scholarly journals KNOWLEDGE AND ADOPTION BEHAVIOUR OF FARMERS TOWARDS IMPROVED TOMATO PRODUCTION PRACTICES IN SONBHADRA DISTRICT OF UTTAR PRADESH

2021 ◽  
Vol 8 (9) ◽  
pp. 70-82
Author(s):  
Javed Akhtar Ansari ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
Uttar Pradesh ◽  
Primary Data ◽  
Vegetable Production ◽  
Annual Income ◽  
Tropical Country ◽  
Tomato Production ◽  
Medium Level ◽  
Mass Media Exposure

India being a sub-tropical country, ideal for fruit and vegetable production and stands as second largest producer of vegetable. Tomato is the most cultivating vegetable crop in Uttar Pradesh but to ensure food security and to impart the new technology to farmers, the knowledge, attitude and adoption level of farmers should be studied. Thus, the present study was formulated in Sonbhadra district of Uttar Pradesh. Four villages were selected from Ghorwal taluk, 30 respondents from 4 villages constitutes the respondents. Primary data collected from the respondents were analysed with appropriate statistical tools. It can be inferred that majority of the respondents were middle aged, illiterate, had agriculture as their main occupation, possess below 1 hectare of land holding, had 3-10 years of experience in tomato cultivation and farming with medium level of mass media exposure, risk taking ability and progressiveness; earns medium level of annual income. Meanwhile, most of them had medium level of knowledge, attitude and adoption. Whereas, socio-economic characteristics like age, education, mass media exposure, annual income, farming experience and progressiveness had positive and significant association with the knowledge and attitude level of respondents.

scholarly journals Knowledge of Farmers Towards Improved Wheat Production Practices in Prayagraj District of Uttar Pradesh

2021 ◽  
Vol 8 (7) ◽  
pp. 69-75
Author(s):  
Saurabh Mishra ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara
Keyword(s):  
Media Exposure ◽  
Uttar Pradesh ◽  
Structured Interview ◽  
Primary Data ◽  
Interview Schedule ◽  
Wheat Production ◽  
Medium Level ◽  
Level Of Knowledge ◽  
Production Practices ◽  
Mass Media Exposure

The present investigation was conducted in Uruwa block of Prayagraj district, Uttar Pradesh. One hundred twenty respondents were selected randomly from 15 villages which were selected purposively. The primary data were gathered by the researcher itself through pre-structured interview schedule. Appropriate statistical tools were used to interpret the collected data to draw logical conclusion. The finding inferred that majority of farmers were having medium level of knowledge towards improved wheat production practices. Age, Education, land holding, Mass media exposure, Extension contacts, Economic motivation were observed positive and significant correlation with their knowledge level.

scholarly journals IMPACT OF BIJU KRUSHAK KALYAN YOJANA (BKKY) IN ANGUL DISTRICT OF ODISHA

2021 ◽  
Vol 8 (9) ◽  
pp. 83-91
Author(s):  
Smit Smarak Mishra ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara
Keyword(s):  
Mass Media ◽  
Positive Impact ◽  
Media Exposure ◽  
Structured Interview ◽  
Primary Data ◽  
Health Security ◽  
Ex Post ◽  
Medium Level ◽  
Mass Media Exposure ◽  
The Impact

Villages and its farmers are the base of Odisha. But, when farmers suffer from ailments, they have to pay heavy economic, social and emotional price. Financial hazard and health related expenses led the farmer to suffer in poverty. Whereas, Biju Krushak Kalyan Yojana (BKKY) brought as a solution to farmers for their health security. The study was conducted in Angul district of Odisha under ex-post facto research design. 120 respondents from 10 villages of Angul block in Angul district of Odisha was selected for the study. Primary data were collected from the respondents with the help of pre-tested semi-structured interview schedule through personal interview. Data collected were subjected to statistical analysis and the identified that majority of the respondents were middle aged, illiterate, earns medium level of annual income, with medium level of mass media exposure and extension contact. Further added that, respondents reported positive impact on BKKY and socio-economic characteristics like education, income, mass media exposure and extension contact has positive and significant association with the impact of BKKY among the farmers. It was suggested to create awareness among farmers on benefits of BKKY, providing quality health consultations, proper knowledge at timely manner.

scholarly journals A Study on Socio-economic Characteristics of Crop Insured Farmers of Northern Karnataka

2020 ◽  
pp. 137-145
Author(s):  
S. K. Jamanal ◽  
K. V. Natikar ◽  
S. V. Halakatti
Keyword(s):  
Media Exposure ◽  
Middle School Education ◽  
Annual Income ◽  
Income Category ◽  
Organizational Participation ◽  
Ex Post ◽  
Karnataka State ◽  
Ex Post Facto ◽  
Medium Level ◽  
Mass Media Exposure

The study was conducted in Karnataka State during 2017-18 by using “Ex-post- facto” research design. Belgavi, Dharwad, Haveri and Vijayapura districts were selected purposely based on more number of insured farmers. Further, two taluks from each district and from each taluk three villages (i.e. total 24 villages) were selected randomly. Sample size for the study was 240. The findings of the study revealed that, majority of the farmers (53.33%) belonged to middle age, 35.42% of them had received middle school education, majority of the insured farmers (94.16%) were not participated in any training, 47.08% of the respondents belonged to medium annual income category and 39.58% of the insured farmers borrowed loan less than 49000 rupees. About 56.67% of the insured farmers belonged to medium land holding category, medium farming experience (37.50%), medium annual income category (47.08%), medium level of extension contact (43.75%), medium level of mass media exposure (44.16%), medium scientific orientation (42.08%), medium category of risk orientation (52.50%) and medium category of organizational participation (45.83%). More than fifty % (51.25%) of the insured farmers belonged to high perception level with respect to extent of climate variation followed by medium (29.58%) and low (19.17%).

scholarly journals Agri-Entrepreneural Behaviour of King Chilli Growers Under Dimapur District, Nagaland

2021 ◽  
Vol 8 (10) ◽  
pp. 148-157
Author(s):  
Sentizungla Sentizungla ◽  
Jahanara Jahanara ◽  
Dipak Kumar Bose
Keyword(s):  
Correlation Analysis ◽  
Media Exposure ◽  
Social Contact ◽  
Family Type ◽  
Annual Income ◽  
Medium Level ◽  
Contact Mass ◽  
Size Type ◽  
Economic Profile ◽  
Mass Media Exposure

The present study was conducted with the objective to find out the socio economic profile, agri-entrepreneural behaviour and attitude of king chilli growers in Dimapur district of Nagaland and find out the constraints faced by the respondents and to obtain their suggestions. A total of one hundred twenty farmers were selected from 4 villages using proportionate random sampling procedure. Data was collected by using interview method using pre-structure D interview schedule and analyzed using appropriate statistical tools. The study revealed that majority of the respondents belonged to middle aged group, had medium level of annual income with medium size of land holding. Majority of them had medium year of farming experience and medium level of extension contact. On analyzing the entrepreneural behaviour level, highest number of respondents i.e. 65.83% were having medium level of entrepreneural behaviour followed by 25 % having high and 9.16% having low levels. In respect of correlation analysis between entrepreneural behaviour level and socio- economic profile of respondents it shows that annual income, extension contact, mass media exposure and social contact are positively significant. Whereas, age, education, family type, family size, type of house, land holding, and farming experience are non-significant. In respect of the correlation analysis, the annual income, extension contact, mass media exposure and social contact were positively significant at 0.05 % level related to attitude of the people whereas age, education, family type, family size, type of house, land holding, and farming experience were found to be non-significantly related to attitude of the respondents towards king chilli production respectively.

scholarly journals IMPACT OF MICRO-FINANCE ON WOMEN EMPOWERMENT IN PRAYAGRAJ DISTRICT, UTTAR PRADESH

2021 ◽  
Vol 8 (9) ◽  
pp. 1-8
Author(s):  
Ashutosh Suryavanshi ◽  
Jahanara Jahanara
Keyword(s):  
Uttar Pradesh ◽  
Leadership Capacity ◽  
Primary Data ◽  
Women Empowerment ◽  
Ex Post ◽  
Ex Post Facto ◽  
Medium Level ◽  
Mass Media Exposure ◽  
The Impact ◽  
Operational Aspects

Microfinance is a widely accepted tool for poverty alleviation and socio-economic development of its beneficiaries and currently promoted as a key strategy for women empowerment and for reaching the unreached poor. There was lack of knowledge on the impact of microfinance on women empowerment; hence there arises the need for the study. Ex-post facto research design was adopted for the study in Prayagraj district of Uttar Pradesh. Six villages in Holagarh block of Prayagaraj district is selected for the study. From each village, 20 respondents were selected constitutes 120 respondents. The primary data were collected with the help of interview schedule and with appropriate statistical tools the data is processed. The findings of the study are majority of the respondents were middle aged, literate, earns medium level of annual income, low level of mass media exposure, had above 3 acres of land holding, medium level of leadership capacity and medium level of social participation. Further, nearly half of the respondents had medium level of impact on operational aspects and individual aspects of micro-finance on women empowerment and more than two-third of the respondents had medium level of impact of micro-finance on family aspects.

scholarly journals Buying Practices of Homemakers through Cashless Transaction

2020 ◽  
pp. 53-61
Author(s):  
. Ekta ◽  
Manju Mehta ◽  
Binoo Sehgal
Keyword(s):  
Mass Media ◽  
Fruits And Vegetables ◽  
Positive Impact ◽  
Media Exposure ◽  
Goods And Services ◽  
Transport Services ◽  
Medium Level ◽  
The Government ◽  
Digital Payments ◽  
Mass Media Exposure

In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. The consumer perception of digital payment has a positive impact on adoption in digital payment. Digital payments refer to electronic consumer transactions, which include payments for goods and services that are made over the internet, mobile payments at point-of-sale (POS) via smartphone applications (apps), and peer-to-peer transfers between private users. The Government also wants a cashless society. It is beneficial in reducing corruption, reducing cost of printing currency and in reducing cost of cash holding. Electronic transactions history and trail can easily be traced back and this would greatly help the economy in eradication of black money and also provide better convenience to the people. The present study was conducted in two districts i.e. Hisar and Bhiwani of Haryana state with objectives: (i) to identify the level of mass media exposure (ii) to assess the buying practices of working and non-working homemakers through a cashless economy. Two wards each were randomly selected from both district headquarter. From each selected wards 50 homemakers having their own bank account were selected purposively through snowball technique. 100 working &100 non-working homemakers were selected thus, total 200 homemakers were selected. A pretested interview schedule was used to collect data. The results showed that 45.00% of working respondents and 71.00% of non-working respondents had medium level of mass media exposure. All the respondents were buying milk & milk products daily, followed by 67.5% respondents were buying fruits and vegetables daily while 42.5% respondents were using public transport services daily.

scholarly journals Attitude of Farmers Towards Improved Soybean Production Technology in Indore District of Madhya Pradesh

2021 ◽  
Vol 8 (7) ◽  
pp. 123-128
Author(s):  
Sourabh Kumar Singh ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara
Keyword(s):  
Production Technology ◽  
Media Exposure ◽  
Structured Interview ◽  
Madhya Pradesh ◽  
Primary Data ◽  
Interview Schedule ◽  
Soybean Production ◽  
Technology Age ◽  
Medium Level ◽  
Mass Media Exposure

The present investigation was conducted in Indore block of Indore district, Madhya Pradesh. One hundred twenty respondents were selected randomly from 12 villages which were selected purposively. The primary data were gathered by the researcher itself through pre-structured interview schedule. Appropriate statistical tools were used to interpret the collected data to draw logical conclusion. The finding inferred that majority of farmers were having medium level of attitude towards improved soybean production technology. Age, Education, land holding, Mass media exposure, Extension contacts, Economic motivation were observed positive and significant correlation with their attitude level.

scholarly journals Correlation analysis for adoption studies of rice growers in district Baramulla of Kashmir Division, India

2020 ◽  
Vol 12 (2) ◽  
pp. 98-100
Author(s):  
Maddina Sreekanth ◽  
Quadri Javeed Ahmad Peer ◽  
Sajad.A. Saraf ◽  
N. A. Ganai
Keyword(s):  
Mass Media ◽  
Correlation Analysis ◽  
Social Participation ◽  
Media Exposure ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Annual Income ◽  
Adoption Studies ◽  
Adoption Level ◽  
Mass Media Exposure

This study about the correlation analysis for adoption and knowledge of rice growers was carried in 12 randomly selected villages of 3 tehsils prominently growing rice of district Baramulla of J&K state. After multi-stage random 10 rice growers from each village were selected randomly and systematic sampling technique a sample of 120 rice farmers was drawn.  It was found that Knowledge were found positively correlated with Education (0.449) Occupation (0.356), Social participation (0.205), annual income (0.229), Mass media exposure (0.375), Extension contacts (0.219) and Scientific orientation (0.341) and Adoption were  also found positively correlated with Education (0.447) Occupation (0.348), Social participation (0.301), Annual income (0.243), Mass media exposure (0.309), Extension contacts (0.243) and Scientific orientation (0.338) whereas Age, Family size, Land holding and Farming experience have no significance with knowledge and adoption level of famers. The significance at 0.01 level of variables like Education, Occupation, Social Participation, Annual income, Mass Media Exposure, Extension contacts and Scientific Orientation with dependent variable Knowledge and adoption level of rice growers. The results of the study indicated that these selected variables might play a very important role in increasing the Knowledge and adoption level of the package of practices by rice growers of Kashmir Division.

scholarly journals Association between media exposure and family planning in Myanmar and Philippines: evidence from nationally representative survey data

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Pranta Das ◽  
Nandeeta Samad ◽  
Hasan Al Banna ◽  
Temitayo Eniola Sodunke ◽  
John Elvis Hagan ◽  
...  
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Health Survey ◽  
Unmet Need ◽  
Media Exposure ◽  
The Philippines ◽  
Education Level ◽  
Demographic And Health Survey ◽  
Modern Contraceptive ◽  
Mass Media Exposure

Abstract Background Although women in South Asia and South-east Asia have developed their knowledge regarding modern contraceptive and other family planning techniques, limited information exists on the influence of mass media exposure on the utilization of contraceptives and family planning. The current study examined the association between media exposure and family planning in Myanmar and Philippines. Methods The study analyzed data from the 2017 Philippines National Demographic and Health Survey (NDHS) and 2015–16 Myanmar Demographic and Health Survey (MDHS). Three family planning indicators were considered in this study (i.e., contraceptive use, demand satisfied regarding family planning and unmet need for family planning). A binary logistic regression model was fitted to see the effect of media exposure on each family planning indicator in the presence of covariates such as age group, residence, education level, partner education level, socio-economic status, number of living children, age at first marriage, and working status. Results The prevalence of contraception use was 57.2% in the Philippines and 55.7% in Myanmar. The prevalence of demand satisfied regarding family planning was 70.5 and 67.1% in the Philippines and Myanmar respectively. Unmet need regarding family planning was 16.6% and 19.9% in the Philippines and Myanmar respectively. After adjusting for the covariates, the results showed that women who were exposed to media were more likely to use contraception in Philippines (aOR = 2.24, 95% CI = 1.42–3.54) and Myanmar (aOR 1.39, 95% CI = 1.15–1.67). Media exposure also had a significant positive effect on demand satisfaction regarding family planning in the Philippines (aOR = 2.19, 95% CI = 1.42–3.37) and Myanmar (aOR = 1.34, 95% CI = 1.09–1.64). However, there was no significant association between media exposure and unmet need in both countries. Conclusions The study established a strong association between mass media exposure and the use and demand satisfaction for family planning among married and cohabiting women in Philippines and Myanmar. Using mass media exposure (e.g., local radio, television- electronic; newspapers) to increase both access and usage of contraceptives as well as other family planning methods in these countries could be pivotal towards the attainment of United Nations Sustainable Development Goal 3 (SDG 3) of improving maternal health.

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