TELEVİZYON REKLAMLARININ TÜKETİM KÜLTÜRÜNE ETKİSİ THE EFFECT OF TELEVISION ADVERTISEMENTS ON CONSUMPTION CULTURE

2021 ◽  
Vol 6 (14) ◽  
pp. 56-66
Author(s):  
Cemil YAVUZ

The concept of "other", which is made attractive by different discourses in the consumption culture, is presented to users as an object to be consumed. The other phone, the other house, the other body, etc., which the consumers desire to reach. advertisements are always made more attractive than what they have. In a sense, instead of marketing products to people in line with their needs, new needs are tried to be marketed to this audience. As a result, in today's rapidly changing world, the necessity of going beyond traditional stereotypes has arisen in understanding consumer behavior. While examining the purchasing behavior of consumers, some new facts brought about by the changing and globalizing world order should also be taken into account, apart from the classical factors. Advertising is one of the most important concepts that trigger social consumption. Advertisements reach the target audience through different channels and television advertisements take a large share of this part. What is important for a company that advertises is that it prefers its own brand among the many different brands when the consumer goes to the market. However, with the emergence of many similar brands in the same categories, classical advertisements are not enough for a product to be the first choice in the minds of the consumer. In this study, how the desire factor that is tried to be evoked in television commercials is processed in the commercials. The relationship between the interest levels of consumers' gender identities and socioeconomic status levels regarding advertisements and the effect of these concepts on the shaping of consumption culture is discussed in scale.

2021 ◽  
Author(s):  
Madiha Tahir

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.


2017 ◽  
Vol 35 (2) ◽  
pp. 277-319
Author(s):  
Eric L. Muller

Crucial to the implementation of the War Relocation Authority's (WRA) regulations of its detention camps for the uprooted Japanese American community of the West Coast were the WRA “project attorneys,” white lawyers stationed in the camps who gave legal advice to administrators and internees alike. These lawyers left behind a voluminous correspondence that opens a new window on the WRA's relationship with its prisoners, a relationship heretofore understood as encompassing coercion on one side and either compliance or resistance on the other. This article uses the voluminous correspondence of the project attorney at the Heart Mountain Relocation Center in Wyoming as a new lens for viewing the regulatory relationship between the WRA and the imprisoned community. It focuses on three of the many matters about which the project attorney gave advice: the design of the camp's community government, its criminal justice system, and its business enterprises. Evidence from this one law office suggests that on many key issues, the relationship between the WRA and the internees was marked not so much by coercion as by reciprocal accommodation, with each taking account of some of the preferences of the other. While the data are from just one of the ten WRA camps, they suggest a need to reconsider our understanding of how this American system of racial imprisonment operated.


2017 ◽  
Vol 58 (1) ◽  
pp. 51-59 ◽  
Author(s):  
LUISE WHITE

AbstractE. P. Thompson's Whigs and Hunters has had an enormous impact on African historiography in its articulation of the relationship between property and law and the subsequent criminalization of customary practices. Some of the other themes in this book – indistinct bands of law-breaking peasants, people and animals, notions of the wild, and the near impossibility of commonplace judicial murder in peacetime – have not been taken up. This article argues for a broader engagement with this book and to remind African historians that the many facets and eras of Thompson's scholarship should encourage a more flexible reading of his work.


2020 ◽  
Vol 2 (1) ◽  
pp. 142-154
Author(s):  
Moez Marrouchi

Prospero in Shakespeare's last play, The Tempest, written around 1611 and first published seven years after the dramatist’s death, in 1623, is not a duke who has failed in his task of ruling, but a man who has gained power to direct and discipline others. To that sense, he tends to be the god-man like who rightly castigates and strictly scourges. The magician appears to be so humane at times and too harsh at other times that he dazzles, leads astray or terrifies the island’s dwellers, an ambivalent mission that further intensifies the enigmatic nature of the play. While he has intentionally raised a storm to cause the disorder of the drunken sailors' minds and bodies, thus leaving them on shore at the mercy of chance, instead of winds and waves as before, he has laboriously established order towards the end of the play. Prospero's white magic helps him bring together characters speaking their true character irrespective of their social classes: princes, courtiers, and sailors. When disharmony begets harmony, humanism emerges from the tragi-comic elements, and when the concept of colonization exists, it strikingly embodies the notion of resistance, where the relationship between the self and the other, the centralized and the marginalized, is perhaps blurred. Such are some of the facets the reader is presented with in The Tempest. This paper is yet an attempt to explore the many facets of Shakespeare’s last masterpiece. Within the framework of being a keynote to harmony, the paper would study the play in light of humanism, colonialism, drama genres and other aspects.


Author(s):  
Paul D. Williams

Peace operations involve the expeditionary use of uniformed personnel (police and/or military) whose mission is to help secure “international peace and security.” In many ways, peace operations are the most visible activity of the United Nations with a mandate to deter armed conflict through preventive deployment or help to kick-start a peace process through peacemaking initiatives, among other purposes. Peace operations can be grouped into several categories, including preventive diplomacy, peacemaking, peacekeeping, post-conflict peacebuilding, and peace enforcement. There are three clusters of approaches that have tried to think conceptually about the relationship between peace operations and broader processes of global politics: global culture, critical theory, and cosmopolitanism. Questions of success and failure in peace operations have been tackled in the literature, which includes the UN’s own reports as well as books and articles appearing within a range of academic disciplines. Scholars have also analyzed the many challenges facing peace operations ranging from civilian protection and gender issues to public security and policing, privatization, intelligence provision, and state-building. Overcoming these challenges will require, at a minimum, new ways of thinking about the problems concerned, new ways of organizing the relevant institutions, and getting the would-be state-builders to allocate substantial resources. There are also some important questions that deserve greater attention; for example, what types of non-UN peace operations are most effective, under what conditions, and how they compare with UN operations, or how a world order can be constructed in which the peacekeepers have put themselves out of business.


2005 ◽  
Vol 22 (1) ◽  
pp. 60-84
Author(s):  
Scott John Hammond
Keyword(s):  
The Many ◽  

Readers of Plato’s Republic are familiar with Glaucon and his role in prodding Socrates to strengthen his argument throughout the dialogue. It has been asserted on more than one occasion that Glaucon epitomizes the quality of spiritedness, and thus throughout the dialogue he is patiently guided by the taming hand of Socrates to a fuller awareness of justice and virtue. This paper will argue that Glaucon, as ‘Spiritedness Incarnate’ (Strauss), provides needed insight and important encouragement that strengthens Socrates’ (and thus Plato’s) positions in a way that doesmore than simply ask those questions that enable the philosopher’s efforts to share his own wisdom. Rather, Glaucon, as Socrates’ younger companion, serves a role vital to the Republic’s overall achievement in several ways. Above all, the relationship between Socrates, Glaucon and the other participants of the dialogue (even Thrasymachus) together reflect the unity of the soul as the many become one.


1976 ◽  
Vol 54 (12) ◽  
pp. 1228-1233 ◽  
Author(s):  
R. Chatterjee ◽  
M. R. Smith ◽  
H. A. Buckmaster

The many-electron reduced matrix elements of the double tensor operator [Formula: see text] are tabulated for the pn, dn and fn configurations. These tables have been calculated from the Racah formalism and form an extension of the tabulations given by Nielson and Koster for K2 = 1. The relationship of this tensor with the other double tensors and the calculation of the matrix elements is summarized. See Chatterjee et al for an application.


2021 ◽  
Author(s):  
Madiha Tahir

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.


2018 ◽  
Vol 5 (9) ◽  
pp. 253-273
Author(s):  
Armando Escobar

The relationship between Uruguayan writer Juan Carlos Onetti and the cinema is extensive and. When we analyze one of the many adaptations of his work, we have to consider that it is a relationship of double influence, since our author has also take from the cinema to develop one of the most extensive and essential works of Latin American literature. For this reason, it is increasingly common to find interpretations that propose a cinematic reading of Onetti's work. As part of a similar exercise, we propose to read the story "Jacob and the Other" (1961) in the light of his adaptation to the cinema made by Álvaro Brechner in Un mal día para pescar (2009). In doing so, Onetti's tale obtains new interpretations that can be reached by analyzing it with the eyes of the cinema.


Crisis ◽  
2011 ◽  
Vol 32 (5) ◽  
pp. 246-253 ◽  
Author(s):  
Gretchen E. Ely ◽  
William R. Nugent ◽  
Julie Cerel ◽  
Mholi Vimbba

Background: The relationship between suicidal thinking and adolescent dating violence has not been previously explored in a sample of adolescent abortion patients. Aims: This paper highlights a study where the relationship between dating violence and severity of suicidal thinking was examined in a sample of 120 young women ages 14–21 seeking to terminate an unintended pregnancy. Methods: The Multidimensional Adolescent Assessment Scale and the Conflict in Adolescent Relationships Scale was used to gather information about psychosocial problems and dating violence so that the relationship between the two problems could be examined, while controlling for the other psychosocial problems. Results: The results suggest that dating violence was related to severity of suicidal thinking, and that the magnitude of this relationship was moderated by the severity of problems with aggression. Conclusions: Specifically, as the severity of participant’s general problems with aggression increased, the magnitude of the relationship between dating violence and severity of suicidal thinking increased. Limitations of the study and implications for practice are discussed.


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