scholarly journals Pengaruh Promosi dan Inovasi Produk terhadap Keputusan Pembelian Mobil Toyota Avanza (Studi Kasus di Auto 2000 Veteran Palembang)

2020 ◽  
Vol 1 (2) ◽  
pp. 19-31
Author(s):  
M. Fikri Hidayatullah ◽  
Muhammad Wadud ◽  
Roswaty Roswaty
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Innovation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

Penelitian ini bertujuan untuk menginvestigasi pengaruh promosi dan inovasi produk terhadap keputusan pembelian mobil Toyota Avanza pada Auto 2000 Veteran Palembang. Data dikumpulkan melalui observasi dan kuesioner pada 38 responden. Studi ini menggunakan metode analisis regresi linier berganda. Hasil investigasi membuktikan bahwa secara parsial, baik promosi maupun inovasi produk berpengaruh signifikan terhadap keputusan pembelian. Secara simultan, promosi dan inovasi produk berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil analisis ini, produsen mobil Toyota Avanza sebaiknya menguatkan promosi dan meningkatkan kemampuan berinovasi untuk menambah penjualan. This study aims to investigate the effect of promotion and product innovation on purchasing decisions for a Toyota Avanza at Auto 2000 Veteran Palembang. Data were collected through observation and questionnaires to 38 respondents. This study uses multiple linear regression analysis. The results of the investigation prove that partially, both promotion and product innovation have a significant effect on purchasing decisions. Simultaneously, promotion and product innovation have a significant effect on purchasing decisions. Based on the results of this analysis, the Toyota Avanza car manufacturer should strengthen promotions and increase the ability to innovate to increase sales.

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals The Effect of Product Quality, Price and Promotion on Purchasing Decisions

2020 ◽  
Vol 1 (1) ◽  
pp. 34
Author(s):  
Asep Saepuloh ◽  
Doris Roif Hisani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Mobile Phone ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Simultaneous Testing

Currently in the mobile phone business going on a very tight competition, any company or operator ofa mobile card issuing competing to create various alternatif option to influence purchasing decisionsand win the competition. This study aims to test the effect of product quality, price, and promotion onpurchasing decisions. The number of samples in this study were 100 Gresik Telkomsel consumers.Analysis of the data used is multiple linear regression analysis. The results of this study concluded thatthe results of simultaneous testing of product quality, price, and promotion of purchasing decisions.The results of partial testing of product quality have a significant effect on purchasing decisions, priceshave a significant effect on purchasing decisions, and promotions have a significant effect onpurchasing decisions.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA AMBON

Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Walter Tabelessy
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Quality Promotion

This study aims to analyze the effect of product quality, promotion and design on the purchasing decisions of Samsung Smartphones in Ambon City. The population in this study is Samsung Smartphone consumers in Ambon. The sample used was 100 respondents with accidental sampling technique. Data collection techniques with questionnaires, while data analysis techniques using multiple linear regression analysis. From the F test results it is known that the regression model is feasible to measure the purchasing decisions of Samsung smartphones to consumers in Ambon City. Based on the results of multiple linear regression analysis of the t test, the results show that product quality, promotion and design have a significant effect on the purchasing decision of Samsung Ambon City Smartphones. Keywords: Product Quality, Promotion, Design, Purchasing Decisions

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Helm Merek GM Pada Mahasiswa/i Sekolah Tinggi Ilmu Ekonomi Haji Agus Salim Bukittinggi

2020 ◽  
Vol 1 (2) ◽  
pp. 42-52
Author(s):  
Hariman Syaleh ◽  
Rohimah Nur Nasution
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Dependent Variables ◽  
Positive Effect

This research is motivated by many types and brands of helmets offered to consumers in the market. So that each helmet company must create a strategy to maintain and achieve a higher market share. The problem in this study is "How is the influence of price, quality and promotion of the decision to purchase GM brand helmets for STIE HAS Bukittinggi students. The data used are primary and secondary data. The research data was obtained through questionnaires to 68 respondents. The variables used were dependent variables, namely purchasing decision (Y) and independent variables namely price (X1), and promotion (X2). The method of analysis used by the writer in this research is multiple linear regression analysis. The results of multiple linear regression analysis obtained the following equation: Y = 15,070 + 0,222 X1 + 0.782 X2 obtained that prices and promotions have a positive effect on purchasing decisions. The results of the t test and f test are partially and simultaneously have a significant effect on purchasing decisions.

scholarly journals Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

2021 ◽  
Vol 15 (2) ◽  
pp. 204-214
Author(s):  
Lukmanul Hakim ◽  
Bambang Setiyo Pambudi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Probability Sampling

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District

2020 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Sultan Sultan ◽  
La Rianda ◽  
Dhian Herdhiansyah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Market Orientation ◽  
Product Innovation ◽  
Customer Orientation ◽  
Sugar Industry ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Palm Sugar

This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.

scholarly journals Peranan Media Sosial dan Harga Terhadap Keputusan Pembelian Jasa Rekaman di Demores Rumah Musik

2021 ◽  
Vol 13 (1) ◽  
pp. 108
Author(s):  
I Made Wira Bimantara
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Design ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This study aimed to examine (1) the simultaneous social media and price on purchasing decisions, (2) the partial effect of social media on purchasing decisions, and (3) the partial effect of price on recording service at Demores Rumah Musik. The research design used was a casual quantitative reseach design.Data was collected using an instrument in the form of a questionnaire that had a total of 13 statements, then the data obtained were analyzed using multiple linear regression analysis. The results of this study indicate that (1) social media and price have a significant effect on purchasing decisions, (2) social media has a positive and significant effect on purchasing decisions, and (3) price has a positive and significant effect on Demores Rumah Musik purchasing decisions.

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