#OrthoTwitter: social media as an educational tool

2020 ◽  
pp. bmjstel-2020-000630
Author(s):  
Muhammad Arham Sahu ◽  
Zahrah Goolam-Mahomed ◽  
Simon Fleming ◽  
Usman Ahmed

AimsThe increased use of social media creates opportunity for new, effective methods of delivering medical and clinical education. Twitter is a popular social media platform where users can post frequent updates and create threads containing related content using hashtags. This study aims to investigate and analyse the type of content relating to orthopaedic surgery that is being posted on the platform of Twitter.MethodsA retrospective search was performed for tweets containing the words ‘orthopaedic surgery’ or ‘orthopedic surgery’ or the use of the hashtag ‘#OrthoTwitter’ between November 2018 to November 2019. A total of 5243 tweets were included.ResultsTweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ most frequently contained promotional or marketing content (30% promotional, 21% marketing), and private organisations were the category of author to which the greatest number of tweets belonged (30%). Tweets containing educational or research content were the least common among all tweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ (11%). In contrast, of the tweets containing the hashtag ‘#OrthoTwitter’, 44% contained educational or research content, 15% contained promotional content and no tweets containing marketing content. Furthermore, 87% of all tweets using the hashtag ‘#OrthoTwitter’ were from orthopaedic surgeons, and the least number of tweets were from private organisations (2%).ConclusionTwitter is a widely used social media platform regarding orthopaedic surgery. We propose that the hashtag ‘#OrthoTwitter’ can be used to create an online community of orthopaedic surgeons where members can assist one another through sharing reliable and educational content.

2016 ◽  
Vol 19 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Selcan Kilis ◽  
Yasemin Gülbahar ◽  
Christian Rapp

Abstract With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media in educational settings. Their respective teaching preferences were explored, from a pedagogical perspective, with the help of a Social Media Toolkit. The toolkit was developed to guide instructors that want to integrate social media in their teaching. This study was designed as a descriptive study and quantitative data was collected from 583 instructors from 39 countries. The participants responded to four main questions in an online environment. Results revealed that instructors mostly prefer to teach their subject at the applying and understanding levels. They frequently use text-based materials and design their courses as problem-based or on a presentation model. They mostly prefer to assess students using alternative methods based on their performance, like portfolios, group works, etc. whilst classical methods were also preferred. Overall findings indicated that any instructor from any discipline or culture can transform courses onto a social media platform thanks to many different and varied features provided by social media tools.


2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 120-120
Author(s):  
Malik Ellington ◽  
Jeneene Connelly ◽  
Priscilla Clayton ◽  
Christina Collazo-Velazquez ◽  
Yaisli Lorenzo ◽  
...  

Abstract Objectives To analyze the effectiveness of social media for recruitment compared to traditional methods, to calculate an average impression/reach to participant recruitment ratio from social media, and to identify the social media platforms most effective in recruiting study participants. Methods Studies within any date of publication were identified from 5 databases and included if any social media platform was used for the recruitment of participants of all age groups and if studies were linked to nutrition, obesity and physical activity. Studies without results on number of participants recruited using social media or those targeting participants with chronic conditions were excluded. Results 173 total studies were identified, 54 were duplicates, 61 were removed after initial screening and another 34 were removed after full text review; resulting in 24 studies included in this review. Among studies using both traditional (printed, word of mouth, etc) and social media methods for recruitment, average recruitment was 54% from traditional methods compared to 40% from social media. A total of 14 studies reported data on recruitment cost with an average of $33 per participant (range $0–$258). Average participants recruited via social media to an “in-person” interventional study was 128 (range 8–426), to participate in an online survey 2,739 (range 63–17,069), and for other online delivered interventions 349 (range 3–1242). Regarding advertisement (ad) reach and interaction, 18 studies that reported results showed that 0.73% of those reached by study ads were enrolled and 30.7% of those that interacted with ads were enrolled. The most frequent social media platform used for recruitment was Facebook (97%), followed by Twitter (17%), and Instagram (4%). Conclusions Among studies using both traditional methods and social media, there were less people recruited using social media. While social media was able to reach more potential participants, only one third of those who interacted with ads were enrolled. Many of the studies only required participants to respond to a survey; therefore, more research is needed to identify the effectiveness of using social media for recruiting participants for studies that require a more intense participation. Funding Sources National Institutes of Health – Eunice Kennedy Shriver National Institute of Child Health and Human Development.


2016 ◽  
Vol 12 (5) ◽  
pp. 221
Author(s):  
Wafa Abu Hatab

<p>Social media has become an integral part of our daily life encapsulating time and place, creating new relations and fostering old ones not only on an individual level but also on social and global ones. This revolution in human interaction was led by the introduction of Facebook in 2004 that was followed by other social media platforms such as Twitter and Instegram. This electronic revolution swept over to reach mobile phones and to introduce new platforms such as WhatsApp and Viber. The present study investigated attitudes and views towards the use of social media in promoting Islam. A random sample of Facebook users was asked to fill in a questionnaire that tackled questions related to their attitudes towards the role of social media in promoting Islam, the linguistic influence of the social media on their English language skills when talking about Islam and the most preferred social media platform. . Respondents were then classified according to education and gender. The study revealed that the social media have affected the way the other is addressed when discussing Islamic topics. Despite some negative stands, the positive attitudes towards social media in promoting Islam prevailed. The views were influenced by the respondents’ age, gender and education. The linguistic influence of the social media on developing English skills was viewed positively. The Facebook was the most preferred social media platform. Further research is recommended on the interrelationships between social factors and views of social media. Code-switching among social media users and the effect on Arabic might be also investigated.</p>


Social media is an online platform which allows individuals and groups, as well as pupils to collaborate with each other. However, studies shown that pupils used them more for leisure than for academic purposes, including cultivating bad reading habits. This study aimed to explore the influence of social media towards reading habits and interest in reading among year 5 pupils in an urban school. The researchers see a need to carry out this study as it provides an insight for educators, especially for primary education teachers, who are longing for different pedagogical approach in language teaching, specifically the teaching of reading. A survey was carried out with 50 year 5 ESL pupils by using a questionnaire comprising 50 close-ended and 1 open-ended items to identify the influence of social media on their reading habits. Besides, unstructured interviews were conducted with 10 of the respondents to examine the influence of social media on interest of reading. The findings showed positive reading habits are able to construct by using social media as it successfully increased the interest of pupils in reading. In conclusion, the use of social media is effective in cultivating positive reading habits. The results of this study may be beneficial to educators in adapting the use of social media in teaching reading. It is suggested that further studies could be done to identify the social media platform that contributes towards pupils’ better reading habits


Author(s):  
Dr. Urmita Sharma

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.


2014 ◽  
pp. 1115-1128
Author(s):  
Ilias Kapareliotis ◽  
Patricia Crosbie

Language is essential in allowing us to analyze and make sense of our everyday lives. The development and increased use of social media now means that the way language is structured online can facilitate communication; however, it can also hinder communication. This chapter examines LinkedIn as an example of an online platform which uses verbal and visual linguistic expressions to aid communication. A number of linguistic theories and their impact on LinkedIn as a social media platform are examined. LinkedIn, and its use of user profiles, has been chosen over other social media because it encapsulates the majority of theories presented. The theories are strongly linked to the linguistic background appropriate for the online environment and recommendations and discussions are presented.


2022 ◽  
pp. 64-86
Author(s):  
Rafik El Amine Ghobrini ◽  
Fatima Zohra Benzert ◽  
Hanane Sarnou

With the new wave of young-minded, digitally-fluent, and tech-tethered instructors comes new creative e-pathways that build up novel e-pedagogies. More than ever before, innovative e-teaching modalities are needed to navigate the intricate socially-networked abyss where students and teachers alike have chosen to function in this pandemic period. That is why frameworks, however nascent they might be, are required to steer the learning ship, on more than one social media platform, to meet specific educational ends. In this light, this chapter presents a descriptive unobtrusive study which was conducted to map out an innovative e-mode of grammar instruction of a secondary e-tutor who was able to tutor a massive number of e-tutees simultaneously on Instagram and YouTube in the first phase, adding on, subsequently, Facebook to the e-instructional process. The findings unveil a framework of how to leverage or educationalize certain features of these cloud-based outlets concurrently and reach a more optimized e-method of multi-platform tutoring.


2021 ◽  
Vol 11 (4) ◽  
pp. 2831-2835
Author(s):  
Dr. Ruhi Bakhare ◽  
Avinash Shende

This study is significant in in the area of identifying the specific way discussion or chats happen between consumers and companies which is a very vital element of advertising. Nowadays, with the increase in the use of social media, these communications may have more members, who may join the conversation across any network from anywhere, and that too instantaneously. The various social media platforms like Facebook, twitter, YouTube etc. offer an opportunity for many companies to get involved with consumers. These company may use multiple mediums of communication on social media platforms and permit consumers to get connected with each other as well as brand representative. Thus, it becomes vital for the companies to know the effectivity of these social media platform as a communication tool and to what extent it affects the consumer’s brand experience. Indeed, it is a common practice adopted by all the consumers to browse about the product or service which they intend to buy on various social media and check the reviews or comments made about them before buying. This study tries to identify whether there is any positive impact of Brand Experience has on Social Media Satisfaction.


Author(s):  
Thomas Swann

Chapter Seven presents a schematic account of the functions a social media platform would need to have in order to fulfil the roles required of it by anarchist cybernetics. Drawing on the negative critiques of existing social media platforms and the positive requirements outlined by activists and scholars, this chapter asks what an alternative social media platform would look like and how it would be different from the commercial platforms we use everyday. The chapter identifies four broad lines of critique aimed at the use of social media in anarchist cybernetic organising: (1) the privacy critique (2) the political economy critique; (3) the weak ties critique; and (4) the political subjectivity critique. The chapter provides a sketch of what such an alternative platform would look like, identifying the key features that aid the functionality of such a platform for self-organisation.


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