Sport Communication Education in China: An Analysis of the Growth and Status of Academic Study Related to Sport Media

2008 ◽  
Vol 1 (4) ◽  
pp. 424-433
Author(s):  
Huan Yu Xiao ◽  
Andrea N. Eagleman
Keyword(s):  
Supply And Demand ◽  
Teaching Quality ◽  
Current Status ◽  
Communication Education ◽  
Sport Communication ◽  
Qualified Teachers ◽  
Sport Media ◽  
The Reformation ◽  
Survey Results ◽  
Education In China

This commentary analyzes the growth and current status of the education, facilities, faculty, and teaching quality associated with sport communication education in China. It presents findings from a survey of Chinese sport communication students and their perceptions of the quality of education at universities offering such programs, as well as survey results from Chinese sport media professionals and their assessments of the students graduating from these programs. The results of these surveys signify problematic areas in sport communication education, such as an imbalance between the number of students in these programs and the amount of equipment and resources available, the shortage of qualified teachers, and the lack of applied sport communication opportunities available to the students. The article also details the relationship between supply and demand in academia. The commentary closes with proposed strategic solutions for the reformation and development of the academic environment related to sport communication in China.

The (Re)Shaping of the Israeli Sport Media: The Case of Talk-Back

2008 ◽  
Vol 1 (3) ◽  
pp. 273-285 ◽  
Author(s):  
Yair Galily
Keyword(s):  
Comparative Analysis ◽  
World Wide Web ◽  
20Th Century ◽  
World Wide ◽  
Multimedia Content ◽  
Fundamental Change ◽  
Sport Media ◽  
The World ◽  
Web News ◽  
Source Of Information

From its explosive development in the last decade of the 20th century, the World Wide Web has become an ideal medium for dedicated sports fanatics and a useful resource for casual fans, as well. Its accessibility, interactivity, speed, and multimedia content have triggered a fundamental change in the delivery of mediated sports, a change for which no one can yet predict the outcome (Real, 2006). This commentary sheds light on a process in which the talk-back mechanism, which enables readers to comment on Web-published articles, is (re)shaping the sport realm in Israeli media. The study on which this commentary is based involved the comparative analysis of over 3,000 talk-backs from the sports sections of 3 daily Web news sites (Ynet, nrg, and Walla!). The argument is made that talkbacks serve not only as an extension of the journalistic sphere but also as a new source of information and debate.

Sport Reporting in an Era of Activism: Examining the Intersection of Sport Media and Social Activism

2018 ◽  
Vol 11 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Hans C. Schmidt
Keyword(s):  
Content Analysis ◽  
Social Activism ◽  
Television Programs ◽  
Political Issues ◽  
The Public ◽  
Sport Media ◽  
High Profile ◽  
The Social ◽  
The World

While there is a longstanding connection between sports and politics, this past year has seen a surge of social activism in the world of sport, and numerous high-profile athletes have used their positions of prominence to raise awareness of social or political issues. Sport media, in turn, have faced questions regarding how best to cover such activism. Given the popularity of sport media, such decisions can have real implications on the views held by the public. This scholarly commentary discusses how sport media cover the social activism of athletes and presents the results of a content analysis of popular news and sports television programs, newspapers, and magazines. Overall, results indicate that sport media are giving significant and respectful coverage to athletes who advocate for social or political issues.

Radical Sports Journalism?: Reflections on ‘Alternative’ Approaches to Covering Sport-Related Social Issues

2018 ◽  
Vol 35 (1) ◽  
pp. 66-76 ◽  
Author(s):  
Shawn Forde ◽  
Brian Wilson
Keyword(s):  
Social Issues ◽  
Alternative Media ◽  
Sports Journalism ◽  
Sports Media ◽  
Media Activism ◽  
Sport Media ◽  
Alternative Approaches

In this paper we report findings from a study of what we are calling ‘sports media activism’ (or ‘SMA’). We were interested in how, why, and for what purposes a range of sport media activists are engaging with sport-related social issues through different media. This research contributes to a limited body of literature on sport-related activism, and especially to thinking about the role of media in sport-related activism. By ‘taking sport seriously’ in this paper, we consider what might be learned by focusing on the experiences of those creating and contributing to sport-related activism and alternative media. Also, by assessing a range of projects that we include under the sport media activism umbrella—each with their own goals and intentions for change—we think there is room to inform thinking about ‘alternative’ media more broadly.

On ESPN Deportes: Latinos, Sport Media, and the Cultural Politics of Visibilities

2018 ◽  
Vol 42 (6) ◽  
pp. 470-497
Author(s):  
Jorge E. Moraga
Keyword(s):  
Puerto Rican ◽  
Cultural Politics ◽  
Media Coverage ◽  
Discursive Practice ◽  
Media Content ◽  
Latino Americans ◽  
Cuban American ◽  
Sport Media ◽  
Content Coverage ◽  
Changing Demographics

This article explores the ways Latinos—as audience, market, media—reshape the boundaries of sport media coverage. Its central focus examines the ways ESPN responds to the “browning of America” and its changing demographics. To this end, the essay examines the emergence and development of ESPN Deportes, and provides a textual analysis of “One Nación” (September 2015-August 2016), a podcast hosted by Max Bretos (Cuban American) and Marly Rivera (Puerto Rican). Offering a textual and content analysis, I suggest that One Nación provides a benchmark to assess the cultural politics of diversifying sport media content, coverage, and context. Moreover, I argue that One Nación, while unable to escape the dominant features of late racial/gendered capitalism, produces a counterhegemonic discursive practice capable of challenging mediated circulations of Latino Americans.

scholarly journals The mediated live experience and the spatial reconfiguration of the sport act

2016 ◽  
Vol 16 (3) ◽  
pp. 35
Author(s):  
Diana Luiza Dumitriu
Keyword(s):  
Technological Changes ◽  
Sport Event ◽  
New Model ◽  
Scattering Model ◽  
Sport Media ◽  
Private And Public ◽  
The Media ◽  
Sport Events

The media-sport relation of interdependency has influenced both the commodity value of sport actors and events, as well as the mere sport experience. The present study focuses on the reconfiguration process of the spectatorship experience through media, addressing two of its central dimensions: the emotional and physical one. Along with the wide accessibility to sport events and a progressive grow of audiences, media provided a mediated live experience that ended up competing with the genuine live experience. Strongly related and dependent on the technological changes and the dynamics of the globalization process, media went beyond simply transmitting the sport event, engaging in a process of redefining it. In doing so, they generated a deterritorialized laboratory sport experience, “hotting-up” the spectatorship experience and minimizing the perceptual constrains. This, in turn, ended up by making this media-sport hyperreality more appealing than the genuine live experience of sport acts. In addressing the spatial reconfiguration of the spectatorship experience, I have built up a new model in order to better respond to the primacy of connectivity over the space-dependent experience of sport acts: the scattering model of sport spectatorship. Moreover, I discuss the mixture of the private and public zones as a strategic way of maximizing the accessibility and customization of sport media-products, inside the wider process of sport commodification.

Does sport media raise her name? Examining intersectional representation in media narratives

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Risa F. Isard ◽  
E. Nicole Melton
Keyword(s):  
Sexual Orientation ◽  
Media Coverage ◽  
Social Identities ◽  
Hierarchical Regression ◽  
Black Athletes ◽  
Content Type ◽  
Media Attention ◽  
Sport Media ◽  
Gender Expression ◽  
Media Narratives

PurposeThe purpose of this research was to examine the role of intersectionality (multiple marginalized identities) in narratives used within online media coverage of women's sports. The authors adopted an intersectionality lens and drew from sports media literature to explore the representation of Black athletes in women's sport.Design/methodology/approachThe authors conducted a quantitative content analysis of online articles from ESPN, CBS Sports and Sports Illustrated from the 2020 WNBA Season. The authors coded the number of times an athlete was mentioned in an article, the athlete's race, publicly disclosed sexual orientation and gender expression. The authors used hierarchical regression to examine the relationship between an athlete's social identities and frequency of media mentions.FindingsWithin mainstream online sport media, Black WNBA athletes receive less media attention than white WNBA athletes. Black athletes who do not present in traditionally feminine ways receive the least amount of media attention, while white athletes have the freedom to express their gender in a variety of ways and still capture media interest. Within league press releases, however, there is no difference in media mentions based on race, sexual orientation or gender expression.Practical implicationsThe findings in this research are important for sport media professionals who write stories and player-activists who are pursuing racial justice. Outlets should commit to antiracist storytelling practices. Players, player agents and players' associations—all of whom have shown their power to create change for a more equitable industry and society—should also advocate for and organize around practices that create more equitable media coverage.Originality/valueThis study is one of the few empirical investigations of women's professional sport that examines the influence of intersecting social identities.

Sport Media Vectors: Gender and Diversity, Reconstructing the Field

2021 ◽  
Keyword(s):  
Personal Narratives ◽  
Radical Change ◽  
Women's Sports ◽  
Sports Media ◽  
Sport Media ◽  
Women’S Sports ◽  
Doctoral Candidates ◽  
Masters Students

In this book, Walzak, Collura and Vidotto bring together an invited collection of writing from emerging scholars about sports, sports media and equity. We are excited about this work as authors span from undergraduates and Masters students to doctoral candidates from Canada and Ireland. All of us are passionate and excited about the possibilities for equity and radical change that needs to happen across the sports and sports media landscape to make sports truly equitable. This collection reflects the author's personal investments and interest in sports. Chapter themes include racialized sports women, media inequities in women's sports including basketball, soccer and swimming, and personal narratives of disability in sport.

Divergent Perspectives: Post-Title IX Sportkids’ Views of Female Athletes

2021 ◽  
Vol 29 (2) ◽  
pp. 152-162
Author(s):  
Katie Sullivan Barak ◽  
Chelsea A. Kaunert ◽  
Vikki Krane ◽  
Sally R. Ross
Keyword(s):  
Title Ix ◽  
Female Athletes ◽  
Focus Group Interviews ◽  
Young Athletes ◽  
Sport Media ◽  
College Female ◽  
Photo Collection ◽  
Group Interviews ◽  
Historical Moment ◽  
Insight Into

Previous research suggests that sport media provide one avenue for boys and girls to learn what and who is valued in sport. We explored girl and boy athletes’ perceptions of photographs of female college athletes, which provided insight into young athletes gendered perceptions of athletes and sport. Sixty-nine sportskids participated in focus group interviews where they discussed what they liked and disliked about a series of photographs of college female athletes. Framed by feminist cultural studies, the authors situated their analysis within the current historical moment bounded by young athletes’ post-Title IX and postfeminist sensibilities. The authors present their appraisals of a few exemplar images that characterize themes that appeared across the whole photo collection. Emergent themes included gendered sport terrain, which situates their comments within the gendered milieu of their sport experiences. Data also revealed themes associated with the select images: female athleticism, inspiration versus objectification, transgressing heteronormative femininity, and sporty cute. Overall, both girls and boys struggled with images that were interpreted as too feminine or too muscular/masculine. These data also point to how little has changed in the past 50 years regarding how female athletes are culturally constructed. While the borders of acceptability may have shifted, female athletes continue tenuous navigation of socially acceptable boundaries of athleticism, femininity, and muscularity while masculine privilege in sport continues and the presence of females in sport is framed by a heterosexual male gaze.

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