scholarly journals The Discourse of Brand Slogans of the Best 100 Universities in Asia 2019: ASystemic Functional Grammar Analysis

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Sigit Ricahyono ◽  
Keyword(s):  
Prepositional Phrase ◽  
Functional Grammar ◽  
Emotional Bonding ◽  
Fierce Competition ◽  
Grammar Analysis ◽  
The Mind

Brand slogan as a part of branding plays a defining role for universities to win fierce competition. It creates emotional bonding and memorability in the mind of potential students and stake-holders. This study investigates words choice and word arrangement used in brand slogans of 100 best universities in Asia 2019 by making use of the Systemic Functional Grammar’s Experiential Metafunction. Results indicate that words most preferred for their brand slogans are patterned and are circled around: “Truth” (4/11%), “Integrity, “sincerity” (each 3/8%), and “Act”, “creating”, “creative”, “diligence”, “excellence”, “global”, and “justice” (each 2/6%); Verb (12/48%), Noun (11/44%), Adjective (1/4%), Prepositional phrase (1/4%). They are structured in Structures of Modification (10/40%), Structures of Complementation (9/36%), word (5/20%), and Structures of Predication (1/4%).

scholarly journals DECLARATIVE MOOD OF IDEATIONAL THEME IN “EXUPERY’S THE LITTLE PRINCE: A FUNCTIONAL GRAMMAR ANALYSIS

2019 ◽  
Vol 8 (2) ◽  
pp. 69-75
Author(s):  
Yulia Istiqomah
Keyword(s):  
Descriptive Analysis ◽  
Analysis Data ◽  
Prepositional Phrase ◽  
Nominal Group ◽  
The Novel ◽  
Functional Grammar ◽  
Grand Theory ◽  
Grammar Analysis

This research entitled “Declarative mood of Ideational Theme in “Exupery’s The Little Prince” (A Functional Grammar Analysis) discusses declarative mood in ideational theme in the position of clause used in novel. The purpose of this research is to analyze declarative mood and to analyze the constituents used in the novel The Little Prince. To analyze the issues, this research uses the theory of mood types: declarative mood by M.A.K Halliday and Christian Matthiessen (2004) as the grand theory while Linda Gerot dan Peter Wignell (1994) as supporting theory. The method used in this research is descriptive analysis. Data are taken from the novel The Little Prince by Antoine de Saint Exupery. After analyzing the data, it can be concluded that the all data are  included into the declarative mood in this research, two data are included  into constituent the nominal group as theme, and one data is included include into  constituent prepositional phrase as theme in this research.

scholarly journals Revealing the Meanings of Prince Harry’s First Speech after Royal Split: Systemic Functional Grammar Analysis

2021 ◽  
Vol 21 (2) ◽  
pp. 362-375
Author(s):  
Widi Handayani
Keyword(s):  
Personal Pronoun ◽  
Mental Process ◽  
Functional Grammar ◽  
Mental Processes ◽  
Systemic Functional Grammar ◽  
The People ◽  
The Media ◽  
The Subject ◽  
Grammar Analysis ◽  
Media Power

The speech is delivered by Prince Harry. Three areas of SFG are applied to analyze the speech. The result shows that in terms of ideational metafunction, material, and mental processes are 2 highest occurrences in the speech. It happens since the speaker displays all his concrete actions including doing charity and meeting many people of his country. Through mental process, it shows that he involves his senses to communicate the language in his mind. Three types of mental process, namely cognition, affection, and perception are found in the speech indicating his empathy to the people towards the news of the royal split. The interpersonal metafunction shows that he does take sides on the wife and family. Using modality, he employs that the media power force creates huge speculations among the citizens. They accuse his wife for bringing bad impacts for him. By applying high commitment of modality, he reassures people that his wife is not the cause of the split. He also requests the people to love her as much as they love him. The modality shows that the split will not change the commitment he has for serving the country. The polarity displays a clarification that the decision of splitting is taken after long consideration. The personal pronoun ‘I’ shows that the speaker is the subject matter of the speech. The textual metafunction in the speech shows that unmarked theme deploys the idea that it is a declarative speech which functions to give information or clarification. The additional conjunction is used to explore detailed information people must know.

Compassionate Reasoning, the Mind, and Moral Choice

2021 ◽  
pp. 79-130
Author(s):  
Marc Gopin
Keyword(s):  
Decision Making ◽  
Social Change ◽  
Problem Solving ◽  
Moral Reasoning ◽  
Moral Choice ◽  
Extensive Training ◽  
Positive Social Change ◽  
Fierce Competition ◽  
The Mind ◽  
Obedience To Authority

The ethical schools of thought are essential to decision-making for peacebuilding and positive social change. The directives emerging from ethical schools often contradict each other, but Compassionate Reasoning can help resolve these contradictions and guide people in a more coherent direction of thinking and acting. The cultivation of compassion is shown to be a glue that bonds schools of ethics into one enterprise of moral reasoning as seen through several lenses. People who reason together are more adept at problem solving than when reasoning alone, but only if they have cultivated caring and compassionate relationships as a group. Moral reasoning in fierce competition with others, by contrast, retards the discovery of solutions to thorny problems. Compassionate Reasoning encourages collective reasoning rather than isolated and selfish reasoning. Excessive obedience to authority is also one of the most dangerous aspects of the human lower brain. A critical antidote is extensive training in taking the perspectives of others through Compassionate Reasoning.

scholarly journals Attitudinal Epithets in a Children Science Book: A Functional Grammar Analysis

2013 ◽  
Vol 3 (4) ◽  
Author(s):  
Sri Wahyuni ◽  
Eva Tuckyta Sari Sujatna ◽  
Elvi Citraresmana
Keyword(s):  
Functional Grammar ◽  
Science Book ◽  
Grammar Analysis

ANALYZING THEMATIC STRUCTURE IN INDONESIAN FOLKTALES IN ENGLISH VERSION: A SYSTEMIC FUNCTIONAL GRAMMAR (SFG)

2019 ◽  
Vol 1 (2) ◽  
pp. 85
Author(s):  
Efransyah Efransyah
Keyword(s):  
Qualitative Method ◽  
Prepositional Phrase ◽  
Nominal Group ◽  
Thematic Structure ◽  
English Version ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Descriptive Qualitative

This research is entitled “Analyzing Thematic Structure in Indonesian Folktales in English Version: A Systemic Functional Grammar Study (SFG)”.  The objectives of this study are analyzing and describing the themes, their elements and thematic progressions of Indonesian Folktales in English Version. The collected data, in this research, were taken from the book entitled “Indonesian Folktales” published in 1981 by Pustaka Media Publisher. One data, Princess Sumur Bandung which consists of 50 paragraphs and 221 clauses was chosen to be analyzed based on the theory of Systemic Functional Grammar (SFG) of Gerot and Wignell (1994). The method and technique used in this study are a descriptive qualitative method. The results of this research reveal that (1) there are two kinds of theme-rheme patterns are found; they are simple theme-rheme patterns and multiple theme-rheme patterns. In details, the simple theme-rheme patterns contain constant theme-rheme pattern, linear theme-theme rheme pattern, and derived theme-rheme pattern, while multiple ones contain a combination of constant and linear theme, a combination of linear and derived theme, and a combination of constant, linear and derived theme-rheme pattern. Besides, the combination of constant and linear theme-rheme pattern are the most frequently distributed.  While the elements of themes which found are textual, interpersonal and ideational elements. Textual elements cover continuative, structural conjunction, wh-relative and conjunctive adjunct. Interpersonal elements cover modal adjunct, vocative, wh-interrogative and finite verbal operator. Ideational elements cover nominal group, noun, adverbial group, prepositional phrase, process, complement, group complex and adverb.

Speaking across the divide: a Functional Grammar analysis of feminist and masculist reproductive rights rhetoric

2011 ◽  
Vol 7 (1) ◽  
pp. 47-85
Author(s):  
Lia Alexandra Mandaglio
Keyword(s):  
Critical Discourse Analysis ◽  
Reproductive Rights ◽  
Critical Discourse ◽  
Advocacy Groups ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Sex Stereotypes ◽  
History Of ◽  
Grammar Analysis

AbstractThis article applies Systemic Functional Grammar and Critical Discourse Analysis to assess the linguistic choices of feminist and masculist reproductive rights rhetoric. It explains these methodologies and provides a discursive history of the reproductive rights movement. Publications of advocacy groups and the mass media are analysed as data of current rhetorical trends. These interpretations conclude that female-affirmative rhetoric offsets contemporary feminist efforts by marginalising men and excluding considerations of paternity. This article suggests that in solely emphasising women's procreative rights, such feminist rhetoric potentially renders women to the role of primary parental agent, reinforces traditional sex-stereotypes, and incites inter-sex antagonism.

Fourth-grade emergent bilinguals' uses of functional grammar analysis to talk about text

2017 ◽  
Vol 52 ◽  
pp. 102-111 ◽  
Author(s):  
Carrie Symons ◽  
Annemarie Sullivan Palincsar ◽  
Mary J. Schleppegrell
Keyword(s):  
Fourth Grade ◽  
Emergent Bilinguals ◽  
Functional Grammar ◽  
Grammar Analysis
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