski, 2011). This chapter deals with the fourth aspect of the business-community relationship. Exploratory qualitative research was conducted among ten community social workers who are involved in CSR activities. The findings indicate four main models of CSR relations: (1) the organizational, (2) the multi-organizational, (3) the municipal, and (4) the national model. These are described in terms of four comparative measures: (1) definition of the parties involved in the relationship, (2) characteristics of the relationship, (3) advantages of the model, and (4) disadvantages of the model. The chapter offers a new theoretical framework for business-community collaborations, which can increase the chances of success for collaboration on the practical level.

scholarly journals Evaluasi Program CSR (Corporate Social Responsibility) Perusahaan PT. ANTAM Tbk UBPN SULTRA Kecamatan Pomalaa Kabupaten Kolaka (Studi Kasus Desa Tambea)

2019 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Theofilus Salea ◽  
Irfan Ido
Keyword(s):  
Corporate Social Responsibility ◽  
Performance Analysis ◽  
Social Responsibility ◽  
Analytical Method ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

ABSTRACTTPT. ANTAM Tbk is a company engaged in the exploration of mining materials such as nickel, gold and silver, and bauxite. Tambea village is one of the areas in Pomalaa Subdistrict, Kolaka Regency, which is close to PT. ANTAM Tbk. The purpose of this study can evaluate the CSR program of PT. ANTAM Tbk in Tambea Village, Pomalaa District, Kolaka Regency. The method of determining the sample uses the System of Rising Intensification method with a population of 24 heads of households as respondents. The analytical method used to determine the relationship between the level of performance and level of expectation is the method of IPA analysis (Importance-Performance Analysis). The results of this study indicate that the company PT. ANTAM Tbk still has to improve its performance on the elements of program distribution and supporting elements of the program. Keywords: Evaluation, CSR Program and company PT. ANTAM Tbk.

Coercive, mimetic and normative: Interdiscursivity in Malaysian CSR reports

2018 ◽  
Vol 12 (4) ◽  
pp. 424-444 ◽  
Author(s):  
Kumaran Rajandran
Keyword(s):  
Corporate Social Responsibility ◽  
Social Change ◽  
Public Relations ◽  
Social Responsibility ◽  
Strategic Management ◽  
Financial Accounting ◽  
Normative Reasons ◽  
Reporting Practices ◽  
Corporate Social ◽  
The Relationship

Malaysian corporations have to disclose corporate social responsibility (CSR), and a typical genre for disclosure is CSR reports. These reports incorporate other discourses which indicate the presence of interdiscursivity. The article examines interdiscursivity in Malaysian CSR reports. It selects the CSR reports of 10 major corporations and pursues an interdiscursive analysis which involves four sequential stages. CSR reports contain discourses of public relations, sustainability, strategic management, compliance and financial accounting. Although the discourses are often multisemiotic, language maintains primacy in content, while image tends to exemplify or simplify content. These discourses constitute an interdiscursive profile, and it has central and auxiliary discourses. The central discourse is public relations discourse, and it promotes corporations helping and not harming society. The auxiliary discourses are sustainability, strategic management, compliance and financial accounting discourses, and these discourses mitigate the promotional focus. Interdiscursivity enables the primarily promotional CSR reports to not seem overtly promotional. The choice of discourses is probably influenced by coercive, mimetic and normative reasons. These discourses enhance the reliability of CSR reports because their disclosure is anchored to various CSR aspects, international or reporting practices and professional domains. Interdiscursivity helps to build stakeholders’ confidence in disclosure and, therefore, in corporations. It joins other functions in CSR reports to convey corporations as agents of positive social change. The article also probes the relationship between interdiscursivity and intertextuality and advances a matrix of intertextual–interdiscursive use.

Management of Transpetro’s Corporate Social and Environmental Responsibility in the Midwest of Brazil

2010 ◽  
Author(s):  
Walderes Brito ◽  
Carlos Roberto Bortolon ◽  
Newton Camelo de Castro ◽  
Simone Rodrigues da Silva ◽  
Guilherme Machado Cardoso
Keyword(s):  
Social Responsibility ◽  
Environmental Responsibility ◽  
Daily Lives ◽  
Business Reporting ◽  
Business Units ◽  
Corporate Social ◽  
Social Management ◽  
The Relationship ◽  
A Company ◽  
Public Environment

Evidence of compliance with the corporate policy of social and environmental responsibility of a company is not always fully matched to the daily lives of each of its regional managers or business units. Consolidated information on business reporting often generalizes individual experiments and thus hides the lack of capacity of the company to meet the parameters of social management and environmental responsibility. This article records the experience of the Management of Land and Oil Terminals Transpetro in the Midwest to face the challenge of overcoming this trend by developing mechanisms to regionally monitor performance in various dimensions of environmental responsibility and the relationship with internal public, environment, communities, government and society, among other things. The work was initiated in 2008 with the creation of the Center for Environmental and Social Responsibility, made up of professionals from different sectors of management, whose first task was to make a diagnosis which would position Transpetro Midwestern regarding the fulfillment of general requirements of social responsibility corporately as well as those specific requirements of the gas sector and energy. Compared with the “Corporate Social Responsibility Indicators”, this diagnosis has provided an overview of environmental responsibility actions already undertaken in the management system, and has pointed to those areas that require greater commitment. This allows the business unit to demonstrate why Petrobras is considered a benchmark for social and environmental responsibility in Brazil and the world.

scholarly journals Narration Based On Corporate Social Responsibility (CSR) Advertisement: The Projection and Story

Nirmana ◽  
2022 ◽  
Vol 20 (2) ◽  
pp. 106-120
Author(s):  
Natalia Widiasari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
The Social ◽  
Social Side ◽  
The Body Shop ◽  
The Individual ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.

scholarly journals The influence of corporate social responsibility on an employee's sense of belonging

2021 ◽  
Author(s):  
◽  
Nathalie Weerasundara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Sense Of Belonging ◽  
External Stakeholders ◽  
Internal Stakeholder ◽  
Potential Benefits ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

<p>Corporate Social Responsibility (CSR) has increasingly become identified as a societal expectation of companies around the world. The concept has not only risen in significance, but its impacts and potential benefits have become widely recognised by the organisational literature as well as managers. As a result, the influence of CSR practices have been discussed in regards to the numerous stakeholders that hold a vested interest in a company. However, the literature has been predominantly focused on the influence of CSR on external stakeholders such as: shareholders, customers, Non-Governmental Organisations (NGOs) and the general public. As such, the attention attributed to the internal stakeholder group of employees, has been relatively underdeveloped. While focus on this area has begun to emerge throughout the literature, there continues to be a lack of attention given to the effects of CSR on an individual’s sense of belonging within the organisation. As a result, there is a lack of understanding on the nature and extent of this relationship within the existing literature.  This qualitative, interview-based study of fourteen respondents, presents results that provide a greater understanding of the relationship between CSR and an individual employee’s sense of belonging. The results uncover the consequences of an organisation’s CSR initiatives on its employees and discusses its influence over fostering a sense of belonging. The findings illustrate that significant impacts upon an employee’s sense of belonging include generating a sense of pride in the organisation, promoting bottom-up, employee-driven initiatives and establishing social relationships amongst colleagues. The findings also recognise the similarly unexplored potential for this influence on employee belonging to be negatively perceived should the value of CSR be overleveraged with external stakeholders. The development of a framework to present the linkages and interconnections between these ideas are able to generate greater understanding of the relationship.  The research concludes with practical implications for organisational management to recognise the influence and power to benefit its employees, and ultimately the wider entity, through the implementation of CSR. For a business strategy whose primary implications are concerned with the influence on external stakeholders, this study provides deeper understanding of the unexplored relationship between CSR policies and its influence over an individual employees sense of belonging.</p>

scholarly journals Kegiatan Seni sebagai Aktivitas Corporate Social Responsibility PT Kereta Api Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Yuliani Yuliani ◽  
Ferayanti Ginting
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Positive Impact ◽  
High Achievement ◽  
Marching Band ◽  
The People ◽  
Locomotive Activity ◽  
Corporate Social ◽  
A Company

The implementation of Corporate Social Responsibility activities done by state-owned companies is to enhance the positive image of a company.  It underlies the implementation of Corporate Social Responsibility activities conducted by PT KAI (Persero) in managing and developing the company's activities. Marching Band Locomotive is one of the activities managed by corporate social responsibility division, which consist of the employees of PT KAI and the society. The authors examine the Marching Band Locomotive activities from PT KAI as the research object because it is one of the marching band groups with lots of high achievement in arts however is still not too well known by public. The purpose of this research is to analyze the strategy done by PT KAI in managing Marching Band Locomotive activities. The conclusion of this research is that Marching Band Locomotive activity as a part of community relation program from PT KAI commits not only to build relationship with society, but also to give positive impact for the people who join Marching Band Locomotive from PT KAI. The implementation of Marching Band Locomotive activities by Corporate Social Responsibility division from PT KAI is also related to event promotion and it is communicated by Public Relations division through several media.

scholarly journals The Impact of Corporate Social Responsibility Information Richness on Trust

2014 ◽  
Vol 8 (2) ◽  
pp. 67 ◽  
Author(s):  
Rafeah Mat Saat ◽  
Mohamad Hisyam Selamat
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Ethics ◽  
Media Richness Theory ◽  
Information Richness ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Different Levels

Corporate Social Responsibility (CSR) is a concept that describes the relationship between company  and society. The way a company portrays corporate ethics and social initiatives can evoke strong positive reactions among consumers. The emergence of Internet creates a new communicating culture and gives an idea for a company to deliver their CSR message. Applying Media Richness Theory (MRT) in CSR message is believed could facilitate trust among consumer. Thus, this study aims to examine the impact of different level of CSR information richness with consumers trust towards the company. This study divides trust into three components that are competence, benevolence and integrity. An experimental design consisting of different levels of CSR information is selected (rich CSR information, lean CSR information and no CSR information as a control condition). The finding shows that rich CSR information has impacted on competence and integrity but not on benevolence. Result from this study is believed can assist companies in setting up their CSR communicating strategy in engaging consumers’ trust.

scholarly journals A REVIEW OF THE DEVELOPMENT IN DEFINING CORPORATE SOCIAL RESPONSIBILITY

2011 ◽  
Vol 14 (2) ◽  
pp. 106-115 ◽  
Author(s):  
Xuan Thi Thanh Le ◽  
Gregory Teal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Clear Definition ◽  
Development History ◽  
Definition Of ◽  
Corporate Social

Corporate Social Responsibility (hereafter CSR) has recently become the debated concept in both academic and practical controversial as well. The reason used to explain is that there is the lack of clear definition of CSR (Wan-Jan 2006) which could be applied in CSR research. This paper is to review the development in defining the concept “Corporate Social Responsibility” from the decade of 1950 to now. The method to review is to examine definitions as well as studies on defining CSR in order to identify the key themes concerning what CSR is in each decade. The review shows some salience points. First, CSR has a very long development history, but it has been officially documented from 1950. Second, researchers tried to define CSR and involved issues by explaining the scope business should be responsible. Last, among reviewed definitions, Carroll’s one is more comprehensive than others and widely-used in research.

scholarly journals Corporate Social Responsibility Management in Project Management: A Theoretical Approach

2020 ◽  
Vol 36 (66) ◽  
pp. 20-35
Author(s):  
Mario Enrique Uribe Macías
Keyword(s):  
Corporate Social Responsibility ◽  
Project Management ◽  
Social Responsibility ◽  
Theoretical Approach ◽  
Theoretical Approaches ◽  
Theoretical Support ◽  
Temporary Organizations ◽  
Definition Of ◽  
Corporate Social ◽  
The Relationship

The aim of this paper is to present a theoretical approach in order to propose a social responsibility management model for project management. This theoretical support is based on the topics of Corporate Social Responsibility (CSR) and Project Management (PM). In recent times, CSR has been widely applied in permanent organizations, but there is insufficient evidence to indicate that CSR has been systematically incorporated into projects, which are temporary organizations, specifically in PM practices. The method employed began by setting the topics that should be consulted. Then, the documentary research was carried out using renowned databases and books in the two topics, based on the definition of keywords in each of them. Thereafter, the results of the research were classified by topic, and, finally, the theoretical framework was drawn up. The result revolves around items such as social responsibility, CSR, and stakeholders, as regards CSR; and revolves around the items of project and PM, as concerns PM. There is also discussion conducted based on the relationship between CSR and PM, according to the background research. The conclusions relate to the different theoretical approaches found for the concepts of CSR, project, and PM, which frame the development of research.

Sign in / Sign up

Export Citation Format

Share Document