scholarly journals SOCIAL NETWORKING WEBSITES FROM THE POINT OF VIEW OF UNIVERSITY STUDENTS: A COMPARATIVE ANALYSIS

2013 ◽  
Vol 57 (1) ◽  
pp. 61-78
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė ◽  
Dragos Iordache ◽  
Costin Pribeanu ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Exchange ◽  
New Technologies ◽  
Point Of View ◽  
Advantages And Disadvantages ◽  
Social Networking Websites ◽  
The University

The use of social networking websites is becoming increasingly popular. While there are many reasons for this, the rapid spread of ICT is one of the most determining factors. New technologies provide various possibilities for education and in relation to social networking websites it is worth emphasizing their diverse possibilities. The functionality of social networking websites is increasing, and this, in its own way, opens many possibilities for the consumers, a factor encouraging the usage of social networking sites. This research relates to the usage of social networking websites. The purpose of the research is to ascertain how university students from a range of European countries (Lithuania, Romania, Ukraine, Czech Republic, Turkey) use social networking websites; how they value them; what opinion they have about various social networking websites; what they know about them. A questionnaire, Social Networks, with 16 questions was used in the research. The breakdown of the questions is as follows: 3 questions were allotted to establishing the characteristics of the respondents and 5 open ended type questions were to possible advantages and disadvantages of SNW. The 6th question was assigned to evaluate the frequency of social networking website usage. A list of 23 main networking websites was presented. The 8th question was to evaluate the functions of social networking websites (e.g., communication, advertisement, friend search, information exchange and so on). In addition, the questionnaire also presented 26 various type statements about social networking websites and respondents were asked to evaluate these by applying the interval Likert scale (from “Completely agree” to “Completely disagree”). The original questionnaire was translated into the national languages by the local researchers involved in the study. This education research was carried out in 2012-2013, recognizing that it is especially important to understand the essential motives of using social networking websites, to analyze their probable advantages and disadvantages, to make some comparisons among students from the different countries. The findings illustrated that the respondents knew a lot of social networking websites, with the most frequently visited and most popular being: You Tube, Facebook and Google+. The most important functions put forward by the university students were: communication, learning and exchanging information, texting. Gender differences were noted in the case of valuing social networking websites. The university students pointed out the following SN website advantages: (a) the possibility to communicate with many people at one time, (b) to get in touch with the people seen long ago also with the friends and relatives living abroad, (c) the possibility to find proper information and share it, etc. The respondents also noted that SN website had disadvantages. They indicated: lack of information publicity, a lack of privacy, insecurity in presented data, possible lies, deceptions, etc. Key words: comparative analysis, ICT, social networking websites, university students.

scholarly journals SOCIAL NETWORKING WEBSITES FROM THE POINT OF VIEW OF UNIVERSITY STUDENTS: USAGE PECULIARITIES

2013 ◽  
Vol 10 (1) ◽  
pp. 8-16
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė
Keyword(s):  
University Students ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
English Language ◽  
New Technologies ◽  
Real Life ◽  
Point Of View ◽  
Advantages And Disadvantages ◽  
Social Networking Websites

Usage of social networking websites is getting more intensive. This is determined by various reasons. However, ICT rapid spread is one of the most determining factors, firstly. New technologies provide various possibilities. Speaking about social networking websites, it is worth to emphasize their diversifiable possibilities. The functionality of social networking websites is increasing, diversifying and this in its own way opens different possibilities for the consumers, also serves as a factor encouraging the usage of social networking sites. It is especially important to understand the essential motives of using social networking websites, to analyze their probable advantages and disadvantages. Educational research was carried out in 2012, in which participated 918 university study 1st–4th course students. Using open questions, qualitative analysis of the obtained data was carried out. Students like SN websites because in them there is a possibility to communicate with acquaintances, with friends and relatives living abroad, to get acquainted with various people not only from Lithuania but also from the whole world, to find useful, suitable information, to share it with the other participants of the portal, have entertainment, i.e. play games, listen to music, look through the photos and so on. SN websites is a joyful way of spending time. To create SN website personal profile(s) was encouraged by friends, relatives, especially those living abroad, the desire to find out how everything is going on, the wish to broaden one’s outlook, not to stay behind the others, to follow the novelties. The creation of the profile was also determined by the possibility to get in touch with somebody very quickly, easy and visual communication with portal participants, the wish to make acquaintances and show oneself, also different games. Students point out the following SN website advantages: the possibility to communicate with many people at one time, to get in touch with the people seen long ago also with the friends and relatives living abroad, the possibility to find proper information and share it, self-realization possibility, because one can freely express ideas, improve English language knowledge and virtual communication abilities, there is a possibility to find friends and new acquaintances. Respondents notice SN website disadvantages too, such as information publicity, lack of privacy, insecurity of presented data, possible lies, deceptions, there is a lot of inaccurate information, a possibility arises to get acquainted with bad people. The participation in SN websites takes a lot of time and this already hinders concentration to studies. Immoderate SN website visit not only increases addiction, but also distracts from real life communication. The communication abilities in real life diminish, it leads to alienation. It is noticed, that unsuitable information for children, teenagers might be found in SN websites which makes the youth dumb and doesn’t encourage improvement. It is noted, that long sitting at the computer is harmful for health and negatively affects general condition of a person. Keywords: qualitative analysis, social networking websites, survey, university students.

Usage of Social Networking Sites Among Post Graduate Students

2020 ◽  
pp. 148-168
Author(s):  
S. Thanuskodi
Keyword(s):  
University Students ◽  
Social Networking ◽  
Interpersonal Communication ◽  
Social Networking Sites ◽  
Tamil Nadu ◽  
Oral Communication ◽  
Face To Face ◽  
The Social ◽  
Potential Risks ◽  
The University

Social networking sites over the years have changed from a few user-based sites into a phenomena that has become a platform for a huge number of users. However, the growth and development of social networking sites have brought great concerns on parents and educational authorities with respect to potential risks that are facing the university students as they use online social networking frequently for gathering information. The risk associated with social networking sites when used for oral communication rather than face-to-face communication results in damaging interpersonal communication among the users. The results obtained from this study have shown that a reasonable number of university students use the social networking sites. Therefore, the popularity of the social networking usage by university students of Tamil Nadu and the benefits it has on the student-users have been confirmed from the findings of this study. There are also various purposes for which the students use the social networking sites to achieve and that have been investigated. Technology is a double-edged sword. Its power for bad and good resides in the users. Based on this, it is instructive to note that the relevant government authorities have to take good measures to ensure that they (student) are made to be aware of how and why they use the social networking sites.

Impact of Social Networking Sites Among College Students With Special Reference to Rural Areas in India

2020 ◽  
pp. 124-147
Author(s):  
T. Balamurugan ◽  
M. Aravinthan
Keyword(s):  
Standard Deviation ◽  
University Students ◽  
Social Networking ◽  
Rural Areas ◽  
Social Networking Sites ◽  
Social Engagement ◽  
Personal Information ◽  
Normal Activity ◽  
Student Community ◽  
The University

Social networking sites over the years have changed from a few user-based sites into a phenomena that has become a platform for a huge number of users. However, the growth and development of social networking sites have brought great concerns on parents and educational authorities with respect to potential risks that are facing the university students as they use online social networking frequently for gathering information. The use of social networking sites among the university students requires much attention with increasing number of students creating profile and feeding their personal information into the sites. The increasing activity on the sites by student community can negatively impact the normal activity of students' lives. This can also become a hindrance to the academic development as well as social engagement of students. Therefore, there is a need to study, assess, and evaluate the issues revolving the usage of social networking sites among the student community. The study shows that the distribution of respondents according to their influence of SNS. It shows both section-wise distribution and their composite scores. Also, the table shows the respective mean scores and standard deviation. It may be inferred that 77.50% of the respondents have stated that the influence of SNS are high, 18.55% of the respondents have stated that the influence of SNS is moderate, and 3.95% of the respondents have stated that the influence of SNS is low. However, the composite mean score (2.72), standard deviation (0.530) depicts that the respondents have stated that the influence of SNS is high.

scholarly journals SOCIAL INFLUENCE AND DEPENDENCE IN THE FACEBOOK USE BY ROMANIAN AND LITHUANIAN UNIVERSITY STUDENTS

2017 ◽  
Vol 75 (4) ◽  
pp. 354-365
Author(s):  
Vincentas Lamanauskas ◽  
Dragos Daniel Iordache ◽  
Costin Pribeanu
Keyword(s):  
University Students ◽  
Social Influence ◽  
Social Networking ◽  
Latent Variables ◽  
Negative Effects ◽  
Mean Values ◽  
Social Networking Websites ◽  
The Social ◽  
Two Samples ◽  
The University

The time spent on Facebook by university students is continuously increasing. This fact is raising many questions as regards the relation between the social networking websites and the university. The educators are challenged to understand the factors that are driving the adoption of social networking websites, the characteristics of the daily use as well as the positive and negative effects on the university work. The social influence has been recognized as one of the factors that are driving the adoption of information systems. On another hand, the excessive use may lead to addiction. The first objective of this research is to explore the correlation between the social influence and the Facebook dependence. A model with these latent variables has been specified and tested on two samples of university students, the first from Romania and the second from Lithuania. The second objective of the research is to comparatively discuss the measures in each country. A multi-group confirmatory factor analysis has been carried on to test the configural and metric invariance. The comparison of means shows that university students reporting higher social influence have a higher risk of Facebook dependence. The comparative analysis revealed that for both variables, the mean values are higher for the Romanian sample. Keywords: e-learning process, Facebook dependence, invariance analysis, social influence.

scholarly journals The Impact of Social Networking Sites’ Usage on the Academic Performance of University Students of Lahore, Pakistan

2016 ◽  
Vol 3 (4) ◽  
pp. 267-276 ◽  
Author(s):  
Ali Waqas ◽  
Muhammad Afzal ◽  
Fakhar Zaman ◽  
Muhammad Sabir
Keyword(s):  
Academic Performance ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Descriptive Analysis ◽  
Young Generation ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The University ◽  
The Impact

Social networking sites are more common to the young generation worldwide. Pakistan’s major population is comprised of young generation. Thus, usage of social networking sites has become the trend among the youth of Pakistan which has strong effect on the student’s performance and habits. Thus, this study aims to examine the impact of social network usage on the university student’s academic performance of Lahore, Pakistan. Cross sectional survey technique has used in the current study. The self-administered questionnaire distributed to the 260 students of four universities of Lahore through convenient random sampling. Descriptive analysis was used to analyze the data while Chi-square (X2) analysis has performed to test the research hypotheses. The findings of the current study show that the university students of Lahore, Pakistan are using different social networking sites which has negative effect on the student’s academic performance and habits. Int. J. Soc. Sc. Manage. Vol. 3, Issue-4: 267-276

Retail and Social Media Marketing

2014 ◽  
pp. 426-448
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

Retail and Social Media Marketing

2018 ◽  
pp. 1185-1208
Author(s):  
Francesca Negri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Customer Service ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
New Technologies ◽  
Access Point ◽  
Point Of View ◽  
The Internet ◽  
Managerial Implications

The Internet has revolutionized almost every facet of business and personal life. We are facing a far-reaching revolution, driven by Social Networking Sites (SNSs) where people talk about their life, purchases, and experiences. Mobile devices and tablets are replacing computers as the main access point to the Internet. Customer expectations are rising constantly with the development of new technologies. Social Media comes in many forms: blogs, media sharing sites, forums, review sites, virtual worlds, social networking sites, etc. Social Networking Sites (SNSs), the focus of this chapter, are the most disruptive social media and a key opportunity for business. Most industries recognized in that shift the potential for a more intimate and productive relationship with customers. Nowadays, retailers have no choice in whether they do social media: they only have the choice of how well they do it. Retailers need to convert browsers to buyers, and one-time customers to loyal sharing fans, so that they become advocates in the real and virtual worlds. The shift is deep: from one-way communication to conversation, and from advertising as an interruption to the interactivity in all locations. The originality of the chapter consists on its introduction of the concept of Social Networking Sites (SNSs) as an integration of the retailing marketing mix, defining its role in a marketing strategy, and providing some managerial implications for practitioners. After an introductive overview of the trend adopting a retailer point of view, four are the chapter's cornerstones: opportunities belonging from geolocation; how to plan a social media strategy; a new channel of interaction between customers and retailers: the social customer service; how to face a crisis in a Web 2.0 context. These are four brand new ways to engage consumers. This topic is relatively new and in continuous becoming, and much of interest remains to be said about it. The chapter's approach is to present what the authors believe to be the most relevant for a retailer facing a social networking challenge.

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