scholarly journals The Effect of E-Marketing with the AISAS Model on Shariah Mutual Fund Investment Decisions at Bibit Mutual Fund Fintech

2020 ◽  
Vol 8 (1) ◽  
pp. 28-43
Author(s):  
Iin Mega Nurjanah ◽  
Iqbal Fadli Muhammad ◽  
Muhammad Doddy AB
Keyword(s):  
Data Analysis ◽  
Mutual Fund ◽  
Structural Equation ◽  
Investment Decisions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Action Variable ◽  
Fund Investment ◽  
Search Variable

This study aims to examine the effect of E-marketing with the AISAS model on mutual fund investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 34 respondents who had or were investing in Bibit Mutual Fund Fintechs that had been registered in the OJK. The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Based on the results of data analysis,  Attention variable has a significant effect on Interest variable, Interest variable has a significant effect on Search variable, Search variable has a significant effect on Action variable, Action variable has a significant effect on Share variable, and Share variable has a significant effect on Investment Decisions. Keywords: E-Marketing; Investment Decision; AISAS Model 

scholarly journals The Effect Of E-Marketing With Aisas Model (Attention , Interest, Search, Action , Share) On Investment Decisions In Fintech Syariah

2020 ◽  
Vol 7 (2) ◽  
pp. 47-57
Author(s):  
Adinda Dian Ramadhani ◽  
Abdi Triyanto ◽  
Iqbal Fadli Muhammad
Keyword(s):  
Data Analysis ◽  
Financial Services ◽  
Structural Equation ◽  
Investment Decisions ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Action Variable ◽  
Search Variable

This study aims to examine the effect of E-marketing with the AISAS model on investment decisions. This research using quantitative research. Data was obtained by distributing online questionnaires to 30 respondents, who had or were investing in registered Islamic Fintechs in the Financial Services Authority (OJK). The sampling technique in this study is purposive sampling, while the Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach is using a data analysis technique. Data is processed using PLS 3.2.8. Based on the results of data analysis, the Attention variable has a significant effect on the Interest variable. Also, the Interest variable has a significant effect on the Search variable. Then, the Search variable has a significant effect on the Action variable, while the Action variable has not a significant effect on the Share variable. The Share variable has not a significant effect on investment decisions.

scholarly journals Analisis Pengaruh Faktor-Faktor Literasi Keuangan Terhadap Keputusan Berinvestasi Pada Asuransi Jiwa di Kota Palembang

2021 ◽  
Vol 4 (3) ◽  
pp. 798-812
Author(s):  
Resa Novita ◽  
Isni Andriana ◽  
Kemas M Husni Thamrin
Keyword(s):  
Life Insurance ◽  
Financial Literacy ◽  
Structural Equation ◽  
Quantitative Research ◽  
Investment Decisions ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
And Gender

The purpose of this research is to analyze the effect perceptions about financial literacy factors against the investment decisions on life insurance in Palembang. The population in this study is the owner of life insurance in Palembang, the sampling in this study is using the Purposive Sampling method with 50 respondents as samples. The type of research used is quantitative research with primary data sources obtained from distributing questionnaires to respondents. The data analysis technique in this research are descriptive and inferential statistical analysis using Structural Equation Modeling (SEM) with smartPLS (Partial Least Square) 3.0 software. The results showed that the perception of age and gender has no significant effect against the investment decisions on life insurance in Palembang, meanwhile the perception of education level and income have a significant effect against the investment decisions on life insurance in Palembang. Keywords: Age, Gender, Level of Education, Income, Investment Decisions

scholarly journals CUSTOMER PURCHASE INTENTION ON SHARIA MUTUAL FUND PRODUCTS: A TPB APPROACH

2019 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Evie Octarina ◽  
Hartoyo Hartoyo ◽  
Irfan Syauqi Beik
Keyword(s):  
Risk Perception ◽  
Significant Influence ◽  
Mutual Fund ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Behavioral Control

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.

scholarly journals PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Pristiana Widyastuti ◽  
Alwani Alwani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Quality And Reliability ◽  
The Relationship ◽  
Positive Effect

<p><em>This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on </em><em>biker as community adviser</em><em> in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests </em>revealed that the<em> rational motives and emotional motives </em>have<em> positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, </em>it is<em> not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride. </em></p><p><em> </em></p>

scholarly journals Keputusan Investasi, Leverage, Profitabilitas, dan Ukuran Perusahaan Sebagai Faktor Penentu Nilai Perusahaan Manufaktur

2020 ◽  
Vol 19 (1) ◽  
pp. 10-23
Author(s):  
I Made Purba Astakoni ◽  
I Wayan Wardita
Keyword(s):  
Firm Value ◽  
Structural Equation ◽  
Hypothesis Test ◽  
Investment Decisions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Test Results ◽  
Significant Positive Effect ◽  
Positive Effect

Abstract-The purpose of this study is 1) to find out and analyze the effect of investment decisions on firm value, 2) to find out and analyze the effect of leverage on firm value, 3) to find out and analyze the effect of profitability on firm value; 4) to find out and analyze the effect of company size on company value. The population in this study are cosmetics and household use manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2011-2018. Sampling was done purposively with predetermined criteria. The data analysis of this study uses the Partial Least Square (PLS) approach. PLS is a Structural Equation Modeling (SEM) equation model based on components or variants. Based on the hypothesis test, the first hypothesis is obtained; which states that investment decision variables have a significant positive effect on firm value is acceptable. Second hypothesis test results; which states that leverage has a significant positive effect on firm value is acceptable. Third hypothesis test results; which states profitability has a significant positive effect on firm value is acceptable. The fourth hypothesis test results; which states that company size has a significant positive effect on the value of the company can not be accepted (rejected). The result of the model accuracy test by looking at R Square Adjusted which contributed the model in explaining the structural relationship of the studied variables was 0.604 (or 60.40%). Keywords: Investment Decisions; Leverage; Profitability; Firm Size and Firm Value. Abstrak-Tujuan dari studi ini adalah 1) untuk mengetahui dan menganalisis pengaruh keputusan investasi terhadap nilai perusahaan,2) untuk mengetahui dan menganalisis pengaruh leverage terhadap nilai perusahaan, 3) untuk mengetahui dan menganalisis pengaruh profitabilitas terhadap nilai perusahaan; 4) untuk mengetahui dan menganalisis pengaruh ukuran perusahaan terhadap nilai perusahaan. Populasi dalam studi ini adalah perusahaan manufaktur sektor kosmetik dan keperluan rumah tangga yang terdaftar di Bursa Efek Indonesia (BEI) periode 2011-2018. Pengambilan sampel dilakukan secara purposive dengan kriteria yang telah ditetapkan sebelumnya. Analisis data studi ini menggunakan pendekatan Partial Least Square (PLS). PLS adalah model persamaan Structural Equation Modeling (SEM) yang berbasis komponen atau varian. Berdasarkan uji hipotesis yang dilakukan didapat hipotesis pertama ; yang menyatakan variabel keputusan investasi berpengaruh signifikan positif terhadap nilai perusahaan dapat diterima. Hasil uji hipotesis kedua ; yang menyatakan leverage berpengaruh signifikan positif terhadap nilai perusahaan dapat diterima. Hasil uji hipotesis ketiga ; yang menyatakan profitabilitas berpengaruh signifikan positif terhadap nilai perusahaan dapat diterima. Hasil uji hipotesis keempat ; yang menyatakan ukuran perusahaan berpengaruh signifikan positif terhadap nilai perusahaan tidak dapat diterima (ditolak). Hasil uji ketepatan model dengan melihat R Square Adjusted yang memberi kontribusi model dalam menjelaskan hubungan struktural variabel yang diteliti adalah sebesar 0,604 (atau 60,40%). Kata kunci: Keputusan Investasi; Leverage; Profitabilitas; Ukuran perusahaan dan Nilai perusahaan

scholarly journals THE EFFECT OF NON-MUSLIM COMMUNITY’S PERCEPTION ON INTEREST IN BECOMING SYARIAH BANK CUSTOMERS IN THE CITY OF BEKASI, WEST JAVA

2021 ◽  
Vol 8 (2) ◽  
pp. 22-40
Author(s):  
Muhammad Rafi Aziz ◽  
Atiyah Fitri ◽  
Muhammad Doddy AB
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Islamic Banks ◽  
Affective Perception ◽  
Affective Variables ◽  
The City

This study aims to determine whether the cognitive perception, affective perception, and conative perception variables affect the people’s interest to become customers of Islamic banks in Bekasi City. It uses quantitative methods. As it uses the Slovin formula, the number of respondents was 100 out of a total population of 320,984 non-Muslim community in Bekasi City. The data analysis in this study adopted Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach and the data was processed using PLS 3.0. Based on the results of the data analysis, cognitive variables and affective variables do not have a significant effect on the people’s interest in becoming customers of Islamic banks in Bekasi City, while the conative variables have a significant effect on the people’s interest in becoming customers of Islamic banks in Bekasi City.

scholarly journals The Determinant Factors in Using E-Samsat Services on Motorized Vehicle Tax Payment in East Java, Indonesia

2021 ◽  
Vol 12 (1) ◽  
pp. 53-61
Author(s):  
Rita Ambarwati ◽  
Mudji Astuti ◽  
Rohman Dijaya ◽  
Retna Fetty Idamayanti
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Determinant Factors ◽  
The Government ◽  
Almost All

E-Samsat offers the service regarding motorized vehicle tax payment online. Still, in its implementation, it does not have many users. It is due to the community's lack of awareness and the advantages that it can offer. The research aimed to analyze the determinant factors in using the e-Samsat service in East Java. The effects of each variable (trust, awareness, ease of use, and intention to use) on each other were examined. The research was conducted at Samsat joint office in Surabaya because it was the area with the largest motorized vehicle in East Java. The research applied a quantitative approach. There were 200 respondents who were users of the service. They were selected using the cross-section technique through questionnaires. Then, data analysis used the Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Data analysis results indicate that almost all hypotheses are acceptable and have a significant effect on each other. However, trust does not have a significant effect on the intention to use. The analysis of these factors can be recommended to increase the acceptance of e-Samsat services in East Java. The research can help the government to make decisions related to e-government, create technological innovations that facilitate payments, and improve e-Samsat services quality.

The effect of enterprise social networks use on exploitative and exploratory innovations

2019 ◽  
Vol 20 (3) ◽  
pp. 426-452 ◽  
Author(s):  
Sarra Berraies
Keyword(s):  
Social Networks ◽  
Data Analysis ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Enterprise Social Networks ◽  
Key Aspects ◽  
Exploratory Innovation

PurposeThe purpose of this paper is to investigate the links between the enterprise social networks (ESN) use and the exploitative and exploratory innovations and deepen the analysis by examining the mediating role of the sub-dimensions of intellectual capital (IC) in these relationships.Design/methodology/approachThe authors use a quantitative method based on the questionnaire administrated to a sample of 248 middle managers working in Tunisian ICT firms. Regarding the data analysis, the authors use a partial least square-structural equation modeling (PLS-SEM) method.FindingsResults highlight that whereas exploratory innovation is positively linked to human capital (HC) and social capital (SC), exploitative innovation is positively associated with HC. Findings show that the ESN use is linked positively to exploitative innovation and this link is mediated by HC. The data analysis also revealed that HC and SC mediate the link between ESN use and exploratory innovation.Originality/valueAlthough limited studies have investigated the effect of the ESN use on firms, this research pioneers the examination of the effect of the ESN use on exploitative and exploratory innovations within ICT firms and the mediating roles of HC, SC and organizational capital that have never been explored. Findings are highlighted along with interesting insights for managers and outline the key aspects related to the ESN use that may improve the sub-dimensions of IC and boost exploitative and exploratory innovations.

scholarly journals THE EFFECT OF PRICES, BRAND IMAGES, AND AFTER SALES SERVICE REINFORCED BAR STEEL PRODUCTS ON CONSUMER PURCHASING DECISIONS OF PT. KRAKATAU WAJATAMA OSAKA STEEL MARKETING

2020 ◽  
Vol 1 (6) ◽  
pp. 947-967
Author(s):  
Rendy Sutiyono ◽  
Baruna Hadibrata
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Brand Image ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Modeling Data

This research aims to determine the effect of Price, Brand Image and After Sales Service of Reinforcing Steel Products on Consumer Purchasing Decisions of PT. Krakatau Wajatama Osaka Steel Marketing. This research was conducted on 265 respondents PT. Krakatau Wajatama Osaka Steel Marketing spread all over Indonesia. The research data collection method uses a questionnaire with SEM (Structural Equation Modeling) data analysis which is described in the Application of Model Evaluation of PLS ​​(Partial Least Square) - SEM. The results of this study indicate that the variable price has a positive and significant effect on Purchasing Decisions. Brand Image Variable has positive and significant effect on Purchasing Decisions. While the After Sales Service variable also has a positive and significant effect on Purchasing Decisions.

scholarly journals ANALISA MANAJEMEN RESIKO DAN STRATEGI INVESTASI PADA FOREX ONLINE TRADING DAN PENGARUHNYA TERHADAP VALUE ADDED INVESTOR DI PT. MONEX INVESTINDO FUTURES

2010 ◽  
Vol 6 (2) ◽  
Author(s):  
Lawrence Hasiolan Hutabarat
Keyword(s):  
Risk Management ◽  
Data Analysis ◽  
Structural Equation ◽  
Value Added ◽  
Investment Strategy ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Statistical Tool ◽  
Online Trading

This research intend to study the influence of risk management and investment strategy over forex online trading and investor’s value added. Sample for this research is the investors who are doing forex online trading at PT. Monex Investindo Futures in Surabaya. This research is a predictive research and use quantitative method. Data analysis uses Structural Equation Modeling (SEM) and statistical tool Partial Least Square (PLS). The program that is used is Smart PLS Version 1.10 for Windows.This research use independent variables such as cutloss, switching, locking, averaging, momentum trading, technical trading, fundamental trading, short term, mid term, long term, trade based on risk management, trade based on investment strategy, trade based on risk management and investment strategy, increase, constant, and decrease. Dependent variables are risk management, investment strategy, , forex online trading and investor’s value added.This research proves that risk management and investment strategy influence significantly forex online trading and investor’s value added, and forex online trading influence significantly investor’s value added. This is shown by the result of data analysis using PLS that T-test value is more than 1,96 for all. Specifically for risk management, having negatif influence significantly over investor’s value added. This means that by doing risk management, in this case doing averaging, will lower the investor’s value added.Keywords : Risk management, investment strategy, forex online trading and and investor’s value added.

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