scholarly journals SOCIAL NETWORKING WEBSITES FROM THE POINT OF VIEW OF UNIVERSITY STUDENTS: USAGE PECULIARITIES

2013 ◽  
Vol 10 (1) ◽  
pp. 8-16
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė
Keyword(s):  
University Students ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
English Language ◽  
New Technologies ◽  
Real Life ◽  
Point Of View ◽  
Advantages And Disadvantages ◽  
Social Networking Websites

Usage of social networking websites is getting more intensive. This is determined by various reasons. However, ICT rapid spread is one of the most determining factors, firstly. New technologies provide various possibilities. Speaking about social networking websites, it is worth to emphasize their diversifiable possibilities. The functionality of social networking websites is increasing, diversifying and this in its own way opens different possibilities for the consumers, also serves as a factor encouraging the usage of social networking sites. It is especially important to understand the essential motives of using social networking websites, to analyze their probable advantages and disadvantages. Educational research was carried out in 2012, in which participated 918 university study 1st–4th course students. Using open questions, qualitative analysis of the obtained data was carried out. Students like SN websites because in them there is a possibility to communicate with acquaintances, with friends and relatives living abroad, to get acquainted with various people not only from Lithuania but also from the whole world, to find useful, suitable information, to share it with the other participants of the portal, have entertainment, i.e. play games, listen to music, look through the photos and so on. SN websites is a joyful way of spending time. To create SN website personal profile(s) was encouraged by friends, relatives, especially those living abroad, the desire to find out how everything is going on, the wish to broaden one’s outlook, not to stay behind the others, to follow the novelties. The creation of the profile was also determined by the possibility to get in touch with somebody very quickly, easy and visual communication with portal participants, the wish to make acquaintances and show oneself, also different games. Students point out the following SN website advantages: the possibility to communicate with many people at one time, to get in touch with the people seen long ago also with the friends and relatives living abroad, the possibility to find proper information and share it, self-realization possibility, because one can freely express ideas, improve English language knowledge and virtual communication abilities, there is a possibility to find friends and new acquaintances. Respondents notice SN website disadvantages too, such as information publicity, lack of privacy, insecurity of presented data, possible lies, deceptions, there is a lot of inaccurate information, a possibility arises to get acquainted with bad people. The participation in SN websites takes a lot of time and this already hinders concentration to studies. Immoderate SN website visit not only increases addiction, but also distracts from real life communication. The communication abilities in real life diminish, it leads to alienation. It is noticed, that unsuitable information for children, teenagers might be found in SN websites which makes the youth dumb and doesn’t encourage improvement. It is noted, that long sitting at the computer is harmful for health and negatively affects general condition of a person. Keywords: qualitative analysis, social networking websites, survey, university students.

scholarly journals SOCIAL NETWORKING WEBSITES FROM THE POINT OF VIEW OF UNIVERSITY STUDENTS: A COMPARATIVE ANALYSIS

2013 ◽  
Vol 57 (1) ◽  
pp. 61-78
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė ◽  
Dragos Iordache ◽  
Costin Pribeanu ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Exchange ◽  
New Technologies ◽  
Point Of View ◽  
Advantages And Disadvantages ◽  
Social Networking Websites ◽  
The University

The use of social networking websites is becoming increasingly popular. While there are many reasons for this, the rapid spread of ICT is one of the most determining factors. New technologies provide various possibilities for education and in relation to social networking websites it is worth emphasizing their diverse possibilities. The functionality of social networking websites is increasing, and this, in its own way, opens many possibilities for the consumers, a factor encouraging the usage of social networking sites. This research relates to the usage of social networking websites. The purpose of the research is to ascertain how university students from a range of European countries (Lithuania, Romania, Ukraine, Czech Republic, Turkey) use social networking websites; how they value them; what opinion they have about various social networking websites; what they know about them. A questionnaire, Social Networks, with 16 questions was used in the research. The breakdown of the questions is as follows: 3 questions were allotted to establishing the characteristics of the respondents and 5 open ended type questions were to possible advantages and disadvantages of SNW. The 6th question was assigned to evaluate the frequency of social networking website usage. A list of 23 main networking websites was presented. The 8th question was to evaluate the functions of social networking websites (e.g., communication, advertisement, friend search, information exchange and so on). In addition, the questionnaire also presented 26 various type statements about social networking websites and respondents were asked to evaluate these by applying the interval Likert scale (from “Completely agree” to “Completely disagree”). The original questionnaire was translated into the national languages by the local researchers involved in the study. This education research was carried out in 2012-2013, recognizing that it is especially important to understand the essential motives of using social networking websites, to analyze their probable advantages and disadvantages, to make some comparisons among students from the different countries. The findings illustrated that the respondents knew a lot of social networking websites, with the most frequently visited and most popular being: You Tube, Facebook and Google+. The most important functions put forward by the university students were: communication, learning and exchanging information, texting. Gender differences were noted in the case of valuing social networking websites. The university students pointed out the following SN website advantages: (a) the possibility to communicate with many people at one time, (b) to get in touch with the people seen long ago also with the friends and relatives living abroad, (c) the possibility to find proper information and share it, etc. The respondents also noted that SN website had disadvantages. They indicated: lack of information publicity, a lack of privacy, insecurity in presented data, possible lies, deceptions, etc. Key words: comparative analysis, ICT, social networking websites, university students.

scholarly journals English Informal Language Learning through Social Networking Sites Among Malaysian University Students

2019 ◽  
Vol 15 (3) ◽  
pp. 211
Author(s):  
Izaham Shah Ismail ◽  
Nurul Hidayu Shafie
Keyword(s):  
University Students ◽  
Social Networking ◽  
Language Learning ◽  
Informal Learning ◽  
Social Networking Sites ◽  
English Language ◽  
Formal Education ◽  
Ict In Education ◽  
Daily Lives ◽  
The Social

The use of ICT in education has benefitted both students and educators in the education field. Currently, social networking sites are being used widely by university students in their daily lives for various purposes such as entertainment, networking, as well as educational purposes. There are many studies conducted to figure out whether the social networking sites benefit the students in formal education but there are not many studies done to investigate whether they are beneficial to students’ informal learning, especially in English language. Therefore, this study aims to investigate the contribution of social networking sites to the university students' English informal language learning. This quantitative study was conducted on Malaysian public university students in Selangor and Negeri Sembilan. A descriptive quantitative survey research was conducted in order to answer the research questions of this study. The results of this study revealed that most of the respondents learned English informally by saving interesting English quotes or images posted on social networking sites as well as by paying attention to the sentence patterns and accent while watching videos on those sites. The respondents of this study also perceived that they informally learned listening skills and vocabulary the most from the social networking sites. To conclude, social networking sites are not only useful for entertaining purposes, but they could also be used to informally learn and improve one’s English language skills.   KEYWORDS: Language Learning, English Informal Learning, Social Networking Sites, Millennials, English In Social Networking Sites, ICT In Education

Retail and Social Media Marketing

2014 ◽  
pp. 426-448
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2018 ◽  
pp. 1185-1208
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

scholarly journals The #nofilter Self: The Contest for Authenticity among Social Networking Sites, 2002–2016

2019 ◽  
Author(s):  
Meredith Salisbury ◽  
Jefferson Pooley
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
English Language ◽  
Real Life ◽  
Network Size ◽  
Promotional Material ◽  
Web Presence ◽  
The Public ◽  
Media Services ◽  
Promotional Materials

This study traces appeals to authenticity, over time, in the promotional material of leading social-networking sites (SNSs). Using the Internet Archive’s Wayback Machine, the public-facing websites of major SNS platforms—beginning with Friendster in 2002—were sampled at six-month intervals, with promotional language and visuals examined for authenticity claims. The authors tracked these appeals, with attention to changes in promotional copy, through to July 2016, among the most popular social media services (as determined by English-language web presence and active monthly user figures or, when unavailable, reported network size). The study found that nearly all SNSs invoked authenticity—directly or through language like “real life” and “genuine”—in their promotional materials. What stood out was the profoundly reactive nature of these claims, with new services often defining themselves, openly or implicitly, against legacy services’ inauthenticity. A recurring marketing strategy, in other words, has been to call out competitors’ phoniness by substituting (and touting) some other, differently grounded mode of authenticity. Since the affordances of social sites, even those touting evanescence or anonymity, make them vulnerable to similar charges, the cycle gets replayed with numbing regularity.

scholarly journals RELATIONSHIP BETWEEN ONLINE SOCIAL NETWORKING SITES & APPLICATIONS AND UNIVERSITY STUDENTS’ ACHIEVEMENT

2021 ◽  
Vol 9 (3) ◽  
pp. 1437-1445
Author(s):  
Syed Zubair Haider ◽  
Uzma Munawar ◽  
Hamida Bibi ◽  
Farooq Hussain ◽  
Abdul Wadood
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Academic Success ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Social Networking ◽  
Attention Span ◽  
Advantages And Disadvantages ◽  
The Relationship

Purpose of the study: This study analysed the relationship between Online Social Networking websites and Applications (OSNSA) and university students' academic achievement. Methodology: In the present research, a quantitative research design was followed, and a survey research type of descriptive research was used in this study. Data were collected from 150 university students using a modified version of The Online Social Networking Sites scale (Paul, Baker, & Cochran, 2012). The correlation was calculated by using the SPSS 22nd version. Main Findings: The findings revealed a connection between students' time spent on OSNSA and their academic outcomes. The time spent on OSNSA was observed to be strongly influenced by the attention span of the students. In particular, we find that a lower academic output is provided by the greater time spent on OSNSA. Also, attention span was strongly associated with features that influence students' academic success, such as their perceptions of society's social networking outlook, their advantages, and disadvantages of OSNSA, use of OSNSA, etc. Applications of this study: Many students spend most of their hours on online networking pages, like Facebook, Tok-Tok, and WhatsApp, which are the most common, considering the harmful impact of social media. In certain eyes, social media has embedded a detrimental effect, but it is also used to acquire vital knowledge and social skills for pupils. Novelty/Originality of this study: This research is different from other studies because it explores the relationship between social networking sites & the application and academic performance of university students belonging from South Punjab by exploring various facets of OSNSA which ultimately promote university students’ academic performance.

Retail and Social Media Marketing

2015 ◽  
pp. 1671-1693
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

scholarly journals JOURNEY THROUGH “FIELDS” OF AGEING - FROM “WORLD OF ELDERS” TO “WORLDS OF SENIORS”

2016 ◽  
Vol 1 (2) ◽  
pp. 123
Author(s):  
Orazio Licciardello ◽  
Manuel Mauceri ◽  
Graziella Di Marco ◽  
Maria Giuseppina Cardella
Keyword(s):  
Quality Of Life ◽  
University Students ◽  
Self Efficacy ◽  
New Technologies ◽  
Social Representations ◽  
The Elderly ◽  
Point Of View ◽  
Active Ageing ◽  
Digital Skills

Abstract.We conducted some researches in order to explore “fields” or dimensions of elderly people’s Quality of Life (QoL), both as self-perception and hetero-perception. A set of researches were conducted in Italy and Spain, involving seniors and university students. The aim was to explore the seniors’ QoL from both their and the students’ point of view. Results showed elderly people perceived their own life better than the “other” attributed to them; they were quite good at managing Positive and Negative Emotions. Spanish university students represented more positively the elderly people’s QoL than Italian colleagues. A Positive Affect as well as an empathic attitude towards seniors affected a better representation about elderly people’s QoL. Another set of studies was focused on the elderly people’s QoL and New Technologies (NTs) as these may offer opportunities both to maintain an independent lifestyle and to being involved in relevant activities. Most participants had nor any digital skills neither prejudices on the NTs; the perceived QoL was quite positive; Self-Efficacy believes were really high. The QoL was affected only by Self-Efficacy. A workshop was held, involving a small group of both disabled and healthy seniors; it was focused on the NTs, as tools to promote an active citizenship. After Training our seniors improved their Digital Skills and their own Quality of Life. In the end, a study was conducted in order to verify how both empathy (Empatic Concern; Perspective Taking), Theory on Mind (RMET) and contact worked well to improve QoL levels attributed to elders by a group of university students. On an applicative plan, empathy and TOM should represent the backdrop in supervised experiences of contact between students and elders. Further research will be conduct on this path.Key-Words: Active ageing; Quality of Life; Social Representations; Contact; Empathy.

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