scholarly journals Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products

2021 ◽  
Vol 7 (2) ◽  
pp. 6-11
Author(s):  
Monika Bansal ◽  
Yogieta S Mehra ◽  
Nisha Rana
Keyword(s):  
Decision Making ◽  
Significant Role ◽  
Consumer Behaviour ◽  
Brand Image ◽  
Important Variable ◽  
Primary Survey ◽  
Factors Influencing ◽  
Buying Behaviour

Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

scholarly journals Factors influencing the consumer behaviour when buying food

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 276-284 ◽  
Author(s):  
J. Stávková ◽  
H. Prudilová ◽  
Z. Toufarová ◽  
L. Nagyová
Keyword(s):  
Social Group ◽  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Annual Income ◽  
Product Attributes ◽  
Brand Quality ◽  
Factors Influencing ◽  
Quality Product ◽  
Buying Behaviour

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

scholarly journals interrelationship between the factors influencing retail selection behavior and FMCG market network

Economica ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 77-82
Author(s):  
Ibolya Rózsa Pénzes ◽  
Éva Pólya
Keyword(s):  
Decision Making ◽  
Influencing Factors ◽  
Distribution Systems ◽  
Consumer Behaviour ◽  
Network Development ◽  
Store Choice ◽  
Factors Influencing ◽  
Selection Behavior ◽  
The Relationship

From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

scholarly journals Analysis of factors influencing decision making of Czech households when purchasing clothes and footwear

2007 ◽  
Vol 55 (6) ◽  
pp. 163-176
Author(s):  
Zuzana Toufarová ◽  
Radmila Presová
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Correlation Analysis ◽  
Primary Data ◽  
Purchase Decisions ◽  
Product Attributes ◽  
Brand Quality ◽  
Factors Influencing ◽  
Quality Product ◽  
Buying Behaviour

The paper analyses buying behaviour of Czech households on the market with footwear and cloths. It aims at factors influ, encing this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mauth. Primary data were obtained via survey of 727 Czech households by staff of the Department of Marketing and Trade, Mendel University of Agriculture and Forestry Brno. The paper provides results of correlation analysis and factor analysis. When making purchase decisions, households identify attributes and parameters of clothes and footwear as the most important factor. Due to factor analysis, factors were reduced into four comprehensive groups.

scholarly journals Green Consumerism: a Special Emphasis on Purchase Behaviour towards Eco-Friendly Products in Bengaluru, India

2020 ◽  
Vol 8 (6) ◽  
pp. 716-719
Keyword(s):  
Consumer Behaviour ◽  
Reference Group ◽  
Market Value ◽  
Global Market ◽  
Green Marketing ◽  
Green Product ◽  
Green Consumerism ◽  
Factors Influencing ◽  
Green Packaging ◽  
Buying Behaviour

Green Consumerism is acquisition of a product in a market in sustainable way and eco- friendly environment. Now a days, our society is very much worried about our environment and the pollution caused by us. So, in order to protect our environment, we should follow green practice. Due to pollution and decomposition of Industrial waste, the ozone layer is getting depleted. The organization has to step forward to protect the environment by producing and selling. Moreover, because of this green product the sales of the organization can also be increased and it protects our environment. According to 2016 the green packaging global market value is 135.15 Billon U.S. dollar they are planning to reach 283.3 billion U.S. dollar by 2025.The study emphasis on factors influences the consumer behaviour toward Green Marketing. The questionnaire was prepared and sent to 373 people but, in that 283 respondents given their opinions. According to the study, the Vouch Factor, Environmental Factor and Reference Group are the factors influencing the consumer to Buying Behaviour Green Products

scholarly journals Factors influencing consumer behaviour

2008 ◽  
Vol 54 (No. 6) ◽  
pp. 276-284 ◽  
Author(s):  
J. Stávková ◽  
L. Stejskal ◽  
Z. Toufarová
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Factor Price ◽  
Purchase Decisions ◽  
Consumer Decision Making ◽  
Commodity Group ◽  
Consumption Expenditures ◽  
Factors Influencing ◽  
Perceived Importance ◽  
Alcoholic Drinks

The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perceived importance at all. Factor necessity of need proved to be significant for decision making about the purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that is not crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco, there has notably approved also the factor brand. These analyses enable disclosure of rules of consumer decision making and thereby definition which factors for individual commodities should be targeted by the help of the marketing doyens or where the gradual changes should be achieved.

scholarly journals Factors Behind Weak Tax Morale: the Case of European Union Countries

Ekonomika ◽  
2017 ◽  
Vol 95 (3) ◽  
pp. 7-27
Author(s):  
Virgilijus Rutkauskas
Keyword(s):  
Decision Making ◽  
Human Resources ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Travel Behaviour ◽  
Primary Data ◽  
Factors Influencing ◽  
Survey Results ◽  
Tourism Destinations ◽  
Internal And External Factors

The purpose of the article is to analyse factors influencing the behaviour and decision-making of local tourists in choosing Azerbaijan as a destination. The main attributes, elements and types of tourism destinations are analysed. The understanding of consumer behaviour is defined and the peculiarities of decision-making process are presented. The main internal and external factors influencing tourist’s behaviour and decision-making are summarised. The current situation of tourism in Azerbaijan is examined. The analysis of social, cultural, personal and psychological factors influencing the decision-making of local Azerbaijani tourists to travel to various types of tourism destinations with different attributes like, attractions, available amenities, accessibility, image, price and human resources is done. The research includes both primary and secondary data. Secondary data is used to give insight to the topic and assess conclusions. Primary data is collected by surveying domestic travellers of Azerbaijan. Survey results are analysed by implying descriptive statistics, non-parametric tests and Factor analysis. The research results show that the age, monthly income and marital status of local Azerbaijani travellers affect their travel behaviour especially in the duration of their trip. Destination amenities, tourism infrastructure, environmental features, human resources and price are the important attributes for local tourists in choosing tourism destination.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2019 ◽  
pp. 1149-1170
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

scholarly journals Explaining the Consumer Decision-Making Process: Critical Literature Review

2017 ◽  
Vol 2 (6) ◽  
pp. 7-14 ◽  
Author(s):  
Alina Stankevich
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Consumer Behaviour ◽  
Future Research ◽  
Decision Making Process ◽  
Extensive Literature ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Academic Publications ◽  
Buying Behaviour

In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying decision-making process in marketing and its status. Furthermore, the paper presents latest trends and themes that emerge there. Based on 24 journal articles, reports and marketing books, the core models and theories in this area were evaluated and discussed. Moreover, a framework of “moments that matter” in consumer decision-making process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of company’s offers. Furthermore, recommendations for marketers were suggested for deeper understanding the consumer behaviour and their buying strategies to empower marketing campaigns and be a success in the market. The paper also suggests several directions for future research related to buying behaviour.

scholarly journals IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL

2021 ◽  
Vol 9 (10) ◽  
pp. 1394
Author(s):  
Sarmistha Agasti ◽  
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Behaviour ◽  
West Bengal ◽  
Decision Making Process ◽  
Extensive Review ◽  
Goods And Services ◽  
Comparison Shopping ◽  
Factors Influencing

In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns to rectify these requirements, taking buying decisions for example, whether to purchase goods and services and if so, which types of brands and where, interpret tips, making plans, and executing these plans for example, with engaging in comparison shopping or real buying of products, Totally, modern and professional marketing staffs try to know consumers and their responses, therefore, analyses the essential traits of their behavior.

Sign in / Sign up

Export Citation Format

Share Document