scholarly journals Hotel Choice of Muslim Consumers: Assessing the Unobserved Heterogeneity Among Gender

2021 ◽  
Vol 6 (11) ◽  
pp. 376-389
Author(s):  
Nadzirah Rosli ◽  
Norbani Che-Ha ◽  
Ezlika M.Ghazali
Keyword(s):  
Structural Equation ◽  
Unobserved Heterogeneity ◽  
Gender Disparities ◽  
Research Model ◽  
Brand Attachment ◽  
Emotional Bonds ◽  
Brand Credibility ◽  
Tourism Destinations ◽  
Perceived Relevance ◽  
The Relationship

This paper aims to offer gendered insights on Malaysian Muslim tourist views of hotel choices. This study was designed to look at possible gender disparities in the perceived relevance of hotel attributes in developing emotional bonds with the hotel, that was enhanced by the brand credibility. The signaling theory were utilised to evaluate the relationships among the constructs. To validate the research model and hypotheses, the study used a partial least squares structural equation modelling (PLS-SEM) technique, and 474 Malaysian tourists were recruited to test the assumptions. The empirical results reveal that gender does not moderates the relationship between hotel attributes, brand credibility and brand attachment. Therefore, indicating that there were no differences observed between female and male Muslim tourists in their decision-making style. However, both male and female exhibited disparities in terms of strength on each construct. The findings of this study further provide a valuable implications and reference in terms of theoretical and practical perspective in the tourism destinations context, especially in Malaysia.

scholarly journals The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

2021 ◽  
Vol 21 (1) ◽  
pp. 313-333
Author(s):  
Nadzirah Rosli ◽  
Norbani Che-Ha ◽  
Ezlika Mohd Ghazali
Keyword(s):  
Structural Equation ◽  
Future Research ◽  
Mediating Effects ◽  
Brand Attachment ◽  
Mediating Role ◽  
Brand Credibility ◽  
The Mean ◽  
Relationship Of ◽  
The Relationship

This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes.Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicatesbrand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research.

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

2021 ◽  
pp. 097215092110443
Author(s):  
Namrata ◽  
Yadvinder Parmar
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Study Data ◽  
Brand Attachment ◽  
Celebrity Endorser ◽  
Associative Network Theory ◽  
The Relationship ◽  
Triadic Relationship

The current study aims to address the triadic relationship among the celebrity endorser, consumer and brand. The objective of this study is to investigate the influence of moderating role of attachment style dimensions on the relationship between the celebrity endorser traits and brand attachment. This study applies associative network theory and attachment theory to build the theoretical framework of the study. Data were gathered using a sample of 484 respondents. AMOS was used to employ structural equation modelling to test the hypotheses of the study. The results of the study reveal that celebrity expertise and trustworthiness are likely to enhance consumer brand attachment, whereas celebrity attractiveness does not lead to building brand attachment. It also discloses that both the dimensions of attachment style, namely anxiety and avoidance, have a moderating impact on the relationship between celebrity endorser traits and brand attachment. This study provides multiple implications for the marketing practitioners and academicians.

Medical students’ attention in EFL class: roles of academic expectation stress and quality of sleep

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Po-Chi Kao
Keyword(s):  
Medical Students ◽  
Sleep Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Quality Of Sleep ◽  
Class A ◽  
Medical University ◽  
The Relationship

Abstract This study proposed and tested a conceptual model of academic expectation stress, sleep quality, and attention in EFL class. These variables did not receive much attention in previous studies but are considered important to medical students’ attention in EFL class. Data were collected from 496 medical students from a medical university in Taiwan. Structural Equation Modeling (SEM) technique was used to examine the path effect in the research model. The results found that (1) higher academic expectation stress leads to higher attention in EFL class; (2) higher academic stress causes poorer sleep quality; (3) poorer sleep quality leads to lower attention in EFL class. A mediator was also identified in this model: sleep quality was found to partially mediate the relationship between academic expectation stress and attention in EFL class. The results may advance the current literature in medical education and applied linguistics by moving a step closer to understand these three variables.

scholarly journals Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups

2019 ◽  
Vol 11 (12) ◽  
pp. 3237 ◽  
Author(s):  
Ezlika M. Ghazali ◽  
Bang Nguyen ◽  
Dilip S. Mutum ◽  
Su-Fei Yap
Keyword(s):  
Social Norms ◽  
Ethnic Groups ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Unobserved Heterogeneity ◽  
Group Analysis ◽  
Research Model ◽  
Valuable Contribution ◽  
Environmental Behaviour ◽  
Value Belief Norm Theory

Previous environmental sustainability studies have examined only limited type of pro-environmental behaviour (PEB; e.g., recycling), but have not explored relationships among various types or dimensions of PEBs. This paper explores six types of PEBs (i.e., activist, avoider, green consumer, green passenger, recycler and utility saver) and investigates their antecedents and interrelationships between two ethnic groups—Malays and Chinese in Malaysia. Survey data from 581 respondents, comprising 307 Malays and 274 Chinese, were used to assess the research model. To conduct multi-group analysis, the study used partial least squares structural equation modelling in SmartPLS 3. The study extends the Value-Belief-Norm (VBN) theory by using social norms to predict PEBs. The results suggest that social norms predict each type of PEB, in contrast to other constructs in VBN theory, except for utility-saving behaviours. The findings also reveal some similarities as well as differences between Malays and Chinese, indicating that the two ethnic groups are not homogeneous. The study is the first to simultaneously study six types of PEB and to examine the differences between Malays and Chinese on PEB constructs and offers a valuable contribution to the literature by extending VBN theory to social norms and PEB.

The role of data-reuse experience in biological scientists’ data sharing: an empirical analysis

2020 ◽  
Vol 38 (1) ◽  
pp. 186-208
Author(s):  
Ayoung Yoon ◽  
Youngseek Kim
Keyword(s):  
Data Sharing ◽  
Perceived Risk ◽  
Structural Equation ◽  
Subjective Norms ◽  
Data Reuse ◽  
Survey Method ◽  
Research Model ◽  
Content Type ◽  
The Usa ◽  
The Relationship

Purpose The purpose of this paper is to investigate how scientists’ prior data-reuse experience affects their data-sharing intention by updating diverse attitudinal, control and normative beliefs about data sharing. Design/methodology/approach This paper used a survey method and the research model was evaluated by applying structural equation modelling to 476 survey responses from biological scientists in the USA. Findings The results show that prior data-reuse experience significantly increases the perceived community and career benefits and subjective norms of data sharing and significantly decreases the perceived risk and effort involved in data sharing. The perceived community benefits and subjective norms of data sharing positively influence scientists’ data-sharing intention, whereas the perceived risk and effort negatively influence scientists’ data-sharing intention. Research limitations/implications Based on the theory of planned behaviour, the research model was developed by connecting scientists’ prior data-reuse experience and data-sharing intention mediated through diverse attitudinal, control and normative perceptions of data sharing. Practical implications This research suggests that to facilitate scientists’ data-sharing behaviours, data reuse needs to be encouraged. Data sharing and reuse are interconnected, so scientists’ data sharing can be better promoted by providing them with data-reuse experience. Originality/value This is one of the initial studies examining the relationship between data-reuse experience and data-sharing behaviour, and it considered the following mediating factors: perceived community benefit, career benefit, career risk, effort and subjective norm of data sharing. This research provides an advanced investigation of data-sharing behaviour in the relationship with data-reuse experience and suggests significant implications for fostering data-sharing behaviour.

scholarly journals Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China

2021 ◽  
Vol 13 (7) ◽  
pp. 3716
Author(s):  
Yongjun Su ◽  
Junjie Xu ◽  
Marios Sotiriadis ◽  
Shiwei Shen
Keyword(s):  
Perceived Value ◽  
Research Model ◽  
Suggested Model ◽  
Marine Tourism ◽  
Object Based ◽  
Managerial Implications ◽  
Tourism Destinations ◽  
Conceptual Foundations ◽  
The Relationship ◽  
Chinese Marine

A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity and its relationship with perceived value and loyalty of tourists in the context of marine tourism. First, the study proposed a research model based on the conceptual foundations of authenticity, perceived value and loyalty. The suggested model was then tested by means of a quantitative survey conducted in Zhoushan, one of the most popular Chinese marine tourism destinations. The study’s findings revealed that the object-based authenticity and interpersonal authenticity significantly affected perceived value and loyalty of tourists, and the perceived value partly mediated the relationship between authenticity and loyalty. The article is completed by discussing the theoretical and managerial implications.

scholarly journals The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?

2019 ◽  
Vol 3 (2) ◽  
pp. 44-53
Author(s):  
Heru Aulia Azman ◽  
Monica Tuti Suryani ◽  
Ares Albirru Amsal
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
City Branding ◽  
City Image ◽  
Marketing Organization ◽  
The Relationship ◽  
The City ◽  
Further Development ◽  
Destination Marketing Organization

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

scholarly journals On the relationship between cognitive ability and field of study

2019 ◽  
Vol 9 (1) ◽  
pp. 1-7
Author(s):  
Mostafa H Deldoost ◽  
Parviz Mohammadzadeh ◽  
Akram Akbari ◽  
Mohammad Taghi Saeedi
Keyword(s):  
Structural Equation ◽  
Research Model ◽  
Academic Majors ◽  
Cognitive Reflection Test ◽  
Statistical Population ◽  
Cognitive Reflection ◽  
Program Selection ◽  
Equation Modelling ◽  
The University ◽  
The Relationship

The present study was conducted to investigate the existence of any possible relationship between the cognitive reflection test (CRT), numeracy and academic majors. The statistical population of this study consisted of 117 freshmen studying under the faculties selected from the University of Tabriz. The generalised structural equation modelling technique was employed for data analysis. The research results indicated that CRT and numeracy had positive and significant effects on high school and university program selection. According to the research model and the higher CRT scores of engineering and medicine (two popular majors) than that of other majors, it appears that individuals with higher CRT and numeracy scores are more inclined to get accepted into these programs. Moreover, the relationship between CRT and numeracy was positive and significant, where CRT acted as the cause and numeracy as the effect. However, the reverse need not necessarily be true. Keywords: Cognitive reflection, numeracy skill, academic majors, relationship.

How does greenwashing affect green branding equity and purchase intention? An empirical research

2018 ◽  
Vol 36 (7) ◽  
pp. 809-824 ◽  
Author(s):  
Ulun Akturan
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Strong Impact ◽  
Brand Associations ◽  
Content Type ◽  
Brand Credibility ◽  
The Relationship

Purpose The purpose of this paper is to explore the relationship among greenwashing, green brand equity, brand credibility, green brand associations and purchase intention. Design/methodology/approach As an object to study, two brands were chosen: a high-involved brand and a low-involved brand. Data were collected from 500 consumers by survey method, and structural equation modeling was run to test the research hypotheses. Findings As a result, it was found that green brand associations and brand credibility positively affect green brand equity, and green brand equity has a positive and strong impact on purchase intention of consumers. In addition to that greenwashing negatively affects green brand associations and brand credibility, and therefore, indirectly influence green brand equity and purchase intention. Research limitations/implications Previous studies conceptualize greenwashing and examine its effects on company performance and skepticism. This study is a first attempt to explore the effects of greenwashing on green branding strategies. Practical implications Managers should be aware of that greenwashing not only negatively affects purchase intention but also generates negative outcomes for the relationship with the brands. Originality/value There is no other study, at least to the author’s knowledge, testing the effects of greenwashing on green brand perceptions and green purchase intention.

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