scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

scholarly journals The Dialogical Potential of Facebook: The Case of Fashion Brands

2020 ◽  
Vol 14 (04) ◽  
pp. 30
Author(s):  
Marián Navarro Beltrá ◽  
Irene Garcia Medina ◽  
Pedro Pereira Correia
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Digital Communication ◽  
Communication Strategy ◽  
Quantitative Methodology ◽  
The Social

The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives indicated above, a content analysis has been carried out (quantitative methodology) of 326 publications made through Facebook by H&M, Zara and Ralph Lauren between January 1st and June 30th of 2017. The main results of this work show that, although Facebook has a wide dialogical potential, fashion brands do not use it to a great extent. Although we consider appropriate to have analyzed only the social network Facebook given its importance, this situation could be considered as the main limitation of the present study, since the fashion brands could, or not, be taking advantage of the dialogical potential of other social networks, such as Twitter or Instagram. It could be considered that this research stands out for studying a series of variables that allows organizations to know if they are using the dialogical potential offered by digital communication.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals Twitter Networks’ Centrality Measures of the Association of Health Journalist (ANIS): the Case of Vaccines - Introduction and Theoretical Framework

2020 ◽  
Vol 3 (2) ◽  
pp. 12
Author(s):  
Miguel Martín Cárdaba ◽  
Rafael Carrasco Polaino ◽  
Ubaldo Cuesta Cambra
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Theoretical Framework ◽  
Communication Strategy ◽  
Centrality Measures ◽  
The Social ◽  
One Year

The popularization of Internet and the rise of social networks have offered an unbeatable opportunity for anti-vaccines, especially active communicators, to spread their message more effectively causing a significant impact on public opinion. A great amount of research has been carried out to understand the behavior that anti-vaccine communities show on social networks. However, it seems equally relevant to study the behavior that communities and communicators “pro vaccines” perform in these networks. Therefore, the objective of this research has been to study how members of the Spanish Association of Health Journalist (ANIS) communicate and use the social network Twitter. More specifically, the different interactions made by ANIS partners were analyzed through the so-called “centrality measures of social network analysis” (SNA), to check the configuration of the user network and detect those most relevant by their indexes of centrality, intermediation or mentions received. The research monitored 142 twitter accounts for one year analyzing 254 twits and their 2.671 interactions. The research concluded that the network of ANIS partners on Twitter regarding vaccines has little cohesion and has several components not connected to each other, in addition to the fact that there are users outside the association that show greater relevance than the partners themselves. We also concluded that there are an important lack of planning and direction in the communication strategy of ANIS on Twitter, which limits the dissemination of important content.

scholarly journals What are political parties doing on TikTok? The Spanish case

2021 ◽  
Author(s):  
Laura Cervi ◽  
Carles Marín-Lladó
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Young People ◽  
Political Parties ◽  
Communication Strategy ◽  
The Political ◽  
Political Discussion ◽  
Political Actors ◽  
The World

TikTok, already widely used before the pandemic, boomed during the quarantine that locked down large parts of the world, reaching 2 billion downloads and 800 million monthly active users worldwide by the end of 2020. Of these 800 million users, 41% are aged between 16 and 24 years. This social network, widely known for its entertainment videos, is increasingly becoming a place for political discussion and therefore a unique opportunity for political actors to (re)connect with young people. Acknowledging that the political uses of TikTok are still understudied, this paper aims to explore whether and how Spanish political parties are including TikTok as part of their communication strategy. Through an affordance-centered content analysis of all the posts published by the five most important Spanish political parties (PP, PSOE, Ciudadanos, Podemos, and Vox), the current results show that, although all Spanish political parties have adopted this platform, their usage is unequal. From a quantitative perspective, PP was the first party to open a TikTok account, but its usage has been discontinuous; Podemos and Ciudadanos are the parties that publish the most and most constantly, while Vox has only published nine posts and the PSOE one. Nonetheless, from a qualitative perspective, Podemos and Vox generate more engagement and seem to understand and exploit TikTok’s specific affordances better. The findings allow it to be concluded that, although globally Spanish political parties do not fully exploit the platform’s affordances and tend to use it as a unilateral tool for promotion, the most engaging posts are those favoring interaction and geared toward politainment.

scholarly journals Press X Governement

2021 ◽  
Vol 17 (3) ◽  
pp. 562-595
Author(s):  
Carla Montuori Fernandes ◽  
Luiz Ademir de Oliveira ◽  
Mayra Regina Coimbra ◽  
Mariane Motta de Campos
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Support Network ◽  
Redes Sociales ◽  
Health Crisis ◽  
The Social ◽  
The Press ◽  
La Red ◽  
Analysis Of Social Networks

ABSTRACT – This paper begins with a discussion of the concept of populism in order to analyze how Jair Bolsonaro’s criticisms of the press circulated on the social network Twitter at a time when Brazil had recorded the highest number of covid-related deaths, in the first week of March 2021. This paper presupposes that the president’s support network incorporated the populist binary rhetoric of “us” against a “corrupt elite” which is responsible for conspiring and amplifying the effects of the health crisis in the country. As a methodology, we opted for a mixed proposal based on content analysis and analysis of social networks. As a result, we found that the tweets from Bolsonaro supporters claim that the press is corrupt, and manipulates and harasses the president in its coverage of the pandemic. RESUMO – O artigo parte da discussão do conceito de populismo, com o objetivo de analisar como as críticas de Jair Bolsonaro à imprensa circularam na rede social Twitter no momento em que o Brasil atingia o maior número de mortos pela covid-19, na primeira semana de março de 2021. O texto traz como hipótese que a rede de apoio ao presidente incorporou a retórica binarista do “nós” contra uma “elite corrupta” que é responsável por conspirar e ampliar os efeitos da crise sanitária no país. Como metodologia, optou-se por uma proposta mista ancorada na análise de redes sociais e análise de conteúdo. Como resultado, constatou-se que os tweets dos apoiadores de Bolsonaro associaram a imprensa atributos de corrupção, manipulação e perseguição ao líder na cobertura contra uma “elite corrupta” e atribuiu a imprensa o caráter dos efeitos da pandemia. RESUMEN - Artículo de la discusión del concepto de populismo, con el fin de analizar cómo circularon en la red social Twitter el comunicado de prensa de Jair Bolsonaro al equipo cuando Brasil alcanzó el mayor número de muertes por covid-19, en la primera semana de marzo de 2021. El texto plantea la hipótesis de que la red de apoyo al presidente incorporó la retórica del binarismo populista del “nosotros” frente a una “élite corrupta” y atribuyó a la prensa el carácter de enemigo del gobierno, responsable de conspirar y amplificar los efectos de la salud en el pais. Como metodología, optamos por una propuesta mixta anclada en el análisis de redes sociales y análisis de contenido. Como resultado, se encontró que los tuits de simpatizantes de Bolsonaro asociaron a la prensa con atributos de corrupción, manipulación y acoso al líder para cubrir los efectos de la pandemia.

scholarly journals Political Communication Strategy in Legislative Elections: A Case Study of Nasrul in the Period of 2019-2024 in Payakumbuh City

2021 ◽  
Vol 2 (2) ◽  
pp. 141
Author(s):  
Muhammad Danil ◽  
Erliza Fitri
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Field Research ◽  
Communication Strategy ◽  
The Political ◽  
Legislative Elections ◽  
Building Relationships ◽  
Political Messages ◽  
Secondary Sources

This study discusses the political communication carried out by Nasrul in the 2019–2024 legislative elections in Payakumbuh City. The focus of this research is on the elected candidates from the Prosperous Justice Party (PKS) due to being elected as a member of the DPRD Payakumbuh City with the most votes. The author assumes that his victory was motivated by good political communication. This research is a field research with a qualitative approach, while data collection is carried out through interviews with direct respondents Nasrul as the main source and secondary sources are the head of the PKS faction, a team of volunteers, community leaders who were selected based on sampling. The purpose of this study was to "know about the political communication used by Nasrul in the legislative elections" in Payakumbuh City for the 2019-2024 period. The results of this study, get the following conclusions: first, the political communication strategy used by Nasrul: 1) Nasrul uses the style of public relations communication (building relationships with the community). 2) Delivering political messages in the form of vision and mission. 3) Using media outside the campaign space such as stickers and calendars. 4) The effectiveness of Nasrul's political communication that is getting support in the form of voting in the legislative elections with acquiring 986 votes in electoral districts III (East Payakumbuh and North Payakumbuh).

scholarly journals Social Bots As an Instrument of Influence in Social Networks: Typologization Problems

2021 ◽  
Author(s):  
V.V. Vasilkova ◽  
N.I. Legostaeva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Human Behavior ◽  
Online Social Network ◽  
Research Trend ◽  
Political News ◽  
The Social ◽  
Different Types ◽  
New Research

Nowadays, in the field of social bots investigations, we can observe a new research trend — a shift from a technology-centered to sociology-centered interpretations. It leads to the creation of new perspectives for sociology: now the phenomenon of social bots is not only considered as one of the efficient manipulative technologies but has a wider meaning: new communicative technologies have an informational impact on the social networks space. The objective of this research is to assess the new approaches of the established social bots typologies (based on the fields of their usage, objectives, degree of human behavior imitation), and also consider the ambiguity and controversy of the use of such typologies using the example of botnets operating in the VKontakte social network. A method of botnet identification is based on comprehensive methodology developed by the authors which includes the frequency analysis of published messages, botnet profiling, statistical analysis of content, analysis of botnet structural organization, division of content into semantic units, forming content clusters, content analysis inside the clusters, identification of extremes — maximum number of unique texts published by botnets in a particular cluster for a certain period. The methodology was applied for the botnet space investigation of Russian online social network VKontakte in February and October 2018. The survey has fixed that among 10 of the most active performing botnets, three botnets were identified that demonstrate the ambiguity and controversy of their typologization according to the following criteria: botnet “Defrauded shareholders of LenSpetsStroy” — according to the field of their usage, botnet “Political news in Russian and Ukrainian languages” — according to their objectives, botnet “Ksenia Sobchak” — according to the level of human behavior imitation. The authors identified the prospects for sociological analysis of different types of bots in a situation of growing accessibility and routinization of bot technologies used in social networks. Keywords: social bots, botnets, classification, VKontakte social network

scholarly journals Phenomena of fantasy in the context of social networks (on the example of the «Witcher Saga»)

2020 ◽  
Author(s):  
Г.А. Унукаев
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Science Fiction ◽  
Mass Culture ◽  
The Social ◽  
Characteristic Features ◽  
Fiction Writer

На примере «Саги о Ведьмаке» польского фантаста Анджея Сапковского и продуктов массовой культуры, созданных на ее основе, автор анализирует феномен фэнтези в контексте социальных сетей. На основе контент-анализа социальной сети ВКонтакте были выявлены характерные черты объединения пользователей в рамках культуры фэнтези и основные формы активностей пользователей, интересующихся «Сагой о Ведьмаке». Using the example of the «Witcher Saga» by the Polish science fiction writer Andrzej Sapkowski and the products of mass culture created on its basis, the author analyzes the fantasy phenomenon in the context of social networks. Based on the content analysis of the social network Vkontakte, the characteristic features of user associations within the fantasy culture and the main forms of users’ activity interested in the «Witcher Saga» are identified.

scholarly journals Endeavours: The Relationship in Social Network of Thai Student Labourers in Australia

2020 ◽  
Vol 8 (3) ◽  
pp. 144-152
Author(s):  
Thanapauge Chamaratana
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Jel Classification ◽  
Personal Relationships ◽  
Directional Flow ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews ◽  
Sydney Australia

Objective - This article aims to examine the relationship in the social network of Thai student labourers or special migrants known as “Thai-Aus labourers”, who are studying and working in Sydney, Australia. Methodology/Technique – Data was collected via in-depth interviews with 18 key Thai-Aus labourers in Sydney, Australia. These key informants were selected using the snowball technique. Content analysis was performed with the data based on the ATLAS.ti programme, and the social networks were analysed using the Ucinet and Netdraw programme. Finding – The results conclude that the relationships within the social networks of the Thai-Aus labourers were complex, although they each shared the same goal. The relationships were principally based on benefit exchange even though personal relationships appeared on the surface. Novelty - The directional flow in the pattern of benefit-giving and receiving, and the duration, did not affect relationships, which depended more on personal cases. Type of Paper: Empirical. JEL Classification: J21, J29. Keywords: Brokers; Social Network; Migrant Labour Network; Working Abroad of Thai Labourers. Reference to this paper should be made as follows: Chamaratana, T. 2020. Endeavours: The Relationship in Social Network of Thai Student Labourers in Australia, Global J. Bus. Soc. Sci. Review 8(3): 144 – 152. https://doi.org/10.35609/gjbssr.2020.8.3(1)

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