scholarly journals KAJIAN PENGARUH PROMOSI, ADVERTISING DAN EXPERIENTAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KARTU BERMAIN DI PT. TRANSREKREASINDO TRANSSTUDIO MINI JEMBER

2020 ◽  
Vol 1 (5) ◽  
pp. 1011-1022
Author(s):  
Yani Dahliani ◽  
Haifa Haifa ◽  
Rivaldi Rendrahadi
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Experiential Marketing ◽  
Normality Test

This study aims: (1) to find out promotion, advertising and experiential marketing simultaneously influence the purchase decision at PT. Transrekreasindo Transstudio Mini Jember. (2) to find out promotion, advertising and experiential marketing partial effect on purchasing decisions at PT. Transrekreasindo Transstudio Mini Jember. In this study researchers used primary data. Primary data in this study were obtained by conducting interviews by giving questionnaires. Researchers took a sample of 50 respondents using the total sampling method. The analysis techniques used include validity and reliability, classic assumption tests (normality test, multicollinearity test, hetoroscedasticity test), multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (F test and t test). From the results of the study show that promotion, advertising and experiential marketing simultaneously influence the purchase decision.

scholarly journals Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat - Jember

2019 ◽  
pp. 161-169
Author(s):  
Ahmad Fambang Hermawan ◽  
Retno Endah Supeni ◽  
Akhmad F. Rozi
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Normality Test

ABSTRACT This study examines the Effect of Product Quality, Prices, and Promotions on Purchasing Decisions of Honda Beat Motorcycle Consumers at the Kalisat-Jember Motor MPM Dealer. The purpose of the research is to find out and analyze the influence of product quality, price, and promotion on purchasing decisions both partially and simultaneously. The study was conducted on consumers who use Honda Beat Motors in the District of Kalisat. The population in this study were all users of Honda Beat Motorbikes in the District of Kalisat as many as 100 respondents. The technique of collecting data using a questionnaire. The analysis used included the research instrument test (validity and reliability test), multiple linear regression analysis, classic assumption test (multicollinearity test, heteroscedasticity test and normality test) and hypothesis testing (t test, F test and coefficient of determination). Data is processed using IBM SPSS 20. The results of the analysis using regression can be seen that the variables of product quality, price, and promotion have a significant effect on the decision to buy Honda Beat motorbikes in Kalisat sub-district. ABSTRAK Penelitian ini menguji Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda Beat di Dealer MPM Motor Kalisat-Jember. Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian dilakukan pada konsumen yang menggunakan Motor Honda Beat di Kecamatan Kalisat. Populasi dalam penelitian ini adalah seluruh pengguna Sepeda Motor Honda Beat di Kecamatan Kalisat sebanyak 100 orang responden. Teknik pengumpulan data menggunakan kuesioner. Analisis yang digunakan meliputi uji instrumen penelitian (uji validitas dan uji reliabilitas), analisis regresi linier berganda, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas dan uji normalitas) dan uji hipotesis (uji t, uji F dan koefisien determinasi). Data diolah menggunakan IBM SPSS 20. Hasil analisis menggunakan regresi dapat diketahui bahwa variabel kualitas produk, harga, dan promosi berpengaruh signifikan terhadap keputusan pemebelian sepeda motor honda beat di kecamatan kalisat.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH CELUP SARIWANGI (Studi Kasus di Retail Kota Palembang)

2019 ◽  
Vol 15 (2) ◽  
pp. 141-158
Author(s):  
Dewi Purnama Sari ◽  
Esty Naruliza
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Monetary Unit ◽  
Ownership Rights ◽  
A Company

Unilever Indonesia produces a variety of products, one of which is SariWangi Teabag. To stay afloat in the competition of SariWangi Teabag must continue to innovate starting in terms of price and product quality. Price is a monetary unit that is exchanged in order to obtain ownership rights or use of an item or service, and Product quality is a necessity that must be maintained and improved if a company wants to exist in sales competition. This research was made to analyze the effect of price and product quality on purchasing decisions partially and simultaneously. This study uses multiple linear regression analysis. In this study the population is infinite. The sampling method used is accidental sampling.The data used are primary data by distributing questionnaires directly to consumers of SariWangi Teabag in Palembang City Retail. The sample used was 272 respondents. The test is done in three stages, namely validity and reliability, classic assumption and hypothesis testing. The results of this study indicate that the coefficient of determination (R2) is 0.505 or 50.5% and the remaining 49.5% is influenced by other variables. The results of this study indicate that 50.5% of purchasing decisions can be explained by variable prices and product quality. Price variable (X1) is 38.6% and Product Quality variable (X2) is 11.9%.both partially and simultaneously Product Prices and Quality have a significant effect on purchasing.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN 212 MART CONDET BATU AMPAR

2020 ◽  
Vol 10 (1) ◽  
pp. 58-66
Author(s):  
Fahra Destarini ◽  
Bono Prambudi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Processing Method ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Data Processing Method ◽  
Interesting Object ◽  
Program Version

The Minimarket 212 Mart Condet has become an interesting object for researchers because this new minimarket has emerged against the background of the actions of defending Muslims for blasphemy (Q.S. Al-Maidah: 51). This study aims to analyze the effect of Products and Prices on Purchasing Decisions on Minimarket 212 Mart Condet consumers. The data used in this study are primary data obtained from the questionnaire. The data processing method used by researchers is multiple linear regression analysis. This study uses the SPSS computer program version 22.0. The results showed that the product has a positive and significant influence, which means that if the product is increasingly positive or good or good, the stronger the purchasing decision. The results of the research Price has a negative and not significant influence on purchasing decisions, which means that if negative means different directions the higher the price or the higher the purchase decision decreases.

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 35
Author(s):  
Sharen G. Tulangow ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Normality Test ◽  
Analysis Technique ◽  
The City

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals THE EFFECT OF TRANSPARENCY, COMMUNITY PARTICIPATION, AND ACCOUNTABILITY ON MANAGEMENT OF VILLAGE FUNDS IN PONOROGO REGENCY

2019 ◽  
Vol 14 (1) ◽  
pp. 31 ◽  
Author(s):  
Khusnatul Zulfa Wafirotin ◽  
Umi Septiviastuti
Keyword(s):  
Community Participation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the Effect of Transparency, Community Participation, and Accountability on Village Fund Management (DD) in Ponorogoregency. The research method used is quantitative descriptive with the type of data, namely primary data. Data collection techniques are carried out by distributing questionnaires to respondents. The study was conducted on villages in Pulung and Ngebel Subdistricts, this is because the two sub-districts were not on time in submitting the Realization Report on the Use of DD in the 2017 Budget year to Ponorogoregency DPMD. The population of this study is the Village Chief, Village Secretary, Village Treasurer, Kasi Development, Kasi Community Empowerment, and Chairman of the BPD. The sampling method used was saturated sampling. Based on the population and the sample determination method obtained 156 respondents. Effects of Transparency, Community Participation, and Accountability on DD Management in Ponorogoregency using multiple linear regression analysis and coefficient of determination. Test the quality of the data used is the test of validity and reliability. Furthermore, hypothesis testing using t and F test. The results of this study indicate that the first hypothesis, namely transparency, has a significant positive effect on DD management in Ponorogoregency. The second hypothesis of community participation has a significant positive effect on DD management in Ponorogoregency. The third hypothesis of accountability has a significant positive effect on DD management in Ponorogo.Regency. The fourth hypothesis obtained results that transparency, community participation, and accountability had a significant positive effect on DD management in Ponorogo.This was supported by the results of the recapitulation of respondents' answers and real conditions in the field. Kata kunci :   Transparansi, Partisipasi Masyarakat, Akuntabilitas, Pengelolaan   Dana Desa.

scholarly journals PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

2019 ◽  
Author(s):  
Aldri Dolly Fernando ◽  
Riri Mayliza
Keyword(s):  
Fast Food ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Preference ◽  
Multiple Linear Regression Analysis ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 <0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 <0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

THE INFLUENCE OF FACILITY, TIMELINESS AND TRUST WITH SATISFACTION AS INTERVENING VARIABLES TOWARDS LOYALTY OF EXECUTIVE TRAIN PASSENGERS OF SURABAYA GUBENG STATION

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Public Transportation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
Normality Test ◽  
Quantitative Descriptive

Public transportation is the type of transportation that involves lives of The aims of this study is to determine and explain the simultaneous and partial influence of facilities, timeliness, trust through satisfaction as an intervening variable on the loyalty of Solo Balapan executive railroad passengers. The research method of this study was quantitative descriptive method. The population is all of train passengers in Gubeng executives. In this study data were collected by means of observation, interviews, questionnaires or questionnaires, literature study and documentation, and using the help of SPSS Statistics. This questionnaire was distributed to 100 respondents who were executive train users. The analysis used in this study includes data instrument tests (validity and reliability tests), multiple linear regression analysis, classic assumption tests (normality test, multicollinearity test, heteroscedasticity test) and hypothesis testing (F test, t test, coefficient of determination). The results of this study indicate that the variable facilities, timeliness, trust and satisfaction affect the loyalty of train passengers in Gubeng executives. T test results show the facility affects satisfaction of train passengers in Gubeng executives. Timeliness affects satisfaction of train passengers in Gubeng executives. trust affects satisfaction of train passengers in Gubeng executives. satisfaction affects loyalty of train passengers in Gubeng executives. Keywords: facilities, timeliness, trust, satisfaction and loyalty

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