PENGARUH CITRA TUJUAN WISATA DAN KEPUASAN WISATAWAN TERHADAP INTENSI BERKUNJUNG KEMBALI WISATAWAN MANCANEGARA DI DAERAH ISTIMEWA YOGYAKARTA

2017 ◽  
Vol 11 (02) ◽  
pp. 69-90
Author(s):  
Neneng Nurhayati ◽  
Alimatus Sahrah
Keyword(s):  
Regression Coefficient ◽  
Regression Technique ◽  
Destination Image ◽  
Tourism Destination ◽  
Satisfaction Scale ◽  
Tourist Satisfaction ◽  
Intention To Revisit ◽  
Positive Effect ◽  
Special Region

The objective of this study is to predict the effect of tourism destination image and tourist satisfaction on foreign tourists’ intention to revisit the Special Region of Yogyakarta. Subjects of the study were 90 foreign tourists of 20 to 60 years old. The data used in the study were collected using a revisiting intention scale, a tourism destination image scale, and a tourist satisfaction scale. The data were analyzed by using a multiple liniear regression technique. Results of the study show that tourism destination image and tourist satisfaction simultaneously had a significantly positive effect on the foreign tourists’ revisiting intention with p = 0,000 (p < 0,01) and a determinant coefficient of 0,189. This means that tourism destination image and tourist satisfaction were simultaneously able to predict the revisiting intention of 18,9 %, so that 81,1 % was predicted by other variables that were not examined in the study. In addition, tourism destination image partially had a significantly positive. Effect on the revisiting intention with the regression coefficient of p = 0,000 (p < 0,01) and a determinant coefficient of 0,109 or 10,9 %, while tourist satisfaction partially had a significantly positive effect on the revisiting intention with p = 0,000 (p < 0,01) and a determinant coefficient of 0,16 or 16 % on the revisiting intention. Keywords: Tourism Destination Image, Tourism Satisfaction, Revisiting Intention

scholarly journals Determinants of Excursionists’ Satisfaction and Loyalty Towards Architectural Tourism in Ipoh Township, Malaysia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-18
Author(s):  
Anna Manisha Rames ◽  
Tan Gek Siang ◽  
Yeo Sook Fern
Keyword(s):  
Sampling Technique ◽  
The State ◽  
Destination Image ◽  
Future Research ◽  
Tourism Destination ◽  
Internal Reliability ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Managerial Implications

This study examines the determinants of excursionists’ satisfaction and destination loyalty towards architectural tourism destination in Ipoh Township, since in view of its economic, social and cultural importance, there are limited studies focusing on tourist satisfaction and destination loyalty towards architectural tourism in the extant literature. In addition, the downturn of the tourism sector in Malaysia has mirrored in the state of Perak which raises an alarming signal to the state tourism authorities as domestic tourists are shifting away to tourism destinations in other states and cities in Malaysia. It is postulated that Destination Image, Authenticity, Safety of Destination and Cultural Differences as direct determinants of excursionists’ satisfaction and destination loyalty. Using convenience sampling technique, this study surveyed 250 excursionists who are visiting architectural tourism destination in Ipoh Township. The data were analysed to ensure the attainment of internal reliability before further analyses were conducted. Multiple linear regression analyses found that all determinants had a significant positive effect on excursionists’ satisfaction and destination loyalty. The findings suggest managerial implications to the tourism stakeholders in preserving the heritage and cultural value of the Ipoh Township. Limitations and suggestions for future research are also highlighted.

Attaining digital advocacy behaviour through destination image and satisfaction

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shefali Saini ◽  
Chris Niyi Arasanmi
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Destination Image ◽  
Survey Method ◽  
Tourism Destination ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Intercept Survey ◽  
The Relationship

Purpose This study aims to examine the consequences of tourism destination image and satisfaction on digital advocacy in a touristic environment. The study also tested the mediation role of satisfaction in the relationship between the tourism destination image and tourists’ advocacy. Design/methodology/approach This study adopts a quantitative research design, suing the intercept survey method to collect data from 185 international tourists in New Zealand. The process macro regression method was used to analyse the collected data. Findings The findings from this study are: firstly, the study demonstrates that tourism destination image influenced tourists’ digital advocacy behaviour. Secondly, tourists’ satisfaction significantly changed tourists’ advocacy behaviour. Thirdly, tourists’ satisfaction mediates the relationship between the tourism destination image and tourists’ advocacy behaviour in this study. Research limitations/implications This study examined tourism destination image and satisfaction as predictors of tourist digital advocacy behaviour; the findings have some valuable impacts for organisations, especially the destination marketing organisation’s tourism strategies. The result also implies that customer satisfaction is a predictor of advocacy behaviours; and the need to focus on increasing tourist satisfaction by putting in place well-crafted tourism products and services. Practical implications The finding also implies that customer satisfaction is an important antecedent of advocacy behaviours; and the need to focus on increasing tourist satisfaction by putting in place well-crafted tourism-based strategies. Originality/value This study is one of the few investigations on tourists’ digital advocacy behaviour. The study also assessed the mediating impact of customer satisfaction in the relationship between tourism destination image and tourists’ advocacy behaviour, an area, which suffers from a languor of research.

scholarly journals PENGARUH CITRA DESTINASI, E-WOM, TERHADAP KEPUASAN WISATAWAN DAN KEPERCAYAAN

2019 ◽  
Vol 4 (1) ◽  
pp. 85-95
Author(s):  
Devi Aprilia S ◽  
Eni Endah Pujiastuti ◽  
Lukmono Hadi
Keyword(s):  
Random Sampling ◽  
Behavioral Intentions ◽  
Destination Image ◽  
Tourist Attraction ◽  
Tourism Destination ◽  
Systematic Random Sampling ◽  
Analysis Techniques ◽  
Behavior Intention ◽  
Tourist Satisfaction ◽  
Image Variables

AbstractThe purpose of trying to make the uniqueness of tourism products is to be able to attract tourists to visit and have future behavioral intentions. Therefore this study aims to examine the influence of destination image variables, e-wom on satisfaction and trust. The problem raised is whether the Destinastion Image has a significant effect on Tourist Satisfaction? Does E-WOM have a significant effect on the Tourist System? Is the Image Objective Significant to Trust? Does E-WOM have a significant effect on Trust? Trust? . Research is conducted on tourists who visit the tourist attraction of Tebing Breksi DI Yogyakarta. The number of samples used was 115 people using systematic random sampling. Analysis techniques using SEM. The results showed that the Destinastion Image had a significant effect on Tourist Satisfaction, E-WOM had a significant effect on Tourist Satistfacton, Destination Image had a significant effect on Trust, E-WOM had a significant effect on Trust, Tourist Satisfaction had a significant effect on Trust.Key word : Tourism, destination, behavior intention, Tebing Breksi, E-WOM

scholarly journals Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism

2020 ◽  
Vol 11 (21) ◽  
pp. 103-128
Author(s):  
Yenal Yağmur ◽  
Akın Aksu
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Simple Random Sampling ◽  
Destination Image ◽  
Tourist Satisfaction ◽  
Proposed Model ◽  
Hotel Managers ◽  
The Relationship ◽  
Intention To Revisit

The study's primary purpose is to reveal the destination image evaluations of Antalya by the tourists staying with the concept of halal tourism with the proposed model. In this context, the study was designed as survey-based quantitative research and was carried out on 660 tourists selected by a simple random sampling method in 6 hotels in Antalya destination. As a result of the structural equation modelling analyses, it was determined that the cognitive images of the tourists staying in hotels with the concept of halal tourism affected tourist satisfaction positively. Their effective images did not significantly impact tourist satisfaction, and that their effective images affected intention to recommend positively while their cognitive images influenced it negatively. Besides, it was found that both cognitive and affective image dimensions did not significantly affect intention to revisit. Furthermore, the results of the analyses indicated that cognitive images of the tourists positively affected their affective images. Tourist satisfaction had a positive impact on their intention to recommend and intention to revisit. According to the research results, it was determined that the cognitive image is a key element for the tourists staying in the halal concept to evaluate Antalya's destination. In this regard, it is evident that public policymakers and hotel managers should formulate their policies and strategies, taking into account the results of the research, as well as implementing policies and practices aimed at increasing the affective evaluations of tourists, which are more important than the cognitive evaluations of tourists in Antalya destination. Finally, it is believed that the study will reveal important practical implications in the context of developing policies and strategies for the managers of the hotels with the concept of halal tourism and for local authorities in the destination and revealing the relationship between destination image, tourist satisfaction and behavioural intentions.

scholarly journals INFLUENCE OF DESTINATION IMAGE AND TRAVEL EXPERIENCE TOWARDS REVISIT INTENTION IN YOGYAKARTA AS TOURIST DESTINATION

2020 ◽  
Vol 3 (1) ◽  
pp. 28-39
Author(s):  
Ghoitsa Rohmah Nurazizah ◽  
Sri Marhanah
Keyword(s):  
Direct Effect ◽  
Indirect Effect ◽  
Behavioral Intention ◽  
Positive Emotions ◽  
Destination Image ◽  
Tourist Destination ◽  
Revisit Intention ◽  
Intention To Revisit ◽  
Special Region

ABSTRAKCitra yang baik tentang destinasi wisata dapat menyebabkan wisatawan merespons secara positif dengan mengunjungi kembali niat dan juga menarik lebih banyak wisatawan potensial. Yogyakarta sebagai Provinsi Daerah Istimewa adalah tujuan wisata terbesar kedua setelah Bali di Indonesia. Peluncuran slogan "Jogja Istimewa" diharapkan dapat memberikan gambaran destinasi khusus dan pengalaman wisata yang menciptakan emosi positif bagi wisatawan sehingga mereka nantinya dapat mempengaruhi keputusan mereka untuk berkunjung lagi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gambar tujuan dan pengalaman perjalanan pada niat untuk mengunjungi kembali Destinasi Wisata. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dan verifikatif. Hasil penelitian menunjukkan gambar objektif (X1) dari niat perilaku secara langsung lebih besar daripada efek tidak langsung. Efek langsung dari gambar tujuan (X1) adalah 0,114, sedangkan efek tidak langsung adalah -0,005. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat pengaruh citra tujuan pada niat perilaku. pengaruh pengalaman bepergian (X2) pada niat perilaku (Z) secara langsung lebih besar dari efek tidak langsung. Efek langsung dari pengalaman bepergian (X2) adalah 0,808, sedangkan efek tidak langsung adalah -0,022. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat efek pengalaman bepergian pada niat perilaku. Kata Kunci: Citra Destinasi, Niat Berkunjung Kembali, Pengalaman Perjalanan ABSTRACTA good image of the tourist destination can cause tourists to respond positively by revisit intention and also attracting more potential tourists. Yogyakarta as a Special Region Province is the second largest tourist destination after Bali in Indonesia. The launching of the slogan "Jogja Istimewa" is expected to provide an image of special destinations and tourist experiences that create positive emotions for tourists so that they can later influence their decision to visit again. The purpose of this study was to analyze the influence of destination images and travel experiences on the intention to revisit Tourism Destinations. The method used in this research was descriptive and verification research. The results showed the objective picture (X1) of the behavioral intention was directly greater than the indirect effect. The direct effect of the destination image (X1) is 0.114, while the indirect effect is -0.005. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the influence of the goal image on behavioral intention. the effect of traveling experience (X2) on behavioral intention (Z) is directly greater than the indirect effect. The direct effect of the traveling experience (X2) is 0.808, while the indirect effect is -0.022. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the effect of the traveling experience on behavioral intention.Keywords: Destination Image, Revisit Intention, Travel Experiences  

scholarly journals The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction

2018 ◽  
Vol 7 (4) ◽  
pp. 414-425
Author(s):  
Feni Ermawati ◽  
Dorojatun Prihandono
Keyword(s):  
Regression Analysis ◽  
Destination Image ◽  
Tourism Destination ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Tourism Management ◽  
Factors Influencing ◽  
The Right ◽  
Push And Pull

This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.

Sign in / Sign up

Export Citation Format

Share Document