In Search of the Most Effective Way of Branding

Author(s):  
Bertram Mourits

For fifteen years, Bertram Mourits has worked as an editor with prominent Dutch literary publishing houses. With a history in academia, he could not help but relate his work surroundings to the literary-historical developments he wrote about as an academic. This chapter looks at fifteen years of branding in practice, the relation between symbolic and economic capital, and the creation of new literature.

2015 ◽  
Vol 8 (1) ◽  
pp. 13-35 ◽  
Author(s):  
J. Clancy Clements

A perspective is offered on the social and historical developments surrounding the formation of Korlai Creole Portuguese (kcp), a creole language spoken in the village of Korlai, located around 150 kms south of Mumbai. I argue that lower-caste Hindus who were enslaved by the Portuguese in the Chaul-Korlai area were instrumental in the creation of kcp. I claim that kcp formed by 1530 and that it has been maintained up to the present day due in large part to the isolation of its speakers because of their religion, their caste and their occupation.


2019 ◽  
pp. 120-127
Author(s):  
Tamara Usatenko ◽  
Galyna Usatenko ◽  
Myroslava Marushchenko

The article is devoted to the defining of the phenomena of Ukrainian cultural movement of the 19th century, when under conditions of comprehensive Russification of the Ukrainian community and the influence of the Church Slavonic language as well as of complete lack of education in the native language, the processes of creation of the Ukrainian literary language took place. The new Ukrainian spelling was established, the struggle for teaching in schools in the Ukrainian language was intensified, various styles, and lot of genres of literature in the native language were developed. These searches and comprehension by advanced representatives of political, cultural and social life are considered. It is determined that the spirit of romanticism, European revolutions, the abolition of serfdom, scientific and industrial shifts gave birth to a galaxy of unique Ukrainian thinkers, scientific societies, writers, etc. Among them, Panteleimon Oleksandrovich Kulish (1819-1997) was a significant person due to his energy, ability to organize a business, multifaceted talent, profound knowledge. One of the resonance works of the diverse creative heritage P.O. Kulisha is studied in the article, that is a book for initial education in native language − the "Grammar" of the Ukrainian language, which was highly appreciated by T. Shevchenko. Its structure, the content of each part, the pedagogical role as well as the concept of the author, manifested in its preface and the final part were described. The study emphasizes that in the processes of creating a new literary Ukrainian language, its spelling, writing textbooks, grammars in Ukrainian for initials education, two periods are noticeable: the first one – the 20-30th years of the 19th century, when the problems of the necessity of a new literary language arose, the new literature, preservation of the ethnographic, folklore heritage of the people, the second one – the 40-60th-years was the period of active participation of a new generation of Ukrainian thinkers in the development of the Ukrainian literary language, the creation of new spelling, new literature for primary education in native Ukrainian language. The role of "Grammar" in the formation of a new Ukrainian literary language and its phonetic spelling, in the formation of education in the Ukrainian language, the creation of textbooks in the Ukrainian literary language, and the development of Ukrainian writing are underlined. The emphasis was also put on the introduction of the author's, phonetic spelling, the so-called "Kulishivka" in the "Grammar", which is the basis of the modern Ukrainian spelling. Despite the prohibition of "Valuevsky (1863)" and "Yamsky (1876)" decrees, books and newspapers, although very limited were published in Ukrainian. The article also highlights the following discourses: the role of "Grammar" wrote by P. Kulish (the theory and practice of creating a Ukrainian literary language, the new Ukrainian spelling, which caused the intensification of imperial repressions) and its contemporary significance for the new Ukrainian space of ideas, meanings, communication, methods of publications in the Ukrainian language, as well as some grammatical factors of the theory or history of writing: the language of sound - the language of the book: thinking - writing, writing - thinking; sound - letter, letter - sound; "science of reading" - writing, etc. Comparison of discourses contributes to the conclusion that the development of the living language, sound of language during writing has been improved so complex and multifaceted in the 19th century that passed later in the 20th century, and even in the 21st century remain controversial, as evidenced by the lengthy discussion of the “Project of the New Ukrainian spelling”.


Author(s):  
Galina V. Mikheeva ◽  

In 2021 we mark the 100th anniversary of the birth of O. D. Golubeva, a bibliologist, Doctor of Philology, whose entire working life relates to M. E. Saltykov-Shchedrin State Public Library. For 35 years she was the deputy director of the library for scientific work. The article recreates the biographical sketch of the scientist, reveals the significance for Russian literary criticism of her research on the publishing activities of M. Gorky and several publishing houses of the early twentieth century. Special attention is paid to the role of O. D. Golubeva in the creation of a whole series of works devoted to the history of the Library, including biographical sketches of the figures of the Imperial Public Library. The role of the scientist in the creation of the school of historical biography in the National Library of Russia is determined.


2018 ◽  
Vol 104 (2) ◽  
pp. 195-204
Author(s):  
Nenad Marković

Memphis served as a main royal residence and the military, administrative, and economic capital of Egypt for much of its history. The city’s gradual decline had begun already under the Ptolemies, whose true capital was at Alexandria, and important changes in administrative practice during the Roman period diminished its traditional status further. The god Ptah and his earthly manifestation, the divine Apis bull, certainly continued to enjoy both religious and socio-political importance until the first decades of the third century ad at the latest, as will be discussed in the article. Given the fragmentary and haphazard nature of surviving evidence on the site, it is almost impossible to trace a coherent history of traditional Memphite cults beyond this date. This article aims to discuss the decline of the divine Apis bulls in the context of broader historical developments of the third to the fourth centuries ad.


PMLA ◽  
1947 ◽  
Vol 62 (2) ◽  
pp. 422-435
Author(s):  
Carlos Lynes

As a critic of French letters, Chateaubriand desired above all to inaugurate a new literature which, rejecting the eighteenth century of the philosophes, would rejoin the fruitful tradition of the golden age that had produced such masters as Bossuet and Racine. His aim was no uninspired copying of seventeenth-century forms, but rather the creation of fresh masterpieces informed with the Christian, dualistic conception of man's nature which had been disregarded by the anti-religious eighteenth-century followers of French classicism. New elements from the national and Christian heritage were to be introduced, but the essential was to be the revival of what Chateaubriand judged to be the true spirit of the grand siècle.


2020 ◽  
Vol 13 ◽  
pp. 91-104
Author(s):  
Tatyana Badlaeva ◽  

In the 1920s, the activities of the Buryat Scientific Committee were multifunctional. In addition to scientific researches, the committee carried on educational, publishing and translation activities, including the dissemination of communist ideas. Scientific modernization of Buryatia was impossible without a full-fledged reference apparatus, namely, a library. Organization of cooperation with leading scientific and educational structures of Russia has become a priority in the work of the Committee. By 1928, contacts have been established with over 40 institutions. The largest libraries, research institutes, publishing houses of central scientific journals were among them, for example, with the library of the Asian Museum of the Academy of Sciences, the Leningrad Institute of Living Oriental Languages, the Scientific Association of Oriental Studies, the Central Bureau of Regional Studies, the Kazan University, the Institute for the Study of Languages and Ethnic Cultures of Eastern Peoples, etc. In addition, contacts were established with famous Russian orientalists: A. V. Burdukovsky, B. Ya. Vladimirtsov, V. A. Kazakevich, N. K. Klyukin, S. F. Oldenburg, N. N. Poppe. Book exchange, including international, was established. It was the first channel of acquisition of the Committee’s library, including the distribution of scientific literature. The transfer of bibliographic values from the leading cultural, scientific and educational institutions of the country was the second channel for replenishing the Committee’s library. The acquisition of rare scientific oriental publications in bookstores in Moscow and Leningrad was the third channel. Collecting the items of scientific, cultural and historical value in the regions of Buryatia was the fourth channel of the Committee’s collections. The donating was the fifth channel. For example, D. Ye. Khangalova donated personal materials of the famous Buryat ethnographer and folklorist M. N. Khangalov to the Committee. The receipt of an obligatory sample of new literature was the sixth channel for the accumulation of scientific publications. Аccordingly, the chairman of the Buryat Scientific Committee, an outstanding orientalist and public figure, Bazar Baradin and his associates made significant contribution to the organization of the library, to the accumulation of a complex of academic scientific literature, which contributed to more successful scientific modernization of the republic.


2020 ◽  
pp. 163-184
Author(s):  
Sławomir Sobieraj

The aim of this article is to show Emilia Sukertowa-Biedrawina’s enormous contribution tothe popularization of Michał Kajka’s poetry among Polish readers both in the country and beyondthe northern border. The mentioned researcher is presented as the editor of the volume of poems bythis Masurian poet and as an editor in the publishing houses where she published his works. Thejournalism of Sukertowa-Biedrawina, devoted to the biography and creativity of Kajka, is also meticulouslylisted and discussed. This article proves that, as an author of numerous works on Masurianculture, she contributed to the creation of the special image of this regional artist, who was characterizedas religious and patriotic as early as in the interwar period.


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