scholarly journals The Contribution Analysis of Online and Offline Travel Agent in Increasing Room Occupancy

2019 ◽  
Vol 2 (2) ◽  
pp. 67-74
Author(s):  
Ni Made Suwijati
Keyword(s):  
Market Share ◽  
High Growth ◽  
Travel Agent ◽  
Agent Based ◽  
Travel Agents ◽  
Bcg Matrix ◽  
Online Travel ◽  
Relative Market Share ◽  
Average Contribution ◽  
Share Value

 The research enlightens the contribution of online and offline travel agent in increasing room occupancy at a 5-star hotel located in the southern part of Bali, and determining the most suitable strategy dealing with agent based on the Boston Consulting Group (BCG) matrix. This research aimed at analyzing the contribution of online and offline travel agent in increasing the room occupancy. Data collection techniques used were observations, interviews, documentation and literature studies. The analysis techniques used were descriptive statistics of mean, frequinsing supported by qualitative analysis: (BCG). The results of the research reveal that the contribution of online and offline travel agent for three years has fluctuated. The average contribution of online travel agent in 2016-2018 is 37.73%, while the average contribution of offline travel agent reservation of the period is 52.02%. There are 5 highest reservation contributions sourced from the offline travel agent which included Corona, Maestro, Go Vacation, Jason Travel, and Windys. In addition, there are 5 highest reservation contributions sourced from online travel agents which included Booking.com, Expedia, Agoda, Hotelbeds FIT, and Ctrip.com. Based on BCG matrix to determine the relative market share, it is concluded that the relative market share of the hotel in 2018 is 1.02 times > 1 which means that the hotel has the highest market share among the hotel used as comparison in this reserach. In addition, based on the position of the hotelin BCG matrix in 2018 is at star position which indicates that the hotel’s position is on high growth and high market share, it is because the market share of the hotel has a relative market share value over than one (>1).

scholarly journals Pengaruh Kualitas Layanan Terhadap Kepuasan, Kepercayaan Dan Loyalitas Pelanggan Travel Agent Di Kabupaten Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 133-151
Author(s):  
Ni Luh Indiani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Travel Agent ◽  
Travel Agents ◽  
Insignificant Effect ◽  
Customer Trust ◽  
Online Travel ◽  
Online Travel Agents

The development of increasingly advanced technology has an important influence in the tourism service industry, namely the utilization of internet technology in the process of booking tour and travels through online travel agents. Conventional travel agents are increasingly being abandoned as travelers turn to online travel agents. Under these conditions conventional travel agents need to make a number of efforts to keep customers in order to survive. This study aims to analyze the effect of service quality on satisfaction, trust and loyalty of travel agent customers in Badung regency.Research respondents are domestic and foreign customers who use travel agent services in Badung regency, as many as 70 respondents. Data collection was done through survey using questionnaire. Testing research hypothesis using Partial Least Square (PLS).The result of the research shows that 1) the quality of service has positive and significant effect to customer satisfaction, trust and loyalty, 2) customer satisfaction has positive and insignificant effect to customer loyalty, 3) customer trust has negative and insignificant effect to customer loyalty, 4) satisfaction and customer trust does not mediate the influence of service quality on customer loyalty.Travel agent in Badung regency should improve and pay attention to the indicators supporting the satisfaction, trust and customer loyalty so that customers are not easy to switch to competitors.

scholarly journals Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Lutfi Hendriyati
Keyword(s):  
Management Support ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
The Mind ◽  
Online Travel ◽  
Occupancy Rates ◽  
Online Travel Agents

Technological developments and can change the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve the e-commerce effort of services to maintain guests while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

scholarly journals The effect of trust on travel agent online use: Application of the technology acceptance model

2021 ◽  
pp. 173-182 ◽  
Author(s):  
Putu Yudi Setiawan ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Technology Acceptance ◽  
Survey Methods ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Travel Agent ◽  
Travel Agents ◽  
Pls Analysis ◽  
Acceptance Model ◽  
Online Travel

Nowadays, shopping for travel products through online travel agent has become very popular. This study aims to explain the effects of perceived ease of use, perceived usefulness, and trust on attitudes and intentions to reuse online travel agents. The population of this research is the users of the online travel agent Traveloka application in the city of Denpasar. The sample in this study was taken using a non-probability sampling method with a total of 200 respondents. Data collection was carried out using survey methods. The data obtained were then processed using SEM-PLS analysis tools. This study found that perceived ease of use had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Perceived usefulness had a positive and significant effect on attitude toward using the Traveloka.com website. Trust had a positive and significant effect on perceived usefulness and attitude toward using from the Traveloka website. Attitude toward using had a positive and significant effect on the intention to reuse the Traveloka.com website. This research also proves that attitude toward use of online facilities mediates the influence of perceived ease of use, perceived usefulness and trust on the intention to reuse the Traveloka.com website.

scholarly journals STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP)

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 147
Author(s):  
Jontinus Naibaho ◽  
I Gusti Putu Bagus Sasrawan Mananda ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Stable Condition ◽  
Structured Interviews ◽  
Literature Study ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Relative Market Share

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

scholarly journals Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hyatt Regency Yogyakarta

1970 ◽  
Vol 1 (2) ◽  
pp. 44-51
Author(s):  
Citra Tartilla Nurdita Putri ◽  
Eman Sukmana ◽  
I Wayan Lanang Nala ◽  
Rinto Dwiatmojo
Keyword(s):  
Swot Analysis ◽  
Third Party ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
Travel Agent ◽  
Travel Agents ◽  
Swot Matrix ◽  
Promotional Strategies ◽  
Product Sales ◽  
Online Travel

The development of increasingly sophisticated and rapid technology has made people's lifestyles to change, one of the most striking things is the tendency to do activities in cyberspace, such as purchasing tickets online. Online hotel ticket purchases can be made through the E-Commerce site on the hotel's official website or through third party websites. E-Commerce is known as an Online Travel Agent, with the existence of an Online Travel Agent, prospective guests have a very diverse choice of hotels according to their wants and needs. Prospective guests can directly book hotel rooms and change their bookings easily. The aim of the author is to examine changes in guest behavior, especially guests who previously directly booked a room directly to the hotel, switch to using an Online Travel Agent and find out what promotional strategies hotels should do to increase the number of room bookings through Online Travel Agents. Promotion strategy analysis using SWOT analysis such as SWOT Matrix, IFAS, EFAS, Cartesian Diagram, Internal and External Matrix. The results of the analysis of internal factors and external factors show that the Hyatt Regency Yogyakarta hotel has a strong market competitive position in competition with other five star hotels. This shows that the hotel must continue to make efforts to improve product quality, facilities and services as well as maximize product sales.

scholarly journals Bisnis Online Agent Ilegal dalam Perkembangan Industri Pariwisata Bali

2019 ◽  
Vol 2 (2) ◽  
pp. 53
Author(s):  
I Gusti Ayu Putu Wijayanti
Keyword(s):  
Negative Impact ◽  
Present Condition ◽  
Travel Agency ◽  
Travel Agent ◽  
Travel Agents ◽  
Negative Impacts ◽  
Set Up ◽  
Online Travel ◽  
Agency Management ◽  
Online Travel Agents

<p><em>The increasing number of illegal online travel agencies recently has become a hot issue that being discussed by the entrepreneurs of tourism business service in Bali. This kind of business has triggered tariff competition, which is unhealthy and has negative impact on the existence of travel agency business in Bali. Therefore, this phenomenon becomes an interesting issue to be investigated. Aims of the investigation were to know the growth of illegal online travel agent business, its impacts and to formulate policies for controlling it that are more relevant to present condition, creating conducive, harmonious, an</em><em>d</em><em> balanced tourism business in Bali. The impacts of illegal online travel agents were classified into economic, social, culture, and impacts on images. Dealing with illegal online travel agent business, it was observed that there was no negative impacts of tourist. The tourist stated that they were remain satisfied to the services given by illegal online travel agents. The effort made by the governments was still limited on providing suggestion, because there has not been a strong punishment for the offender. Thus, it is recommended that there is a need to set up a policy to control illegal online travel agent in Bali. The local government should formulate more effective and efficient policies, to restore the harmony and balanced conditions of tourism business in Bali. In addition, for the travel agency management, they should obey the law and regulations in running the business. </em></p>

scholarly journals Source of The Reservation in Relation to Increase Volume of Room Sales on Discovery Kartika Plaza Hotel

1970 ◽  
Vol 2 (02) ◽  
pp. 73-78
Author(s):  
Ni Luh Novi Suryantini Dewi ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Nyoman Winia
Keyword(s):  
Correlation Analysis ◽  
Hypothesis Test ◽  
P Value ◽  
Sales Volume ◽  
Travel Agent ◽  
Travel Agents ◽  
Online Travel ◽  
Online Travel Agents ◽  
Effective Contribution ◽  
Plaza Hotel

Discovery Kartika Plaza Hotel establishing cooperation with several source of reservations such as online travel agents, offline travel agents, free independent travelers (FIT) and groups in increasing volume room sales to win the competition between 5-stars hotels in Kuta. Data obtained through observation, interviews, library research and documentation. Data analysis is performed by quantitative analysis of secondary data, such as tests; partial correlation analysis, multiple correlation analysis, classic assumption test, multiple linear regression test, hypothesis test analysis, multiple determination coefficients, standardized coefficient beta statistical analysis, and effective contribution with the help of SPSS version 23. Based on the results of the analysis, partially there is a significant influence positive and significant between online travel agents for room sales volume with p-value 0.000 <0.05, offline travel agent for room sales volume with p-value 0.000 <0.05, FIT for room sales volume with p-value 0.000 <0.05 and group for volume room sales with p-value 0,000 <0.05. Also, online travel agents, offline travel agents, FIT and groups have a positive and simultaneous effect on room sales volume with p-value 0,000 <0.5 and total value of effective contributions of 99.2%. The most dominant variable is the offline travel agent with an Effective Contribution value of 45.83%.

scholarly journals The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka

2018 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Desy Azulmi ◽  
Adinoto Nursiana ◽  
Rahmat Ingkadijaya
Keyword(s):  
Sample Selection ◽  
Sampling Technique ◽  
Online Reviews ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
Decision To Stay ◽  
Online Travel ◽  
Online Travel Agents

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.

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