scholarly journals STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP)

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 147
Author(s):  
Jontinus Naibaho ◽  
I Gusti Putu Bagus Sasrawan Mananda ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Stable Condition ◽  
Structured Interviews ◽  
Literature Study ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Relative Market Share

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

scholarly journals ANALISIS MATRIKS BCG (BOSTON CONSULTING GROUP) DALAM STRATEGI MEMPERTAHANKAN PANGSA PASAR PADA SMARTPHONE MEREK SAMSUNG (STUDI KASUS PADA PT. SAMSUNG ELEKTRONIK INDONESIA TAHUN 2019)

2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Kiki Maristia
Keyword(s):  
Data Collection ◽  
Product Development ◽  
Market Share ◽  
Calculation Result ◽  
Secondary Data ◽  
Research Data ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Data Collection Technique

The purpose of this research itself is to determine the market position PT Samsung Elektronik Indonesia in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. This type of research used in this research is to use descriptive methods. While this research data collection technique uses secondary data based on written documents in the form of sales results and market share PT Samsung Elektronik Indonesia. The calculation result of BCG Matrix owned by PT Samsung Elektronik Indonesia shows that the company is in the position of Cash Cows where the position has a medium market growth with high market share. Thus the company can formulate strategies in the form of product development and diversification. Keywords: BCG (Boston Consulting Group Matrix), Implementation of Strategies, Market Share Defense

scholarly journals Research on the Marketing Strategy of Burgeoning Sugar-Free Beverages—Taking Yuanqi Forest as an Example

2020 ◽  
Vol 218 ◽  
pp. 02002
Author(s):  
Yizhuo Chang
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Practical Significance ◽  
New Wave ◽  
Chinese Market ◽  
Chinese Enterprises ◽  
Beverage Industry ◽  
General Rules ◽  
Marketing Methods

The appearance of sparkling water has set off a new wave in the beverage industry in China, with the annual sales volume increasing by almost 200% in 2019, compared with the 2018. The market share has risen to fourth place in the beverage market, becoming a new beverage that is only lower than water, carbonated drinks, and tea drinks. YuanQi Forest occupies a large market share in Chinese market, and its products are quite competitive. Therefore, it is of great theoretical and practical significance to study the marketing strategy of the YuanQi Forest at the present stage. This paper mainly adopts SWOT analysis, PEST analysis, and other marketing theories to analyze this kind of situation. The author aims to provide general rules for enterprises engaged in bubble water production and marketing for reference, and provides practical and theoretical guidance for Chinese enterprises to carry out and expand this industry. Through analysis, it can be concluded that YuanQi Forest has three marketing methods, which are product strategy, channel strategy and big data marketing. What is more, Yuanqi Forest has some drawbacks, such as channel construction, lack of supply chain, difficulty in market subsidence, and other problems.

scholarly journals Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

2021 ◽  
Vol 8 (9) ◽  
pp. 261-274
Author(s):  
Izzati Aqmarina ◽  
Arif Imam Suroso ◽  
Joko Ratono
Keyword(s):  
Growth Rate ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Group Discussion ◽  
Volume Growth ◽  
Price Strategy ◽  
Sales Volume ◽  
Sales Training ◽  
Bcg Matrix ◽  
Depth Interviews

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

scholarly journals STRATEGI PEMASARAN TEMPAT PERTUNJUKAN TARI BARONG DI CATUR EKA BUDI DESA KESIMAN, KOTA DENPASAR

2017 ◽  
Vol 1 (1) ◽  
pp. 129
Author(s):  
Ni Komang Dewi Widiastari
Keyword(s):  
Marketing Strategy ◽  
Human Resource ◽  
Development Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Research Result ◽  
Modern Technology ◽  
Government Support ◽  
Alternative Strategy ◽  
Fuel Oil

<p><em>Existence of Catur Eka Budi as a new product component in Bali’s tourism must be remaining to maintain. For continuation of all problems that emerge relate to marketing so that to overcome. With the result that this research discuses about Catur Eka Budi marketing strategy at Kesiman village, Denpasar Timur cities.</em></p><p><em>Aim of this research is to know of internal factor and external factor of Catur Eka Budi and next formulates its marketing strategy then formulated with several of marketing programs. Data was collected by observation, interview, questioner and bibliography study, later data was analyzed with Internal-External approach (IE) and SWOT analysis. The research result indicates that strength factor of Catur Eka Budi is the product owned by Catur Eka Budi, employee’s attitude, and appearance is good, facility is enough complete, beauty and building architecture is beautiful, hygience, ticket price is cheap and hotel distance to Catur Eka Budi is not too far. Whereas its weakness is lack of transportation to Catur Eka Budi, lack of promotion intensity, employees quality in informing about Catur Eka Budi and employees ability in English. Opportunity factor in marketing is its conducive on security in Bali, local society’s attitude, price level that given by tourism travel agent, rupiah rate is weak, modern technology utilization, level of purchasing power of tourist and supporting government. Whereas threat that pursuing is Travel Advisory from some countries, lack of local government support, threat entry of new comer, competition between object and the influence increasing fuel oil price. Based on grand strategy that analyzed with matrix Internal-External (IE), position of Catur Eka Budi is in cell IV, that means grow and construct that is human resource improvement through by training and course. Whereas alternative strategy that formulated by SWOT analysis namely product development strategy and improvement of huan resource. Based on the alternative strategy can be formulated some marketing program fundamental that are: mprove human resource trought by training, education, compensation, optimally website, set billboard or banner always cooperate with all parties that related to marketing of Catur Eka Budi, improve bonus and reward to the guide and it is maintaining market share this time.</em></p><p><em>Based on the discussion result can be suggested to marketing strategy of Catur Eka Budi that is improve product quality, target on market share and improve promotion, keep and cooperation improvement and improve education and training to employees.</em></p>

scholarly journals Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat

2018 ◽  
Vol 6 (1) ◽  
pp. 171
Author(s):  
Sinta Virgilenna ◽  
I Putu Anom
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Literature Study ◽  
Product Price ◽  
Price Distribution ◽  
Depth Interview

The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour. The data collection in this research is done by observation, in-depth interview, document and literature study. The determination of informants was determined on the basis of random purposive sampling in which subjects were chosen on the basis of specified criteria. These criteria are Sembalun tourism managers and communities around Sembalun East Lombok. The result of this research is marketing mix at Sembalun tourism based on product, price, distribution channel, promotion, person, physical proof and process. In this research also discuss about SWOT analysis about the strengths, weaknesses, opportunities and threats that are owned by Sembalun tourism which is related to mix mix (marketing mix), from marketing strategy that is Increase promotion to other market, Increase cooperation with Travel agent good Outside and inside the country, improve access, improve the quality of human resources.   Keyword : Management, Marketing Mix, Marketing Strategy , Sightseeing Tour

scholarly journals Strategi Pemasaran Pt. Huawei Dalam Meningkatkan Pangsa Pasar

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Nicolas Septian Dan Chairy
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Smart Phones ◽  
Matrix Analysis ◽  
Adoption Rate ◽  
Data Collection Methods ◽  
Bcg Matrix ◽  
The World ◽  
Collection Methods

In this era, everyone is very dependent on cellphones, especially smart phones. With the fourth most populous population in the world and the low adoption rate of smart phones, the smartphone market is an attractive market for local vendors and international vendors. As one of the world's biggest vendors, Huawei has difficulty facing competition in the Indonesian market. Therefore, the purpose of this thesis is to arrange and suggest a proper marketing strategy for the company. Data collection methods were interviews and observations. Writing starts from the analysis of external, internal, and industrial environments, SWOT analysis, and BCG matrix analysis.

scholarly journals ANALISIS ORIENTASI PASAR DAN STRATEGI BAURAN PEMASARAN PENGUSAHA ROTI DI KOTA BENGKULU

2012 ◽  
Vol 11 (2) ◽  
pp. 153-163
Author(s):  
Gracia Gabrienda ◽  
. Nusril ◽  
Redy Badrudin
Keyword(s):  
Marketing Strategy ◽  
Market Orientation ◽  
Market Share ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Market Segment ◽  
Market Leader ◽  
Analyse Data ◽  
Relative Market Share

This research is aimed at investigating market posisition and market orientation of bakery producers, and designing mix marketing strategy for bakery producers in Bengkulu city.  Four bakery producers, namely Surya Bakery, Bake Mart, Karina Bakery and Ais Bakery, are selected purposively as subject of this study.  Sixty eight respondents are selected using accidental sampling method for UAI survey, and 4 respondents for each bakery. Relative Market Share  and descriptive analysis are used to analyse data obtained from survay. The research found that Surya Bakery can be categorised as market leader, while Bake Mart, Karina Bakery, and Ais Bakery as market challanger, market follower, and market nicher respectively.  All bakery producers has custumer orientation.  The study also concluded that Surya Bakery should enlarge its market and intisifies promotion, Bake Mart should enlarge its distribution network, Karina Bakery should expose its specific shop and Ais Bakery should find new market segment. Keywords: Market Orientation, Marketing mix, Bread enterpreneur

scholarly journals Marketing Strategy of Geopark Ciletuh Palabuhanratu Tourist Attraction

2021 ◽  
Vol 21 (1) ◽  
pp. 26-37
Author(s):  
Yuli Diani Rahmawati ◽  
Agus Rahayu ◽  
Puspo Dewi Dirgantari ◽  
Nandi Nandi
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Biological Diversity ◽  
Place Identity ◽  
Community Empowerment ◽  
Tourist Attraction ◽  
Literature Study ◽  
West Java ◽  
Promotion Strategy ◽  
Tourist Attractions

West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi is a district in West Java that has one of the tourist attractions that has been inaugurated as a part of the UNESCO Global Geopark Network (UGGN) in 2018, this area opens the opportunity to become a leading destination in West Java and even nationally. The tourist attraction of the Ciletuh Palabuhanratu Geopark offers natural and cultural attractions that can be explored in geological diversity, biological diversity, and cultural diversity. The number of tourists visiting the Ciletuh Palabuhanratu Geopark Tourist Attraction has increased from 2012-2018, but in 2019 the number has decreased. This study aims to analyze the tourism marketing strategy carried out by the manager to increase the number of tourist visits to the Ciletuh Palabuhanratu Geopark. The method used is qualitative, data collection through literature study, interviews, and observation. The data obtained were analyzed descriptively. To analyze the marketing mix and strategy using a SWOT analysis, which aims to identify the strategies needed to increase tourism visits. The results showed that the marketing strategy can be done to increase the number of tourists through the SWOT approach. The SO strategy, namely the strategy of packaging attractive tourism products and services, the ST strategy through the strategy of instilling a brand image in the minds of visitors / Building a place identity (Positioning), the WO strategy, namely through the promotion strategy, the WT strategy, namely through the community empowerment strategy and building commitment and cooperation with a stakeholder.

scholarly journals FORMULASI STRATEGI PEMASARAN MENGGUNAKAN ANALISA QSPM (STUDI PADA SUOKLAT CAFE DI SURABAYA)

2018 ◽  
Vol 20 (2) ◽  
pp. 114
Author(s):  
Iis Rohmawati
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
External Environment ◽  
Implementation Process ◽  
External Factors ◽  
Average Score ◽  
Strategy Formulation ◽  
Internal Factors ◽  
The Media

The aim of this research is: (1) Identifying and analyzing internal and external environment of the company that influence the marketing strategy of Suoklat Cafe. (2) Formulating the alternative marketing strategy of Suoklat Cafe that is obtained from the analysis result. (3) Formulating and setting the strategy formula that is most suitable to improve Suoklat Cafe. The data collection is taken from April to August 2016 in Suoklat Cafe located in Surabaya.Internal Analysis (IFE) results the primary factor focusing on chocolate products with the score 0,172. Meanwhile, the main weakness from this business is the less appropriate management implementation process scoring 0, 117. When the two internal factors are combined, the average total score is 2, 635.External Analysis (EFE) results main opportunity that can be used by Suoklat Cafe in order to face the competition; hanging out culture in Cafe in Surabaya by 0,216. The main threat that can be obtained from the calculation shows through the strong factor of bargaining high supplier, scoring 0, 212. Based on the two external factors that is obtained, the average score is 2, 916. IE Analysis in Suoklat Cafe positions it in quadrant V, known as maintaining and preserving strategy. SWOT analysis results strategies that can be applied: (1) Maintaining the price, increasing the variation and the product quality in order to enchance the loyality and consumers' satisfactions, (2) Expanding the market share, (3) Maintaining and improving the service quality towards the consumers (4) improving the internal managemeny of the company (5) streghten the capital through cooperations with the media, the investors, and the governmeny agencies (6) analyzing the competitors to find out tje advantages and the disadvantages, and also streghten the consumer-supplier relationship to help increase the loyality (7) Improving the effeciency and effectiveness of the employee's work, expanding the location of the parking area or cooperating with local authorities, also increasing the technology. The QSPM processing results the production of main prior strategy that sets market share expansion to face the competition with TAS 6, 422. Keyword :Strategy formulation, Marketing, SWOT, QSPM.

scholarly journals The Contribution Analysis of Online and Offline Travel Agent in Increasing Room Occupancy

2019 ◽  
Vol 2 (2) ◽  
pp. 67-74
Author(s):  
Ni Made Suwijati
Keyword(s):  
Market Share ◽  
High Growth ◽  
Travel Agent ◽  
Agent Based ◽  
Travel Agents ◽  
Bcg Matrix ◽  
Online Travel ◽  
Relative Market Share ◽  
Average Contribution ◽  
Share Value

 The research enlightens the contribution of online and offline travel agent in increasing room occupancy at a 5-star hotel located in the southern part of Bali, and determining the most suitable strategy dealing with agent based on the Boston Consulting Group (BCG) matrix. This research aimed at analyzing the contribution of online and offline travel agent in increasing the room occupancy. Data collection techniques used were observations, interviews, documentation and literature studies. The analysis techniques used were descriptive statistics of mean, frequinsing supported by qualitative analysis: (BCG). The results of the research reveal that the contribution of online and offline travel agent for three years has fluctuated. The average contribution of online travel agent in 2016-2018 is 37.73%, while the average contribution of offline travel agent reservation of the period is 52.02%. There are 5 highest reservation contributions sourced from the offline travel agent which included Corona, Maestro, Go Vacation, Jason Travel, and Windys. In addition, there are 5 highest reservation contributions sourced from online travel agents which included Booking.com, Expedia, Agoda, Hotelbeds FIT, and Ctrip.com. Based on BCG matrix to determine the relative market share, it is concluded that the relative market share of the hotel in 2018 is 1.02 times > 1 which means that the hotel has the highest market share among the hotel used as comparison in this reserach. In addition, based on the position of the hotelin BCG matrix in 2018 is at star position which indicates that the hotel’s position is on high growth and high market share, it is because the market share of the hotel has a relative market share value over than one (>1).

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