Cause-related marketing: een driehoeksverhouding tussen consument, bedrijf en goed doel

2012 ◽  
Vol 40 (1) ◽  
Author(s):  
Toni G.L.A. van der Meer ◽  
Sandra Zwier
Keyword(s):  
Literature Review ◽  
Empirical Literature ◽  
Consumer Organization ◽  
Negative Effects ◽  
Consumer Responses ◽  
Cause Related Marketing ◽  
Triangular Relationship ◽  
Company Identification

Cause-related marketing: a triangular relationship between consumer, organization and cause Cause-related marketing: a triangular relationship between consumer, organization and cause This literature review was conducted in response to the current prominence of Cause-Related Marketing (CRM) campaigns. Extant empirical literature shows that CRM can have both positive and negative effects on consumers’ responses, and it is found that several identification factors appear to shape the direction of these effects. A taxonomy of these identification factors is presented, whereby the factors are divided into three categories: consumer/company identification, consumer/cause identification and consumers’ perception of company/cause identification. Based on this classification a triangular relationship between consumer, company, and cause can be assumed, which shapes the effect of CRM on consumer responses. When identification among actors is high, the effect of CRM on consumer responses is optimal whereas less optimal CRM effects result where identification between either pair of actors falls short. These identification factors may be considered by organizations when designing a CRM campaign.

scholarly journals A Qualitative Study of Cause-Related Marketing Campaigns and Consumers’ Purchase Intention of On-Demand Ride Services in Egypt

2019 ◽  
Vol 5 (1) ◽  
pp. 26
Author(s):  
Rana Essam Shazly ◽  
Abeer A. Mahrous
Keyword(s):  
Purchase Intention ◽  
Qualitative Interviews ◽  
Negative Effects ◽  
Consumer Responses ◽  
Factors Affecting ◽  
On Demand ◽  
Cause Related Marketing ◽  
Corporate Credibility ◽  
Social Venture ◽  
Cause Involvement

Corporate Social Responsibility (CSR) has become a matter of interest for academics and practitioners especially in the form of Cause-Related Marketing (CRM). The paper aims to revisit CRM campaign dimensions shaping consumer responses in terms of attitude toward firms and purchase intention in a less research market such as Egypt. Exploratory qualitative interviews were employed of thirteen in-depth interviews and one focus group (seven participants) with Egyptians using on-demand ride services. The current study shed the lights on the main CRM campaign factors affecting purchase intention and firm attitude. Those factors are cause involvement, consumers’ participation effort, company-cause fit, corporate credibility, altruistic attribution, campaign feedback, socio-demographic dimensions, and skepticism. Results revealed that campaign feedback has a master effect on consumers’ attitudes and purchasing behavior and wasn’t studied heavily in the literature. Also, the importance of the cause itself and how consumers are personally involved in the social issue is of great concern. Consumers’ skepticism and degree of participation effort required from consumers result in negative effects on their attitude toward firms which in turn affect their purchase intention. Yet, managers should inform consumers by how the company is using their donations, additionally; they should hamper consumers’ skepticism and enhance their trust in the socially conscious brands. People have to be updated with the campaign’s achievement and progress on a regular base. Eventually, determining the antecedents of CRM campaigns would help managers in selecting the best partners for an effective social venture.

scholarly journals The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

2018 ◽  
Vol 10 (11) ◽  
pp. 4219 ◽  
Author(s):  
Dongho Yoo ◽  
Jung-Ae Kim ◽  
Sun-Jae Doh
Keyword(s):  
Construal Level ◽  
Dual Processing ◽  
Negative Effects ◽  
Consumer Responses ◽  
Size Information ◽  
Positive Effects ◽  
Cause Related Marketing ◽  
Intention To Participate ◽  
Corporate Social

Donation size is known to be one of the factors that determines the success of cause-related marketing (CRM), which is the most practical form of corporate social responsibility (CSR). Although various studies have investigated the influence of donation size on CRM, they have not shown clear results. In addition, no research has examined the mechanism of how consumers process donation-size information. In this study, we examined the effect of donation size on consumer responses, focusing on the differences in perceived benefits and perceived monetary sacrifice according to the construal level. Furthermore, we investigated the role of emoticons as a way to increase the intention to participate in CRM by lowering the consumers’ perceptions of monetary sacrifice. Study 1 showed that for consumers with a higher construal level who perceive donation size as benefits, donation size had positive effects on consumer responses, whereas for those with a lower construal level who perceive donation size as monetary sacrifice, it had negative effects on their responses. Study 2 showed that emoticons attenuated the interaction effect of donation size and construal level. Finally, the implications of this study are discussed.

Transition of Ecosystem Services Based on Urban Agroecology

2021 ◽  
pp. 373-391
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Climate Change ◽  
Ecosystem Services ◽  
Literature Review ◽  
Economic Efficiency ◽  
Environmental Sustainability ◽  
Food Systems ◽  
Social Equity ◽  
Empirical Literature ◽  
Negative Effects ◽  
The Social

This chapter has the aim to analyze the implications of the transition of ecosystem services based on urban agro ecology. It advances on the debate over the negative effects of the traditional and industrial oriented agricultural production on the ecosystem services, food systems, climate change, etc., and analyses the principles, methods and some practices that supports the transition to urban agro ecology. The method employed is the analytical of the theoretical and empirical literature review. It concludes that a transition from traditional and industrial oriented agriculture towards more urban agro ecology is inevitable to improve the ecological and environmental services, the economic efficiency, the social equity and justice, and the environmental sustainability of cities.

Transition of Ecosystem Services Based on Urban Agro Ecology

2020 ◽  
pp. 14-33
Author(s):  
José G. Vargas-Hernández
Keyword(s):  
Climate Change ◽  
Ecosystem Services ◽  
Literature Review ◽  
Economic Efficiency ◽  
Environmental Sustainability ◽  
Food Systems ◽  
Social Equity ◽  
Empirical Literature ◽  
Negative Effects ◽  
The Social

This chapter analyzes the implications of the transition of ecosystem services based on urban agro-ecology. It advances on the debate over the negative effects of the traditional and industrial-oriented agricultural production on the ecosystem services, food systems, climate change, etc. and analyses the principles, methods, and some practices that support the transition to urban agro-ecology. The method employed is the analytical of the theoretical and empirical literature review. It concludes that a transition from traditional and industrial-oriented agriculture towards more urban agro-ecology is inevitable to improve the ecological and environmental services, the economic efficiency, the social equity and justice, and the environmental sustainability of cities.

scholarly journals Treated Wastewater Irrigation—A Review

Water ◽  
2021 ◽  
Vol 13 (11) ◽  
pp. 1527
Author(s):  
Mahmoud S. Hashem ◽  
Xue-Bin Qi
Keyword(s):  
Water Resources ◽  
Literature Review ◽  
Wastewater Reuse ◽  
Treated Wastewater ◽  
Negative Effects ◽  
Water Shortages ◽  
Water Resource Utilization ◽  
Extension Program ◽  
Agricultural Demand

As the most important resource for life, water has been a central issue on the international agenda for several decades. Yet, the world’s supply of clean freshwater is steadily decreasing due to extensive agricultural demand for irrigated lands. Therefore, water resources should be used with greater efficiency, and the use of non-traditional water resources, such as Treated Wastewater (TW), should be increased. Reusing TW could be an alternative option to increase water resources. Thus, many countries have decided to turn wastewater into an irrigation resource to help meet urban demand and address water shortages. However, because of the nature of that water, there are potential problems associated with its use in irrigation. Some of the major concerns are health hazards, salinity build-up, and toxicity hazards. The objectives of this comprehensive literature review are to illuminate the importance of using TW in irrigation as an alternative freshwater source and to assess the effects of its use on soil fertility and other soil properties, plants, and public health. The literature review reveals that TW reuse has become part of the extension program for boosting water resource utilization. However, the uncontrolled application of such waters has many unfavorable effects on both soils and plants, especially in the long-term. To reduce these unfavorable effects when using TW in irrigation, proper guidelines for wastewater reuse and management should be followed to limit negative effects significantly.

scholarly journals Corporate Social Responsibility and Corporate Financial Performance: An Empirical Literature Review

2021 ◽  
pp. 1-32
Author(s):  
Sonia Boukattaya ◽  
Zyed Achour ◽  
Zeineb Hlioui
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Financial Performance ◽  
Social Impact ◽  
Empirical Literature ◽  
Future Research ◽  
Corporate Financial Performance ◽  
Content Analysis Method ◽  
Corporate Social

This study aims to present a literature review of recent studies on the relationship between environmental, social and governance (ESG) performance, corporate social responsibility (CSR) and corporate financial performance (CFP) and to provide a path for future researches. Using content analysis method, a total of 88 papers published in renowned journals, over the period 2015-2021, were selected in the review. Several findings have been made: first, the majority of researches have focused on the CSR’s “social impact” hypothesis on CFP; the reverse relationship seems to have been overlooked. Second, the contested results are likely to be attributable both to differences in research contexts and CSR’ laws but also to biases relating to the operationalization of CSR concept and CFP proxies retained. Finally, several arguments are advanced arguing for an indirect link between CSR and CFP. Future research should, therefore, pay attention to the different contingent variables that are likely to affect the studied relationship.

scholarly journals Systematic Literature Review: Causes of Rework in GSD

2022 ◽  
Author(s):  
Shiza Nawaz ◽  
Anam Zai ◽  
Salma Imtiaz ◽  
Humaira Ashraf
Keyword(s):  
Literature Review ◽  
Software Development ◽  
Systematic Literature Review ◽  
Empirical Literature ◽  
Global Software Development ◽  
Time Zones ◽  
Multiple Challenges ◽  
Development Approach ◽  
Different Cultures ◽  
Geographical Locations

Global Software Development (GSD) involves multiple sites which comprise of different cultures and time zones apart from geographical locations. It is a common software development approach adopted to achieve competitiveness. However, due to multiple challenges it can result in misunderstandings and rework. Rework raises the chance of project failure by delaying the project and increasing the estimated budget. The aim of this study is to identify and categorize the rework causes to reduce its frequency in GSD. To identify the empirical literature related to causes of rework, we performed a Systematic Literature Review (SLR). A total of 23 studies are included as a result of final inclusion. The empirical literature from the year 2009 to 2020 is searched. The overall identified causes of rework in GSD are categorized into 6 major categories which are communication, Requirement Management (RM), roles of stakeholders, product development/integration issues, documentation issues, and differences among stakeholders. The most reported rework causes are related to the category of communication & coordination and RM. Moreover, an industrial survey is conducted to validate the identified rework causes and their mitigation practices from practitioners. This study will help practitioners and researchers in addressing the identified causes and therefore reduce the chances of rework.

A-151 Cognitive Impairment in Amyotrophic Lateral Sclerosis

2021 ◽  
Vol 36 (6) ◽  
pp. 1205-1205
Author(s):  
Etiane Navarro ◽  
Charles J Golden
Keyword(s):  
Amyotrophic Lateral Sclerosis ◽  
Cognitive Impairment ◽  
Literature Review ◽  
Cognitive Impairments ◽  
Empirical Literature ◽  
Sporadic Als ◽  
Neuropsychological Assessments ◽  
Familial Als ◽  
Als Patients ◽  
Lateral Sclerosis

Abstract Objective Amyotrophic Lateral Sclerosis (ALS) is a progressive neurodegenerative disease caused by degeneration of the upper and lower motor neurons. This literature review examines the recurring etiology of cognitive impairments in ALS through empirical literature. The current study explores ALS across different subtypes and potential cognitive impairments. Two classifications are primarily examined ALS, and ALS with frontotemporal dementia (ALS-FTD). Involving three categories: familial inheritance pattern, genetic mutation, or sporadic. Neuropsychological studies affirm cognitive impairments in individuals diagnosed with ALS and ALS-FTD. Data Selection Data was culled from the American Psychological Association (PsycInfo), PubMed, Google Scholar. Terms used in this literature review include cognitive impairment in ALS and ALS-FTD, executive function deficiencies in ALS, neuropsychology in ALS, neuropsychological deficits in ALS, neuropsychological assessments for ALS, cognitive impairments in familial ALS, genetic ALS, and sporadic ALS, familial ALS, sporadic ALS, genetic mutations involved in ALS. Search dates December 20–23 of 2020 and March 3–4 of 2021. A total of 40 studies were examined. Data Synthesis ALS-patients demonstrate a significant cognitive impairment. However, influencing comorbidities accompanying the disease may be contributing to these impairments. Researchers employed neuroimaging and neuropsychological batteries to further understand influencing factors involved in ALS and cognition. Conclusions Researchers now understand ALS as a multi-symptomatic disorder and acknowledge the presence of cognitive impairments at various encased levels. There are limitations in neuropsychological batteries that accommodate for executive dysfunctions observed in ALS patients. Future studies should explore neuropsychological assessments that accommodate for motor deficits and dysarthria when assessing cognitive impairment in ALS patients.

ORGANIZATIONAL HEALTH AS A CHALLENGE OF CONTEMPORARY HUMANIZATION OF WORK

2021 ◽  
Vol 22 (2) ◽  
pp. 67-82
Author(s):  
Wojciech Ulrych ◽  
Katarzyna Wojtaszczyk
Keyword(s):  
Literature Review ◽  
Organizational Health ◽  
Heuristic Approach ◽  
Negative Effects ◽  
Organizational System ◽  
Healthy State ◽  
Humanization Of Work ◽  
Healthy Organization

The aim of this article is to draw attention to the fact that a so-called healthy organization should only be considered so if the humanization of work within the company is also in a healthy state. We begin with presenting the concept of humanization of work and its genesis. Then, as revealed by a literature review, it is emphasized that the external manifestations of a healthy organization may simultaneously hide diseases internally. We then look at the various approaches used to diagnose the health of an organization and then associate symptoms of different diseases within an organizational system. The heuristic approach to diagnosing diseases of the organization’s system allowed us to present some examples of pathogenic outbreaks. At the end of the study, it was emphasized that the remedy for the aforementioned problems is still in the hands of work humanizers, whose interventions serve to minimize the negative effects of these diseases.

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