The Effect Of E-Marketing With Aisas Model (Attention , Interest, Search, Action , Share) On Investment Decisions In Fintech Syariah

This study aims to examine the effect of E-marketing with the AISAS model on investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 30 respondents, who had or were investing in registered Islamic Fintechs in the Financial Services Authority (OJK). The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Data is processed using PLS 3.2.8. Based on the results of data analysis, the Attention variable has a significant effect on the Interest variable. Also, the Interest variable has a significant effect on the Search variable. Then, the Search variable has a significant effect on the Action variable, while the Action variable has not a significant effect on the Share variable. The Share variable has not a significant effect on investment decisions.

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The Effect of E-Marketing with the AISAS Model on Shariah Mutual Fund Investment Decisions at Bibit Mutual Fund Fintech

JURNAL EKONOMI DAN PERBANKAN SYARIAH ◽

10.46899/jeps.v8i1.174 ◽

2020 ◽

Vol 8 (1) ◽

pp. 28-43

Author(s):

Iin Mega Nurjanah ◽

Iqbal Fadli Muhammad ◽

Muhammad Doddy AB

Keyword(s):

Data Analysis ◽

Mutual Fund ◽

Structural Equation ◽

Investment Decisions ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Action Variable ◽

Fund Investment ◽

Search Variable

This study aims to examine the effect of E-marketing with the AISAS model on mutual fund investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 34 respondents who had or were investing in Bibit Mutual Fund Fintechs that had been registered in the OJK. The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Based on the results of data analysis, Attention variable has a significant effect on Interest variable, Interest variable has a significant effect on Search variable, Search variable has a significant effect on Action variable, Action variable has a significant effect on Share variable, and Share variable has a significant effect on Investment Decisions. Keywords: E-Marketing; Investment Decision; AISAS Model

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TRANSPARANSI PAJAK DAN KEPERCAYAAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK (SURVEI PADAWAJIB PAJAK KOTA DKI JAKARTA)

Jurnal Buana Akuntansi ◽

10.36805/akuntansi.v4i1.632 ◽

2019 ◽

Vol 4 (1) ◽

pp. 1-18

Author(s):

Madjidainun Rahma

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Sampling Technique ◽

Target Population ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Research Results ◽

Positive Effect

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance. Keywords: Tax Transparency, Trust, Taxpayer Compliance. Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.

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Analisis penerimaan pengguna aplikasi e-Kinerja dengan metode TRAM dan EUCS pada kepolisian

Teknologi ◽

10.26594/teknologi.v10i2.2062 ◽

2020 ◽

Vol 10 (2) ◽

pp. 93-109

Author(s):

Anthony Eko Hadisuwarno ◽

◽

Rahadian Bisma ◽

Keyword(s):

Theoretical Model ◽

User Satisfaction ◽

Structural Equation ◽

Sampling Technique ◽

User Acceptance ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Technology Readiness ◽

Acceptance Model

This study aims to determine user acceptance and what factors influence user acceptance of E-Kinerja. The theoretical model used is a combination of the theoretical model of technology adoption of TRAM (Technology Readiness Acceptance Model) and EUCS (End User Computing Satisfaction). For example, the intention to use variable in the TRAM (Technology Readiness Acceptance Model) model is used as a link between the two models in this study. This research was conducted in Sidoarjo Police by using a questionnaire that was distributed directly as a source of data with probability sampling technique involving the participation of 229 respondents from Sidoarjo Police as members of the e-Kinerja application. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Modeling). The results of this study state that there are seven positive and ten negative hypotheses. The findings of this study are the user's intention to positively influence user satisfaction in using the e-Kinerja application which can be interpreted that the user feels satisfied and accepts the e-Kinerja application as an information system that can help reporting and calculating the performance of each member of the Sidoarjo Police.

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Factors Affecting Non-Performing Financing at Islamic Commercial Banks in Indonesia

Accounting Analysis Journal ◽

10.15294/aaj.v9i1.20778 ◽

2020 ◽

Vol 9 (1) ◽

pp. 38-45

Author(s):

Ayu - Retnowati ◽

Prabowo Yudo Jayanto

Keyword(s):

Significant Influence ◽

Structural Equation ◽

Sample Selection ◽

Operating Cost ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Capital Adequacy ◽

Equation Modeling ◽

Analysis Tool

This study aims to determine the effect of Inflation, Gross Domestic Product (GDP), Operational Income Operating Cost (BOPO), Financing to Deposit Ratio (FDR) and Capital Adequacy Ratio (CAR) to Non Performing Financing (NPF). The population in this study were 13 Islamic Commercial Bank in Indonesia in year 2012-2015. The sample selection used purposive sampling technique which resulted in 9 banks and the analysis units were 36. Data collection method used in this research was documentation. Data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) with SmartPLS 3.0 analysis tool. The results show that the inflation, GDP, and FDR variables do not significantly influence NPF. BOPO variable has a positive and significant influence to NPF. CAR variable has a negative and significant influence to NPF. The conclusion shows that the inflation, GDP, and FDR variables do not significantly influence NPF. Variables of BOPO and CAR have significant influence to NPF.

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Analisis Pengaruh Faktor-Faktor Literasi Keuangan Terhadap Keputusan Berinvestasi Pada Asuransi Jiwa di Kota Palembang

Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah ◽

10.47467/alkharaj.v4i3.740 ◽

2021 ◽

Vol 4 (3) ◽

pp. 798-812

Author(s):

Resa Novita ◽

Isni Andriana ◽

Kemas M Husni Thamrin

Keyword(s):

Life Insurance ◽

Financial Literacy ◽

Structural Equation ◽

Quantitative Research ◽

Investment Decisions ◽

Partial Least Square ◽

Least Square ◽

Primary Data ◽

Equation Modeling ◽

And Gender

The purpose of this research is to analyze the effect perceptions about financial literacy factors against the investment decisions on life insurance in Palembang. The population in this study is the owner of life insurance in Palembang, the sampling in this study is using the Purposive Sampling method with 50 respondents as samples. The type of research used is quantitative research with primary data sources obtained from distributing questionnaires to respondents. The data analysis technique in this research are descriptive and inferential statistical analysis using Structural Equation Modeling (SEM) with smartPLS (Partial Least Square) 3.0 software. The results showed that the perception of age and gender has no significant effect against the investment decisions on life insurance in Palembang, meanwhile the perception of education level and income have a significant effect against the investment decisions on life insurance in Palembang. Keywords: Age, Gender, Level of Education, Income, Investment Decisions

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WORK SATISFACTION VALUE VIEWED FROM REACTION OF TRANSFORMATIONAL LEADERSHIP, PERFORMANCE ASSESSMENT AND TRAINING VARIABLES

Dinasti International Journal of Management Science ◽

10.31933/dijms.v2i1.516 ◽

2020 ◽

Vol 2 (1) ◽

pp. 49-59

Author(s):

Aji Peri Sandria ◽

Irfan Noviandy Aulia

Keyword(s):

Transformational Leadership ◽

Performance Assessment ◽

Structural Equation ◽

Work Satisfaction ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Leadership Performance ◽

And Training

This research was done because wants to explore regarding those influence which come from transformational leadership, performance assessment and training against work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon. This research has include in qualitative research by causality design to prove those causal relationship between several variables such as transformational leadership (X1), performance assessment (X2), training (X3) and work satisfaction (Y). samples used which amounted to 99 people with sampling technique used non probality sampling and sample selected was done by random sampling. Scores of statements on questionnaire used a Likert scale of 1-5. Data analysis used SEM (Structural Equation Modeling) or Structural Equation Model whereas data processed by Partial Least Square (Smart-PLS) version 3.0. These results from research could be defined as follows: transformational leadership has mutual reaction to work satisfaction, performance assessment has beneficial impact over work satisfaction, training has positive influence towards work satisfaction and transformational leadership, performance assessment and training simultaneously influence on work satisfaction at PT Pelat Timah NusantaraTbk in Cilegon.

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Faktor-Faktor yang Mempengaruhi Kepatuhan WPOP Pelaku E-Commerce di Kota Semarang pada Platform Online Marketplace Blibli.com

Moneter - Jurnal Akuntansi dan Keuangan ◽

10.31294/moneter.v7i1.7703 ◽

2020 ◽

Vol 7 (1) ◽

pp. 113-122

Author(s):

Putri Dwi Indriyani ◽

Prabowo Yudo Jayanto

Keyword(s):

Structural Equation ◽

Sampling Technique ◽

Sem Analysis ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Online Marketplace ◽

Analysis Technique ◽

Online Trading ◽

The City

Abstract - The development of online trading is based on the ease for businesses to promote their goods and does not require more costs because there is no need for a physical store. The activity of buying and selling goods and / or services through internet media is known as electronic commerce (hereinafter referred to as e-commerce).This study aims to analyze and obtain empirical evidence about the influence of the variable tax socialization, understanding of taxation, awareness of taxpayers, and tax sanctions on the compliance of e-commerce actors in the city of Semarang on the BliBli.com online marketplace platform. The population of this research is e-commerce individual taxpayers in the city of Semarang on the Blibli.com online marketplace platform. The sampling technique uses non-probability sampling with voluntary sampling method. Samples obtained were 65 respondents. The data analysis technique used is Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) with SmartPLS 3.0 analysis tools. This study shows that tax socialization has a negative and not significant effect on the compliance of e-commerce actors in fulfilling tax obligations. Understanding taxation and awareness of taxpayers has a positive and significant effect and tax sanctions have a positive but not significant effect on the compliance of e-commerce actors in meeting tax obligations.Keywords: E-Commerce Taxpayer Compliance

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THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON WORK ENGAGEMENT REMUNERATION DIMEDIATION AND EDUCATOR MOTIVATION

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.01.02 ◽

2021 ◽

Vol 19 (1) ◽

pp. 11-22

Author(s):

Fullchis Nurtjahjani ◽

◽

Ridolof Wenand Batilmurik ◽

Joni Dwi Pribadi ◽

◽

...

Keyword(s):

Transformational Leadership ◽

Leadership Style ◽

Work Engagement ◽

Structural Equation ◽

Research Performance ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Teaching Staff

The purpose of this study was to analyze the direct effect of transformational leadership on work engagement and the indirect effect mediated by remuneration and educator motivation. This type of research is positivist research. The object of this research is the lecturer at State Polytechnic of Malang. The population in this study amounted to 182 lecturers of Malang State Polytechnic. The sampling technique used census techniques, all populations were used as research samples. The analytical tool used is the Partial Least Square Smart Program (PLS) based on the Variance Based Structural Equation Modeling (SEM) approach. The results show that Transformational Leadership affects Work Engagement, Remuneration does not mediate the effect of Transformational Leadership on Work Engagement, Educator Motivation mediates the Effect of Transformational Leadership on Engagement. Implementation of Remunerationneed to be repaired to meet related to the performance of supporting activities, indirect rewards, research performance, the performance of teaching/lectures, the performance of community service. Future researchers are expected to research teaching staff at all levels of office.

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Mengeksplorasi Variabel Pemediasi Hubungan Pendidikan Kewirausahaan dan Niat Berwirausaha Selama Pandemi Covid-19

Jurnal Pendidikan Ekonomi (JUPE) ◽

10.26740/jupe.v10n1.p23-37 ◽

2021 ◽

Vol 10 (1) ◽

pp. 23-37

Author(s):

Nia Nur Safitri ◽

Jaka Nugraha

Keyword(s):

Risk Taking ◽

Self Efficacy ◽

Structural Equation ◽

Sampling Technique ◽

Entrepreneurship Education ◽

Simple Random Sampling ◽

Partial Least Square ◽

Least Square ◽

Entrepreneurial Intentions ◽

Equation Modeling

This study aims to determine the effect of entrepreneurship education on entrepreneurial intentions through risk taking, self-efficacy, and being proactive during the COVID-19 pandemic. The population in this study were students of class XI and XII majoring in office governance automation who took lessons on creative products and entrepreneurship at SMKN 1 Surabaya using 188 respondents with simple random sampling technique. Methods of data collection using a questionnaire. Analysis of the data used in this study is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results obtained in this study are entrepreneurship education has no significant effect on entrepreneurial intentions, risk taking as a mediation has no significant effect between entrepreneurship education and entrepreneurial intentions, self-efficacy is able to significantly mediate the effect of entrepreneurship on entrepreneurial intentions, proactive is not able to significantly mediate the effect of education entrepreneurship to entrepreneurial intentions. The limitation of this study is that the proposed model was only tested in SMKN 1 Surabaya, students of class XI and XII majoring in office governance automation. Originality in this study is to measure the mediating variables, namely risk taking, self-efficacy, and proactiveness in the relationship between entrepreneurship education and entrepreneurial intentions.

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PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v11i1.2496 ◽

2018 ◽

Vol 11 (1) ◽

pp. 67

Author(s):

Pristiana Widyastuti ◽

Alwani Alwani

Keyword(s):

Data Analysis ◽

Structural Equation ◽

Statistical Tests ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Purchasing Decisions ◽

Quality And Reliability ◽

The Relationship ◽

Positive Effect

This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on biker as community adviser in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests revealed that the rational motives and emotional motives have positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, it is not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride.

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